For the second year in a row, MTN Group has been named the most valuable African brand in the Brand Finance Africa 150rankings, which assigned the group a brand value of US$2.7 billion – US$1.0 billion above the next most valuable brand.
A report on the 2021 survey’s findings states that “the telecoms giant dominates on home soil too, this year holding onto its decade-long reign as South Africa’s most valuable brand”.
Brand value is defined as the “net economic benefit that a brand owner would achieve by licensing the brand in the open market”.
Brand Finance Africa said the value of the continent’s top 150 brands fell by a combined US$5.5 billion in 2021, largely because of the COVID-19 pandemic creating uncertainty and impacting brands’ ability to do business as usual. In 2020, it had assigned MTN a brand value of US$3.3 billion.
Ralph Mupita, ceo, MTN Group, said the latest accolades were achieved thanks to the hard work of MTNers across the continent and their commitment to bringing to everyone in 17 African markets the benefits of a modern connected life.
“We are both humbled and inspired by the confidence our customers and broader stakeholders continue to place in the MTN brand. At the core, a brand is about exceeding promises, expectations and delivering true value,” Mupita said.
“MTNers know this is the work that needs to be done every day, everywhere, as we remain focused on our core belief that everyone deserves the benefits of a modern connected life.”
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BBNaija First-Ever Documentary to Premiere on Africa Magic this November
The first-ever documentary about Big Brother Naija is set to drop this November.
The mini-documentary titled, BBNaija: ‘The Fame, the Fans, the Frenzy’, produced by ID Africa’s The Bang Studio, will premiere on Africa Magic.
BBNaija: The Fame, The Fans, The Frenzy will take viewers behind the scenes of the biggest reality TV show in Africa and reveal some truths about the show’s production.
It features some of the most popular housemates the show has ever created including Mercy Eke, Laycon, Nengi, Prince, Alex Asogwa, Bisola Aiyeola, Elozonam, and Ozo.
Also making an appearance in the documentary is the show’s infamous series producer, Kayode, who answers some of the most difficult questions that fans have asked over the years about the show and camera times for the housemates who have passed through the show,
BBN: The Fame, the Fans, the Frenzy tells the untold story of the show and examines its impact through the eyes of relevant stakeholders, with appearances from the host, crew and organizers of the show which has grown to become the biggest Big Brother franchise in the world.
Femi Falodun, chief executive officer of ID Africa, explains that the show is an African pop-culture phenomenon, so it was necessary to tell its story.
He added, “At ID Africa, we love to tell untold stories, and what better story to tell than that of the biggest Big Brother instalment in the history of the franchise.
“In the recently concluded season alone, the show recorded over a billion votes from millions of viewers.
“It was also watched in over 30 countries across the globe. I am thrilled that we get to share the backstory of how this show is made and how much it changes the lives of the participants.”
Busola Tejumola, executive head of Content and West Africa Channels, MultiChoice, also shared her excitement about the premiere of BBN: The Fame, the Fans, the Frenzy. She said, “We’ve worked tirelessly behind the scenes for years to make Big Brother Naija a success.
“So, it’s quite exciting to see the story of how the show comes together each year being told so brilliantly. The documentary will give fans an insight into how much work it takes to deliver the show each year.”
BBN: The Fame, the Fans, the Frenzy will premiere in November, across Africa Magic and Hip TV. You can also watch this exclusive showing on Netng’s YouTube and insidebbnaija.com.
DStv subscribers will also be able to watch the documentary on the go via the DStv app on multiple devices at no additional cost. The app is available for download from the Apple and Google Play stores.
IXPN Engages with Stakeholders in Kano, Harps on Improving the Internet Ecosystem
The Internet Exchange Point of Nigeria (IXPN), last week in Kano, one of Nigeria’s commercial cities engaged stakeholders from various sectors on the benefits and impact of connecting to the exchange point.
At a two-day workshop attended by various Internet Service Providers in Kano state, representatives from the Nigerian Communications Commission, Vice-Chancellors, Provosts, Permanent Secretary of the Kano State Ministry of Science and Technology, Executive Secretary from Kano State Library, Mr. Rudman Muhammed, Chief Executive Officer of IXPN, explained that connecting to the exchange point has a huge role to play in the country’s ICT ecosystem and, ultimately, the digital economy agenda.
According to Rudman, the role of the Internet and easy access to information by students in today’s world cannot be overstated, emphasizing that IXPN is at the forefront of advocating for the localization of educational research contents and other content in-country, with such content easily accessible through the increasingly robust IXPN infrastructure across Nigeria. This will significantly reduce capital flight, improve latency, reduce the risk of such traffic being hijacked, and improve resiliency.
“We believe that the fast-depleting IPV4 resources at AfriNIC underline the need for Higher Educational Institutions to acquire their IP resources and peer with the eXchange point, thereby providing access to their students to contents currently available through the IXPN,” he said.
He also assured that the Internet Exchange Point of Nigeria is ready to provide the necessary support to any educational institution that wishes to acquire IP resources and connect to the eXchange point.
The workshop in Kano is coming weeks after IXPN engaged 21 participants from 9 network operators in Lagos in what it described as value-added service to its members through capacity building.
Mr. Rudman at the two-day training programme held at the IXPN Academy located at its corporate headquarters in Lagos, explained the rudiments of BGP to her members, saying Border Gateway Protocol (BGP) is a gateway protocol that enables the internet to exchange routing information between autonomous systems (AS).
“The idea of today’s training is to empower members of the Internet eXchange Point of Nigeria (IXPN) with the rudiments and workings of Border Gateway Protocol (BGP), which is important to us as a one-stop peering point for service and content providers,” he emphasized.
The Internet eXchange Point of Nigeria (IXPN) announced earlier this year that it will begin capacity building for its members across the country, to empower them on current technology trends and best practices, particularly as it relates to connectivity to the eXchange Point.
The Internet Exchange Point of Nigeria (IXPN) is currently the Regional Internet Exchange Point (RIXP) for West Africa, with over eighty (85) active networks interconnected, including Google, Facebook, Microsoft, and all Nigerian Mobile Network Operators (MNOs).
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