Connect with us

General News

MTN, GLO, Airtel Top 10 Media Spenders In 2013

Published

on

Michael Ikpoki, chief executive officer, MTN Nigeria
Kindly share this post

 

Leading telecommunication brands including MTN, Glo and Airtel were among the top 10 biggest advert spenders in 2013.

This information is contained in the just-released 2013 “Mediafacts”, a key media resource for marketing professionals in West and Central Africa produced annually by MediareachOMD, a specialist media company that provides media planning, buying, control and inventory management services.

According to the report, the top 20 products that generated more advertisements during the year include: telecommunications, personal paid announcements, lager, gaming/entertainment, corporate, banking/finance, and religion.

It stated: “The top 20 categories contribute 60 per cent of total spend. Telecom continues to be the highest spender with overall spends of N14.7 billion (14 per cent) of the total ATL advertising in 2013.

Specifically, the report identified MTN, Etisalat, Globacom, Airtel, Guinness Stout, Star, Indomie Noodles, Peak Milk, and Gulder as the top 10 brands that advertised most during the period under review.

Nigeria’s advertising industry in 2013 recovered from the slide it recorded in 2012, as the media spend by advertisers across the country amounted to N103.8 billion, representing an increase of N12.95 billion over N91.9 billion the previous year.

The total above-the-line advertising expenditure in 2013 increased by 13 per cent over the 2012 figure. The growth, it stated, was primarily driven by the beer category; banking and finance; and personal paid adverts.

With the total advertising spend of N91.9 billion it recorded in 2012, the nation’s advertising industry suffered a 10.52 per cent drop when compared with the N102.7 billion earned from advertisers the previous year.

The 2013 Mediafacts also disclosed that the television sub-sector dominated advertising expenditure for the year. The sub-sector attracted a total spend of N47 billion which represents 45 per cent of the overall advertising spend for the year.

The report said that with N23.2 billion spent on the outdoor advertising during the year under review, the outdoor subsector came second after television. Similarly, the report stated that radio and print media attracted advertising spend of N15.1 billion and N18.5 billion respectively in 2013.

“The TV dominated media spends of advertisers – accounting for 45 per cent of the total expenditure of N103.8 billion in 2013. While TV and radio spends dropped by 9 per cent and 2 per cent points, OOH and print increased by 3 per cent and 8 per cent respectively,” the report stated.

Meanwhile, in its analysis of the quarterly performance, Mediafacts said that of the total advertising figure for 2013, advertisers spent a total of N28 billion, representing 27 per cent of the overall spend, during the second quarter of the year. It also said N26.6 billion, N25.8 billion and N23.4 billion were spent during the first, third and fourth quarters respectively.

The regional analysis of the report shows that with the N44 billion volume of advertisements placed within Lagos alone, the state took 42 per cent of the total advertising spend during the year. The North had 27 per cent (N27.9bn), while the West had 16 per cent (N16.5bn), and the East 15 per cent (N15.4bn).

According to Mr Tolu Ogunkoya, managing director/CEO of MediareachOMD: “Besides the in-depth coverage of Nigeria and Ghana’s media markets, this latest edition of Mediafacts provides deeper insight into the Cameroonian market. Media practitioners in the West and Central African regions, and companies making inroads into the markets in these regions would find this publication useful.”
   


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

General News

FG Orders Installation of 5000 CCTV Cameras for Surveillance in Plateau

Published

on

Kindly share this post

President Bola Ahmed Tinubu has directed the immediate installation of 5,000 CCTV cameras across identified flashpoints in Plateau State as part of urgent measures to address the worsening security situation in the state.

FG Orders Installation of 5000 CCTV Cameras for Surveillance in Plateau

The President gave the directive during an emergency visit to Plateau on Thursday, where he held a brief stakeholders’ meeting at the Yakubu Gowon Airport following the recent killings in Angwan Rukuba, Jos, where at least 28 persons were killed by unidentified gunmen.

Tinubu also approved the formation of a delegation of key stakeholders to engage in further deliberations on lasting solutions to the security challenges in the state.

He condoled with families of the victims and directed that support be provided to cushion their losses.

President Bola Tinubu while expressing deep sympathy to families of victims said the installation of surveillance cameras was part of a deliberate move towards addressing the kind of attacks that befell residence of the recent attack in the State.

