Telecom
SEO Secrets: How Media Professionals Can Make Their Blog Posts Rank High

By Chidinma Enemanna
You’ve spent hours researching, writing, and editing your blog post. You’ve even sprinkled in a few catchy headlines and optimised your images, hoping to make your blog post stand out on Google. But it’s still stuck on page 10 of the search results.

Chidinma Enemanna
If that sounds familiar, you’re not alone. We’ve all been there — pouring our hearts (and maybe a bit of coffee) into writing a killer blog post, only to watch it languish on page 10 of Google’s search results.
Why isn’t your blog ranking? And more importantly, how do you fix it?
In this article, I’ll walk you through the most common reasons your blog isn’t ranking and, more importantly, how to fix it.
1. Use the Right Keywords
Firstly, let’s talk about keywords. You might think that writing great content is enough to get you ranked on Google, but here’s the deal: Google needs to know what your blog is about. And how does Google figure that out? By looking at your keywords. It’s not just about choosing any random word that seems relevant. Google’s algorithms are highly sophisticated, and they can tell when you’ve picked the wrong keywords.
I learned this the hard way. I once wrote a post about “Why Small Businesses Should Use Social Media.” The content was solid, but I didn’t do enough research on the keywords. I used phrases I thought sounded good, but weren’t terms people were searching for. As a result, my post went nowhere. A quick check using tools like SEMrush revealed that the term social media for small businesses was searched far more often, and that’s the keyword I should have targeted. Lesson learned.
To fix this, you need to do proper keyword research. Tools like Ahrefs, Google Keyword Planner, and Ubersuggest can help you identify your topic’s most popular and relevant keywords.
2. Go In-Depth When Writing
Google’s algorithms aren’t just about keywords; they evaluate the depth of your content. If your blog post is too short, say, 300 words or less, it’s not giving Google enough information to rank it appropriately.
Google prefers longer, in-depth content because it tends to be more comprehensive and valuable to readers. When someone searches for something, they want more than just a quick answer; they want detailed, insightful content that covers the topic entirely.
I remember my early years as a writer; I was excited to churn out content of about 400 words. After weeks, I checked Google, and my posts were nowhere to be found on the first page. I did some quick research and realised that the top-ranking posts were over 1,500 words, packed with detailed information, helpful tips, and real-life examples. Mine was a snack compared to their full-course meal.
To fix this, aim for 1,500+ words per blog post. But don’t just aim for word count, focus on creating quality content that thoroughly covers the topic. Use subheadings to break up your content, include relevant statistics, and provide valuable insights to help your readers. And don’t forget to update older posts. Google loves fresh content, and updating an old post with new information can give it a boost. Additionally, tools like SurferSEO can help you with typical word count ranges for your blog compared to competitors.
3. Do Not Ignore The Power of Backlinks
Did you know that Google’s love language is backlinks? These are links from other websites that point to your content. Google uses backlinks as a signal that your content is trustworthy and authoritative. The more high-quality backlinks you have, the more likely Google is to push your content up the search results. In other words, backlinks are one of Google’s top-ranking factors.
I used to ignore backlinks until I noticed that the top-ranked blogs had dozens (sometimes hundreds) of backlinks pointing to them. I realised that getting backlinks was just as important as writing great content. So, a friend advised me to start building quality backlinks by reaching out to industry influencers, guest blogging, and getting featured in expert roundups. And guess what? My traffic shot up by 40% in just a few months.
According to Ahrefs SEO Statistics, there’s a positive correlation between the number of websites linking to a page and its search traffic, as pages with more backlinks consistently rank higher than those without.
4. Your Site’s Speed Shouldn’t Be Slower Than a Snail on Vacation
No one likes waiting for a web page to load, and Google is no different. If your site is slow, Google won’t rank it well. Page speed is an official ranking factor. Google wants to provide users with the best experience possible, and a slow site doesn’t cut it.
According to Google, 53% of mobile users will leave a website if it takes longer than 3 seconds to load. So, getting your site to load quickly isn’t just important for SEO, it’s crucial for keeping visitors on your page.
