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MultiChoice and The rise of Nigeria’s Football Fan Culture

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Football fanship is a means of social bonding that defies ethnic and religious divides among Nigerians. On weekends, avid football fans who profess loyalty to European clubs would do anything to avoid missing their favourite teams’ matches.

Europe is the dream destination for footballers and managers who aspire to perform at the highest level. Little wonder that European teams, particularly those in the English Premier League, Spanish La Liga and Italian Serie A, attract the best talents and boast the largest number of supporters from across the world including Nigeria.

Besides the thrill of exciting matches, many fans identify with these teams for various reasons. For some, support for a countryman plying his trade with a team translates to support for the whole team. Some others support a team out of love for a manager, while others generally develop fondness for a club from recurrent viewing of their matches.

While those who barely watch football wonder why grown men and women display loyalty to teams and players who barely recognize them, the football fans are usually unfaced by criticisms. For them, identifying with a football team brings a sense of belonging among football communities either online or offline, and in some instances, they identify to feel a sense of pride that comes with associating with a winning team.

The ever expanding football fandom in Nigeria would have been impossible without MultiChoice Nigeria. The company bridged the distance barrier that would have made access to European football an exclusive privilege of the wealthy by bringing these matches to the screens of many Nigerians at an affordable rate.

Since its entrance into the broadcasting space in Nigeria in 1993, the company has invested billions of naira to procure broadcasting rights for its flagship sports channel SuperSport, available on DStv and GOtv. It has also employed football experts, analysts, and veteran footballers to provide match analysis and predictions for major leagues and competitions.

As a result, a regular subscriber on GOtv Max can access all matches from top leagues such as La Liga, Serie A, and Europa League, while still being able to access a few matches from the Premier League and the Champions League for just N4, 125. As such, football lovers, regardless of their socio-economic class, can watch their favourite teams’ matches.

And this phenomenon has brought various dynamics of socio-economic benefits for the country. Just as recently, MultiChoice Nigeria hosted a football watch party for fans to share matchday moments together. Such avenues foster togetherness among Nigerians and boost trade activities among vendors.

Similarly, football fanship has contributed its fair share to employment opportunities. There’s hardly a Nigerian community, no matter how small, that doesn’t have a football viewing centre. These centres are run by youth and adults who make good living for themselves by showing premium football matches for fans, who either cannot afford the higher subscription packages, or enjoy the football banter that such centres provide.

As more people show interest in football, it has also birthed sports programmes on broadcast media, sports-focused newspapers, blogs, social media influencers, podcasts among others. Individuals make their source of livelihood from offering these services.

One cannot also ignore the rise of competitions and trivia to reward football fans. The Fantasy Premier League game created by the English Premier League is popular among young Nigerians who use the platform to test their football management skill. Some brands have tapped into this frenzy and created means to reward top performing players.

In the same vein, Nigeria has a teeming population of youngsters, both male and female. MultiChoice has enabled them to watch world-class footballers that can inspire them to aim for a glorious career.  Also, as more Nigerians players ply their trade in Europe, these youngsters have homegrown talents to look up to.

Nigeria has untapped potential in sports. With the commitment of companies like MultiChoice, these potentials can be transformed into socio-economic advantage.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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CBN Projects Petrol to Hover around N905/Litre this Year

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Central Bank of Nigeria (CBN) has projected that the pump price of petrol would hover around N950 per litre in the year 2026.

CBN Projects Petrol to Hover around N905/Litre this Year

The CBN stated this in its 2026 Macroeconomic Outlook for Nigeria.

In its outlook for the domestic economy, the bank made what it called baseline projections predicated on assumptions like crude oil price at an average of $60 per barrel in the fourth quarter of 2025 and $55 per barrel in 2026 and the Nigerian Foreign Exchange Market exchange rate at an average of N1,451.63/$ in Q4 2025 and N1,400/$ in 2026 (supported by a more efficient foreign exchange market, higher capital inflows, a current account surplus, and a broad-based improvement in economic activity).

The CBN stated that domestic crude oil production is assumed to be at about 1.5 million barrels per day throughout the forecast period, as premium motor spirit is expected to sell around N950, an amount higher than the current pump prices.

“The baseline projections are predicated on the following assumptions: crude oil price at an average of $60/barrel in Q4 2025 and $55/barrel in 2026 (consistent with the US EIA’s outlook that rising global crude oil inventories and supply glut would moderate prices); NFEM exchange rate at an average of N1,451.63/$ in Q4 2025 and N1,400/$ in 2026 (supported by a more efficient FX market, higher capital inflows, a current account surplus, and a broad-based improvement in economic activity).

