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SEO Secrets: How Media Professionals Can Make Their Blog Posts Rank High

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By Chidinma Enemanna

You’ve spent hours researching, writing, and editing your blog post. You’ve even sprinkled in a few catchy headlines and optimised your images, hoping to make your blog post stand out on Google. But it’s still stuck on page 10 of the search results.

Chidinma Enemanna

If that sounds familiar, you’re not alone. We’ve all been there — pouring our hearts (and maybe a bit of coffee) into writing a killer blog post, only to watch it languish on page 10 of Google’s search results.

Why isn’t your blog ranking? And more importantly, how do you fix it?

In this article, I’ll walk you through the most common reasons your blog isn’t ranking and, more importantly, how to fix it.

1. Use the Right Keywords

Firstly, let’s talk about keywords. You might think that writing great content is enough to get you ranked on Google, but here’s the deal: Google needs to know what your blog is about. And how does Google figure that out? By looking at your keywords. It’s not just about choosing any random word that seems relevant. Google’s algorithms are highly sophisticated, and they can tell when you’ve picked the wrong keywords.

I learned this the hard way. I once wrote a post about “Why Small Businesses Should Use Social Media.” The content was solid, but I didn’t do enough research on the keywords. I used phrases I thought sounded good, but weren’t terms people were searching for. As a result, my post went nowhere. A quick check using tools like SEMrush revealed that the term social media for small businesses was searched far more often, and that’s the keyword I should have targeted. Lesson learned.

To fix this, you need to do proper keyword research. Tools like Ahrefs, Google Keyword Planner, and Ubersuggest can help you identify your topic’s most popular and relevant keywords.

2. Go In-Depth When Writing

Google’s algorithms aren’t just about keywords; they evaluate the depth of your content. If your blog post is too short, say, 300 words or less, it’s not giving Google enough information to rank it appropriately.

Google prefers longer, in-depth content because it tends to be more comprehensive and valuable to readers. When someone searches for something, they want more than just a quick answer; they want detailed, insightful content that covers the topic entirely.

I remember my early years as a writer; I was excited to churn out content of about 400 words. After weeks, I checked Google, and my posts were nowhere to be found on the first page. I did some quick research and realised that the top-ranking posts were over 1,500 words, packed with detailed information, helpful tips, and real-life examples. Mine was a snack compared to their full-course meal.

To fix this, aim for 1,500+ words per blog post. But don’t just aim for word count, focus on creating quality content that thoroughly covers the topic. Use subheadings to break up your content, include relevant statistics, and provide valuable insights to help your readers. And don’t forget to update older posts. Google loves fresh content, and updating an old post with new information can give it a boost. Additionally, tools like SurferSEO can help you with typical word count ranges for your blog compared to competitors.

3. Do Not Ignore The Power of Backlinks

Did you know that Google’s love language is backlinks? These are links from other websites that point to your content. Google uses backlinks as a signal that your content is trustworthy and authoritative. The more high-quality backlinks you have, the more likely Google is to push your content up the search results. In other words, backlinks are one of Google’s top-ranking factors.

I used to ignore backlinks until I noticed that the top-ranked blogs had dozens (sometimes hundreds) of backlinks pointing to them. I realised that getting backlinks was just as important as writing great content. So, a friend advised me to start building quality backlinks by reaching out to industry influencers, guest blogging, and getting featured in expert roundups. And guess what? My traffic shot up by 40% in just a few months.

According to Ahrefs SEO Statistics, there’s a positive correlation between the number of websites linking to a page and its search traffic, as pages with more backlinks consistently rank higher than those without.

4. Your Site’s Speed Shouldn’t Be Slower Than a Snail on Vacation

No one likes waiting for a web page to load, and Google is no different. If your site is slow, Google won’t rank it well. Page speed is an official ranking factor. Google wants to provide users with the best experience possible, and a slow site doesn’t cut it.

According to Google, 53% of mobile users will leave a website if it takes longer than 3 seconds to load. So, getting your site to load quickly isn’t just important for SEO, it’s crucial for keeping visitors on your page.

I once had a client whose website took an average of 11 seconds to load. I ran a speed test using Google’s PageSpeed Insights, and I found a ton of issues. These were issues like large image sizes, unnecessary scripts, and other speed-busting problems. I made the necessary changes, like compressing the images and enabling browser caching, and within a week, the bounce rate dropped by 15%, and the site started ranking higher.

I recommend using tools like Google PageSpeed Insights and GTMetrix to test your site’s speed. Then, optimize everything that’s slowing it down. The faster your site, the better the user experience, and the better your rankings.

5. Engage Your Audience

Google doesn’t just look at how many people visit your site; it looks at how they interact with your content. If users bounce off your site after a few seconds, Google will assume your content isn’t valuable. And let’s face it, no one likes a boring blog post. Google wants to reward content that keeps people engaged.

This is a common mistake that people often make when writing a blog. Bloggers and writers are typically focused filling their articles with great information, but leaving them dry with no personality or engaging tone. If you are guilty of this, you will notice a high bounce rate and people will spend little time on your site.

What should you do?

