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MultiChoice Trains Installers to Boost Service Quality

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L-R: Martin Mabutho, general manager, Marketing, MultiChoice Nigeria, Ijeoma Theo-Obodo, Assistant Director, Monitoring, NBC Lagos Zone, Chima Igwe and Chris Obasi, general manager, Details Nigeria Limited during the launch of MultiChoice Certified Installers held Lagos during the week.
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In a bid to improve the quality of DStv installations, and offer superior after-sales services, MultiChoice, Nigeria’s leading video entertainment company has trained and accredited 500 installers.

These installers will join the existing base of installers and will be responsible for new installations, as well as the provision of maintenance services to existing subscribers.

MultiChoice Nigeria has also introduced tricycles that have been stocked with high quality installation equipment.

Upon completion of their training, the installers will be handed the tricycles to ease their travel logistics.

According to Mr. Martin Mabutho, general manager, Marketing, MultiChoice Nigeria, the introduction of the tricycle-scheme is MultiChoice’s way of stretching its economic empowerment drive by engaging Nigerian youth through a private sector entrepreneurial scheme.

“We are helping to create a new pool of expertise through these MultiChoice trained satellite television installers and engineers which will consequently grow the nation’s economy” Mabutho said.

Mabutho explained that the tricycles will be used by a selected team dubbed “Elite Installers”.

The first recipients of the pilot phase of the nationwide scheme are six installers but before the end of the year, more beneficiaries will be selected from major cities across the country.

In addition, 125 installers in Lagos, Abuja and Port Harcourt have undergone a refresher training course this month.

The six beneficiaries of the tricycles are Stanley Nwachukwu, Ameen Adesola, Micky Joe, Tope Adeogun, Ibrahim Akinsemohin and Chima Igwe.

Speaking on the criteria for selecting the beneficiaries of the tricycles, the General Manager Marketing said, MultiChoice selected the installers based on commitment, dedication and diligence. “This initiative is aimed at providing the best service to our customers. We train and certify installers, and also ensure that they are equipped with high quality installation tools that will guarantee reduced hitches and minimize repeat installer visits to our customer’s homes. He remarked.”

Mabutho also urged new and existing subscribers to make more use of the self-help options and convenient payment options such as Paga, Quick Teller and ATMs to resolve DStv issues and payment challenges quickly.

Besides the tricycles, each accredited installer will also get a well-equipped tool kit to enable them provide quality installation to subscribers.

As part of MultiChoice’s continuous quality assurance drive, the installers’ tool set includes a tablet PC that will enable them send real time post-installation reports which will allow the validation of the overall quality and technical integrity of installations.

Speaking on the initiative, Mrs. Ijeoma Theo-Obodo, assistant director, Monitoring, National Broadcasting Commission (NBC) commended MultiChoice for organizing the training programme.

“Broadcast technology is ever evolving and for MultiChoice to keep up with broadcast quality and standard, there is the need for training programmes of this nature” she said.

MultiChoice is also launching the first of its kind Subscriber/Installer Management System, a mobile application that automates the selection, allocation and progress management of installers working on a variety of customer’s installation requirements.

This will reduce the average time taken to complete installations, control the costs to customer and ensure adequate post-installation follow up.

Since MultiChoice commenced operations over two decades, the company has spent over N200 million in training of installers.

MultiChoice remains committed to ensuring that more certified installers are trained across the country.
 


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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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Nigeria tops global rankings for USDT, USDC ownership

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Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

Nigeria tops global rankings for USDT, USDC ownership

USDT, USDC

Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.

According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.

The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.

The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.

Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.

The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.

However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.

More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.

 


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Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

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Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

Spotify's Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.

This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.

Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.

“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”

Key highlights include:

  • 55% year-on-year growth in local streams for Nigerian female artists.

  • 75% surge in streams for independent Nigerian artists.

  • Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.

Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.

The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.

For full details, visit spotify.com/loudandclear.


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