Broadcasting
MultiChoice Nigeria Has Almost 100 Per Cent Local Workforce, Huge Investments- Ogunsanya

Mr. Adewunmi Ogunsanya (SAN), chairman, MultiChoice Nigeria, owners of DStv and GOtv, in a recent interview with Thisday, explains that MultiChoice is a Nigerian company.

Mr. Adewunmi Ogunsanya (SAN), chairman, MultiChoice Nigeria
He also speaks of how the company has survived difficulties of Nigerian business environment while explaining that why the Paytv operator is not a monopoly, but a dominant player.
You’re a Senior Advocate of Nigeria, evidence of accomplishment in your field, but you’re also known for your association with MultiChoice, which launched in Nigeria over 25 years ago. What exactly informed the vision of bringing MultiChoice to Nigeria?
Twenty-seven years actually. Multichoice has been in Nigeria 27 years. Mine has always been a family of lawyers. My father was a lawyer. Law is my life.
MultiChoice is a passion for investment that has gone well and from strength to strength. Again, the circumstances surrounding my initial involvement with MultiChoice had to do with law, as I came into contact with other initial investors in my capacity as a lawyer.
But then I also saw the business opportunity that existed and I took it since it did not require my day-to-day involvement.
But as my passion for growing things became apparent over the years, so also has my involvement with the company.
We’d like you to take us through the various stages of the company’s evolution from a novelty, which attracted very little attention to the behemoth it has become.
A lot of hard work has gone into what you see today. People forget that bringing a business, any business, into Nigeria was not exactly an inviting thing when MultiChoice came to Nigeria.
It was bang in the middle of the military era. It was not exactly a rosy period for the economy. Our journey has been challenging on many fronts. From a small MMDS operation in Lagos and Port-Harcourt, we have grown to a major player today.
But then, and now we still are enmeshed in constant regulatory somersaults. We still struggle with piracy, overreaching government regulations and changing subscriber demands.
The pay television sector is a mausoleum of dreams; a sector with a very high mortality rate. How has MultiChoice escaped the fate that regularly befalls operators?
This is true. We have survived because we have kept our eyes on multiple balls. There are many balls to keep the eyes on when it comes to pay TV business.
There is that of business and then the need to prioritize quality content for different demographics. In addition, we never forget that ours is a technology business; one that thrives on innovation.
We have benefited a great deal from being part of a multinational that pays a great deal of attention to seeking, adopting and deploying only the most current and state-of-the-art technology for our business. MultiChoice, lest we forget, pioneered Dual View in the pay TV industry globally.
We also pioneered Box Office for movie rentals. We also hire only the best people. In the 27 years of our existence as a company in Nigeria, we must have employed, directly and indirectly, about 200, 000 Nigerians. Many of them have been top notch. Many of them continue to work for us.
We keep evolving and paying a lot of attention to what the customer wants. We keep trying to balance the need to survive as a business and giving our customers what they desire and require. This is not always easy. It is tough.
Very challenging. Pay TV business is very challenging, as things keep changing. Consumer demands keep evolving. Put this side by side with the challenging business environment we face in Nigeria. But we keep trudging on as a business.
Despite having almost 100 per cent Nigerian workforce and huge investments in the country, MultiChoice is still viewed as a South African company, a state of affairs that fuels the belief that it cares less about Nigeria and seeks to charge Nigerians more for its services…
This is based on little or no knowledge of how international business works. It’s borne out of a misunderstanding of what it means to be a Nigerian company.
MultiChoice Nigeria is a Nigerian company, registered in Nigeria with shareholders from around the globe, including Nigeria.
I am one of the shareholders and I am Nigerian. Of course, everything has its roots and the roots of this particular company, MultiChoice, is from outside Nigeria-South Africa.
But a company must originally come from somewhere. All multi nationals are like that. But this company, the one that I am Chairman of, is a Nigerian company and operates as one. Go across our operations and tell me how many non-Nigerians work there. Almost zero.
