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Nigeria among Countries Most Skeptical about 5G- Report

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5G seems to be coming to every town and city at a very fast rate, but with this rapid growth comes worries and misunderstandings for some individuals.

Interested in finding out which countries in the world are most sceptical about 5G, Prolifics Testing conducted thorough research into the online searches surrounding the topic within different countries.

The Research

To find out the area most suspicious or confused about 5G, we analysed online search data from Ahrefs and found the most common search terms are: ‘Is 5G Dangerous?’, ‘Does 5G have health risks?’, and even ‘Does 5G spread coronavirus?’, despite WHO carrying out extensive research and concluding no adverse health effects had been established.

We then used Ahrefs to discover how many times each question was searched on average each month in different areas to deduce which country is the most sceptical or curious about the new technology.

The Countries Most Suspicious about 5G

With many companies integrating 5G into their development process, it’s safe to say that this telecommunications technology is here to stay. Let’s take a look at which countries are most dubious about this advancement…

Coming in at number one in our rankings of the countries who are most sceptical about 5G is the United States, with a staggering 374,700 searches per month. This is four times more than the United Kingdom which takes second place, where natives searched for questions like ‘Is 5G safe?’ 93,400 times per month. Perhaps this steep drop can be down to the BBC calming some of the citizen’s fears.

Sitting at number three is Australia with residents questioning the implications of 5G 32,970 times a month, on average. Spots four, five and six go to Canada, Poland and Germany, with each country researching 5G 22,680, 20,510 and 17,550 times, respectively.

The Netherlands is hot on the heels of Germany, taking seventh place, as 16,520 incidences of residents searching the effects of 5G are recorded each month, on average.

In 20th place is Denmark, with the Nordic country making just 1,410 searches on average each month regarding 5G. Residents in Austria and Mexico don’t seem too worried about 5G either, with just 1,570 and 1,970 searches asking questions about 5G.

Which Countries Search for ‘5G’ the Most?

Taking our analysis of searches even further, we looked at the countries simply searching for the word ‘5G’ on Google.

We suspect users searching for this term will either be finding out more about the technology, learning about the benefits, or generally researching potential risks as a result of misinformation spread online.

Topping the list once again is the United States, as citizens search for ‘5G’ 314,000 times per month, on average. In second place is Poland, as our analysis shows that 130,900 searches are made each month, on average – 183,100 less than the US.

In third place is the United Kingdom, as UK nationals Google ‘5G’ 120,000 times per month, on average. Not as high as the USA, but still conveying an interest in wireless technology.

New Zealand residents make just 8,650 searches per month on average – 305,350 less searches than the US in first place! Belgium places in second (but still quite a jump from New Zealand), as Belgians search for ‘5G’ 13,200 times on average per month.

Furthermore, our research found that Danes Google ‘5G’ just 300 more times than Belgium, making 13,500 searches in total per month, on average.

Which Countries Ask ‘What is 5G?’ Most?

Whereas the search term ‘5G’ could be interpreted in a number of ways, the question ‘what is 5G?’ shows a pretty clear intent: to find out exactly what the technology is.

Unsurprisingly, the United States comesup trumps again, as the country searches ‘what is 5G?’ 127,400 times per month, on average.

Another regular visitor to the top three is the United Kingdom, which places in second. Our analysis found ‘What is 5G?’ is typed into Google 24,200 times on average each month. That’s a sizable decrease from the US – 103,200 less searches, in fact.

In third place is Canada as, unlike its neighbour the United States, only searched ‘What is 5G?’ 15,100 times on average per month – 122,300 less. This is over 88% lower than the searches made by people in the US.

The countries that are not so bothered about questioning what 5G is and how it works are the Netherlands and Denmark are tied. With equal searches, these two Nordic countries searched ‘what is 5G?’ 1,000 times per month on average.

Ireland made 130 more searches than the Netherlands and Denmark, as residents make an average of 1,140 searches a month on Google. This could either indicate that Irish citizens already know the answer, or are not as suspicious of 5G as other countries when it comes to the effects of the technology.

 

Our Methodology:

  1. Interested in 5G, Prolifics Testing utilised online analytics tool Ahrefs to discover which countries in the world are most sceptical about 5G.
  2. To achieve this, Prolifics Testing analysed general online search data from Ahrefs to establish the sceptical online searches internet users are most making about 5G and found these to be the most common ones:

Is 5G dangerous?

Does 5G have health risks?

Is 5G safe?

Is 5G harmful?

Does 5G cause/spread coronavirus (Covid19)?

Once the most common sceptical online searches in relation to 5G were found, Prolifics Testing utilised Ahrefs ‘keyword explorer tool’ for Google and found out how many times on average per month each sceptical 5G question was searched online in each of the countries analysed in the research. The search volumes for each of the identified top sceptical 5G questions were then added together to represent the overall monthly average sceptical online searches made about 5G in each of the respective countries reviewed.