In his remarks, Governor Caleb Mutfwang appreciated the President’s visit and show of concern, but expressed worry over the recent wave of attacks in the state, describing the situation as disturbing and requiring urgent attention.

The meeting had in attendance, former Governors, serving and former National and State Assembly members, traditional rulers, government appointees as well as relatives of those killed in the Angwan Rukuba attack.


Kindly share this post
Continue Reading

General News

FG Rolls Out N12Bn Digital Research Clusters to Boost Innovation Economy

Published

on

Kindly share this post

Federal Government yesterday unveiled a N12 billion investment in digital economy research, marking a strategic shift towards knowledge-driven development as Nigeria positions itself as a key player in the global digital landscape.

FG Rolls Out N12bn Digital Research Clusters to Boost Innovation Economy

Declaring the launch of the National Digital Economy Research Clusters under the Building Resilient Digital Infrastructure for Growth (BRIDGE) project, Minister of Communications, Innovation and Digital Economy, Dr Bosun Tijani, said the initiative mobilises over 200 researchers from universities and research institutions nationwide to produce data-driven solutions for pressing national challenges.

Speaking at a press conference in Abuja, Tijani described the programme as an essential complement to infrastructure expansion, including the ongoing deployment of 90,000 kilometres of fibre optic cable across the country.

He stressed that sustainable growth in the digital sector now hinges on robust research, innovation and evidence-based policies rather than infrastructure alone.

“As Nigeria expands its digital economy, attention is shifting from infrastructure to the knowledge that drives it,” the minister stated, adding that the sector was emerging as a major contributor to national GDP.

The research clusters will tackle critical areas including connectivity, digital public infrastructure, skills development, job creation, online safety and emerging technologies such as artificial intelligence.

Tijani explained that the project aims to bolster Nigeria’s research capacity while ensuring local insights guide policy and technology adoption.

The Federal Ministry of Education is collaborating to synchronise academic research with national priorities and advance specialised training.

Minister of Education, Dr Tunji Alausa, underscored universities’ evolving role as hubs of innovation and problem-solving beyond traditional learning.

The BRIDGE project aligns with broader government strategies to promote digital inclusion, spur economic growth and elevate Nigeria’s competitiveness in the global digital economy.

Observers note that the programme’s impact will depend on effectively converting research findings into implementable policies across sectors.

For the administration, the message is clear: a resilient digital economy demands not just infrastructure, but the intelligence to power it.


Kindly share this post
Continue Reading

General News

Myitura Launches Women-Focused Healthcare Financing Solutions to Bridge Access Gap

Published

on

Kindly share this post

In commemoration of Women’s Month, health-tech platform Myitura has released a new white paper addressing the critical gaps in healthcare financing for women in Nigeria.

Titled “Closing the Gap: Healthcare Financing for Women in Nigeria,” the report highlights how high out-of-pocket costs, limited insurance coverage, and socio-economic factors continue to prevent women from accessing timely healthcare.

According to the report, over 70% of healthcare expenses in Nigeria are paid out-of-pocket, disproportionately affecting women who often delay care due to financial and social constraints.

“When women can afford to take care of their health early, we don’t just save lives; we strengthen families, communities, and the economy,” said Chialuka Kelechi, MyItura’s Chief of Staff.

Key Insights from the White Paper:

  • Preventable conditions often escalate due to delayed care
  • Women are more likely to deprioritize their own health
  • Affordable, structured healthcare financing can significantly improve outcomes

Introducing a Women’s Health Initiative

As part of its commitment, Myitura is launching affordable women-focused health packages (powered by Mediloan), starting at ₦58,180, designed to encourage preventive care and early detection.

The package provides access to:

  • Fasting/Random Blood Sugar
  • Urinalysis
  • Electrolytes
  • Urea
  • Creatinine
  • Pap Smear Submitted slides
  • HIV I & II Rapid (Qualitative)
  • Hepatitis B Surface Antigen Screening (Rapid)
  • Hepatitis C Virus Screening (Rapid)
  • Abdominopelvic Ultrasound
  • Ongoing support via the Myitura platform

Access:

Women can access these packages by downloading the Myitura app, which makes healthcare more accessible and convenient.

Myitura is a health-tech platform focused on improving access to healthcare through financing, technology, and preventive care solutions.

 


Kindly share this post
Continue Reading

Trending