Telecom
Mobile App Revenue to Soar as Smartphone Adoption Escalates

With roughly 5.3 billion mobile phone users worldwide − or 57% of the world’s population − using smartphones, global mobile app-generated revenue is expected to increase by 55%, reaching $613 billion by 2025.
This is according to a report compiled by fintech firm Mejores Apuestas, which notes the global mobile app market continues to surge and is expected to hit over $400 billion in value, by the end of 2021, growing by 25% year-on-year (YOY).
App revenue covers all revenue generation through mobile apps, including advertising, in-app purchases and subscriptions.
Before the COVID-19 pandemic, the global mobile apps industry was valued at around $255 billion; since then, annual revenue has been growing by around 25% each year. Statistics show this figure is forecast to increase by another $213 billion over the next four years, notes the report.
China, US, South Korea and Japan are expected to see the highest YOY revenue growth between 2021 and 2025.
“Over the years, mobile app developers have created an intensely competitive market, releasing millions of new apps and trying to capture the attention of an increasingly mobile society,” says Jastra Kranjec, research and report editor.
“Having a mobile presence has become imperative to companies across different sectors, and the COVID-19 pandemic has only speeded up this digital transformation.
“Since the pandemic hit, billions of people started using mobile apps not just for social networking, gaming, communication and entertainment, but also to educate, get medical advice and do business, providing additional value to their users – fuelling the growth of the entire industry.”
Referencing the Statista Digital Market Outlook, the report notes that mobile games will remain the largest revenue stream of the entire industry, bringing $387 billion in revenue by 2025 and 53% more than in 2021.
Far behind, social networking ranked as the second-largest app category, with $39.6 billion in revenue this year – this figure is projected to jump to $60.8 billion by 2025.
Entertainment and photo and video apps follow, with $41.2 billion and $25.1 billion revenue by 2025, respectively.
Although not among the top five app categories, education and business apps are also set to witness impressive growth in the following years.
Education apps are forecast to generate $10.1 billion in revenue by 2025, up from $6.4 billion in 2021, while business app revenue will grow by 68% and hit $4.2 billion in this same period.
“The surging demand for mobile app solutions and the growing number of smartphone users will continue driving the downloads growth. The total number of downloads will hit 220.5 billion in 2021 and then jump to 312.5 billion in the next four years,” adds Kranjec.
According to the App Annie State of Mobile Report 2021, consumers downloaded 218 billion apps in 2020 across iOS and Google Play, up 7% YOY. This growth was mainly pushed by the pandemic, which advanced the adoption rate to the equivalent of two to three years in 12 months, notes the App Annie report.
Telecom
Airtel Money Africa Partners pawaPay for Seamless International Remittances Across Africa

Airtel Money Africa, Airtel Africa’s mobile money arm, announced an extended partnership with Africa’s largest mobile money payment service provider (PSP) pawaPay to enable seamless cross-border payments for licensed International Money Transfer Operators (IMTOs) across seven key Airtel Africa markets.
This collaboration officially launches pawaPay’s service for inbound remittances into Uganda, Rwanda, Zambia, Malawi, Gabon, Congo Brazzaville, and Tanzania. The partnership allows IMTOs to efficiently deliver funds globally directly to recipients’ more than 161 million Airtel Money customers wallets, leveraging pawaPay’s renowned reliability, scalability, and 99.9% platform uptime.
Building on five years of trusted collaboration in domestic mobile money, this expansion strengthens and simplifies Airtel Money Africa’s backend processes, using pawaPay’s robust payment service provider infrastructure, which processes over four million transactions daily.
Airtel Money Africa CEO, Ian Ferrao, said: “We’re pleased to expand our partnership with pawaPay to advance international remittances across Africa. Their proven reliability and commitment to African consumers make them an ideal partner. This integration empowers International Money Transfer Operators to securely connect with Airtel Money’s growing footprint, delivering real-time payments that support financial inclusion and economic growth.”
pawaPay CEO, Nikolai Barnwell, said: “Our mission is to simplify payments for businesses in Africa, and remittances are pivotal. Deepening our relationship with Airtel Money allows International Money Transfer Operators to leverage our world-class infrastructure for seamless cross-border payments.”
Remittances remain critical for millions of Africans, enabling family support, entrepreneurship, and financial inclusion. This partnership ensures secure, instant mobile wallet transactions, key to advancing Africa’s digital economy. pawaPay will extend this capability to additional Airtel Money Africa markets in coming months.
Telecom
Rubrik Joins Forces with Sophos to Reinvent M365 Recovery

