Telecom
SEO Secrets: How Media Professionals Can Make Their Blog Posts Rank High

By Chidinma Enemanna
You’ve spent hours researching, writing, and editing your blog post. You’ve even sprinkled in a few catchy headlines and optimised your images, hoping to make your blog post stand out on Google. But it’s still stuck on page 10 of the search results.

Chidinma Enemanna
If that sounds familiar, you’re not alone. We’ve all been there — pouring our hearts (and maybe a bit of coffee) into writing a killer blog post, only to watch it languish on page 10 of Google’s search results.
Why isn’t your blog ranking? And more importantly, how do you fix it?
In this article, I’ll walk you through the most common reasons your blog isn’t ranking and, more importantly, how to fix it.
1. Use the Right Keywords
Firstly, let’s talk about keywords. You might think that writing great content is enough to get you ranked on Google, but here’s the deal: Google needs to know what your blog is about. And how does Google figure that out? By looking at your keywords. It’s not just about choosing any random word that seems relevant. Google’s algorithms are highly sophisticated, and they can tell when you’ve picked the wrong keywords.
I learned this the hard way. I once wrote a post about “Why Small Businesses Should Use Social Media.” The content was solid, but I didn’t do enough research on the keywords. I used phrases I thought sounded good, but weren’t terms people were searching for. As a result, my post went nowhere. A quick check using tools like SEMrush revealed that the term social media for small businesses was searched far more often, and that’s the keyword I should have targeted. Lesson learned.
To fix this, you need to do proper keyword research. Tools like Ahrefs, Google Keyword Planner, and Ubersuggest can help you identify your topic’s most popular and relevant keywords.
2. Go In-Depth When Writing
Google’s algorithms aren’t just about keywords; they evaluate the depth of your content. If your blog post is too short, say, 300 words or less, it’s not giving Google enough information to rank it appropriately.
Google prefers longer, in-depth content because it tends to be more comprehensive and valuable to readers. When someone searches for something, they want more than just a quick answer; they want detailed, insightful content that covers the topic entirely.
I remember my early years as a writer; I was excited to churn out content of about 400 words. After weeks, I checked Google, and my posts were nowhere to be found on the first page. I did some quick research and realised that the top-ranking posts were over 1,500 words, packed with detailed information, helpful tips, and real-life examples. Mine was a snack compared to their full-course meal.
To fix this, aim for 1,500+ words per blog post. But don’t just aim for word count, focus on creating quality content that thoroughly covers the topic. Use subheadings to break up your content, include relevant statistics, and provide valuable insights to help your readers. And don’t forget to update older posts. Google loves fresh content, and updating an old post with new information can give it a boost. Additionally, tools like SurferSEO can help you with typical word count ranges for your blog compared to competitors.
3. Do Not Ignore The Power of Backlinks
Did you know that Google’s love language is backlinks? These are links from other websites that point to your content. Google uses backlinks as a signal that your content is trustworthy and authoritative. The more high-quality backlinks you have, the more likely Google is to push your content up the search results. In other words, backlinks are one of Google’s top-ranking factors.
I used to ignore backlinks until I noticed that the top-ranked blogs had dozens (sometimes hundreds) of backlinks pointing to them. I realised that getting backlinks was just as important as writing great content. So, a friend advised me to start building quality backlinks by reaching out to industry influencers, guest blogging, and getting featured in expert roundups. And guess what? My traffic shot up by 40% in just a few months.
According to Ahrefs SEO Statistics, there’s a positive correlation between the number of websites linking to a page and its search traffic, as pages with more backlinks consistently rank higher than those without.
4. Your Site’s Speed Shouldn’t Be Slower Than a Snail on Vacation
No one likes waiting for a web page to load, and Google is no different. If your site is slow, Google won’t rank it well. Page speed is an official ranking factor. Google wants to provide users with the best experience possible, and a slow site doesn’t cut it.
According to Google, 53% of mobile users will leave a website if it takes longer than 3 seconds to load. So, getting your site to load quickly isn’t just important for SEO, it’s crucial for keeping visitors on your page.
I once had a client whose website took an average of 11 seconds to load. I ran a speed test using Google’s PageSpeed Insights, and I found a ton of issues. These were issues like large image sizes, unnecessary scripts, and other speed-busting problems. I made the necessary changes, like compressing the images and enabling browser caching, and within a week, the bounce rate dropped by 15%, and the site started ranking higher.
I recommend using tools like Google PageSpeed Insights and GTMetrix to test your site’s speed. Then, optimize everything that’s slowing it down. The faster your site, the better the user experience, and the better your rankings.
5. Engage Your Audience
Google doesn’t just look at how many people visit your site; it looks at how they interact with your content. If users bounce off your site after a few seconds, Google will assume your content isn’t valuable. And let’s face it, no one likes a boring blog post. Google wants to reward content that keeps people engaged.
This is a common mistake that people often make when writing a blog. Bloggers and writers are typically focused filling their articles with great information, but leaving them dry with no personality or engaging tone. If you are guilty of this, you will notice a high bounce rate and people will spend little time on your site.
What should you do?
You should start injecting more humour, storytelling, and personal examples into your posts. When you do this, you will notice that the read time on the page will improve significantly.
Use a friendly tone, tell stories, and ask questions encouraging readers to stay longer. The more time people spend on your page, the better Google will rank your content. In fact, HubSpot found that 75% of people never scroll past the first page of search results, so your content has to be compelling enough to make them want to read more.
6. Make Your Blog Mobile-Friendly
In today’s world, mobile traffic is enormous. Over 50% of global web traffic comes from mobile devices, and Google knows this. That’s why mobile-friendliness is now a ranking factor. If your blog isn’t mobile-friendly, you’re missing out on a massive chunk of traffic.
I found this out when I checked a blog’s performance on mobile. The site looked fine on desktop, but it was a disaster on mobile. The images were cut off, buttons were too small to click, and text was difficult to read. After I advised that the site be optimised for mobile users, their traffic increased, and rankings improved.
I recommend using Google’s Mobile-Friendly Test to see how your site performs on mobile devices. Then, ensure your site is responsive, meaning it adapts to any screen size. If your blog isn’t mobile-friendly, you could lose valuable visitors and hurt your rankings.
Final Thoughts: Is SEO Ranking a Marathon or a Sprint?
There’s no magic formula to get your blog ranking on the first page of Google. Still, you’ll be in the best position to succeed by focusing on the right keywords, producing high-quality, in-depth content, building backlinks, optimising site speed, and engaging your audience.
It takes time, effort, and a bit of strategy. But trust me, the results are worth it. So, don’t get discouraged if your blog isn’t ranking just yet. SEO is a marathon, not a sprint.
With patience and some fine-tuning, you’ll see your efforts pay off. And when that happens, you’ll be at the top of the Google rankings, and your readers will thank you!
Chidinma Enemanna is an SEO Content Specialist and a Brand Specialist at Moniepoint Inc.
Telecom
WhatsApp Unveils Major Privacy Upgrade That Lets You Hide Your Phone Number