I once had a client whose website took an average of 11 seconds to load. I ran a speed test using Google’s PageSpeed Insights, and I found a ton of issues. These were issues like large image sizes, unnecessary scripts, and other speed-busting problems. I made the necessary changes, like compressing the images and enabling browser caching, and within a week, the bounce rate dropped by 15%, and the site started ranking higher.
I recommend using tools like Google PageSpeed Insights and GTMetrix to test your site’s speed. Then, optimize everything that’s slowing it down. The faster your site, the better the user experience, and the better your rankings.
5. Engage Your Audience
Google doesn’t just look at how many people visit your site; it looks at how they interact with your content. If users bounce off your site after a few seconds, Google will assume your content isn’t valuable. And let’s face it, no one likes a boring blog post. Google wants to reward content that keeps people engaged.
This is a common mistake that people often make when writing a blog. Bloggers and writers are typically focused filling their articles with great information, but leaving them dry with no personality or engaging tone. If you are guilty of this, you will notice a high bounce rate and people will spend little time on your site.
What should you do?
You should start injecting more humour, storytelling, and personal examples into your posts. When you do this, you will notice that the read time on the page will improve significantly.
Use a friendly tone, tell stories, and ask questions encouraging readers to stay longer. The more time people spend on your page, the better Google will rank your content. In fact, HubSpot found that 75% of people never scroll past the first page of search results, so your content has to be compelling enough to make them want to read more.
6. Make Your Blog Mobile-Friendly
In today’s world, mobile traffic is enormous. Over 50% of global web traffic comes from mobile devices, and Google knows this. That’s why mobile-friendliness is now a ranking factor. If your blog isn’t mobile-friendly, you’re missing out on a massive chunk of traffic.
I found this out when I checked a blog’s performance on mobile. The site looked fine on desktop, but it was a disaster on mobile. The images were cut off, buttons were too small to click, and text was difficult to read. After I advised that the site be optimised for mobile users, their traffic increased, and rankings improved.
I recommend using Google’s Mobile-Friendly Test to see how your site performs on mobile devices. Then, ensure your site is responsive, meaning it adapts to any screen size. If your blog isn’t mobile-friendly, you could lose valuable visitors and hurt your rankings.
Final Thoughts: Is SEO Ranking a Marathon or a Sprint?
There’s no magic formula to get your blog ranking on the first page of Google. Still, you’ll be in the best position to succeed by focusing on the right keywords, producing high-quality, in-depth content, building backlinks, optimising site speed, and engaging your audience.
It takes time, effort, and a bit of strategy. But trust me, the results are worth it. So, don’t get discouraged if your blog isn’t ranking just yet. SEO is a marathon, not a sprint.
With patience and some fine-tuning, you’ll see your efforts pay off. And when that happens, you’ll be at the top of the Google rankings, and your readers will thank you!
Chidinma Enemanna is an SEO Content Specialist and a Brand Specialist at Moniepoint Inc.
Telecom
African Women Hit Hardest as Mobile Internet Gender Gap Persists

African women remain among the most digitally excluded globally, with smartphone affordability and digital literacy among the key barriers. New data from the 2025 GSMA Mobile Gender Gap Report, launched recently, reveals a persistent global gender gap in mobile internet use across low- and middle-income countries (LMICs).
It further notes that literacy, digital skills, safety, and affordability of data also remain critical barriers. The report highlights that 885 million women across these regions still do not use mobile internet, with nearly 60% of them living in Sub-Saharan Africa and South Asia.
While mobile internet is the primary way women in LMICs access the internet, offering critical lifelines to health, education, and financial services, the pace of female adoption has stalled, leaving 235 million fewer women than men connected.
Claire Sibthorpe, head of digital inclusion at GSMA, highlighted that the gender gap had narrowed significantly between 2017 and 2020, but progress flatlined in recent years.
Although 2023 brought a slight improvement, restoring the gap to 15%, 2024 saw minimal change, with the gap settling at 14%.