In fact, I believe we may have more Nigerians working for MultiChoice in other countries than non-Nigerians working for MultiChoice here in Nigeria.
Those who make such allusions certainly do not understand the benefits of foreign direct investments. They have no understanding of how international business operates.
Some do, but for their own benefit, wish to play to the gallery and take advantage of fellow Nigerians who do not understand, by twisting the facts for their own selfish end.
I hope that someday soon, Nigerians will see through the fiction they keep feeding them about our business and how it runs. Just a little investigation on the internet will show the truth.
Nigerian companies are expanding to other parts of Africa and are doing well in some of those places. Should they not be patronized simply because they have Nigerian roots?
I usually shy away from talking about the operations of our company, as I believe it is the duty of the many brilliant young men and women who work daily there to earn a good living and serve fellow Nigerians and fellow Africans to the best of their capacity.
But I will make an exception here and boldly say that the Nigerian operations are the most pocket-friendly across MultiChoice operations and across the world.
I love this country and the idea that I will be part of an operation that is unfair to my fellow countrymen is truly painful.
The facts are there for all to see. Afterall, we live in the age of the internet. The truth is becoming more and more difficult to hide.
Aside the issues around its South African heritage, there is also the prevalent view that MultiChoice is a monopoly, a position attained by suffocating competitors. How would you react to this?
This, again, is worrisome. But sometimes I understand. We have become a victim of our own success. We may be referred to as a dominant player perhaps, but a monopoly is not a fit and proper way to refer to us.
We are the biggest player in our sector because we have always invested the most resources over a long period. We have stayed the course over years of investing and getting nothing or very little.
That gives us an edge like it should, but we are certainly not a monopoly. Some of the content we have rights over now, other pay TV concerns have also won and lost just as we have won and lost in the past. The content market is an open international market open to competitive bidding. Nothing is done in secret.
We all go there, MultiChoice and the other companies which operate in the sector. We all bid. Sometimes, we lose, but some of the time, we win. Should we lose just so that we do not get referred to as a monopoly?
Pay TV business is one that demands long term investment. You cannot invest today and expect returns tomorrow. If you invest with a short-term view, you will fail. Simple.
We had a long-term view and that is why we have survived. When we started, we made huge investments in equipment and we had very few subscribers. We were making huge losses, but we stayed the course until our number of subscribers began to rise.
How exactly is it that we suffocate our competitors? By denying them the airwaves? By denying them their license? By blocking their offices? Or is it by stopping them from coming up with ideas? Or do we own the banks and stop them accessing funds? Some of these allegations will make deep-thinking people laugh.
The business space is quite large and can accommodate as many as possible. We welcome competition; it makes us better. We have competition in Nigeria and while I will prefer not to mention names, we have had occasions where we lost important rights to competition.
Even very recently, we lost some content rights to some other companies in the market. We don’t sulk and call competition names; our people return to the proverbial drawing board and try to work out how not to lose next time.
Is it inaccurate to say the two MultiChoice platforms, DStv and GOtv, owe their dominant positions to having live sport, notably football?
To an extent, that is correct. But as I said before this is from years and years of building the brand. We don’t have all the live sports.
Some are owned by competitors. We have become a victim of our own success. I have friends and family who call me in anger when they can’t watch some football games or other sports events on our channels. When I explain that we don’t have the rights because we can’t afford them, they sound unforgiving.
We have maintained our dominance because our customers push us to get them the best.
And we also have Allah’s grace to thank for the fact that we have been successful.
MultiChoice has done a lot for Nigerian sports, especially football, basketball and for six years now, boxing through GOtv Boxing Night, which is estimated to have gulped about a billion naira since it debuted in 2014. Why boxing of all sports?
I was in a conversation some day with some of my closest friends and it became rather nostalgic. We remembered the days when all our superstars were Nigerians like us. We remembered Dick Tiger and Hogan ‘Kid’ Bassey.