WhatsApp has announced the commencement of global reservations for usernames, a new privacy-focused feature designed to allow users connect without sharing their phone numbers.

The Meta-owned messaging platform said the rollout of username reservations began on Monday, June 29, enabling users to reserve their preferred usernames ahead of the feature’s full in-app launch later this year.
According to the company, users will receive notifications within the app once the reservation option becomes available to them.
WhatsApp said the new feature is intended to strengthen user privacy by giving people an alternative way to communicate without revealing their phone numbers, particularly when interacting with new contacts or participating in group conversations.
It explained that unlike social media platforms, WhatsApp usernames are not designed for public discovery, noting that there will be no searchable directory or username suggestions.
The company said users would need to know a person’s exact username before they can initiate contact for the first time.
“Sometimes you just want to chat without handing over your digits,” WhatsApp said, adding that the feature would be useful in situations such as joining community or school groups where users may not wish to immediately disclose their phone numbers.
To enhance security, the platform is also introducing an optional username key, which will require anyone contacting a user for the first time through their username to enter an additional unique key.
WhatsApp said the extra verification layer is designed to provide greater control over who can initiate conversations.
The company noted that with more than three billion users worldwide, it decided to open username reservations ahead of the full rollout to give users an opportunity to secure their preferred usernames before the feature becomes widely available.
To assist users who may have difficulty selecting unique usernames, WhatsApp said it has developed a username generator capable of suggesting available options.
The company also disclosed that creators, small businesses and organisations would have the option of claiming the same usernames they already use on Instagram or Facebook, helping them maintain a consistent online identity across Meta platforms.
According to WhatsApp, once the feature becomes fully available, users who choose to enable usernames will no longer have their phone numbers displayed when they initiate conversations with people or businesses for the first time.
The company said reserving a username will take only a few seconds through the latest version of the application by navigating to Settings, then Account, and Username.
WhatsApp said the feature would be rolled out gradually across countries over the coming months, with users receiving notifications when it becomes available in their respective regions.
Telecom
NCC Ranked Among Nigeria’s Top 3 Best-Performing Federal Agencies