Rubrik, the cybersecurity company, and Sophos, a global leader of innovative security solutions for defeating cyberattacks, have announced a strategic partnership to provide Sophos M365 Backup and Recovery Powered by Rubrik.
This marks the first Managed Detection and Response (MDR)-optimized Microsoft 365 backup and recovery solution fully integrated into Sophos Central, Sophos’ security operations platform.
Designed to support IT and cybersecurity teams, the new offering will provide a unified global platform to enhance cyber resilience against ransomware, account compromise, insider threats, and data loss in SharePoint, Exchange, OneDrive, and Teams.
“We are reshaping what it means to stay operational in a world shaped by constant digital disruption,” said Joe Levy, CEO, Sophos. “This is the future of cyber resilience: an intelligent, adaptive partnership that ensures organizations remain secure, responsive, and uninterrupted. By combining Sophos’ prevention-first approach with Rubrik’s unwavering recovery capabilities, we empower businesses to withstand attacks and maintain continuity, even under pressure.”
Sophos will offer a powerful new add-on solution for its more than 75,000 MDR and XDR customers, enabling fast, secure recovery of critical Microsoft 365 data in the event of accidental deletion or malicious compromise.
This solution integrates Rubrik’s industry-leading SaaS-based protection directly into the trusted Sophos Central platform, giving organizations the flexibility to enhance their existing security operations with robust data recovery capabilities.
The Sophos Central platform integrates over 350 different telemetry sources across endpoint, cloud, network, identity, email and business applications. The platform leverages deep learning, custom LLMs, and frontier models to detect and respond to threats across the entire attack surface, enhancing defense effectiveness.
“The reality of today’s threat landscape demands a holistic approach to cyber resilience,” said Bipul Sinha, CEO, Chairman, and Co-founder of Rubrik. “With AI-enabled attacks and sophisticated breaches on the rise, organizations need more than just prevention; they need the ability to recover rapidly and reliably. Our partnership with Sophos delivers this critical capability directly within a platform security teams already use and trust, raising the bar for Microsoft 365 resilience.”
The Evolving Threat Landscape
According to The State of Ransomware report by Sophos, nearly half of organizations impacted by ransomware chose to pay the ransom to recover their data. Despite this, only 54% of affected companies relied on backups for data restoration, highlighting a continued gap in effective cyber resilience practices.
Recent research highlights the urgent need for robust Microsoft 365 data protection: 60% of Microsoft 365 tenants have experienced account takeovers, a frequent launchpad for lateral movement within an organization, and 81% have encountered email compromise.
When global admin credentials are compromised, attackers can manipulate retention settings and permanently delete critical business data.
Existing tools were not designed for comprehensive, large-scale recovery, which requires speed, granularity, and reliability for rapid restoration.
Sophos MDR and XDR customers will benefit from:
- Secure, immutable backups: Rubrik will isolate Microsoft 365 backups with air-gapped storage, WORM locks, and customer-held encryption keys. Multifactor authentication and data lock prevent tampering, even with compromised credentials.
- Fast, flexible recovery: Customers will be able to restore Microsoft 365 emails, OneDrives, SharePoint sites, Teams channels, and more to original or alternate users, including inactive accounts.
- Automated protection: Rubrik will automatically discover Microsoft 365 users, sites, and mailboxes, applies Entra ID-based policies, and supports delegated admin – all integrated with Sophos Central to reduce manual effort.
- Unified experience: Microsoft 365 protection and security operations will be managed via Sophos Central with no extra tools.
Rubrik and Sophos’ shared commitment to helping organizations operate with confidence in the face of risk, will provide Sophos customers and partners with a powerful solution to recover with speed and precision when threats inevitably break through.
This offering will be available through Sophos’ channel partner network in the coming months.
Telecom
MTN Nigeria Rolls Out Network-as-a-Service and Signs First MVNO to Drive Industry Efficiency

MTN Nigeria is deepening its role as an industry enabler with the launch of its Network-as-a-Service (NaaS) platform and the signing of its first Mobile Virtual Network Operator (MVNO) agreement, Chief Financial Officer Modupe Kadri revealed on Monday.
Speaking in an exclusive Channels TV interview, Kadri confirmed that MTN has opened its network to T2 (formerly 9Mobile) under the NaaS framework approved by the Nigerian Communications Commission (NCC). This allows T2 subscribers to roam seamlessly on MTN’s infrastructure while retaining their own customer relationships and branding.
“Network-as-a-Service is a platform where MNOs can roam within the NCC framework on MTN’s network,” Kadri explained. “It makes the industry more efficient in the utilisation of scarce resources.”
Kadri also announced MTN’s first MVNO partnership, with the virtual operator set to go live soon. MVNOs lease network capacity from established mobile operators, enabling them to offer services without investing in costly infrastructure.
These initiatives align with NCC’s push for infrastructure sharing to boost sector efficiency and coverage. By providing network access to smaller players, MTN is positioning itself as a critical enabler of market expansion.
The Nigerian telecom industry, valued at $10.8 billion, now reaches 169 million active phone lines and over 142 million internet subscribers. While competition remains intense, the trend toward infrastructure sharing is expected to lower barriers to entry for new service providers, increase service quality, and expand access in underserved areas.
“As MTN, we are here to help the industry survive,” Kadri said. “It makes it much easier when you see other operators willing to come on and provide quality services to Nigerians, which we all deserve.”
Industry analysts view the move as a strategic diversification for MTN. With voice revenues plateauing and data driving growth, shared network models offer new revenue streams and a hedge against market saturation.
MTN’s investments in NaaS and MVNO partnerships are part of its broader transformation strategy, which also includes cost optimisation, forex risk reduction, and targeted capital expenditure to strengthen network quality.
- News2 days ago
Google Hit by AI-driven Cyber Attack
- General News2 days ago
Kuwait Busts Nigerian Cybercrime Ring Targeting Telecom Tower, Banks
- News2 days ago
FIRS Rolls out e-invoicing System for Large Corporate Taxpayers
- E-Business2 days ago
Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector
- Telecom2 days ago
MTN Nigeria’s Mega Billion Promo Turns Airtime into Fortune for Thousands Amid Economic Strain
- Telecom2 days ago
T2 Commits to Innovation, Resilience as Customer-centric Ethos Form New Focus
- E-Business2 days ago
PalmPay Partners AXA Mansard Health to Make Digital Insurance Accessible, Affordable
- Telecom2 days ago
I see Crisis, Resignations @ MTN, Airtel, Others – Primate Ayodele