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Nigeria Remains Africa’s Largest Smartphone Market

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The Africa mobile phone market declined 1.8% quarter-on-quarter (QoQ) in Q2 2019, according to the latest figures announced by International Data Corporation (IDC).

According to the global technology research and consulting firm’s newly released Quarterly Mobile Phone Tracker, overall shipments for the quarter totaled 52.2 million units, down from 53.1 million units in Q1 2019. Feature phones accounted for 58.3% of the market, with shipments declining 3.7% QoQ, while smartphone shipments increased 1.0% over the same period to account for 41.7% share.

“Feature phones remain an integral part of the African mobile phone market due to poor network infrastructure across large parts of the continent, particularly in rural areas, and the ease of use of these devices,” says George Mbuthia, a research analyst at IDC. “However, the transition to smartphones is continuing, albeit slowly, and the affordability of feature phones alone was not enough to stop this segment of the market declining in Q2 2019. Smartphones, on the other hand, enjoyed a recovery from the decline in shipments seen in Q1 2019.”

Nigeria remained Africa’s largest smartphone market in Q2 2019, followed by South Africa and Egypt. Nigeria and South Africa saw smartphone shipments increase 3.6% and 0.2%, respectively, while Egypt saw 18.0% QoQ growth after the market shrunk considerably in Q1 2019 due to the introduction of import registration and other import regulations.

Transsion (Tecno, Infinix, and Itel brands), Samsung, and Huawei were the smartphone market’s leaders in shipment terms in Q2 2019, with respective market shares of 37.4%, 27.4%, and 8.7%. However, Samsung had the highest share by dollar value at 40.3%, followed Transsion (21.9%) and Huawei (12.2%). Samsung’s dominant revenue position in the market is sustained through timely product launches across all African markets, particularly in relation to its A-Series devices, which are shipped in large volumes.

Shipments of 4G-enabled smartphones increased 6.6% QoQ in Q2 2019 to account for 70.8% of the total smartphone market, spurred by the declining prices of LTE devices. IDC forecasts that 4G-enabled phones will constitute 74.4% of the African smartphone market by the end of 2020, with 5G phones tipped to garner 0.4% share.

“5G-enabled smartphones are expected to be introduced to the African market by end of Q3 2019,” says Ramazan Yavuz, a research manager at IDC. “The first country to see the launch of 5G phones is likely to be South Africa, where the 5G infrastructure is being developed by Ericsson in partnership with MTN.”

Looking ahead, IDC expects Africa’s smartphone market to grow 4.7% QoQ in Q3 2019 to total 22.8 million units. Despite feature phones experiencing an average QoQ decline of 1.8% in unit shipments between Q1 2018 and Q2 2019, the feature phone market will grow slightly in Q3 2019, with shipments increasing 0.1% QoQ to total 30.5 million units, spurred by the introduction of support for basic applications and the ability of these devices to serve as power banks.

“Africa’s increasingly tech-savvy younger generation is set to drive smartphone growth and the adoption of mobile services that are transforming businesses and empowering lives,” says Mbuthia. “The feature phone segment will continue to decline gradually over the longer term as the continent’s telecommunications infrastructure improves and the market embraces positive policies like tax reductions for mobile services and devices. Such developments will enable consumers to access more affordable connections and better devices, thereby driving the market’s transition to smartphones.”


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Airtel Africa Partners Starlink to Launch Direct-to-cell Service in 14 Markets

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Airtel Africa said on Tuesday it has partnered with SpaceX to introduce Starlink’s direct-to-cell satellite technology to all its 14 markets.

The satellite-to-mobile service will begin across Africa in 2026, with data for select applications and text messaging, Airtel Africa said in a statement.

Airtel Africa customers with compatible smartphones in regions without terrestrial coverage will have network connectivity through Starlink.

The deal also includes “support for Starlink’s first broadband Direct to Cell system, with next-generation satellites that will be capable of providing high-speed connectivity to smartphones with 20x improved data speed,” Airtel Africa said.

Last month, Kyivstar, Ukraine’s largest mobile operator, became the first in Europe to launch Starlink’s direct-to-cell satellite technology in a bid to keep millions connected amid wartime blackouts and disrupted infrastructure.


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NCC Blames NOGASA for Abuja Outage

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Nigerian Communications Commission (NCC) has blamed the actions of the National Oil and Gas Suppliers Association (NOGASA), for the recent telecom blackout experienced in the Abuja area.

NCC Blames NOGASA for Abuja Outage

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A statement issued on Friday by the Head, Public Relations, NCC, Mrs. Nnenna Ukoha, while acknowledging the challenges and impact of the degraded Quality of Service (QoS) in the area on subscriber experience, stated: “The challenges are a result of the activities of the National Oil and Gas Suppliers Association (NOGASA), which disrupted diesel supplies to sites with the attendant telecommunications services outages in Abuja.”

She however disclosed that the telecommunications sector regulator is committed to ensuring restoration of seamless communication services to the affected area, and all Nigerians at large, and recognizes the importance of reliable power supply for the provision of optimal telecommunication services.

