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Steve Babaeko Elected As AAAN President

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Steve Babaeko, ceo and chief creative officer, X3M Ideas has just been elected as the next president of the Association of Advertising Agencies of Nigeria (AAAN).

 

The announcement was made at the 47th AAAN annual general meeting which was held virtually on July 2, 2020.

 

Steve Babaeko had officially announced his AAAN presidential candidacy on June 24, 2020, via his Twitter page which was closely followed by a revolutionary manifesto hinged on world-class positioning and women empowerment.

 

Within the last few years, Steve Babaeko had served as the Publicity Secretary and more recently, the Vice President of the association.

 

Having devoted years to the advancement of the association in his capacity as both the Publicity Secretary and Vice President, the X3M Ideas CEO intends to use his new position to give the association more visibility while building it to  world-class standards.

 

The newly elected president of the AAAN has highlighted certain areas of focus in his manifesto. Through the collective effort of every member of the association, Steve Babaeko plans to make the AAAN more visible, give the Lagos Ideas Festival (LAIF) Awards the international flair it deserves, and work to foster unity and healthy competition between agencies in the association.

 

In addition, Steve Babaeko is paying a lot of attention to women empowerment as he promises to ensure gender balance in the leadership of the AAAN. Not forgetting the chief Advertising regulatory body, the Advertising Practitioners Council of Nigeria (APCON), Steve Babaeko believes that it is in the association’s best interest to influence the body to better enforce the laws and policies that protect the Advertising industry.

 

Speaking on his new appointment, Steve Babaeko said, “I am excited to begin this journey as the AAAN president. It is time to revive our purpose by advancing our interests within and beyond Nigeria’s marketing communications landscape. Together, I believe that we can build the advertising industry of our dreams.”

 

Steve is renowned for his creativity and consistency as he has founded and successfully led one of Nigeria’s most innovative creative agencies, from a little Lagos startup to a multiple award winning firm operating in several countries across Africa.

 

Between 2016 and 2018, Babaeko was a jury member of the New York Advertising Festival and his impressive stint in the International advertising scene also saw him featured on Adweek’s list of the 13 global creative leaders in 2019 and serve as a judge at the 2017 The Loerie Awards.

 

Steve Babaeko believes that with the joint effort of every member of the association, the AAAN has the capacity to meet certain world-class standards and even surpass them.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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Life Lager Lights up Niger Bridge

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Following the launch of a new bottle and the ‘Nduka’ campaign, Life Lager Beer has continued to spread its strong message of hope and resilience to consumers, this time with decorative lighting on the popular Niger Bridge.

 

The groundbreaking lighting project which was unveiled on August 1, 2020, is a new initiative from Life Lager Beer as a climax to the brand’s relaunch activities.

 

As the novel Coronavirus spread across Nigeria, Life Lager Beer launched the ‘Nduka’ campaign as a means of encouraging its consumers to keep hope alive even as they stay safe at home. The campaign theme which translates to “Life is Greater” saw Life Lager engage in a number of communication activities to pass its message of choosing life in these uncertain times creatively.

 

With its new lighting initiative, Life Lager is now spreading the importance of resilience, and self-preservation as the words “Enjoy Life Responsibly” appear boldly on its new lighting construction along with other brand signages.

The unveiling of the lights display which was done at an evening event, had in attendance the Governor of Anambra State, His Excellency Willie Obiano, who referred to the initiative as a progressive one and used the opportunity to encourage everyone to keep following the right precautions to stay safe.

 

Sales Director, Nigerian Breweries Plc., Uche Unigwe, also expressed delight at the launch of the new project stating that it is very significant work.

 

He added that; “this project couldn’t have come at a better time and hopefully the message resonates with the brand’s consumers and inspires them to keep living right.”

 

The choice of the Niger Bridge for this project was once again a testament to the brand’s attachment to its southeastern roots, as it remains unapologetic about demonstrating its belief in the industrious nature of the people and their steady drive for progress.

 

Life Lager Beer was first produced in 1981 in Onitsha, Anambra State, as a regional Eastern beer and has since grown to become the biggest beer brand in Nigeria.

