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Mobile Industry Steps Up Commitment to Delivering Sustainable Development Goals

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A new GSMA study shows increased contribution by the mobile industry against all 17 of the UN Sustainable Development Goals (SDG’s) over the past year.

The 2019 edition of the GSMA’s Mobile Industry Impact Report, published today at the UN General Assembly (UNGA) in New York, highlights the role mobile technology and connectivity is playing in meeting the targets of the SDGs and transforming the lives of billions around the world.

However, the report warns that progress must be accelerated if the industry is to fully maximise its impact ahead of the 2030 deadline for delivering the Goals.

“Our new flagship report presents a wealth of evidence to demonstrate how mobile is delivering the SDGs by reducing poverty, improving healthcare and education, and driving sustainable economic growth,” said Mats Granryd, Director General of the GSMA.

“This has been achieved by extending mobile broadband networks to all corners of the world, resulting in almost a billion new people connecting to the mobile internet since 2015. But to maximise our impact over the next decade, we need to ensure that the half of the population not yet on the internet is connected affordably, safely and equipped with critical digital skills.”

Since 2016, when the mobile industry became one of the first sectors in the world to commit to the SDGs, around 400 million new people have started using mobile and more than 860 million have started accessing mobile internet services.

The introduction of 5G services is also expected to enable new technologies and innovation around AI, IoT and big data that will further accelerate goals such as greater inclusion and equality across both developed and developing countries.

The study reports that in 2018:

–    Two-thirds of the global population (5.1 billion) are mobile subscribers, and almost half (3.5 billion) are using mobile internet services.

–    The mobile industry contributed $3.9 trillion (4.6%) to global GDP, driven by direct impact and increased productivity across other sectors.

–   Almost 2 billion subscribers use their mobile phone to purchase goods and services (+160 million compared to 2017).

–   1.3 billion subscribers access mobile health services (+230 million compared to 2017).

–  1.4 billion subscribers use mobile to improve their education or that of their children (+140 million compared to 2017).

– Mobile money has helped reduce the financial exclusion gap in low- and middle-income countries, with 866 million registered mobile money accounts at the end of 2018 (+20% compared to 2017).

– 140 million additional people in rural areas connected to the mobile internet for the first time.

– 80% of adult women in low- and middle-income countries now own a mobile phone, which can help them feel safer and more connected – an increase of 250 million over the past five years.

Measuring Mobile’s Impact

The GSMA’s Mobile Industry Impact Report uses a proprietary methodology to assign an ‘impact score’ to measure the industry’s contribution to each of the 17 Goals. Applying this method, the result of the study shows the industry’s most significant impact continues to be on SDG #9 (Industry, innovation and infrastructure).

This progress is a result of mobile broadband being built out to cover 90 per cent of the world’s population and connecting more than 5 billion people worldwide. According to the scores, significant progress is reported in 2018 on SDG #4: Quality Education and SDG #6: Clean Water and Sanitation.

The study also highlights the mobile industry’s role in addressing environmental and climate change challenges (SDG #13, Climate Action). This progress is a result of providing the connectivity for digital solutions that reduce energy use, reduce travel and transport, or otherwise reduce GHG emissions. The industry itself is also collaborating on a GSMA-led initiative around climate impact disclosures and emissions target setting1.

Working Towards a #BetterFuture

As part of its #BetterFuture campaign and commitment to the SDGs, the GSMA is working closely with the industry, policymakers, and the international development community to help connect the unconnected. By doing so, new opportunities to leverage and scale mobile-enabled solutions improve people’s quality of life.

This work is being achieved through several ongoing GSMA programmes and initiatives, including Mobile for Development, which identifies opportunities and delivers innovations with socio-economic impact in financial services, health, agriculture, digital identity, energy, water, sanitation, disaster resilience and gender equality; Big Data for Social Good; and We Care.

The 2019 edition of the Mobile Industry Impact Report, is authored by GSMA Intelligence, the research arm of the GSMA. The report provides summaries on mobile’s impact on all 17 SDGs and showcases innovative case studies of operator initiatives that support the Goals.


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Glo Simplifies Customers’ Access to Company’s Information

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Globacom has demystified what used to be a cumbersome task of getting company’s information from its website, a situation that had in the past, frustrated several customers from getting relevant information from company’s website.

It is now easy for companies and organizations to give their stakeholders free access to their websites through a service called Sponsored Data on the Globacom network.

Through the service, customers and other members of the public will be able to browse the website of the sponsoring company even when the members of public have no active data subscription.

Explaining the service, Globacom said companies would be able to buy data buckets and subsequently allow their existing and prospective customers or any other member of the public to access their websites, apps and other data services without having to expend their own data. The cost of access by the end-user is borne by the sponsoring companies.

Globacom in a statement disclosed that Sponsored Data service is a more targeted and effective method of inducing trial of the sponsoring company’s digital products as well as free trial and free sampling of its content.

The telecom operator said the service would give better return on investment (ROI) to the sponsoring companies, adding that it will facilitate over 70 per cent increase in customer engagement and foster incremental revenue through the engagement of new customers. The company said this service would be particularly beneficial to betting companies, IT and Technology companies, manufacturing concerns, banks, schools and others.

Globacom said staff of the sponsoring companies who are on the Glo network could also benefit from the sponsored data plans.

According to Globacom, there are various options for companies and organisations wishing to use the sponsored service as they are free to choose from sponsored data buckets ranging from 200GB to 50TB, according to their needs.