The disparity is most severe in Sub-Saharan Africa, where women are 29% less likely than men to use mobile internet.
“It’s disheartening that progress in reducing the mobile internet gender gap has stalled. The digital divide is driven by deep-rooted socio-economic and cultural factors that disproportionately impact women,” said Sibthorpe.
GSMA projects that closing the gender gap by 2030 could add $1.3 trillion to GDP across LMICs and deliver $230 billion in revenue to the mobile industry.
The report, funded by the UK FCDO, Sida, and the Gates Foundation, stresses the urgent need for targeted investment and policy action to bridge the digital divide and ensure that no woman is left offline.
“The mobile internet gender gap is not going to close on its own. It is driven by deep-rooted social, economic, and cultural factors that disproportionately impact women,” said Sibthorpe.
Telecom
₦800 Billion Infrastructure Plan Set to Boost MTN’s Network Quality Nationwide

In a recent interview, MTN Nigeria reaffirmed that its ongoing infrastructure investment is a strategic step to improve network quality, speed, and nationwide coverage.
Speaking on Beyond the Headlines with Nifemi Oguntoye, Ugonwa Nwoye, Chief Customer and Experience Officer at MTN Nigeria, explained that although public concern is valid, the company undertook several internal cost-efficiency measures before making structural adjustments.
She emphasised that improved investment is critical to fast-tracking improvements across MTN’s network.
Nwoye explained that MTN undertook extensive internal reforms before embarking on structural changes needed to support this scale of investment.
The company completed its phased roll-out of the increase between February and March, ensuring that every existing data plan was below the 50% increase, and most remained below 25%.
She also noted that customers were proactively informed about all changes, particularly when certain legacy plans were retired and replaced with new ones. “We gave customers six to eight weeks’ notice,” she explained.
“This is why it has taken us some time to complete this process, where we let customers know that at a certain date, this particular tariff is not going to exist.”
Nwoye stressed that MTN had exhausted other internal measures before turning to broader structural updates. Now, with the new pricing structure in place, the company is accelerating its investment in infrastructure, spending over ₦200 billion in the first quarter of 2025 alone, a 159% increase from the same period last year. A total capital expenditure of ₦800 billion is planned for the year.
She noted that this investment is a direct outcome of long-term operational restructuring aimed at improving service quality.
She added, “We are investing over ₦800 billion this year alone in our infrastructure. This will translate into better customer experience, reduced congestion, faster internet speeds, and wider network reach.”
This investment will support the upgrade of over 1,000 cell sites and the expansion of more than 2,000 transmission links nationwide.
Nwoye stressed that these upgrades are designed to deliver faster data speeds, fewer dropped calls, and broader network reach, especially in underserved areas.
She acknowledged the public’s expectations for immediate service improvements but emphasised that large-scale infrastructure takes time to deploy.
Nonetheless, MTN expects customers to begin experiencing visible improvements in network performance by the second half of the year.
In a sector where service quality and customer satisfaction are closely watched, MTN maintains that its ongoing investments are not merely capital commitments but vital enablers of improved digital experiences across Nigeria.
Telecom
Remita’s Bold Leap: Nigeria’s Fintech Giant Expands Across Africa

Remita, the pioneering Nigerian payment technology platform developed by SystemSpecs, is charting a bold new course with its planned expansion into markets across Africa.
What began as a payroll feature in an HR application has now become a robust ecosystem processing over ₦60 trillion annually—one that stands on the verge of reshaping the continent’s fintech landscape, Mr. Deremi Atanda, Managing Director/CEO of Remita Payment Services Limited, says in an exclusive interview that will grace the cover of eGovernance Nigeria Magazine.
The forthcoming edition of eGovernance Nigeria Magazine, a publication of the Technology Times media brand owned and operated by Digital Transformation Media Limited (DTML), will spotlight this extraordinary journey, and present Remita’s evolution as an inspiring tale that informs, educates, and entertains readers about indigenous innovation making global strides.