 

Life Lager Beer is made from the choicest grains, hops and the purest waters, with the core brand belief that “Life is better when shared and when life is shared, there is progress”.

 


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StarTimes Partners Brands to Reward Customers

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StarTimes has partnered with Indomie, Power Oil, Dano Milk and Kellogg’s Cornflakes to share the joyous moment with her loyal subscribers, as Salah celebration rents the air in various homes across the nation.

StarTimes Partners Brands to Reward Customers

Select subscribers would be paid a surprise visit during Salah holidays with hampers containing Indomie Noodles, Power Oil’s vegetable oil, Kellogg’s corn flakes, Dano Milk and other family essentials.

Speaking on the initiative, Ali Auta, content marketing manager, StarTimes Nigeria, said that the essence of the feast, which is selfless sacrifice, needs to be observed even though this year’s Eid-el-Kabir comes at a time that an unprecedented COVID-19 pandemic engulfs the world.

“Despite the effect of COVID-19 on family spending, many of our subscribers have kept on sacrificing other costs to keep enjoying the exciting entertainment that StarTimes brings to their homes.

As a business, we find it worthy to celebrate with them.”

Alhaja Abibat, one of the subscribers who was paid a surprise visit in Lagos said, “This gesture from StarTimes is highly treasured because I am appreciated for what gives my family fun. With schools shut down and my kids forced to stay at home to stay safe from the pandemic, my children have found solace in StarTimes edutainment content like Toonami, ST Kids and Nat Geo Wide.”

 

 

 


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Multichoice Adds ESPN to DSTV & GOTV S ports Offering

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MultiChoice Group, MCG, and The Walt Disney Company Africa on Monday announced that they have signed an exciting partnership, which will see a significant addition to the sports available to its customers across the continent.

The agreement will result in two 24-hour ESPN channels being made available to DStv and GOtv Max customers from 29 July, where they will be able to enjoy the very best of US sports.

Featuring every major US sport, as well as European football, fans across the continent, can now look forward to popular premier American leagues including the National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL) and Major League Baseball (MLB), via ESPN & ESPN2.

The channels will also feature live football from the English Football League (EFL), Scottish Premier Football League (SPFL), Dutch Eredivisie and Major League Soccer (MLS), as well as local sports including the West African Football Union (WAFU) Cup of Nations and featured boxing tournaments and events.

DStv and GOtv Max customers can look forward to the much-anticipated return of the NBA from the bio-bubble from 31 July, where LeBron James and the LA Lakers renew their city rivalry with the LA Clippers and Orlando Magic take on the Brooklyn Nets.

The Major League Baseball (MLB) regular season will also take prominence on ESPN, with fixtures between the Oakland Athletics and Colorado Rockies (29 July), and a stunning triple header for the Boston Red Sox and New York Yankees from 1-3 August.

During last month’s financial results announcement, MCG reaffirmed its commitment to continue providing the best available content to its customers. This deal allows the company to provide a larger sport offering than ever before, as the home of sports on the continent.

Calvo Mawela, ceo, MultiChoice Group, said “As Africa’s leading video entertainment platform, we are unwavering in our commitment to ensure that we continue to find the best available content to delight our customers, both now and into the future.

“We endeavour to deliver both world-class international content as well as the very best in local content, giving our loyal customers a never-ending selection of outstanding entertainment.”

In addition, John Ugbe, ceo, MultiChoice Nigeria said-“This is a welcome development for our customers on our expanded sports content, and with the return of the NBA, we’re certain our customers are in for exciting times”.

“From reliving the greatest moments in sports history to seeing those moments being made, ESPN’s compelling content and unique personality will be a complementary addition to MultiChoice Group’s sports offering,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa.

“We are thrilled to be bringing the achievements and triumphs of both international and local athletes, our quality storytelling and innovative programming to a whole new audience of sports fans in Africa.”

Together with live sports programming, viewers will also be able to catch up on the very latest films, series, news, talk shows and highlights from ESPN’s iconic sports documentary and studio programming.

“In addition to being the home of American sports, ESPN is equally well-known for its dedication to great storytelling, something we as Africa’s most-loved storyteller can identify with,” concludes Mawela.

 


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