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MTNF partners Enterprise Development Centre to train Y’ellopreneur Women on Marketing

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MTN Foundation in partnership with the Enterprise Development Centre, has commenced the Y’ellopreneur training. The four-week training programme for the 500 selected Y’ellopreneurs is designed to help build their entrepreneurial skills and help them understand how they can use the skills to grow their businesses.

The training covers a range of topics including, customer service, leadership essentials, marketing management, financial management, operations management and business plan development.

The programme which is mostly self-paced has an instructor-led session every week to ensure that the entrepreneurs have a good understanding of what they are learning. This week, the training session on ‘Effective Sales and Marketing’ was taught by Trainer, Enterprise Development Centre, Uche Egbuna, and the participants learnt about marketing management and how to apply it to their various businesses.

The training was broken into four segments, the first was for the participants to understand marketing and selling, the second was for them to know what marketing mix and market segmentation is all about, the third segment was for them to know how to develop a marketing plan and the last segment was for them to understand the sales process. During the training, the Y’ellopreneurs were able to use their businesses as case studies to understand every aspect of the marketing training.

Speaking after the training session, Uche Egbuna said that the training is meant to help the women structure their businesses “Today, I taught them on the marketing aspect of their business, and this will allow them understand how they can take their products from ideation to products that are sustainable and viable in the market. A lot of the women were able to give feedback about why they were in the market, who their target markets are and how they are able to build customer loyalty.”

He also added that the feedback received from the participants was very positive and engaging, as participants are well-invested in the program. “Women are always very engaging, from the class, we had a lot of engaging and insightful participation. As a facilitator, I also got to learn, because they tell you about their businesses and the problems they face and while proffering solution, I am also learning”.

“This is a great thing that the MTN Foundation is doing by partnering with Enterprise Development Centre to train these women,  and I am glad to be part of this project. It will also be good to have other organisations emulate what the MTN Foundation is doing” he said.

The training ended with a question and answer session, and the trainer ensured that every question was answered practically.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

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L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.
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MTN Nigeria, in collaboration with ONErpm and Ultima Studios, has announced Ayodeji Benson, popularly known as Ayo Benzi, as the winner of the maiden edition of the Next Afrobeats Star reality show.

MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.

The grand finale, held on Sunday night at Ultima Studios in Lekki, Lagos, marked the climax of a nationwide talent search that began in September with over 15,000 aspiring musicians.

After weeks of auditions, mentorship, and rigorous training, five finalists – Ayo Benzi, Dave Cash, Kaeko, Somto O’Laker, and Lucky Yay – battled for the top prize in a high-energy showcase of performance and artistry.

At the end of the electrifying contest, Ayo Benzi emerged victorious, securing a ₦150 million music deal. Dave Cash was named first runner-up with ₦100 million, while Kaeko, Somto O’Laker, and Lucky Yay received ₦75 million, ₦50 million, and ₦25 million respectively.

Throughout the season, contestants were mentored by leading Afrobeats producers Sarz, Puffy Tee, P Prime, and Andre Vibez. Benzi, who was part of Puffy Tee’s team, credited the mentorship programme for sharpening his craft and stage presence.

Speaking at the event, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, said the initiative reflects the company’s commitment to youth empowerment and cultural expression.

“The Next Afrobeats Star platform is about creating real opportunities for young Nigerians and giving their talent the structure, visibility, and support it deserves.

“Afrobeats continues to place Nigeria on the global cultural map, and MTN is proud to be enabling the next generation of artists who will take this sound even further,” she said.

She added that the finale was not just a competition but a celebration of growth and readiness for the global stage.

In his acceptance speech, Ayo Benzi described the victory as a defining moment in his career.

“A big thank you to MTN. From the audition days, the treatment MTN has given us has been amazing. God bless the brand,” he said.

The finale also featured guest performances by Afrobeats stars Iyanya and Bella Shmurda, adding glamour to the night and reinforcing the show’s connection to the wider music ecosystem.

With the successful conclusion of the season, MTN Nigeria and its partners reaffirmed their role in championing youth ambition, supporting creative industries, and shaping the future of Nigerian music through platforms that turn potential into opportunity.


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T2 Faces NCC Probe in Benue Over Major Service Outage in 9 LGAs

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T2, formerly known as 9mobile, is under investigation by the Nigerian Communications Commission (NCC) in Benue State for an undisclosed incident disrupting USSD, SMS, voice, and data services across nine local government areas.

T2 Faces NCC Probe in Benue Over Major Service Outage in 9 LGAs

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The affected areas include Ado, Agatu, Gwer East, Gwer West, Konshisha, Obi, Ohimini, Okpokwu, and Otukpo, as detailed in an advisory on the NCC Major Outages Portal, which tracks significant disruptions reported by Mobile Network Operators (MNOs) and Internet Service Providers (ISPs).

Neither T2 nor its public relations firm, Chain Reactions, has responded to inquiries on the outage’s cause or restoration efforts as of this report.

The NCC’s continued reference to the operator as 9mobile, months after its public rebranding to T2 in August 2025, has sparked questions about whether the name change was formally notified to the regulator.

This probe aligns with NCC mandates requiring operators to disclose major outages, their impacts, and timelines for fixes, with compensation obligatory for disruptions exceeding 24 hours under the Consumer Code of Practice Regulations.

Industry watchers note that such incidents, often linked to fibre cuts, power failures, or infrastructure faults, underscore ongoing challenges in Nigeria’s telecoms sector, particularly amid T2’s subscriber losses post-rebrand. NCC vows transparency via its portal to hold operators accountable and protect consumers.


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NCC Grants 45 Days for Telecoms Firms to Fix Unapproved Shareholding Changes

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Nigerian Communications Commission (NCC) has issued a public notice directing all its licensees that have effected changes exceeding ten percent (10%) in their shareholding structures without prior regulatory approval to immediately regularise such infractions.

NCC Grants 45 Days for Telecoms Firms to Fix Unapproved Shareholding Changes

NCC

In the notice published on the Commission’s website, www.ncc.gov.ng, the NCC said the directive was issued in exercise of its statutory powers under the Nigerian Communications Act, 2003.

According to the Commission, affected licensees are granted a 45-day grace period from the date of publication to regularise any unapproved changes in their shareholding structures that exceed the 10 per cent threshold.

The NCC clarified that no sanctions will be imposed during the 45-day window for any previous infractions relating to unapproved shareholding changes above the prescribed limit. However, it warned that appropriate sanctions will be enforced immediately after the expiration of the grace period against defaulting operators.

The sanctions, the Commission stated, will be applied in line with the Nigerian Communications (Enforcement Processes, etc.) Regulations, 2019.

The regulator further emphasised that the notice is issued pursuant to Regulations 41, 42 and 43 of the Licensing Regulations, 2019, which require licensees to obtain prior approval from the Commission before effecting significant changes in ownership or control.

Industry observers note that the directive underscores the NCC’s renewed focus on regulatory compliance, transparency, and corporate governance within Nigeria’s telecommunications sector.

Licensees have therefore been advised to promptly engage with the Commission to regularise their shareholding structures and avoid penalties once the grace period lapses.


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