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Nigeria, Others Emerge Highest Mobile Online Reading Population – Report

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African mobile users have spent an average of over four million hours reading books on their mobile phones so far in 2018, representing a 32% increase from 2017.

This is according to a survey conducted by Web browser company, Opera Mini, in partnership with global literacy non-profit, Worldreader, in light of World Literacy Day on 8 September.

The research provides insights into the mobile reading habits of almost two million Worldreader app users on the African continent. In addition, Opera Mini ran an online survey of 1 500 women and men aged 14 to 44 from various parts of the Africa continent, to learn more about their Web browsing habits on their mobile phones.

The study reveals that Nigeria, SA and Ivory Coast are the countries with the highest mobile and online reading populations in 2018.

Furthermore, 65% of mobile readers on the continent are men, while 35% are women. The study reveals women in African countries are as tech-savvy as men, when it comes to browsing the Internet using their mobile phones.

“Women are using their browsers as often as men; with the majority of female survey respondents in Kenya and Nigeria (60%) stating they access their mobile browsers more than eight times a day. Furthermore, women tend to spend 11.5 minutes reading on average, while men read 6.5 minutes per session, making women more frequent readers.

“On average, there are more than 414 000 monthly e-book readers across the African continent, with most readers preferring books related to love and romance, especially those that come from local authors and publishers,” it notes.

According to the study, millions of people do not read for one reason: they do not have access to text. However, mobile phones and cellular networks are transforming a scarce literacy resource into an abundant one.

“Mobile technology is significantly advancing literacy and learning in underserved communities around Africa. Affordability of mobile phones together with the data saving technology have been key to the increase in access to free electronic books,” it points out.

Smartphone access

According to Zenith’s Mobile Advertising Forecasts 2017, in 2018 around 66% of individuals in an array of 52 developed and developing countries, including SA, will own a smartphone. This number, according to the report, represents a 63% increase from 2017 and a 58% increase from 2016.

However, the rapid expansion of smartphone ownership across the world is expected to slow down as penetration reaches 80%-90% in the most advanced markets, notes the study.

According to the latest report of Groupe Sp’eciale Mobile Association (GSMA), “The Mobile Economy Sub-Saharan Africa 2018”, at the end of last year, there were more than 444 million unique mobile subscribers and 250 million smartphone users in Sub-Saharan Africa. These numbers represent a big opportunity to bring reading to millions in the region through technology, says GSMA.

“We know that mobile phone affordability and the convenience of owning one are two big reasons why we are seeing more and more people accessing our e-book collection through their mobile devices in Africa,” says Colin McElwee, co-founder of Worldreader.

“Our partnership with Opera Mini is a perfect match. With Opera browser being the number one choice for mobile users across Africa, it provides an incredible opportunity to get people reading.”

GSMA predicts 80% of the 800 million people in Sub-Saharan Africa will have a mobile device by 2020, pushed by the growing popularity of over-the-top services and mobile banking.

E-books collaboration

Opera Mini has developed e-books technology that compresses text and images to 10% of their original size, reducing data consumption and the cost of data on a mobile phone and allowing users to spend more time reading and downloading books when using Worldreader.

The partnership between Opera and Worldreader started in 2015 with the aim of bringing free e-books to millions of mobile users in Africa through Opera Mini’s affordable mobile browser.

“We are very happy to contribute to literacy in Africa with our Opera Mini browser as we give mobile users access to Worldreader’s vast library of great books,” says Jan Standal, VP of product marketing and communications at Opera.

“Since we started this partnership, we have added more than nine million new readers in Africa who now enjoy books from different genres such as romance, adventure and education, among others.”


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Tony Elumelu Celebrates 63rd Birthday by Empowering 3,200 Entrepreneurs Across Africa

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In a move to reaffirm his commitment to empowering African entrepreneurs, Chairman of Heirs Holdings, UBA Group and Founder of the Tony Elumelu Foundation (TEF), Tony O. Elumelu, CFR, has announced 3,200 beneficiaries for the 2026 TEF Entrepreneurship Programme.

Tony Elumelu Celebrates 63rd Birthday by Empowering 3,200 Entrepreneurs Across Africa

Tony Elumelu

The announcement, made in Abuja, coincides with the philanthropist’s annual reflection on impact, purpose, and the transformative power of entrepreneurship across the African continent.

In his annual letter, Elumelu emphasised that opportunity and prosperity can be intentionally created and scaled, saying, “Hope is not just a feeling, it is a system we can build”. This underscores his long-standing belief in Africapitalism, the philosophy that Africa’s private sector must drive economic and social development.

This year’s cohort of 3,200 young entrepreneurs, selected from across all 54 African countries, will each receive $5,000 in non-refundable seed capital, alongside access to mentorship, business training, and TEF’s proprietary digital platform, TEFConnect.

