Connect with us

Telecom

MTN Unleashes Digital Journey 2.0 with BetterMe App

Published

on

(L-): Henry Okoede, Snr. manager, Business Development, Marketing & Strategy, Bayo Adekanmbi, chief marketing officer, Ms. Funmi Onajide, general manager, Corporate Affairs, all from MTN Nigeria, Fola Akinmolayan, CEO, NEO2 Analytics and Mrs Saidat Lawal-Mohammed, Snr. manager, Segment Management, MTN at the launch of the MTN 2015 betterme app held in Lagos on Wednesday.
Kindly share this post

MTN Nigeria has disclosed it is moving to a new dispensation called Telco 1.5, which is characterized by full scale focus on data and digital services leveraging the power of the internet.

MTN Nigeria which has 60 million subscribers as at the end of year 2014, according to Funmi Onajide, the general manager, Corporate Affairs, on January 1,  launched the BetterMe campaign as a clear evidence of how Nigerians can use the power of the internet to do extraordinary things in ways that add values to their lives.

Onajide while speaking at a press conference in Lagos to announce the launch of the Campaign, re-emphasized that telecom products and services in the currently are moving from predominately voice to data and digital services.

She said, “In the past the focus was on voice- that is the ability to connect people so that they could make phone calls. This industry has achieved that well over 100 million active subscribers in Nigeria of which MTN has 60 million subscribers as at the end of 2014.

“That dispensation was Telco 1.5. Now, we are moving to Telco 2.0 which is characterized by full scale focus on data and digital services leveraging the power of the internet”.

On the BetterMe campaign, Onajide said, “As you know, Nigerians are very innovative and millions of people, especially our youth are already very familiar with the internet. The ‘Better Me’ campaign will build on that and will expose Nigerians from all works of life to how they can use the internet to do all sort of things that are relevant to their peculiar circumstances and show them how various digital and data products and services can make their lives better.”

The General Manager, Corporate Affairs of MTN Nigeria added that the platform will introduce local contents that many Nigerians are not aware.

They include websites such as pidgin-based websites, local language news and a variety of useful information which should help people to see the positive value in the internet.

Bayo Adekanmbi, chief marketing officer, in a presentation provided further details about the App, stressing that in spite about 200% growth in internet penetration in the country in the recent years, the usage has remained limited.

He said MTN is working with Neo-2 Limited, a 100% Nigerian company, to launch the app in order to drive the behaviourial change among Nigerians.

“There is no gainsaying that the internet has become a powerful tool, equipping people in such ways like learning new skills or improving on one’s skills, become better economically, socially, culturally or even educationally. We want a situation the internet usage grows in line with the internet penetration, where Nigerians can improve themselves in so many ways. For instance, do we know there are many scholarships Nigerians can benefit from?” he explained.

 Also speaking, Fola Akinmolayan, CEO, NEO-2 Limited, said “the BetterMe Bundle is a rich bouquet loaded with internet data (MB) , voice minutes (National) and sms that gives you the opportunity to be better in various facets of life through access to the power of the internet. Whether you want to be better in Business, relationships with friends and family, fashion, health or style, access to the internet via MTN makes it easy for you to access information on the go”.

To enjoy offers accruable to the app, Mrs Saidat Lawal-Mohammed, Snr. manager, Segment Management, MTN Nigeria, said that there are three (3) types of  BetterMe Offers that are available, namely daily Package Offer which consists of 20 National mins + 15MB + 35 National SMS @ N250 only;  monthly Package Offer which consists of 100 National mins + 100 National SMS + 300MB@ N2,015only and monthly Data Bundle Offer which consists of 2015MB@ N2,015 only

“Today is the day you leave old ways behind for newer, smarter and faster ways. With the power of the internet to enhance your lifestyle, MTN is committed to bringing the best out of you. To enjoy the offer, simply dial *123*4*# to get started”.