Nigerian Communications Commission (NCC) has been ranked among the top three best-performing Ministries, Departments, and Agencies (MDAs) of the Federal Government in the 2026 Public Service Reforms Performance Assessment conducted by the Bureau of Public Service Reforms (BPSR).

L-R: Engr. Abraham Oshadami, Executive Commissioner, Technical Services, Nigerian Communications Commission (NCC); Dr. Abubakar Ibrahim Kana, Permanent Secretary, General Services Office, Office of the Secretary General to the Government of the Federation during the Nigerian Public Service Award and Gala Night where NCC recieved the award for 3rd Best Performing MDA at Nicon Luxury Hotel, Abuja on the 23rd June, 2026.
In the latest Public Service Reforms Performance Assessment, the Commission was ranked third overall, following a comprehensive evaluation across key reform indicators, including the Self-Assessment Tool (SAT), Freedom of Information (FOI) Compliance Score, Fiscal Transparency and Integrity Index, and official website performance metrics.
In the ranking, the Nigerian Investment Promotion Commission (NIPC) and Nigerian Export Promotion Council (NEPC) came first and second, respectively.
The institutional ranking, conducted across all MDAs of the Federal Government, recognises MDAs that have distinguished themselves in advancing public service reforms and delivering excellence in service.
Aside from the institutional awards, 20 individuals across federal, state and local levels received various distinguished public service excellence and leadership awards, for their sterling performance in public service, including the Head of Civil Service of the Federation, Mrs. Didi Walson-Jack; Senior Special Assistant to the President on Sustainable Development Goals, Mrs. Adejoke Adefulire, among others.
Representing the Executive Vice Chairman/Chief Executive Officer of the NCC, Dr. Aminu Maida, at the award ceremony on Tuesday in Abuja, the Executive Commissioner, Technical Services, Engr. Abraham Oshadami, spoke on behalf of the NCC and other awardees present, expressing appreciation to the Bureau for sustaining the annual assessment framework.
“First; on behalf of all awardees, and second, on behalf of the Board, Management, and staff of the Nigerian Communications Commission, we thank the Bureau for these recognitions. For us at NCC, this recognition acknowledges our ongoing reform efforts and underscores the need to sustain them,” he stated.
He stated that the BPSR recognition served as a motivation for MDAs to strengthen their commitment to service delivery, noting that, for the NCC, the award also served as an affirmation that its reforms aimed at improving transparency and accountability in the sector were yielding greater public acceptance and positive recognition.
“For our telecommunications consumers, this recognition reflects ongoing efforts to strengthen service quality, transparency, and responsiveness across the sector.
“The assessment outcome also reinforces the importance of maintaining standards that support improved customer experience and greater confidence in telecom services nationwide,” he said.
Oshadami restated the Commission’s commitment to applying regulatory tools and innovative approaches towards supporting measurable improvements in service quality and consumer protection across Nigeria’s telecommunications sector.
The Commission has, over the past two years, introduced far-reaching reforms to promote transparency and accountability in the telecommunications sector.
These include the introduction of the National Coverage Map, which provides near real-time information on the performance and availability of operators’ networks across the country, as well as the publication of Quarterly Network Performance Reports, which provide detailed assessments of network performance nationwide.
Mobile Network Operators (MNOs) have also been directed to simplify the communication of their tariffs in a manner that is clear and easy for consumers to understand.
In addition, operators are required to comply with the updated Corporate Governance Guidelines, which emphasise stronger corporate accountability and improved operational performance.
The Commission has also placed significant emphasis on the proactive publication of clear, comprehensive, and timely data on industry activities to keep the public well informed and enhance accountability across the telecommunications sector.
In his remarks, the Director-General of BPSR, Mr. Dasuki Arabi, commended all participating MDAs – particularly the top performers for 2026 broader assessment- for their efforts toward transparency, accountability, and open governance. He noted that these values reflect consistency with established public service standards.
“This annual event, which begins with a public lecture and concludes with an award ceremony, marks the commemoration of the United Nations Public Service Day.
“It also highlights the role of the Nigeria Public Service Lecture Series and Awards as a platform for recognising MDAs that have demonstrated strong performance in reform implementation and service delivery,” he said.
The NCC was ranked the second-best-performing Federal Government agency in the 2025 website performance assessment by the BPSR.
This year’s evaluation was an expanded one, touching not only on official website performance metrics, but also on other parameters such as SAT, FOI Compliance Score, Fiscal Transparency and Integrity Index.
Telecom
Womenovate, MTN Foundation Lead Charge for Inclusive Tech at Women in Technology and Engineering Summit