You should start injecting more humour, storytelling, and personal examples into your posts. When you do this, you will notice that the read time on the page will improve significantly.

Use a friendly tone, tell stories, and ask questions encouraging readers to stay longer. The more time people spend on your page, the better Google will rank your content. In fact, HubSpot found that 75% of people never scroll past the first page of search results, so your content has to be compelling enough to make them want to read more.

6. Make Your Blog Mobile-Friendly

In today’s world, mobile traffic is enormous. Over 50% of global web traffic comes from mobile devices, and Google knows this. That’s why mobile-friendliness is now a ranking factor. If your blog isn’t mobile-friendly, you’re missing out on a massive chunk of traffic.

I found this out when I checked a blog’s performance on mobile. The site looked fine on desktop, but it was a disaster on mobile. The images were cut off, buttons were too small to click, and text was difficult to read. After I advised that the site be optimised for mobile users, their traffic increased, and rankings improved.

I recommend using Google’s Mobile-Friendly Test to see how your site performs on mobile devices. Then, ensure your site is responsive, meaning it adapts to any screen size. If your blog isn’t mobile-friendly, you could lose valuable visitors and hurt your rankings.

Final Thoughts: Is SEO Ranking a Marathon or a Sprint?

There’s no magic formula to get your blog ranking on the first page of Google. Still, you’ll be in the best position to succeed by focusing on the right keywords, producing high-quality, in-depth content, building backlinks, optimising site speed, and engaging your audience.

It takes time, effort, and a bit of strategy. But trust me, the results are worth it. So, don’t get discouraged if your blog isn’t ranking just yet. SEO is a marathon, not a sprint.

With patience and some fine-tuning, you’ll see your efforts pay off. And when that happens, you’ll be at the top of the Google rankings, and your readers will thank you!

Chidinma Enemanna is an SEO Content Specialist and a Brand Specialist at Moniepoint Inc.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Mulls AI Tech to Protect Infrastructure as Cable Cuts Hit 13,000 in 18 Months

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MTN Nigeria has said that there are plans to deploy an artificial intelligence (AI) technology to monitor and protect its fibre optic cables across the country.

MTN Mulls AI Tech to Protect Infrastructure as Cable Cuts Hit 13,000 in 18 Months

Yahaya Ibrahim, chief technical officer (CTO), MTN, said the technology will detect vibrations, identify the cause, and alert relevant personnels.

According to Ibrahim who spoke during a session for the ongoing MTN Media Innovation Progamme, the proposed innovation comes amid concerns over the growing spate of telecoms infrastructure vandalism, which have led to multiple cable cuts, and the destruction of towers.

This, he said, would enable the company to promptly deploy agents to the site.

The system is being developed in collaboration with Huawei Technologies.

Providing data on fibre cut incidents in an email correspondence, the CTO said MTN recorded over 9,000 cable cuts in 2024.

He said 4,700 cables were destroyed as at the end of June 2025 alone, bringing the total to about 13,700 incidents in 18 months.

A breakdown of the incidents by zone showed that about 2,500 cuts occurred in northern Nigeria, 2,800 in south-west, while 3,500 were recorded in the south-east and south-south regions combined.

“If we look at the cuts per region, the Southeastern and South South states have more cuts and this is where we have the most hotspots for Fibre and site vandalism,” Ibrahim said.

“Akwa Ibom, Abia and Rivers stand out in states. While in specific locations Omoku and Egbema stand out for fibre vandalization.”

The MTN official said vandalism and road construction account for 69 percent of total cable cuts across the country.

Ibrahim said the incidents often disrupt services, with an average downtime of 15 hours recorded per month.

“Some regions are higher than others,” he said.

“All services will be down, that means no one will be able to use any services.

“We spent N17.6b in 2024 and budget for 2025 based on PO issued for maintenance and relocation is N26.3b.”

In addition to the expenditure, MTN is said to also conduct route patrol, route monitoring, and construction bypass — which involves the creation an alternative route that allows for the temporary or permanent relocation of essential resources around a construction site.

Ibrahim said the telco also invests in having a diverse route for resilience, relocation of fibre, holding stakeholder engagement, and working with communities for policing.

The technical officer confirmed that there are collaborations in place with state and federal authorities to secure fibre routes.

 

 

 


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NASENI and BPP Forge Nigeria First Alliance to Champion Local Goods and Services

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National Agency for Science and Engineering Infrastructure (NASENI) and the Bureau of Public Procurement (BPP) on Monday, 28th July 2025, signed a Memorandum of Understanding (MoU) on the implementation of “Nigeria First” Policy on Procurement, projects and other related matters.

The Nigeria First Policy is an initiative of the Federal Government, aimed at promoting Nigerian-made goods, services and utilization of Local content, infrastructures and other value chain.

As part of the Renewed Hope Agenda initiative of the Government, the policy seeks to encourage local production and consumption of Nigerian goods or services, also to support Nigerian business and entrepreneurs, foster economic growth and development, reduce dependency on imported goods and to promote Nigerian culture and identity. Also, by prioritizing local content, the policy aimed to create jobs, stimulate economic activity, and increase Nigeria’s global competitiveness.

