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MTN Nigeria Launches ‘Blow My Hustle Campaign’ to Support Young Nigerians via Capacity Building & Grants

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MTN Nigeria
L-R: Mojibade Sosanya, popularly known as the lady MC and host MTN Pulse Blow my Hustle show; Idowu Adesokan Acting General Manager, Consumer Marketing, MTN Nigeria; Lynda Saint-Nwafor, Chief Enterprise Business Officer, MTN Nigeria; Adia Sowho, Chief Marketing Officer, MTN Nigeria; Ifeoluwa Oyeyipo, Acting Senior Manager, Youth Segment, MTN Nigeria and popular content creator, Opeoluwa Keshinro (SwitOpe) at the media parley yesterday.
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MTN Nigeria Communications PLC announced the commencement of the MTN Pulse Blow My Hustle initiative at a press launch on Wednesday, October 19, 2022. The Blow My Hustle campaign aims to empower young Nigerians with viable businesses through capacity building and grants.

MTN Nigeria

L-R: Mojibade Sosanya, popularly known as the lady MC and host MTN Pulse Blow my Hustle show; Idowu Adesokan Acting General Manager, Consumer Marketing, MTN Nigeria; Lynda Saint-Nwafor, Chief Enterprise Business Officer, MTN Nigeria; Adia Sowho, Chief Marketing Officer, MTN Nigeria; Ifeoluwa Oyeyipo, Acting Senior Manager, Youth Segment, MTN Nigeria and popular content creator, Opeoluwa Keshinro (SwitOpe) at the media parley yesterday.

According to a 2021 report by the Fate Institute, 67% of Nigerian entrepreneurs are young people aged 18 – 35 years. The report reveals that the Nigerian entrepreneurial sector is developing at a strong pace and identified scarce financing opportunities as a source of frustration for entrepreneurs. MTN Nigeria seeks to help fill this gap through the MTN Pulse Blow My Hustle campaign.

Speaking at the press launch, Adia Sowho, Chief Marketing Officer, MTN Nigeria, said “The ‘hustle spirit’ amongst Nigeria’s young people is truly inspiring as they are innovative, entrepreneurial. 

“MTN is here to support that ‘hustle’ so that their dreams can become reality.  Young business owners have told us what they need, and with MTN Pulse Blow My Hustle, we will share business skills from experts in relevant fields, and create access to financial grants. We look forward to the transformation that this initiative will propel.”

MTN will provide grants and training for 100 young Nigerians who have existing businesses or seeking to start a new one. The shortlisted participants will have the opportunity to receive intensive virtual training from industry leaders and professionals that cut across personal development, wealth and investment management, digital marketing, website development, and elevator pitches, amongst others, for two weeks.

To participate in the MTN Pulse Blow My Hustle, young Nigerians, who are MTN subscribers, between ages 16-30 can submit a video pitch on the dedicated MTN Pulse website stating their ‘hustle’ and how a financial grant will scale the business. Of the 100 shortlisted businesses that will undergo 2 weeks of training, 20 finalists will receive a range of grants as high as 10 million Naira, which will be awarded based on the qualities of pitches presented during a grand finale event and assessed by a panel of judges.

Members of the panel drawn from different business sectors include Tricia Olufemi-Olumide popularly known as Triciabiz, Oluwatosin Ajibade popularly known as Mr Eazi, a social innovator and entrepreneur, Chukwuma Monye, and the Co-founder of Bluechip Technologies, Olumide Soyombo.

Interested Nigerians can visit mtn.NG/pulse to get started.

 

 


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Myitura Launches Women-Focused Healthcare Financing Solutions to Bridge Access Gap

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In commemoration of Women’s Month, health-tech platform Myitura has released a new white paper addressing the critical gaps in healthcare financing for women in Nigeria.

Titled “Closing the Gap: Healthcare Financing for Women in Nigeria,” the report highlights how high out-of-pocket costs, limited insurance coverage, and socio-economic factors continue to prevent women from accessing timely healthcare.

According to the report, over 70% of healthcare expenses in Nigeria are paid out-of-pocket, disproportionately affecting women who often delay care due to financial and social constraints.

“When women can afford to take care of their health early, we don’t just save lives; we strengthen families, communities, and the economy,” said Chialuka Kelechi, MyItura’s Chief of Staff.

Key Insights from the White Paper:

  • Preventable conditions often escalate due to delayed care
  • Women are more likely to deprioritize their own health
  • Affordable, structured healthcare financing can significantly improve outcomes

Introducing a Women’s Health Initiative

As part of its commitment, Myitura is launching affordable women-focused health packages (powered by Mediloan), starting at ₦58,180, designed to encourage preventive care and early detection.