MTN Foundation, in a strategic partnership with Womenovate, officially kicked off the fifth edition of the Women in Technology and Engineering Summit (WITESA) at the MUSON Centre, Lagos, on June 23, 2026.

The summit, themed, “Engineering Africa’s future: Innovation, Infrastructure, and inclusive technology”, was designed to dismantle barriers for women in Science, Technology, Engineering, Agriculture, and Mathematics (STEAM) fields.
The summit serves as a call to action for corporate stakeholders, policymakers, and industry leaders to cultivate a more equitable digital ecosystem for female-led innovations. As a key sponsor, the MTN Foundation reinforced its commitment to nurturing future talent by integrating female students into the summit where they engaged directly with industry experts and gained exposure to emerging technologies.
The Lagos State Government, recognising the importance of initiatives like WITESA, highlighted the need for inclusive policy frameworks. Representing the Executive Governor of Lagos State, His Excellency Babajide Olusola Sanwo-Olu, the Honourable Commissioner for Innovation, Science, and Technology, Olatunbosun Alake, noted that the summit aligns perfectly with the state’s vision for growth. “Innovation and infrastructure alone are not enough; they must be inclusive,” Hon. Alake remarked.
“Initiatives such as WITESA are important. They provide the visibility, mentorship, and recognition that inspire young women to pursue careers in engineering, technology, artificial intelligence, data science, renewable energy, advanced manufacturing and other emerging sectors.”
Speaking on the company’s commitment to gender equity, the General Manager of Enterprise Marketing at MTN Nigeria, Njideka Jack, highlighted the telecom giant’s data-driven approach to social impact. “MTN is intentional in closing the digital gender gap. With a 41.4% female workforce and 46.4% female representation in executive positions, alongside our matching fund and the empowerment of 5,754 Y’ellopreneurs, we are proud of our journey in empowering women,” she stated.
Jack emphasised that MTN’s focus remains firm, adding, “We are represented at the intersection of innovation, infrastructure, and inclusive technology, and our presence here today reflects our dedication to creating sustainable pathways for women in tech.”
The event concluded on June 24 with an award ceremony celebrating trailblazers who have made significant contributions to scientific and technological advancement in Nigeria.
The ceremony honoured distinguished leaders, including Bukola Ajayi, Chief Information Officer of MTN Nigeria; Aigboje Aig-Imoukhuede, Chairman of Access Holdings Plc and Coronation Group; Nkemdilim Uwaje Begho, CEO of Future Software Resources Limited; and Ude Enebeli, Acting Chief Information Officer of MTN Cameroon, among other industry luminaries.
Motunrayo Opayinka, CEO of Womenovate and the convener of the summit, expressed that these awards are critical to normalising women’s contributions in high-impact technical fields. “This award is a celebration of those whose vision and dedication are rewriting the narrative of African technology,” Opayinka said.
“By recognising these leaders, we are inspiring a new generation to see themselves as the architects of Africa’s future.”
The summit marked a significant step forward in the conversation around digital inclusion, translating high-level dialogue into a concrete roadmap for policy and practice. By leveraging the combined strengths of its sponsors and adopting a community-driven approach, Womenovate established a new benchmark for corporate responsibility within Nigeria’s tech ecosystem.
The event concluded with an award ceremony celebrating industry leaders and trailblazers, reinforcing a shared vision where innovation, infrastructure, and inclusivity serve as key drivers of Africa’s technological future.
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