Speaking at the  MoU signing ceremony which took place at the Headquarters of Bureau of Public Procurement (BPP) office in Abuja, the Executive Vice Chairman/Chief Executive of NASENI, Mr. Khalil Suleiman Halilu, said, with the signing of MoU and implementation of the Nigeria First Policy, 80% of challenges faced while trying to convince investors and foreign partners would have been solved, as Nigeria will cease to be dumping ground for foreign goods, while focusing on promotion of Nigerian products, goods and services.

Halilu said that with support now coming from BPP, the over 50 market ready NASENI products will be off the shelves and gain patronage of Nigerians, adding that NASENI has gained for the country over 2 billion dollars from its recent partnership activities with China alone.

“One thing that is clear when I took over the leadership of NASENI was the determination to move the Agency from just producing prototypes to commercialization of its technologies and products, this was complemented by the turn around which we did in rebranding the Agency.

“We have 50 market-ready Nigeria branded products. NASENI is building the biggest renewable energy park in Nasarawa and has entered into partnership with Abuja Technology Village to boost Technology Transfer and innovation, enhance local manufacturing capacity, transform NASENI’s research-focused installation into full production facilities, promote national brands and local production”, he further explained.

Buttressing the partnership between NASENI and BPP, he said that it is expected that the policy would have transformative impacts on Nigeria’s economy and human capital development, aligning with national goals for industrialization, youth employment, and economic diversification. “This also shows that our efforts are not in vain:”

Earlier in his speech, the Director-General of Bureau of Public Procurement (BPP) Dr. Adebowale Adedokun said that the MoU between BPP and NASENI offers a structured bridge between production and procurement and how to take locally made solutions off the shelves and to place them at the center of public service delivery, which aimed at aligning Government policies with national priorities as well as giving practical force to the Nigeria First Policy.

According to him, “NASENI’s innovations, from tractors to tablets, from surveillance drones to solar backup systems, will now be actively prioritized in the procurement plans by Ministries, Departments, and Agencies. We are institutionalizing a framework that makes local options not just preferable, but the default option before all others.

Specifically, he said further that with the signing of the MoU, the “BPP will now integrate NASENI’s Product catalogue into the Nigeria Open Contracting Portal, NOCOPO, and therefore encouraging other MDAs to follow suit”

He noted that the “Nigeria First Policy is not an act of protectionism, but an act of patriotism grounded in performance, and it is targeted at fastracking Nigeria’s industrial revolution”. He remarked that “NASENI has invested in quality assurance. Its products are certified by national institutions such as SON and NAFDAC. This means NASENI’s offerings will now be visible, verifiable, and measurable across all MDAs. First, we are integrating NASENI’s catalogue into the Nigeria Open Contracting Portal, NOCOPO. Between January and June this year alone, NOCOPO’s enhanced price intelligence has helped Nigeria save over 173 billion naira, 155 million dollars, and 1.7 million euros.”

While calling on all MDAs to follow NASEN’s footprint in promoting Made in Nigeria products, he said that the BPP’s revised threshold is now five billion naira for goods and ten billion for works, meaning that MDAs can act faster, while they continue to strengthen post-review and audit mechanisms.

He emphasized that the role of BPP is to ensure that these standards are rewarded with access, and that MDAs no longer look outside when the best is being made inside. “For the avoidance of doubt, let me say here that we will be backing this commitment with reform actions”.


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Treepz Launches in Canada, Secures University of Toronto-Supported Program as First Corporate Travel Client

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Treepz, Africa’s fast-growing corporate mobility technology company, has expanded its operations into Canada, marking a significant milestone in its global strategy. The announcement was made at Brampton City Hall, Ontario, with full support from the Mayor of Brampton, Patrick Brown.

The event, which featured key stakeholders and dignitaries, included the official announcement of Treepz’s partnership with the African Impact Initiative, a University of Toronto-sponsored program. Under the agreement, Treepz will provide comprehensive travel logistics—including flights, accommodation, experiences, and ground transportation—for program participants visiting four African countries: South Africa, Kenya, Ghana, and Rwanda.

Speaking at the launch, Mayor Brown described the expansion as “a proud moment for Brampton,” lauding Treepz’s founders for creating a brand that has served over six million customers since its inception in Nigeria in 2019. He added that Treepz’s ability to manage mobility in Lagos, one of Africa’s busiest cities, is a testament to the strength of its operational capacity.

Onyeka Akumah, Treepz Founder and CEO, expressed gratitude to city officials and program partners, noting that the move solidifies Treepz’s role as a globally recognized African brand.

“This launch is a strong statement of intent, not just for Treepz, but for all African startups. We are proud to be serving clients in both Africa and North America,” he said.

Treepz’s entry into Canada was supported by several Canadian organisations, including the World Trade Center’s TAP program, the Black Entrepreneurship Alliance, and the BHive Program.

It follows Treepz’s participation in the Techstars Toronto Accelerator in 2021, which played a pivotal role in its expansion roadmap.

The launch signals a new era for Treepz’s operations and marks a historic moment for African-led innovation in the global travel technology space.


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