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My Informal Retail Lessons during Easter

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By Victor George

The last Easter holiday was a time off work and the rigour of traffic for residents of an ever busy city like Lagos. For me, it was also an opportunity to physically validate some of my virtual observations.

In the last three months, I’ve come across several contents talking about the ongoing e-commerce disruption in the informal retail sector. The stories are interesting to read. So I took time to gain some first-hand insight.

The retailer down my street has been a lifesaver on countless nights. Those who spend evening hours in Lagos traffic can relate. In front of her shop is an open space where guys gather for evening relaxation. She takes advantage of this gathering by offering chill beer services.

“As the thoughts of work resumption crept in on Easter Monday evening, I chose to relax at her shop with a bottle of beer. While she served the chill green bottle, I asked if she had also started ordering her goods online. “You mean to order what to sell online?,” she asked. “Of course, since you have a smartphone,” I responded.

Obviously, she hasn’t heard about the new trend. I’ve read how B2B e-commerce companies like Alerzo are refreshing market experience for retailers like her in tier 2 and 3 cities. I know that some other companies like them operate in other regions of the country and their target is mostly rural underserved communities.

“Iya-Iman, as we fondly call her, is one who likes having conversations with customers. She was interested in what prompted my question. “I thought people only buy what they need like phones, clothes and others online. Do you mean I can also buy all these things I sell online?,” she asked.

I told her she can, but she might not necessarily need it, as her place is not that far from the market. My response fetched me a lecture for the evening. “Yes, the market is not that far from here, but you men think going to the market is that easy. And it’s not everything we buy from the market. The beer you are drinking was not bought from the market.

We get it from distributors. And it’s not easy to get these things. At times, I have to book a week ahead. Even at that, when they come, they will say you can’t get everything you ordered,” she explained.

I noticed the displeasure in her voice. “Why is it so, is it on credit? Are you not paying for it?,” I asked. “You pay them on delivery. They don’t sell credit. If you argue too much, they will threaten to drive off, and you will be at a loss because there is no other way to get these drinks.

Another annoying thing is that they will mix up products for you, such that you will get like 80% of what you ordered and the rest will be a product that’s not moving well in the market. They know we have no choice but to accept. See, I still have 9 bottles of (name of beer product withheld) I have not been able to sell for close to three months now. Will I force customers to buy what they don’t like?

“The last time they wanted to add another three bottles for me, I refused, and they didn’t sell to me that day. Once they drive off, it will take another 7-8 days to restock. These days, due to ongoing Ramadan, they come twice a week because sales are not moving for them.

They even ask if you need this or that. But once this Ramadan is over, they become hostile again. It’s the same for both the beer and mineral (soft drink) dealers.” Our conversation, which was in pidgin and Yoruba, lasted for less than 20 minutes, but her responses conveyed the plight of several retailers in the area within the little time.

One big revelation in this is that a lot of gap is there for these e-commerce brands to fill with their services, even in major cities like Lagos. Another is that manufacturers are mostly unaware that this kind of gimmick is being applied in the sale of their products.

The market is huge and with enough space for healthy competition and collaborations. Retailers will be more than happy to embrace a platform that makes their business easier, safer and more profitable.

Iya-Iman is very much interested in shopping for her goods online, and I now have the task of helping her onboard this digital train. This will surely be the first question she asks when next I show up at her shop.

George, a tech enthusiast writes from Lagos.

 


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E-Business

NITDA Takes Over National Digital Architecture System

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Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

NITDA Takes Over National Digital Architecture System

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).

This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.

The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.

The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.

With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.

This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.

Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.

These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.

Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.

The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.

Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.

 

 


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FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  – Minister

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Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  - Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy

The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.

He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.

Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.

He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.

“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.

Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.

According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.

“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.

Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.

Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.

 

 


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Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

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A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.

According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.

Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.

The trial, which lasted about a month, with arguments and evidence from both sides.

Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.

However, Neal Mohan, YouTube chief executive, did not testify.

The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.

Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.

The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.

Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.

“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.

José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.


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