  1. When analysing the data, each of the most common sceptical 5G online searches were evaluated in English as well as each country’s respective primary language (where applicable) to increase the reliability of results.
  2. The online search volume data used for each respective country in the research represents average monthly online searches.
  3. From the Ahrefs database, 155 countries from across six continents were individually assessed for the sceptical 5G online searches research.

 

 

 

 

 

 

 

 

 

 

 


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Telecom Operators Invest Over $1Bn on 2,850 New Sites in 2025 – NCC

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Telecom operators in Nigeria invested more than $1 billion in 2025 to deploy over 2,850 new sites, boosting nationwide coverage and capacity, according to data from the Nigerian Communications Commission (NCC).

Telecom Operators Invest Over $1bn on 2,850 New Sites in 2025 – NCC

NCC

The investment details emerged in the just-released 2025 Network Performance Reports, announced by Dr. Aminu Maida, executive vice chairman (EVC), NCC.

Speaking at an engagement on the reports, Dr. Maida emphasised the regulator’s focus on transparent, data-driven oversight.

“Through our collaboration with Ookla, we are providing independent insights into real-world network performance and the lived experience of Nigerians across cities, rural communities, highways, and emerging 5G zones,” he said.

The Q4 2025 reports highlight steady gains in network quality, including improved median download speeds in urban and rural areas compared to Q3.

The video Quality of Experience gap between urban and rural zones has also narrowed, bolstered by a stronger 4G backbone.

Dr. Maida noted ongoing challenges, such as 5G service gaps and upload speed disparities. “We are actively engaging with operators to address these issues, including gaps in mobile service coverage,” he added.

Operators have committed to surpassing their 2025 investment levels in 2026, with infrastructure rollout set to intensify.

“We look forward to continued collaboration with industry stakeholders as we translate these insights into better connectivity, improved service quality, and a more inclusive digital future for all Nigerians,” the EVC concluded.


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Konga Launches “Black Valentine” to Redefine Valentine’s Celebrations

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The Valentine’s season has long been painted in hues of romantic partnership, underscored by campaigns targeting couples. This year, Konga, Nigeria’s leading composite e-commerce giant, is broadening the palette with the bold and insightful launch of its Valentine campaign, “Black Valentine: Special Love Series”. It is a strategic and empathetic shift designed to redefine how Nigerians celebrate the season of love.

Konga Launches “Black Valentine” to Redefine Valentine’s Celebrations

Konga

The campaign, which runs from February 1 to 16, 2026, delivers deep discounts of up to 60 per cent and same day delivery across high-demand categories including Home and Kitchen, Computing, Electronics, Beauty and Personal Care, enabling customers to shop affordably for personal upgrades, thoughtful gifts, and everyday essentials.

Traditionally, February’s marketing focus leans heavily on coupledom. However, demographic realities and evolving social trends present a compelling case for a more inclusive approach. Recent analyses and lifestyle surveys indicate that a substantial portion of Nigeria’s young, urban, and economically active population is single.

This group is not defined by a lack, but by independence, self-investment, and discretionary spending power. They are tech-savvy, and increasingly prioritising wellness, personal grooming, and the curation of their living spaces. Konga’s Black Valentine campaign is a direct response to this consumer insight, reframing the season as a period for self-appreciation and and create a more inclusive shopping experience that resonates with both singles and those in relationships.

“The narrative around Valentine’s Day needs expansion,” says Irfan Vayani, Senior Vice President at Konga. “Love is multifaceted, and the most foundational relationship one can nurture is the one with oneself. ‘Black Valentine’ is our way of honouring every individual’s journey. It’s a campaign built on the principle that whether you’re single, coupled, or simply focused on your own growth, you deserve to celebrate your worth. We are creating a platform for people to invest in their happiness, comfort, and aspirations on their own terms.”

Beyond price incentives, the Black Valentine campaign is supported by a comprehensive omnichannel marketing drive, spanning digital advertising, social media engagement, influencer collaborations, and on-platform promotions. This integrated approach ensures extensive reach, sustained visibility, and strong conversion across Konga’s expansive customer base, which spans millions of shoppers nationwide.

The campaign also reflects broader shifts in consumer behaviour, where shopping is increasingly tied to emotional fulfilment, lifestyle expression, and convenience. In a market where digital adoption continues to rise, Konga remains at the forefront, leveraging technology, logistics infrastructure, and customer insights to deliver seamless shopping experiences at scale.

