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MTN Unleashes Digital Journey 2.0 with BetterMe App

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(L-): Henry Okoede, Snr. manager, Business Development, Marketing & Strategy, Bayo Adekanmbi, chief marketing officer, Ms. Funmi Onajide, general manager, Corporate Affairs, all from MTN Nigeria, Fola Akinmolayan, CEO, NEO2 Analytics and Mrs Saidat Lawal-Mohammed, Snr. manager, Segment Management, MTN at the launch of the MTN 2015 betterme app held in Lagos on Wednesday.
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MTN Nigeria has disclosed it is moving to a new dispensation called Telco 1.5, which is characterized by full scale focus on data and digital services leveraging the power of the internet.

MTN Nigeria which has 60 million subscribers as at the end of year 2014, according to Funmi Onajide, the general manager, Corporate Affairs, on January 1,  launched the BetterMe campaign as a clear evidence of how Nigerians can use the power of the internet to do extraordinary things in ways that add values to their lives.

Onajide while speaking at a press conference in Lagos to announce the launch of the Campaign, re-emphasized that telecom products and services in the currently are moving from predominately voice to data and digital services.

She said, “In the past the focus was on voice- that is the ability to connect people so that they could make phone calls. This industry has achieved that well over 100 million active subscribers in Nigeria of which MTN has 60 million subscribers as at the end of 2014.

“That dispensation was Telco 1.5. Now, we are moving to Telco 2.0 which is characterized by full scale focus on data and digital services leveraging the power of the internet”.

On the BetterMe campaign, Onajide said, “As you know, Nigerians are very innovative and millions of people, especially our youth are already very familiar with the internet. The ‘Better Me’ campaign will build on that and will expose Nigerians from all works of life to how they can use the internet to do all sort of things that are relevant to their peculiar circumstances and show them how various digital and data products and services can make their lives better.”

The General Manager, Corporate Affairs of MTN Nigeria added that the platform will introduce local contents that many Nigerians are not aware.

They include websites such as pidgin-based websites, local language news and a variety of useful information which should help people to see the positive value in the internet.

Bayo Adekanmbi, chief marketing officer, in a presentation provided further details about the App, stressing that in spite about 200% growth in internet penetration in the country in the recent years, the usage has remained limited.

He said MTN is working with Neo-2 Limited, a 100% Nigerian company, to launch the app in order to drive the behaviourial change among Nigerians.

“There is no gainsaying that the internet has become a powerful tool, equipping people in such ways like learning new skills or improving on one’s skills, become better economically, socially, culturally or even educationally. We want a situation the internet usage grows in line with the internet penetration, where Nigerians can improve themselves in so many ways. For instance, do we know there are many scholarships Nigerians can benefit from?” he explained.

 Also speaking, Fola Akinmolayan, CEO, NEO-2 Limited, said “the BetterMe Bundle is a rich bouquet loaded with internet data (MB) , voice minutes (National) and sms that gives you the opportunity to be better in various facets of life through access to the power of the internet. Whether you want to be better in Business, relationships with friends and family, fashion, health or style, access to the internet via MTN makes it easy for you to access information on the go”.

To enjoy offers accruable to the app, Mrs Saidat Lawal-Mohammed, Snr. manager, Segment Management, MTN Nigeria, said that there are three (3) types of  BetterMe Offers that are available, namely daily Package Offer which consists of 20 National mins + 15MB + 35 National SMS @ N250 only;  monthly Package Offer which consists of 100 National mins + 100 National SMS + 300MB@ N2,015only and monthly Data Bundle Offer which consists of 2015MB@ N2,015 only

“Today is the day you leave old ways behind for newer, smarter and faster ways. With the power of the internet to enhance your lifestyle, MTN is committed to bringing the best out of you. To enjoy the offer, simply dial *123*4*# to get started”.

Aside the Better Me app, MTN also showcased the benefits of ‘My2015App” as a one stop guide to news, resolutions, prophecies, opportunities, deals and more; which the offers are available to users on daily and monthly bundles.    

Adekanmbi explained further on the My2015 App thus, “It is an app aimed to enhance peoples’ lives with the power of internet. It provides easy access to a variety of digital content and offers MTN subscribers a single platform to access, view and share New Year Resolution & Must-do, 2015 Prophesies & Events, News, Daily Deals, Gossips, Healthy Living and Lifestyle. Customers can download the app free of charge by taking the following steps: Send the keyword 2015 to 131 via SMS. An SMS containing the link for download will be sent to you immediately; click the link to download the app free of charge and it takes you to the homepage where you select your area of interest.

He said that as the world is fast changing, with technology taking over people’s everyday lives, access to the internet provides opportunities that enable individuals to achieve greater heights and do a whole lot of things faster and better with less effort.


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Oyedele Dismisses Claims Bank Accounts Without TIN Will Be Frozen

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Taiwo Oyedele, Chairman of the Presidential Committee on Fiscal Policy and Tax Reforms, has dismissed reports that bank accounts not linked to a Tax Identification Number (TIN) will be frozen or automatically debited from January 1, 2026.

Oyedele Dismisses Claims Bank Accounts Without TIN Will Be Frozen

Taiwo Oyedele

Oyedele described the claims as false and misleading, warning Nigerians against panic over misinformation surrounding recent tax and financial reforms.