Aside the Better Me app, MTN also showcased the benefits of ‘My2015App” as a one stop guide to news, resolutions, prophecies, opportunities, deals and more; which the offers are available to users on daily and monthly bundles.    

Adekanmbi explained further on the My2015 App thus, “It is an app aimed to enhance peoples’ lives with the power of internet. It provides easy access to a variety of digital content and offers MTN subscribers a single platform to access, view and share New Year Resolution & Must-do, 2015 Prophesies & Events, News, Daily Deals, Gossips, Healthy Living and Lifestyle. Customers can download the app free of charge by taking the following steps: Send the keyword 2015 to 131 via SMS. An SMS containing the link for download will be sent to you immediately; click the link to download the app free of charge and it takes you to the homepage where you select your area of interest.

He said that as the world is fast changing, with technology taking over people’s everyday lives, access to the internet provides opportunities that enable individuals to achieve greater heights and do a whole lot of things faster and better with less effort.


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Telecom

Telcos Bleed Loses in Billions as Thieves and Vandals Destruct Infrastructure

Published

on

Kindly share this post

Telecommunications operators in Nigeria are waxing worriedly over the increasing activities of vandals and thieves who are cutting fiber optic cable, stealing generators and batteries.

Telcos Bleed Loses in Billions as Thieves and Vandals Destruct Infrastructure

According to the operators, the activities of the vandals and thieves have led to degrading quality of service (QoS)- prolonged network downtimes, high rates of dropped calls, and slow internet speeds.

It also directly lead to poor voice quality, interrupted data services, and failures in critical, time-sensitive applications like banking.

According to figures by the Nigerian Communications Commission (NCC), the losses run into billions of naira as more than 650 power-related assets were stolen in 2025.

These include; stolen generators, batteries, and other power equipment essential to the operation of base stations across the country, where unreliable electricity supply makes off-grid power systems central to network stability.

Association of Telecommunications Companies of Nigeria (ATCON) said that the scale of theft has shifted the challenge from operational disruption to what it described as an existential threat to the sector.

Tony Emoekpere, president, ATCON, told Punch that operators are now responding largely in a defensive mode, combining physical security upgrades with technological monitoring and redesigning how sites are powered and secured.

“Operators are responding, but largely in a defensive mode,” he said.

“What you’re seeing now is a combination of increased physical security, technology deployment, and changes to how sites are designed and powered.”

Measures include increased deployment of site security guards, collaboration with local vigilante groups, reinforced base station enclosures, and wider use of remote monitoring systems that allow operators to detect tampering in real time.

Operators are also shifting away from easily removable components, such as standalone batteries, toward more integrated and hybrid power systems.

However, ATCON said even solar and hybrid infrastructure is now being targeted by thieves.

“We are spending more to protect infrastructure than we should, and that is not sustainable,” Emoekpere said.

The impact of the theft is already being felt across Nigeria’s telecom network, with operators reporting site shutdowns that translate directly into service deterioration.

“When you lose generators and batteries at that scale, what it means in practical terms is that sites go down,” Emoekpere said.

“And when sites go down, you immediately see increased call drops, poorer voice quality, and slower or completely unavailable data services.”

ATCON said subscribers are already bearing the brunt of the disruption, even if they are unaware of its underlying cause.

The association warned that the financial impact runs into billions of naira annually, with operators currently absorbing much of the cost.

However, it said the losses are increasingly feeding into broader industry economics.

“These losses run into billions of naira annually. While operators are absorbing a lot of it for now, it inevitably feeds into the overall cost structure of the industry,” Emoekpere said.

 

 


Kindly share this post
Continue Reading

Telecom

Amazon Satellite to Challenge Starlink in Africa with Globalstar Acquisition

Published

on

Kindly share this post

Amazon is in advanced negotiations for a blockbuster $9 billion acquisition deal of satellite communications firm Globalstar. The multi-billion-dollar strategic move is aimed at fast-tracking its low-Earth orbit ambitions and directly challenging Elon Musk’s Starlink dominance, especially in fast-growing African connectivity markets.