“Furthermore, domestic crude oil production is assumed at about 1.5 mbpd (excluding condensates) throughout the forecast period. PMS price is expected to hover around N950 per litre in 2026. Government expenditure is projected to follow the 2025-2027 MTEF/FSP path, reflecting an expansionary fiscal stance aimed at supporting the $1tn economy initiative. MPR and CRR are assumed at 27.00 and 45.00 per cent, respectively. The baseline projections were generally supported by the assumption of continued improvement in business optimism and stronger investor sentiment,” the CBN said.

 


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FG to Empower Artisans for Global Value

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The Federal Government has reaffirmed its commitment to grassroots artisans to upgrade local skills to meet both national and international benchmarks and compete in the global markets.

Speaking recently during the Skill-Up Artisans (SUPA) zonal rally, Dr Afiz Ogun, director-general of the Industrial Training Fund (ITF), stated that the initiative is designed to professionalise the sector.

The rally was designed to raise awareness of the programme throughout the North-West region.

The rally saw a diverse turnout of professionals, including those in construction and engineering such as welders, fabricators, plumbers, and carpenters.

Those in the technical service comprised of electrical installers and automobile mechanics, while those in the creative and digital space were fashion designers and ICT technicians.

Represented by Muhammad Aminu, the former zonal director of the ITF, Ogun explained that the SUPA scheme seeks to convert traditional craftsmanship into sustainable livelihoods.

He emphasised that the goal is to transform artisans from job seekers into employers of labour.

“We are calling on artisans across the North-West to embrace the SUPA programme,” Ogun remarked. “This is an opportunity to enhance productivity, increase earnings, and ensure our workforce can compete on a global stage”.

According to the DG, the initiative aligns with President Bola Tinubu’s Renewed Hope Agenda, focusing on restoring dignity to manual and technical work.

He noted that a competent artisan class forms the essential foundation of a productive economy.

He further called upon traditional rulers, community leaders, and trade associations to assist the ITF in disseminating information about the programme to ensure high participation rates.

“We are here to engage the technicians, the tradespeople, and the young talents who serve as the backbone of our economy,” he added.

Nancy Ekong, director of the Technical Vocational Skills Training Department, highlighted the programme’s recent successes. She revealed that over 30,000 artisans were trained and upgraded during the initial SUPA cycle in 2025.

The ITF remains optimistic that the continued expansion of SUPA will bridge the existing skills gap in Nigeria’s industrial sector.

 


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Bill Gates Pays Ex-Wife $8Bn Charity Payout in Divorce Settlement

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American billionaire businessman Bill Gates, has paid $8 billion to his ex-wife, Melinda French Gates’ charity, five years after their split over his affairs with other women.

Bill Gates Pays Ex-Wife $8bn Charity Payout in Divorce Settlement

Bill Gates and Melinda French Gates

Gates made the $7.88 billion donation to Melinda French Gates’ Pivotal Philanthropies Foundation in 2024, The New York Times revealed.

The sum, one of the largest public donations ever recorded, was revealed in a new tax filing, which shows the first specific financial terms of the couple’s high-profile split in 2021.

Melinda resigned from The Bill and Melinda Gates Foundation in May 2024. Despite leaving the charity, she suggested her ex donate $12.5 billion to a new charitable foundation she intended to create.

A representative for Pivotal told the Times the $12.5 billion agreement has been fulfilled, and the nearly $8 billion donation was part of that agreement.

Melinda set up her Pivotal Philanthropies Foundation in 2022, the year after the divorce. At the end of 2023, it had $604 million on hand.

The billionaire pair split after 27 years together in 2021, embarking on what is considered the most expensive divorce settlement in the world. Melinda later received approximately $76 billion in assets.

Months later, details of Gates’ affair with a Microsoft employee were exposed.

The woman penned a letter to the company’s board in 2019, divulging details about the fling which began in 2000 and demanded that his wife, Melinda “read it”.

Microsoft’s board investigated the women’s claims and deemed the relationship “inappropriate”, the Wall Street Journal reported at the time.

Gates suddenly quit the board in March 2020 while the investigation was still in progress – and before the board could make a formal decision on the matter.

Two further bombshell reports were then revealed, alleging Gates had routinely hit on staffers at Microsoft and at the philanthropic foundation he founded alongside his wife.

A separate shocking report claimed that Gates had sought marriage advice from Jeffrey Epstein, with whom he reportedly shared a “close” relationship, having first met the convicted sex offender in 2011.

Gates’ and Epstein’s friendship first came to light in 2019, months after Epstein killed himself in his Manhattan jail cell while awaiting trial on charges of child sex trafficking.

The two men reportedly spent time together on multiple occasions, flying on Epstein’s private jet – dubbed the “Lolita Express” – and attending late-night gatherings at his Manhattan home.


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