We remembered Thunder Balogun and Victor Oduah and Baba Otu Mohammed and all the superstars of our childhood and young adult years.
As we spent the evening reminiscing over the glory days of Nigerian sports and the joy the likes of Christian Chukwu and Segun Odegbami brought us, I decided that we needed to bring those glory days back. Boxing happens to be the first step in that direction.
Boxing because it was a sport I loved as a young boy and one that I have followed all my life. In fact, as a boy, I fancied myself a boxer. Very soon, we plan to begin building other sports like we are building boxing.
The plan is that soon we can replicate what we have done in boxing in other sports like athletics, basketball, volleyball and even handball. We are a large country with many young people able and willing to excel in these and many more sports.
We tried the same thing for football in the past and spent quite a lot of money on the Nigerian League. We stopped, but we hope to be back even stronger soon.
My personal desire is to see a situation where my fellow countrymen and women pay less attention to these foreign leagues and focus more on our own local sports, our own local football. It is possible and we must do it.
We are glad with the impact we have had on boxing, especially the impact we have had on the lives of the boxers. I was very excited to see a video of a boxer on social media saying GOtv Boxing has fired and given life to his entrepreneurial spirit and how he has started a small transport company and owns a number of tricycles. It made me so glad that we are impacting lives so positively. That’s what we want to achieve.
In specific terms, backed by figures, we’d like you to give us a picture of MultiChoice’s socio-economic impact in Nigeria.
Over the last twenty-seven years Nigerians have felt our impact directly or indirectly. Aside the hundreds of thousands of Nigerians we have employed directly and indirectly, we are a major contributor to for the growth of our film and music industries via major promotions and exposure of Nigerian film and music. We have helped make these superstars, who we are and the rest of Nigeria are proud of.
In the past five years alone, MultiChoice Nigeria has contributed around N630 billion to the Nigerian economy, adding value to the society through the contribution of more than N363billion to the country’s GDP.
I believe we paid close to N40 billion in taxes and regulatory fees over the last five years and invested close to N700million on corporate social investment.
We continue to make major contributions to the development of the creative industry with over N82 billion invested into the sourcing and production of local content for DStv, GOtv, M-Net, SuperSport, and Africa Magic and in building local production infrastructure. Our investment has greatly helped to support the Nigerian movie industry, ensuring that Nollywood movies are available across Africa and the rest of the world.
Our estimate, and this is supported by a recent report verified by Accenture, is that through our business operations and our investment in technology, local infrastructure, Corporate Social Investment (CSI) initiatives and local partnerships, MultiChoice Nigeria enriches an estimated two million lives each year through initiatives such as the MultiChoice Resource Centres, MultiChoice Talent Factory, GOtv Boxing, the Sickle Cell Foundation and Let’s Play initiative among others. MultiChoice Nigeria has spent N71.8billion in supporting these initiatives.
It’s somewhat strange that a man of your profile shuns publicity. Why is that?
Probably because I am a lawyer by training and vocation. I am also a very private person. As Chairman of Multichoice, my goal and that of the company is to promote others and not ourselves.
We discover and spotlight Nigerian superstars. But we do not consider ourselves superstars.
I don’t consider myself a superstar. I am just a lawyer trying his best in business and if my contribution to business benefits others, I am happy for it. But please, let’s not focus on me.
Where do you envisage MultiChoice will be in the next 10 years, given the changing television viewing habit imposed by new technology?
We are a company that thrives on technology and is driven by a desire to satisfy our customers. We will continue to focus on satisfying our customers and ensuring that we deliver the best content, using the most up-to-date technology. We believe that is the only way to stay ahead of the competition.
Broadcasting
Even Messi Needed Trophies. Nigerians Demand Results, not Dribbling

By Blaise Udunze
From a general observation, comparisons are powerful political tools. They simplify complex realities, inspire supporters and shape public perception. Another side of this is that they can also become misleading when symbolism replaces substance.