The package provides access to:

  • Fasting/Random Blood Sugar
  • Urinalysis
  • Electrolytes
  • Urea
  • Creatinine
  • Pap Smear Submitted slides
  • HIV I & II Rapid (Qualitative)
  • Hepatitis B Surface Antigen Screening (Rapid)
  • Hepatitis C Virus Screening (Rapid)
  • Abdominopelvic Ultrasound
  • Ongoing support via the Myitura platform

Access:

Women can access these packages by downloading the Myitura app, which makes healthcare more accessible and convenient.

Myitura is a health-tech platform focused on improving access to healthcare through financing, technology, and preventive care solutions.

 


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DBI Unveils Nigeria Digital Economy Outlook 2026: Q1 Report Highlights Strategic Trends, Risks

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DigitalSENSE Business Intelligence (DBI), powered by ITREALMS Media, has launched the Nigeria Digital Economy Outlook 2026: Q1 Intelligence Report (Executive Edition), delivering vital insights for navigating Nigeria’s fast-paced digital landscape.

DBI Unveils Nigeria Digital Economy Outlook 2026: Q1 Report Highlights Strategic Trends, Risks

This executive summary spotlights trends, risks, and opportunities in telecommunications, fintech, digital infrastructure, policy shifts, and investment flows. It underscores digital transformation’s pivotal role in boosting economic growth, financial inclusion, and nationwide innovation.

DBI Publisher, Ogbuefi Remmy Nweke, emphasized its value for leaders: “This Executive Edition offers a sharp, strategic view of Nigeria’s digital economy during a pivotal moment. As the sector surges ahead, reliable intelligence is key to seizing opportunities and tackling risks.”

Key highlights include:

  • Broadband infrastructure expansion.

  • Surge in digital payments adoption.

  • Evolving regulations.

  • Investor pivot to sustainable, profitable ventures.

The report urges action on digital financial inclusion, infrastructure funding, skills training, and public sector digitization.

Freely accessible, the Executive Edition complements the premium Full Edition with in-depth analysis for executives and institutions. Stakeholders can request full access or briefings.

Media & Access Contacts:
Email: [email protected]
Website: www.itrealms.com.ng


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NASENI Renewable Energy Industrial Park Underway as Construction Gains Momentum

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The on-going construction works at the National Agency for Science and Engineering Infrastructure, NASENI’s Renewable Energy Industrial Park, Gora, Nasarawa State is gathering momentum as the project is envisioned to address the country’s energy needs.

NASENI Renewable Energy Industrial Park Underway as Construction Gains Momentum

NASENI’s Renewable Energy Industrial Park, Gora, Nasarawa State

The project occupying a 40-hectare park designed as a multi-energy hub will help curb capital flight and save foreign exchange expenditure by enabling local production of key renewable energy components such as solar panels, mounting racks, wind systems and biomass technologies.

Speaking during an inspection visit on the project site on Tuesday, March 31, 2026, Special Adviser to the Executive Vice Chairman on Renewable Energy, Engr. Suyud Abdullahi Muhammad, who also serves as the Gora Project Manager, disclosed that the initiative is designed to significantly reduce Nigeria’s dependence on imported renewable energy equipment.

“There will be a wind assembly plant, small hydro power equipment production, and solar panel manufacturing; Renewable energy goes beyond just solar, and this park reflects that broader vision,” he said.

Abdullahi noted that the project aligns with NASENI’s goal of reducing energy poverty in Nigeria, where over 80 million citizens remain off-grid, while many connected to the national grid continue to experience inadequate power supply.

The Special Adviser also emphasised on the project’s industrialisation potential, highlighting its role in job creation and value chain development. The park is expected to generate 2,000 direct jobs, with an additional 50,000 indirect employment opportunities across supporting industries when completed.

“This initiative will localise the renewable energy value chain. Instead of relying on imports, Nigeria will begin to produce and eventually export these technologies, starting with the West African market and scaling up to the rest of the continent,” he added.

On sustainability and long-term viability, he revealed that the project is being executed in collaboration with private sector players, academia and other stakeholders, in line with NASENI’s “3Cs” principle of Creation, Collaboration and Commercialisation.

The ongoing construction is being handled by about 35 contracting firms, each handling specific components at varying levels of execution such as Multipurpose Halls for industrial productions, Research and Development (R&D) Centre, Knowledge Park, Energy Centre, Workshops, Researchers Lodge, Studio Apartments, Clinic, Restaurant, Wellness Centre, Solar Farm, Drivers Lounge, Gate House, Internal roads and drainage system and Fencing.

The Gora Renewable Energy Industrial Energy Park is considered a key component of the Federal Government’s Renewed Hope Agenda, aimed at strengthening local manufacturing, enhancing energy security and positioning Nigeria as a renewable energy hub in Africa.


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