Globacom said “the plans are already available on the network and are valid for renewable 30 days.”

Globacom said it would continue to come out with solutions that would boost customer’s experience, especially at the period of CoVID-19 that has increased online activities of organisations, since most customers and staff of organisations have shifted to online activities in order to align with the new normal, brought about by COVID-19 pandemic that has negatively impacted on businesses.


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Samsung Galaxy S20 FE: Inspired by Fans for the Fans

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Samsung Electronics Co., Ltd. has revealed the Galaxy S20 Fan Edition (FE), the newest member of the Galaxy S20 series. Galaxy S20 FE is a premium flagship smartphone that includes innovations Galaxy fans told us they love most, and it is also made available at an accessible price point.

COVID-19 disrupted the world as we knew it and technology is now playing a more crucial role in our lives and that is why we created Galaxy S20 FE; to deliver flagship experiences to more consumers.

Samsung took select features of the Galaxy S20 series, such as the super smooth scrolling display, an AI-powered camera, advanced chipset, hyper-fast connectivity, all day battery, expandable storage, with a streamlined premium design, in order to create the all-new Galaxy S20 FE.

“The S20 FE is an extension of the Galaxy S20 family and is the start of a new way to bring meaningful innovation to even more people to let them do the things they love with the best of Galaxy.” Says Mr. Caden Yu, the Managing Director, Samsung Electronics West Africa

All you want, to do what you love

Express the best of yourself when out on a day trip or at night catching fun with a pop of color that reflects your personal style, attitude and personality. The S20 FE comes in variant colors of Cloud Red, Cloud Lavender, Cloud Mint and Cloud Navy.

With the S20 FE, the fun never stops. The pro grade camera and 30X Space zoom help you capture memorable moments whether near or far at day time.

Plus, the night mode multi-frame and powerful performance gets you through the fun nights and the 4500mAH battery keeps you on all day with little in between time to recharge using the 15W fast charging.

And since life can be unpredictable, the Galaxy S20 FE is water and dust resistant; IP68 rated. Better yet, when accidents happens, one can rest easy knowing the 24 months warranty and Screen repair offer that comes with Pre order has got your back.

Pre order

The S20 FE is available for pre order from the 9th of October with a Wireless Bluetooth earphones, Clear Standing cover and Screen repair offer. You also get a 4 month Free Subscription on YouTube premium. Trade In Discount Offer also available from Pre order. Trade in your old phones and enjoy discount on the S20 FE

Launch

The S20 FE would be officially available in the market from the 23rd of October. Visit any of our Samsung Experience Store nationwide for an amazing and pleasurable experience.

Device Specifications

With its variants of colors, S20 FE comes with a 6GB RAM/128GB ROM, a long lasting battery of 4500mAh with 15W fast charging, a 32MP selfie camera and a 120Hz Super-Amoled display.


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MTN Revv Programme: Experts Train SMEs on Customer Experience and Data Analytics

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Experts at the latest edition of the Revv Programme masterclass have trained SME owners how to improve customer experience and maximise data analytics to scale their business growth.

 

The virtual conference themed: “Redefining customer experience through effective customer relationship management and data analytics” which was held on Wednesday, September 23, 2020.

 

Panelists at the conference included the Olubayo Adekanmbi, Chief Transformation Officer, MTN Nigeria,  Ugonwa Nwoye, Chief Customer Relations Officer, MTN Nigeria, Adenike Ogunlesi, founder and Chief Responsibility Officer, Ruff N’ Tumble,  Chairman, Fasmi CRO Group, Prof. Ndubuisi Ekekwe and Principal consultant, Niche Customer Experience Consulting Firm, Debbie Akwara.

 

Olubayo Adekanmbi, who is an astute business leader and recognised data scientist, shared insights on the customer mindset in a post-COVID economy.

 

According to him, “Even though we are in a new normal, we are still dealing with a person who has the capacity to adjust to every environment.

 

“As SMEs we have to observe the environment, learn from it and take actions accordingly”.

 

Ugonwa Nwoye brings over 25 years of management experience across industries including Oil and Gas.

 

She advised the participating SMEs to pay attention to diverse customer channels as they arise.

 

“You need to meet the customers where they are. To achieve this, a good customer database is essential. You need to know the kind of channels your customer wants to be reached.”

 

While sharing her experience as an entrepreneur of over three decades, Adenike Ogunlesi emphasized that customers want to feel good where they spend their money.

 

“The most important thing is that regardless of the technological tools you deploy today, it is all about the experiential economy which is the way you make people feel.”

 

While thanking MTN for the Revv initiative she noted, “This sort of platform allows SMEs to learn much quicker than the opportunity we got thirty years ago, well done to MTN”.

 

The Revv Programme was launched in August by MTN Nigeria as an initiative to train over 10,000 SMEs by adopting a four-pronged approach that includes masterclass sessions, support with productivity tools, access to market and advisory initiatives.

 

The programme seeks to help SMEs relearn, readjust, and retool their businesses in a post-COVID economy.

 

Since inception, over 5,000 entrepreneurs have attended the Revv masterclasses with more than thirty business leaders and industry experts across different sectors facilitating the sessions.

 

Participants at the masterclasses have been enjoined to take full advantage of the programme for a chance to join Y’ello 200, an accelerator programme by MTN Nigeria where select small business owners will access a broad range of technology and productivity support tools in addition to expert advisory.

 


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