The latter appears to be the objective behind two recent interventions in defense of his excellency, President Bola Ahmed Tinubu. Respectfully, it was observed that veteran journalist Martin Oloja likened Tinubu’s political journey to that of football icon Lionel Messi. He portrayed him as a resilient strategist whose patience and tactical brilliance eventually produced victory. As this now appears to be a trend, Imo State Governor Hope Uzodimma further elevated the narrative, comparing Tinubu to Singapore’s founding Prime Minister, Lee Kuan Yew. He didn’t stop at that; rather further argued that today’s painful reforms would eventually transform Nigeria just as Lee transformed Singapore. They are compelling analogies.
Unfortunately, it was observed that both began to unravel once governance, not politics, was used as the standard of measurement.
It is a known fact to the world that Lionel Messi is celebrated not because he endured criticism or finally lifted the World Cup after years of disappointment. He is celebrated because his greatness is measurable. His goals are counted. His assists are recorded. His trophies are displayed and not just that, his records speak louder than the opinions of his admirers, which may have taken a different turn now after the outcome of the 2026 FIFA World Cup.
The same is also true of Lee Kuan Yew. History has shown that he is not revered because he introduced difficult reforms or enjoyed the support of loyal political allies. Governor Hope should be reminded that Lee is remembered because he fundamentally transformed Singapore. Amongst his achievements were transforming a poor trading port into one of the world’s richest, cleanest, safest and most efficiently governed nations.
Lee’s records speak for him because under his leadership, Singapore built world-class infrastructure, an incorruptible public service, globally competitive education, affordable housing, investor confidence and one of the highest standards of living anywhere in the world.
Neither Messi nor Lee Kuan Yew became legends through carefully crafted narratives. Yes, they became legends because the evidence became impossible to dispute. That is precisely where comparisons with President Tinubu become difficult.
It is an error to assume that winning elections is the same as winning governance and at the same time, political brilliance may secure power, but only effective leadership secures history’s approval.
For millions of Nigerians, governance is not measured by campaign strategy or political resilience. It is measured by the realities they confront every morning.
Can they afford food? Can they pay transport fares? Can they pay rent with the current landlords’ economy? Can they keep their businesses open? Can they sleep or travel freely without fear of kidnapping? Can they find jobs after graduation? Can they access reliable electricity and healthcare? These are the scoreboards by which governments are judged.
Supporters of the Tinubu administration frequently point to encouraging macroeconomic indicators. Foreign reserves have improved. Government revenues have risen. States now receive significantly larger allocations through the Federation Account Allocation Committee (FAAC). Well, these ‘achievements’ will be reviewed soon through the lens of news narratives. International financial institutions have welcomed several policy reforms. The removal of fuel subsidy and exchange-rate liberalisation are presented as courageous decisions that previous administrations avoided.
These developments deserve acknowledgement. Yet macroeconomic improvements are not the same as improvements in citizens’ welfare.
In reality, an economy cannot be declared successful merely because government revenues have increased while household purchasing power continues to deteriorate, as this would be a complete aberration.
Again, it is considered an anomaly that Nigeria reports stronger fiscal numbers, but millions of families continue to struggle with soaring food prices, rising transport costs, expensive housing, high electricity tariffs and shrinking disposable incomes.
Statistics may comfort policymakers. They rarely comfort hungry citizens. Messi never celebrated possession statistics after losing a match; rather, he cried and cried over losing the opportunity of winning the trophy at the concluded 2026 FIFA World Cup. To him, results mattered.
The reality is that governments should be judged by the same principle. This is open to dispute, but of a truth, Governor Uzodimma’s comparison to Lee Kuan Yew deserves even closer scrutiny because it raises an important question, though it may appear hard to answer.