“We’ve become an ecosystem of rails, products, and services—robust,” Atanda, Managing Director/CEO of Remita explains during the exclusive interview with eGovernance Nigeria Magazine.
“Layering all of that with the many different customers we’ve had, typically every year we process in excess of maybe ₦60 trillion in transactions in Nigerian Naira. And this can only grow, especially as we begin to think of a vibrant Pan-African expansion. We’re at the fringe of that.”
In a compelling narrative that mixes grit, vision, and innovation, Atanda recounts Remita’s early days. “What many people know today as Remita actually started out as a feature within our HR/payroll application.
“You process salaries, and you just want to pay—so just remit salaries. And by the way, that’s where the name ‘Remita’ came from: Remittance. We just took out one ‘T’ and left it at ‘A.’”
Even the company’s logo carries symbolism of that transformation. “I don’t know if you’ve seen our logo—it has three dots, in ascending size. There are many stories in that logo. It started as a feature, and then we brought it out as a product,” Atanda explains.
Yet the road was not without its bumps. “The first time we brought it out as a product was to bid for the National Pension Commission. This was in 2004, with the PenCom Act.
“We packaged this into a product in less than two weeks to take care of end-to-end pensions as it was conceived. Trust me, that vision is still viable today. But we lost that bid.”
Undeterred, SystemSpecs pivoted. “We went back and said, ‘What do we do with this asset?’ If it’s not going to work for pensions, let it become a product. And that’s how we renamed pensions.com.ng as Remita, and it became a product.”
As demand grew, Remita expanded beyond payroll. “Some people want to do their own payroll and just make payments, so let them have a site to go to. Later, it evolved into not just payroll payments. People wanted to do other types of payments. If you want to do non-salary payments, you go to Remita,” he says.
Today, Remita has fully matured into a standalone company. “So those three things—feature, product, company. That’s been the evolution.” With a Tier 1 licence from the Central Bank of Nigeria, Remita is now a fintech powerhouse. “We do switching, we do payment service provisioning, we do super agency, we do terminals—everything you can think about. We provide some basic services within the payment space, including payment service advisory.”
A lesser-known chapter of Remita’s growth includes building Nigeria’s first account-to-accountswitch. “Before TSA, we had built a rail—Nigeria’s first account-to-account switch, worked with all the banks. Not many people know that story. Account-to-account. The front of it, the application, and the rail—first of its kind.”
On the pivotal Treasury Single Account (TSA) deal with the Federal Government of Nigeria, Atanda reveals, “TSA was a happenstance. The government was looking to solve a problem, and we were looking to get regulated. It’s that term people use—when they say ‘luck,’ it’s just preparation meeting opportunity.”
Reflecting on the journey, he adds, “These have been some of those moments where you feel validated, where the visionary leadership that set the business up feels the vision is being realized.”
Today, Remita employs over 300 Nigerians and looks beyond its home shores. “The vision is huge, and we’re committed to that. So, we see exponential growth, and we’re positioning for that.”
Mr. Shina Badaru, Chairman of DTML, says Remita’s story is an inspirational example of local innovation with global relevance. “Remita’s success highlights the critical role of indigenous technology solutions in redefining Africa’s digital economy,” he says.
“As the cover story of the next issue of eGovernance Nigeria Magazine, we aim to showcase how homegrown innovation is not only solving problems locally but is also poised to transform markets across the African continent.”
According to Badaru, “Remita’s inspiring journey connects seamlessly with our article of faith to continue to showcase Nigeria’s growing contributions to the global technology industry.”
eGovernance Nigeria Magazine is a flagship DTML platform with operations across print, digital, TV, events, and e-commerce channels.
“This feature not only celebrates Remita’s evolution,” Badaru adds, “but also signals a pivotal shift in the narrative of Nigerian and African technology—from survival to scale, from local impact to continental transformation.”
As Remita sets its sights on Africa, it is poised to bring financial inclusion, digital infrastructure, and innovative fintech solutions to new and underserved markets. With a strong foundation and visionary leadership, the company is ready to deliver the next phase of its remarkable journey.
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