Broadcasting
NEPC, NFC, Others Team up to Export Entertainment Industry
The Nigerian Export Promotion Council (NEPC), World Bank, National Film and Video Censors Board (NFVCB), Nigeria Film Corporation (NFC) and Nigerian Copyright Commission (NCC) have joined forces to ensure that the Nigerian entertainment industry is taken to the international market.
Already, the World Bank has set aside a whopping $20 million for the project termed, “Harnessing the Nigerian Entertainment industry for Formal Export,” which they believe will earn Nigeria huge revenue in foreign exchange.
David I. Adulugba, NEPC Executive Director/CEO of NEPC said that the agency noted that “part of the NEPC strategy was to facilitate opportunities for entrepreneurs who wish to go into exports.”
He said the NEPC is doing collaborarative efforts as well as partnering with relevant agencies and stakeholders to see how “our music producers can be granted access to finance their productions.”
The NEPC boss also criticised the activities of pirates, whom he said have rubbished the success the music industry has recorded, adding that “piracy has affected the careers of many Nigerian musicians that could have contributed to the global music industry, which value he put at about $40 billion.
Adulugba said he believed that collaboration would mark the beginning of milestone towards the development of the entertainment industry as one of the products that can increase the basket of exportable products from Nigeria.
M. O. Ibrahim, area controller, South, also said the NEPC had identified entertainment industry as one with huge potential in terms of generating foreign exchange earnings for Nigeria.
He said with cooperation, the collaboration effort would be able to uplift the fortunes of the entertainment industry to the benefit of the nation.
He pointed out that since the works of Nigeria’s entertainment industry have a global audience, such should spur the collaborating efforts opportunity to take a closer look at the industry and work out strategies to move it ahead.
NEPC explained that the Nigerian music industry produces an average of 550 albums of different types of music annually, adding that an estimated 1,200 concerts and musical shows take place every year and account for a combined annual turnover of US$105.5 million.
While the mapping of the creative industries of Nigeria still has not been done, it is time that the Federal Government should consider the contribution of the creative industries to the gross national product very seriously.
The United Nations’ Creative Economy Report 2008 demonstrates that creative industries are powerful engines for economic growth and trade development in developing countries. This is true not only in terms of direct economic impact from the sale of goods and services but, importantly, also as a multiplier in other sectors by stimulating new business opportunities and enhanced capacity.
The global market for traded goods and services of the creative industries has enjoyed unprecedented dynamism in recent years. Their global export value reached $424.4 billion in 2005, accounting for 3.4% of world trade, compared with $227.4 million in 1996, according to the United Nations Conference on Trade and Development. Over the period from 2000 to 2005, creative industries’ share of global markets grew at an annual rate of 8.7%, a trend that is likely to continue, given the positive prospects for global demand. Exports of creative services increased by 8.8% annually, rising from $38.2 billion in 1996 to $89 billion in 2005.
While developed countries have dominated both export and import flows, developing countries year after year have increased their share in world markets for creative products, and their exports have risen faster than those from developed countries.
Exports of creative goods from developing economies accounted for 29 per cent of world exports of such goods in 1996 and reached 41 per cent in 2005, with China alone accounting for 19 percent.
Broadcasting
NFVCB Boss Urges Stronger Distribution Channels @ Coal City Film Festival 2026

Dr.Shaibu Husseini, the Executive Director/Chief Executive Officer of the National Film and Video Censors Board (NFVCB), has called for stronger distribution frameworks within Nigeria’s film industry to ensure that locally produced content achieves global visibility.