If Tinubu is Nigeria’s Lee Kuan Yew, where is Nigeria’s Singapore? What exactly made Lee Kuan Yew exceptional? Was it simply his willingness to implement painful reforms? Certainly not.
Many leaders across the developing world have introduced painful reforms. Very few transformed their countries.
One thing stands out here: Lee’s legacy rests on outcomes, not intentions. Judging from all indications, it is obvious that his reforms dramatically reduced corruption, attracted investment, strengthened institutions, expanded industrialisation, improved education, guaranteed affordable public housing and steadily raised incomes across generations. Unlike Nigeria’s ongoing experience, Singapore’s rise was not a promise repeatedly postponed to the future. Citizens experienced tangible improvements in their daily lives. That is why history celebrates Lee Kuan Yew. Nigeria’s present reality tells a different story.
It is glaring and ironic that despite improved fiscal revenues, many Nigerians continue to grapple with rising inflation, worsening poverty, declining purchasing power, youth unemployment, struggling businesses and persistent insecurity. If they must know, these are not merely economic statistics; they are the lived realities by which citizens judge any government.
The Lee Kuan Yew comparison also overlooks perhaps the most important ingredient behind Singapore’s success, which is primarily the institutions.
It is obvious and practically doubtful if Governor Uzodinma’s kind of Singapore is the same as the one on which its transformation was built upon an efficient bureaucracy, disciplined public institutions, predictable regulation, meritocracy, uncompromising anti-corruption enforcement and consistent long-term planning as championed by Lee Kuan Yew. An honest question here is, can the same be said of Nigeria today?
The truth is not far-fetched; Nigeria is nothing close to it because the realities and lived experiences of Nigerians are that the country continues to grapple with weak institutions, policy inconsistency, bureaucratic inefficiency, corruption concerns and widespread insecurity.
His impeccable achievements are built on the institutions; hence, without institutional transformation, every effort to invoke Lee Kuan Yew risks confusing aspiration with achievement.
One common trend witnessed lately is that the supporters of the administration often argue that Nigerians must be patient because meaningful reforms require time. That argument deserves consideration.
Let it also be made known that patience should never become an endless substitute for accountability. Citizens are also entitled to ask whether the sacrifices demanded today are producing measurable improvements tomorrow.
History remembers leaders not because they prescribed hardship, but because that hardship ultimately produced prosperity for those alive and not for the dead.
Another weakness in both comparisons is the tendency to confuse political mastery with administrative excellence. These are totally two different things, because when it comes to winning elections, it requires coalition building, negotiation and political calculation. Whilst, running a nation demands competent institutions, sound economic management, transparency, public trust and measurable improvements in living standards.
Again, the two are not the same, and for this reason, many exceptional politicians have governed poorly. Many successful administrators never became political giants. Democracy ultimately rewards governance, not political mythology.
This is not to suggest that President Tinubu’s administration has achieved nothing. Tax reforms, infrastructure investments, fiscal restructuring and efforts to stabilise public finances represent important policy initiatives whose long-term impact remains to be seen. Well, acknowledging those initiatives is consistent with honest public discourse.
Equally important, however, is recognising that millions of Nigerians continue to judge the administration through the realities and their lived experiences rather than the promises they hear.
Football supporters judged Lionel Messi by the trophies in the cabinet. In like manner, history judges Lee Kuan Yew by the Singapore he built. The same measure should be applied in this nation, as Nigerians will judge President Tinubu by the Nigeria he leaves behind.
The key metric here is that if inflation falls sustainably, poverty declines significantly, insecurity is substantially reduced, electricity becomes more reliable, industries expand, jobs multiply and citizens regain confidence in the future, history will acknowledge those achievements without requiring comparisons to Messi or Lee Kuan Yew.
Neither Messi nor Lee Kuan Yew needed political allies to persuade the world of their greatness and that distinguishes both as the greatest of all time (GOAT).
