Broadcasting
MultiChoice Re-Launches Step Up Campaign for DStv, GOtv Customers

MultiChoice, pay television operator, has announced the return of its “Step Up” for its DStv and GOtv customers
The Step Up offer, which runs from Monday, 2 September to Thursday, 31 October, provides subscribers on both platforms the opportunity to subscribe to a higher viewing package and get upgraded to the package above that.
The offer is designed to give all active and disconnected DStv Compact, Family and Access customers the opportunity to pay for a package a step above their current package and get a boost to view programming on an even higher package.
Also, active and disconnected GOtv customers, especially those on GOtv Plus, Value and Lite packages, are opportune to upgrade to GOtv Max and have access to quality programming on the package.
Martin Mabutho, chief customer officer, MultiChoice Nigeria, said the campaign, which ran initially from 15 January until 15 April 2019, is back just in time for customers on lower DStv and GOtv packages to enjoy all the exciting content lined up on higher packages at reduced costs.
Mabutho said: “When we launched this first-of-its-kind offer back in January, the objective was to give our customers the opportunity to experience great entertainment on DStv and GOtv packages they normally would not have been on. The campaign was well received by our customers, and we are pleased to announce a second instalment of the offer.”
Explaining the details of the offer, Mabutho said DStv customers currently on the Access package who pay N4,000 for Family package will get boosted to view programmes on the Compact package, while customers currently on the Family package who pay N6,800 for Compact package will be given Compact Plus package. Likewise, Compact customers who pay N10,650 for Compact Plus package will, in turn, get Premium package programming.
Also, customers on GOtv Plus, Value and Lite will get upgraded to GOtv Max when they pay a reduced fee of N2,600 while GOtv bridges the gap with a N600 ‘top up’. GOtv Max customers can also take advantage of this limited-time offer to renew their subscription for N2,600. This campaign offer is open to both active and disconnected DStv and GOtv customers with all upgrades taking effect within 48 hours.
Subscribers who upgrade to DStv Premium, DStv Compact Plus and GOtv Max will have unlimited access to games of the 2019/2020 football season of the Spanish LaLiga and Italian Serie A.
Similarly, selected games of the English Premier League and the UEFA Champions League, Europe’s elite club football competition would also be broadcast live.
Also on offer are the 24-hour WWE SuperSlam pop-up channel and the UFC, the world’s premier mixed martial arts (MMA) event, available to DStv subscribers.
Quality African entertainment is not left out for subscribers as brand new local shows and series, surprise pop up channels, including award-winning international series and blockbuster movies, would be shown on all Africa Magic channels, BET, FOX Entertainment, StarLife, ROK 2 and CBS Reality amongst others.
The Step-Up offer is open to both active and disconnected customers on DStv Access, Family and Compact while customers on GOtv Lite, Value, Plus and Max are also eligible for participation.
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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