By championing self-love alongside romantic gifting, Konga is positioning Black Valentine not just as a seasonal promotion, but as a lifestyle statement, one that encourages individuals to prioritise wellbeing, confidence, and intentional living. This approach aligns strongly with global retail trends, where self-care, personal development, and emotional wellness are becoming central drivers of consumer purchasing decisions.

As Nigeria’s leading composite e-commerce ecosystem, Konga continues to set the pace in innovation, customer-centric retail, and market leadership. The Black Valentine: Special Love Series reinforces this positioning, combining compelling discounts, inclusive messaging, and a robust digital platform to deliver a campaign that resonates emotionally while driving measurable commercial outcomes.

Customers can access the Black Valentine deals exclusively on Konga.com and across the Konga mobile app, with offers available for a limited time. With significant savings, wide product selection, and seamless delivery, the campaign presents an unmissable opportunity for Nigerians to celebrate themselves this Valentine season.

 


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Airtel Africa Records $586m Rise in Profit on FX Gains, Tariff Hike

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Airtel Africa’s profit after tax grew to $586 million in the nine months ended December 31, 2025, up from $248 million in the corresponding period of 2024.

According to the company’s nine-month financial results released on Friday, the higher profit after tax in the current period was driven by higher operating profit and derivative and foreign exchange gains of $99 million, as compared to $153 million in derivative and foreign exchange losses in the prior period.

It disclosed that the group’s revenues in reported currency increased by 28.3 percent to $4,667 million, with constant currency growth of 24.6 percent. Reported currency revenue growth at a premium to constant currency growth reflects currency appreciation in key markets. In Q3’26, constant currency revenue growth improved to 24.7 percent from 24.2 percent in the previous quarter (Q2’26).

“Constant currency revenue growth was supported by tariff adjustments driving a 50.6 percent growth in Nigeria and a strong performance in Francophone Africa, which saw revenues accelerate to 17.0 percent in the nine months.”

In Nigeria, revenue grew by 50.4 percent in constant currency, largely driven by continued strength in the demand for data services, further supported by the tariff adjustments. The constant currency revenue growth was driven by ARPU growth of 39.6 percent and customer base growth of 7.8 percent.

“In reported currency, revenue grew by 52.1 percent to $1,123 million, with Q3’26 revenue growth accelerating to 70.9 percent compared to constant currency growth of 52.9 percent.

“Significantly higher reported currency growth during the quarter compared to constant currency growth was due to the appreciation in Nigerian naira from a weighted average NGN/USD rate of 1,627 in Q3’25 to NGN/USD 1,456 in the current quarter,” it disclosed.

Insights from Airtel’s financials revealed that voice revenue in Nigeria grew by 35.8 percent in constant currency, driven by voice ARPU growth of 26.0 percent, reflecting the tariff adjustments earlier in the year.

Data revenue also grew by 65.4 percent in constant currency as a function of both data customer and data ARPU growth of 8.0 percent and 49.7 percent, respectively. Data usage per customer increased by 26.2 percent to 10.7 GB per month (from 8.4 GB in the prior period), with smartphone penetration increasing 4.6 percent to reach 54.1 percent. Smartphone data usage per customer reached 13.4 GB per month compared to 11.2 GB per month in the prior period.

Sunil Taldar, chief executive officer, said these results highlight the strength of our strategy, with strong operating and financial trends across the business.

He added that “During the quarter, we accelerated investment to enhance coverage and data capacity while also expanding our fibre network. Coupling this investment with innovative partnerships strengthens our customer proposition and positions us to capture the considerable growth opportunity across our markets.

Digitisation, technology innovation, and embedding AI in our processes will also optimise the customer experience with increased digital offerings and closer integration of GSM and Airtel Money services, allowing us to unlock the strong demand across our markets.

Smartphone adoption continues to increase with a penetration of 48.1 percent, and we are seeing solid progress in the development of our home broadband business, reflecting the need for reliable, high-speed connectivity across our markets.

“Our push to enhance financial inclusion across the continent continues to gain momentum with our Mobile Money customer base expanding to 52 million, surpassing the 50 million milestone.

Annualised total processed value of over $210 billion in Q3’26 underscores the depth of our merchants, agents, and partner ecosystem and remains a key player in driving improved access to financial services across Africa. We remain on track for the listing of Airtel Money in the first half of 2026.

“Disciplined execution on cost efficiency, alongside accelerating revenue growth, has enabled another sequential improvement in our quarterly EBITDA margin to 49.6 percent, underpinning constant currency EBITDA growth of 31 percent, and we remain focused on driving further incremental margin improvements.

“Our strategic priorities remain clear: to continue investing in best-in-class connectivity, accelerate financial inclusion through our mobile money platform, and deliver an exceptional customer experience. These results reinforce our confidence in the long-term potential of our markets and our ability to create value for all our stakeholders,” he added.


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