Their records spoke for themselves. Political endorsements may dominate today’s headlines. History, however, listens only to evidence. Even Messi needed trophies. Lee Kuan Yew needed results. Nigerian leaders should be judged by no lesser standard.
Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]
Broadcasting
NBC, INEC, Plan Joint Broadcast Monitoring Framework ahead of 2027 Elections

National Broadcasting Commission (NBC) and the Independent National Electoral Commission (INEC) are set to introduce a joint broadcast monitoring framework ahead of the 2027 general elections as part of efforts to curb unethical broadcasting and promote responsible election coverage.

Charles Ebuebu, director-general, NBC, who disclosed the plan recently, said the collaboration would strengthen election monitoring through the deployment of advanced technology and closer coordination between regulatory agencies.
According to him, the increasing influence of digital and online platforms has made it imperative for regulators to work together rather than operate independently.
“We have written to INEC, and we are going to have a joint monitoring outlook over the elections. Gone are the days when agencies work in silos. When we coordinate, we’re able to monitor more effectively,” Ebuebu said.
He explained that the partnership would enable both agencies to jointly identify and address violations of broadcasting regulations during the election period instead of handling such issues separately.
Beyond INEC, Ebuebu said the NBC is also partnering with other key regulators to strengthen oversight of election-related content across digital platforms.
According to him, the commission is finalising agreements with the Nigerian Communications Commission (NCC) and the National Information Technology Development Agency (NITDA) ahead of the polls to reinforce its monitoring capabilities.
“We are calling in other stakeholders to reinforce the election monitoring. We are signing agreements with the Nigerian Communications Commission and the National Information Technology Development Agency before the elections,” he said.
Ebuebu also revealed that the NBC is upgrading its monitoring infrastructure with artificial intelligence (AI)-powered tools to keep pace with the rapidly expanding media landscape.
He noted that the proliferation of online platforms has made traditional monitoring methods inadequate.
“With online platforms, there are thousands of them. You need more than staff; you need AI monitoring facilities,” he said.
The NBC chief added that the commission has significantly improved its monitoring capacity and can currently track nearly 50 broadcast channels from its monitoring centre in Abuja.
He said additional monitoring facilities would be established across the country in line with evolving broadcasting technologies.As part of preparations for the 2027 elections, Ebuebu announced plans for a sensitisation workshop in Ibadan that will bring together broadcasters, INEC officials, security agencies and other stakeholders.
He said the engagement had become necessary as political discussions surrounding elections continue to grow more heated, including on television, stressing the need for broadcasters to adhere to professional standards.
Ebuebu noted that the commission has had to issue several warnings to broadcast stations for violating the broadcasting code during election periods.
“We have had to write several of them because they simply forget what the code says,” he said
Broadcasting
NBC Tasks Broadcasting Stations over 2028 DSO Global Deadline

Mrs. Clementine Wamba, head, Digital Switch Over (DSO) at the National Broadcasting Commission (NBC), has stressed the need for broadcasting stations and practitioners nationwide to work towards meeting the 2028 global deadline for the switch over.

She made the call in her presentation titled, “DSO Big Picture: Free TV Audience Measurement and the Evolving Media Landscape”, at the 2026 NBC South West Summit held in Ibadan.
Wamba harped on the need for practitioners to adopt DSO in the transmission of news and other programmes in order to meet future challenges, stating that any country that fail to align with the DSO by 2028 will be shut out of practice.
This development, according to her, may result in job losses and other consequences that could hinder the growth of the industry in Nigeria, noting that Free TV is tailored towards the DSO, with provision for many channels in contrast to the age-long analogue system.
According to her, “The Digital Switch Over is a technological improvement on the age-long analogue style of broadcasting in the country. With the adoption of the DSO, practitioners will be in tune with global practice of broadcast journalism.
“Also, its benefits include efficient use of spectrum, changing of industry landscape, more access to national development programmes and better viewing experience.”
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