In a post on his X handle Tuesday morning, he wrote: “Don’t let anyone manipulate you. Your bank account is safe. Misinformation makes you panic and fear a reform that is designed to help you.

“When they tell you that your account will be frozen or automatically debited from January 2026, ask them for the evidence in the new law. Be wise.”

He stressed that no provision in the new tax laws authorises the freezing of bank accounts, adding that the rumours are part of widespread misrepresentation of the reforms.

The committee chairman reiterated that the reforms are intended to simplify Nigeria’s tax system and ease the burden on ordinary citizens, not to impose punitive measures on bank customers.


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Amazon Blocks 1,800 North Koreans From Job Applications

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AMAZON
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US tech giant, Amazon has disclosed that it blocked more than 1,800 North Koreans from applying for jobs, amid growing concerns that Pyongyang is deploying large numbers of IT workers overseas to earn and launder funds.

Amazon Blocks 1,800 North Koreans From Job Applications

Amazon

In a LinkedIn post, Amazon’s Chief Security Officer, Stephen Schmidt, said North Korean nationals have been attempting to secure remote IT roles with companies around the world, particularly in the United States.

He noted that the company recorded nearly a one-third increase in such applications over the past year.

According to Schmidt, many of the applicants operate through so-called “laptop farms” — computers physically located in the US but remotely controlled from abroad.

He warned that the issue is not unique to Amazon and is likely occurring at scale across the tech industry.

He added that common red flags include incorrectly formatted phone numbers and questionable academic credentials.

The issue has previously drawn the attention of US authorities. In July, a woman in Arizona was sentenced to more than eight years in prison for running a laptop farm that helped North Korean IT workers obtain remote jobs at more than 300 US companies.

Officials said the scheme generated over $17 million in revenue for both the woman and North Korea.

Last year, South Korea’s intelligence agency also warned that North Korean operatives were using LinkedIn to pose as recruiters, approaching South Koreans working at defence companies in an attempt to steal sensitive technological information.

“North Korea is actively training cyber personnel and infiltrating key locations worldwide,” Hong Min, an analyst at the Korea Institute for National Unification, told AFP.

He added that, given Amazon’s business model, the motivation behind such operations is largely economic, with a high likelihood of attempts to steal financial assets.

North Korea’s cyber warfare programme dates back to at least the mid-1990s and has since expanded into a cyber unit of about 6,000 personnel known as Bureau 121, according to a 2020 US military report.

In November, Washington announced sanctions against eight individuals accused of being state-sponsored hackers, alleging their illicit activities were carried out to fund North Korea’s nuclear weapons programme.

The US Treasury has also accused North Korea-linked cybercriminals of stealing more than $3 billion over the past three years, primarily through cryptocurrency-related crimes.


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Treepz Launches Direct Flight Bookings to UK, Canada, UAE and 210 Global Destinations

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Treepz, Africa’s leading mobility and travel technology company, has officially launched direct flight bookings on its platform, enabling customers to search, compare and book flights to more than 210 destinations worldwide, including the United Kingdom, Canada and the United Arab Emirates.

The development marks a major milestone in Treepz’s transition from a mobility provider into a fully integrated travel platform. With the new service, travelers can now complete the entire booking process — from flight search to payment — directly on the Treepz website without relying on multiple agents or third-party platforms.

Speaking on the launch, Mr. Onyeka Akumah, Chief Executive Officer and Founder of Treepz, described the initiative as a defining moment for the company and for travel access across Africa.

He said launching flight bookings to serve customers with flights to over 200 destinations was a major achievement, noting that travelers could now search for flights, enter their details, make payments with their cards, and complete bookings instantly on the platform without delays or switching between multiple websites.

The launch comes at a critical time for the African travel market. December is widely regarded as the busiest travel season on the continent, driven by holiday vacations, family reunions, weddings, festivals and end-of-year celebrations.

Millions of Africans travel locally and internationally during this period, often facing challenges with slow booking systems, unclear pricing and fragmented services.

Treepz’s new flight booking system is designed to address these challenges by offering a faster, more intuitive and reliable experience.

Customers can now search and book flight tickets directly on the Treepz website, compare prices and travel options in real time, make payments using any card option, and complete bookings faster without switching platforms.

Treepz has outlined ambitious plans for 2026, including unlocking access to over six million hotels globally, which will allow travelers to book flights and accommodation together in one seamless flow.

The company also plans to expand its car rental services into Europe and South America, further strengthening its position as a one-stop travel ecosystem.

According to Akumah, these developments will significantly reduce planning time for both leisure and corporate travelers, while giving customers more control and convenience.

Treepz has already facilitated more than six million movements across multiple cities and countries, ranging from daily commutes and corporate transportation to group travel and event logistics. With active operations across Africa and recent expansion into Canada, the company continues to grow its international footprint.

The addition of flight bookings strengthens Treepz’s ability to serve global travelers while maintaining its reputation for reliability and customer-focused service.

By integrating flights, accommodation, ground transportation and experiences into one platform, Treepz is positioning itself as more than a mobility provider.

The company is evolving into a comprehensive travel solution designed for modern travelers who value speed, clarity and convenience.

Industry analysts say the move could redefine travel access across Africa, particularly during peak seasons when demand for efficient booking systems is highest.

With this launch, Treepz has taken a bold step toward building a unified, tech-driven travel ecosystem that connects Africa to the world.


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