The talks, which remain fluid, are understood to be focused on structuring the deal around spectrum rights and Globalstar’s existing satellite infrastructure.

However, the Financial Times of India reports that a deal is imminent, although negotiations are “complex and not yet finalised.”

The one major sticking point is Apple’s 20% stake in Globalstar, which adds a layer of corporate tension to the deal.

If completed, the acquisition would significantly accelerate Amazon’s satellite internet rollout under its Project Kuiper, now branded Leo, initiative, which was formally expanded in Africa 11 months ago as part of its push to connect underserved regions with high-speed broadband.

Amazon has already begun launching Kuiper satellites, but with just over 180 in orbit, it remains far behind Starlink’s more than 7 000 operational satellites.

A Globalstar executive, speaking on background, said the company “does not comment on speculation,” while Amazon has also declined to confirm the talks.

Starlink, operated by SpaceX, already has an expanding footprint across Africa, with services active in countries including Nigeria, Kenya, Rwanda, Mozambique, and parts of Southern Africa.

Its low-latency broadband has become critical for remote schools, mining operations, and rural fintech infrastructure.

But despite its rapid rollout, Starlink still faces regulatory delays and licensing hurdles in several African markets, giving rivals a window of opportunity to grab a chunk of the lucrative sector across the continent.

Amazon’s potential acquisition of Globalstar would immediately strengthen its African positioning.

Globalstar already holds spectrum authorisations and partnerships in markets such as South Africa, Rwanda, Mozambique, and Gabon, where it has focused on enterprise connectivity, conservation tracking, and industrial IoT solutions.

This existing footprint could give Amazon a regulatory shortcut into markets where Starlink has spent years negotiating approvals.


Kindly share this post
Continue Reading

Telecom

Tosin Eniolorunda, ALX Host Entrepreneurship Masterclass for 100 Female Business Owners

Published

on

Kindly share this post

Tosin Eniolorunda, Group CEO of Moniepoint Inc., has delivered on a commitment that demonstrates his fidelity to deepen financial literacy among women business owners in Nigeria.

Tosin Eniolorunda, ALX Host Entrepreneurship Masterclass for 100 Female Business Owners

Tosin Eniolorunda

In partnership with ALX, Eniolorunda hosted a four-hour virtual Entrepreneurship Masterclass bringing together 100 female business owners for a hands-on session designed to move them from petty trading to building valuable enterprises.

The masterclass was structured around three practical modules: The Model, The Money, and The Plan with each session facilitated by a subject matter expert and anchored in live, guided exercises rather than passive instruction.

Participants also completed a one-page Lean Canvas draft, worked through

Tosin Eniolorunda, ALX Host Entrepreneurship Masterclass for 100 Female Business Owners

Tosin Eniolorunda, Group CEO of Moniepoint Inc., has reinforced his commitment to advancing financial literacy among women entrepreneurs in Nigeria through a strategic partnership with ALX.

The collaboration culminated in a four-hour virtual Entrepreneurship Masterclass that brought together 100 female business owners for an intensive, hands-on learning experience aimed at transitioning participants from small-scale trading to building sustainable, high-value enterprises.

The masterclass was structured around three practical modules—The Model, The Money, and The Plan—each facilitated by subject matter experts and delivered through live, guided exercises rather than traditional lecture formats.

Participants developed a one-page Lean Canvas, worked through pricing and profit calculators to determine break-even points and profitability drivers, and concluded the session by drafting a 30-60-90 day execution roadmap with defined weekly actions and measurable KPIs.

At the end of the programme, each participant received a comprehensive resource pack to support continued application of the tools and frameworks introduced during the training.

A key module focused on building scalable business models, guiding participants through customer segmentation, problem identification, value proposition design, and distribution channels. Additional sessions addressed pricing strategies and financial fundamentals, equipping attendees with practical knowledge to better understand their finances and make informed growth decisions.