He urged film festivals across the country to evolve beyond networking platforms into active marketplaces where filmmakers could secure distribution deals. He stressed that festivals must attract distributors, exhibitors, streaming platforms, and marketers to create tangible opportunities for filmmakers.
Husseini made this call while delivering the keynote address at the opening ceremony of the 2026 edition of the Coal City Film Festival held in Enugu.
“Film festivals must become gateways to distribution where filmmakers leave not just with applause, but with real opportunities,” he said.
Husseini expressed personal delight at hosting the event in Enugu, his birth state, noting the city’s rich cultural heritage and longstanding contribution to Nigeria’s creative landscape.
He commended the festival organisers, particularly the Festival Director, Uche Agbo, for their resilience and commitment in sustaining the
initiative. According to him, the Coal City Film Festival has grown into a significant cultural platform and a must-attend cinematic event in South East Nigeria.
Speaking on the festival’s theme, “Local Stories, Global Screens,” Husseini emphasised the importance of authenticity in storytelling. He noted that films rooted in local realities, languages, and cultural truth often resonate more strongly with global audiences.
He cited notable Nigerian productions such as King of Boys by Kemi Adetiba, The Wedding Party by Mo Abudu, Anikulapo by Kunle Afolayan,
“Black Book” by Editi Effiong, and “Lionheart” by Genevieve Nnaji as examples of culturally grounded stories that have gained international recognition on platforms such as Netflix and at global film festivals.
While acknowledging the growth in film production across Nigeria, the NFVCB boss identified distribution as a major bottleneck in the industry. He observed that many high-quality films struggle to reach audiences both locally and internationally due to limited distribution channels.
Reaffirming the Board’s commitment to industry development, Husseini stated that the NFVCB has continued to reposition itself as a partner in progress by engaging stakeholders, improving classification processes, and promoting a balance between creative freedom and social responsibility.
However, he raised concerns over increasing non-compliance with regulatory requirements, noting that some filmmakers bypass the Board by releasing unclassified films or operating without proper licensing.
He said all films and video works must be submitted to the NFVCB for classification and registration before being released on any platform, including digital platforms such as YouTube.
“This is a legal obligation, and the Board will not hesitate to take decisive action against defaulters,” he warned, adding that regulation is essential for protecting the industry, audiences, and national values.
Looking ahead, Husseini assured stakeholders of the Board’s continued collaboration with filmmakers and festival organisers to build a structured, sustainable, and globally competitive Nigerian film industry.
He concluded by commending the organisers of the Coal City Film Festival for their vision and contribution to Nigeria’s cultural economy, urging filmmakers to continue telling authentic stories that can resonate across global screens.
Broadcasting
NBC Boss Urges Content Ceators to Participate in DSO

Mr. Charles Ebuebu, director General of the National Broadcasting Commission (NBC), has called on Nigerian content creators to actively participate in the country’s Digital Switchover (DSO), describing the transition as a major opportunity for visibility, revenue growth, and industry collaboration.

Mr. Charles Ebuebu, DG, NBC
Speaking as Special Guest of Honour at the induction ceremony of the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, Ebuebu stressed that the success of the DSO depends on engaging content to populate the nation’s new digital channels.
“Without content, the DSO’s success would be incomplete. We are urging content owners to collaborate with the Commission to ensure Nigeria’s digital future is rich, diverse, and sustainable,” he said.
The NBC boss highlighted that the upcoming FreeTV Direct-to-Home (DTH) platform, along with its mobile applications, would provide content creators with nationwide reach, advanced analytics, and brand partnership opportunities.
Nigeria’s DSO, which marks the shift from analogue to digital broadcasting, is being implemented by the NBC using the Nigcomsat satellite infrastructure. The programme aims to deliver over 100 nationwide channels and expand access to Nigerians in remote areas via hybrid decoders, addressing long-standing infrastructure and funding challenges. The project, which has experienced delays since 2012, now has strong government backing and is scheduled for launch in April 2026.
Ebuebu commended EMCOAN members for their contributions to strengthening Nigeria’s creative economy and encouraged them to leverage the opportunities offered by the DSO to promote local stories, culture, and creativity on both national and global stages.
During the ceremony, EMCOAN honoured its distinguished members, naming Wale Adenuga, MFR, as Grand Patron and Mr. Yinka Adebayo as Patron.
Prominent figures in the broadcasting content industry, including Wale Adenuga, Opa Williams, Agatha Amata, Jibe Ologeh, High Chief Emeka Ossai, Debbie Odetayo, Amina Mohammed, and Frank Elaboya, attended the event.
Representing the NBC at the event was Mr. Ralph Akpan, director of the Lagos Zone, while EMCOAN president, Mr. Adeniji Omirin, MD of ADNOM Media, urged members to fully engage in the digital switchover.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
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