Highlighting the programme’s growing impact, Elumelu noted that the Foundation has now disbursed over $100 million in funding to more than 24,000 African entrepreneurs since its inception. The programme continues to demonstrate strong outcomes, with 80 per cent of supported businesses scaling beyond the early stage, significantly outperforming global averages.

Collectively, TEF-supported entrepreneurs have generated over $4.2 billion in revenue, created 1.5 million jobs, and lifted more than 2.1 million Africans out of poverty, impacting over four million households across the continent.

A notable feature of this year’s selection is the strong representation of women, who account for 51 per cent of the cohort. According to Elumelu, this reflects merit-based selection and highlights the increasing leadership of African women in entrepreneurship. “When opportunity is accessible, African women do not simply participate, they lead.”

Reflecting on the Foundation’s journey since its launch in 2010, Elumelu reiterated the vision to democratise opportunity and scale impact across Africa by investing in its most valuable resource, which is its people. He also expressed gratitude to partners, mentors, and stakeholders who continue to support the Foundation’s mission of building a self-sustaining Africa.

The Tony Elumelu Foundation is the leading philanthropy empowering young African entrepreneurs from all 54 African countries. Through its flagship Entrepreneurship Programme, TEF provides training, mentorship, funding, and access to networks, driving inclusive economic growth and transforming Africa’s development narrative from aid to investment and partnership.


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TEF-Backed Entrepreneurs Generate $4.2Bn, Create 1.5m Jobs across Africa

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Entrepreneurs backed by the Tony Elumelu Foundation (TEF) have generated more than $4.2 billion in cumulative revenue since the organisation began its grant programme in 2015, according to Somachi Chris-Asoluka, chief executive officer of the foundation.

TEF-Backed Entrepreneurs Generate $4.2Bn, Create 1.5m Jobs across Africa

Chris-Asoluka, revealed this during a virtual media briefing, where she also stated that over $100 million has been distributed to nearly 24,000 young entrepreneurs across Africa.

She noted that the beneficiaries of the programme have gone on to create about 1.5 million jobs, both directly and indirectly, across various sectors of the continent’s economy.

The performance, she said, has strengthened the resolve of the foundation and its partners to scale up financial support for emerging businesses.

Chris-Asoluka emphasised that the foundation’s interventions are anchored on the conviction that entrepreneurship is central to reducing poverty and reshaping Africa’s economic future.

She explained that selected participants receive a $5,000 seed capital grant, in addition to structured business training and mentorship designed to help them either expand existing enterprises or establish new ones.

Highlighting operational challenges faced by entrepreneurs, she identified inadequate electricity supply as a major constraint.

According to her, many small businesses spend as much as 60 per cent of their earnings on alternative power solutions, including generators and inverters.

To mitigate this challenge, she disclosed that Tony Elumelu, TEF founder, alongside the foundation’s leadership, has been engaging governments across Africa on the urgent need to improve power infrastructure.

She further stated that investments by programme beneficiaries cut across critical sectors such as agriculture, artificial intelligence, manufacturing, and technology innovation.

Chris-Asoluka also announced that the foundation’s 2026 cohort of entrepreneurs will be formally unveiled by Elumelu in Abuja.


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Morney Launches in Nigeria as E-invoicing Drives Finance Digitisation

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A new financial operations platform, Morney, has officially launched in Nigeria to help businesses face growing pressure to digitise their finance processes as the country’s shift towards electronic invoicing.

Developed by Morzoe Technologies Inc. and introduced locally through its partner, BuySimply Services Limited, the platform is designed to help organisations streamline and automate financial workflows.

Speaking at the launch, Head of Growth at BuySimply, ‘Mide Olubi, said many Nigerian organisations still depend on fragmented systems such as emails and spreadsheets to manage expenses, supplier invoices and payments.

According to him, this approach often results in inefficiencies, delayed processes, weak oversight and a higher risk of errors.

He noted that Nigeria’s increasing adoption of electronic invoicing and tax digitisation frameworks is accelerating the need for structured and transparent financial systems. Businesses, he said, must move away from manual processes and adopt platforms that provide clear visibility into financial operations.

Morney integrates payments, procurement, expenses and invoicing into a single system, enabling finance teams to automate approvals, monitor transactions in real time and maintain accurate records.

The platform also supports supplier onboarding and invoice processing, helping organisations better manage operational spending.

The company revealed that businesses across sectors such as FMCG, manufacturing, energy, banking and telecommunications are already adopting the solution to improve efficiency and strengthen financial control.

It added that the partnership with BuySimply reflects a broader trend of digital transformation, as organisations respond to evolving regulatory requirements and the demand for more efficient financial management systems.


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