Iwalola Sobowale, Director of Customer Experience and Market Research at Moniepoint, led a dedicated product session, showcasing the company’s suite of business tools spanning payments, banking, and operations management. Particular emphasis was placed on Moniebook, designed to enable smarter and more efficient business operations.

The initiative aligns with Eniolorunda’s long-held view that financial inclusion must go beyond access to financial services. Speaking at the International Financial Inclusion Conference 2024 organised by the Central Bank of Nigeria, he stressed that financial inclusion for women should not be treated as a mere buzzword or checklist, but must be grounded in data-driven economic participation.

Research continues to highlight that women-owned businesses often demonstrate stronger repayment behaviour and higher financial engagement when provided with appropriate tools, reinforcing the economic and social case for investing in female entrepreneurship.

Speaking on the initiative, Eniolorunda said: “We’re at a point where technology can significantly accelerate business growth, but access alone isn’t enough. What matters is giving entrepreneurs the knowledge and confidence to use these tools effectively. This masterclass is about equipping women with insights they can apply immediately to grow their businesses.”

ALX, a pan-African technology and professional skills training platform, continues to play a key role in developing the next generation of African leaders through practical, industry-relevant programmes.

The initiative also supports United Nations Sustainable Development Goal 5 on Gender Equality, particularly targets focused on enhancing women’s participation in economic life and expanding access to financial services and quality education.

It further builds on Eniolorunda’s broader interventions in the space, including programmes by the Tosin Eniolorunda Foundation aimed at improving financial literacy among female STEM students at Obafemi Awolowo University—reflecting his belief that sustainable financial inclusion is anchored on strong financial literacy.

h a pricing and profit calculator to identify their break-even points and profitability levers, and closed the session by drafting a personal 30-60-90 day execution roadmap with weekly actions and measurable KPIs. Every participant left with a resource pack to continue applying the tools after the session.

One of the modules involved guiding participants through the fundamentals of building a scalable business model with a focus on customer definition, problem articulation, value proposition, and channels while others focused on pricing and financial fundamentals, equipping participants with the confidence to understand their numbers and make informed decisions about growth.

Iwalola Sobowale, Director of Customer Experience and Market Research at Moniepoint, addressed participants during a dedicated product session, walking them through how Moniepoint’s suite of tools which span payments, business banking, and operations management with a particular focus on Moniebook to support smarter, more efficient business growth.

This Masterclass reflects Eniolorunda’s long-standing position that the work of inclusion does not end at access. At the 2024 International Financial Inclusion Conference convened by the Central Bank of Nigeria, he argued that financial inclusion for women “must no longer be treated as a buzzword, charitable social activity or a checklist to be marked, averring that it must be rooted in economic and business activities that are well underlined by data.”

Research consistently shows that women-owned businesses demonstrate stronger repayment discipline and higher financial engagement when given access to the right tools, making investment in women entrepreneurs both a moral and economic imperative. “It is actually more profitable to serve women,” Eniolorunda has said.

Speaking on the imperative of the initiative, he noted: “We’re at a point where technology can significantly accelerate business growth, but access alone isn’t enough.

“What matters is giving entrepreneurs the knowledge and confidence to use these tools effectively. This masterclass is about equipping women with insights they can apply immediately to grow their businesses.”

ALX, the project partner is a pan-African technology and professional skills training platform committed to developing the next generation of African leaders through world-class, practically grounded programmes.

The initiative sits within the United Nations Sustainable Development Goal 5 on Gender Equality, specifically its targets around women’s full and effective participation in economic life and expanding access to financial services and quality education for women entrepreneurs.

It builds on Eniolorunda’s broader record in this space, including the Tosin Eniolorunda Foundation’s financial literacy programme for female STEM students at Obafemi Awolowo University which has its root in his belief that “there can be no sustainable financial inclusion without financial literacy as its cornerstone.”


Kindly share this post
Continue Reading

Trending