“The Commission is collaborating with major stakeholders and licensees to address these challenges, largely caused by disruption to diesel supply affecting IHS Nigeria Limited, the colocation provider responsible for powering Airtel and MTN base stations in the affected areas.

“The NCC is actively engaging with relevant stakeholders to address the diesel supply issues and explore sustainable solutions.

“The Commission urges all parties to work together to collaboratively resolve these challenges swiftly by removing the diesel supply bottlenecks affecting critical telecommunications infrastructure, arising from NOGASA’s actions.

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“In the face of these challenges, we reiterate our commitment to fostering a conducive environment for the growth and sustainability of telecommunications services in Nigeria.

“We are taking proactive steps to facilitate dialogues between the impacted service providers and other stakeholders to promptly resolve the diesel supply concerns that have negatively impacted service quality.”

While assuring that the Commission remains dedicated to effectively managing the situation and will keep the public updated on progress towards restoring full telecommunication services in Abuja, Mrs. Ukoha appreciated subscribers for their patience.

“We thank telecommunications subscribers for their understanding and patience during this period and reaffirm our commitment to delivering high-quality telecommunications services nationwide,” she said.


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NITDA Charts Path for Kano as Innovation Hub

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Mallam Kashifu Inuwa Abdullahi, Director-General of the National Information Technology Development Agency (NITDA), has called for a fundamental shift in Kano State’s economic strategy, urging stakeholders to embrace innovation, technology and collaboration as the drivers of growth in the 21st century.

NITDA Charts Path for Kano as Innovation Hub

Mallam Kashifu Inuwa Abdullahi, Director-General of the National Information Technology Development Agency (NITDA)

This is contained in a press statement e-authored by the Director of Corporate Communications & External Relations at NITDA, Hajia Hadiza Umar.

Speaking at the Kano Startup Weekend, Mallam Abdullahi acknowledged Kano’s long-standing reputation as the commercial nerve centre of Northern Nigeria and the wider Sahelian region, noting that its history of trade, enterprise and human capital provided a solid foundation for future growth.

Abdullahi emphasised that while these strengths powered Kano’s success for centuries, the modern economy now offered even greater opportunities through innovation and technology.

He described innovation as the process of transforming ideas into impactful solutions through commercialization, stressing that when ideas were effectively deployed, they created value, solved societal challenges and generated sustainable economic growth.

He noted that Kano’s large market, strategic location and vibrant entrepreneurial culture placed it in a strong position to take advantage of innovation-driven opportunities.

According to him, “Innovation is the process of taking an idea from inception to impact. Invention on its own is a cost centre, but when you commercialise an idea, when you turn it into a product or service that solves a real problem and creates value, that is when you begin to drive economic growth and inclusion.”

He noted that the state hosted numerous degree-awarding institutions across federal, state and private ownership, providing a strong base for human capital development.

However, the NITDA DG expressed concern that these institutions often operated in isolation from industry, with research outputs rarely translating into commercial or industrial applications.

He explained that innovation did not happen in silos and stressed the need for a strong, interconnected ecosystem that brought together academia, industry, startups, entrepreneurs and government.

According to him, universities should conduct research informed by industry needs, industries should leverage research to improve productivity and competitiveness, and startups should serve as the bridge that converted ideas into market-ready solutions.

The NITDA boss further encouraged entrepreneurs to leverage technology to build businesses that could grow beyond local markets, explaining that innovation-driven enterprises had the power to scale rapidly, create jobs and position Kano competitively at both national and global levels.

According to him, digital platforms and emerging technologies now made it easier for startups to reach wider markets and develop solutions that were previously unimaginable.

“You can start your business here in Kano, but your thinking must be global from day one. Technology has removed barriers. With the right skills and platforms, a startup in Kano can build solutions that serve not just Nigeria, but the world,” he noted.

Highlighting NITDA’s ongoing interventions, its Director-General outlined the Agency’s commitment to building national innovation capacity through targeted human capital development programmes.

He cited the Digital Literacy for All (DL4ALL) initiative, which aimed to equip Nigerians across all segments of society with essential digital skills, and the 3 Million Technical Talents (3MTT) programme, designed to produce a pipeline of globally competitive technical professionals in areas such as software development, data analysis and emerging technologies.

He said, “Through DL4ALL, we are ensuring that Nigerians at all levels have the basic digital skills needed to participate in the digital economy, while 3MTT is deliberately building a pipeline of globally competitive technical talents who can drive innovation, create jobs and attract investment.”

Abdullahi explained that these programmes were key pillars of President Bola Ahmed Tinubu’s Renewed Hope Agenda, which prioritised skills development, innovation, job creation and inclusive economic growth as pathways to national prosperity.

According to him, empowering Nigerians with digital and technical skills was essential for building a resilient economy capable of competing in the global digital landscape.

“President Tinubu’s Renewed Hope Agenda is about investing in people, empowering them with relevant skills and creating opportunities for inclusive growth.

“At NITDA, we are using digital skills and innovation as tools to translate that vision into real economic impact for Nigerians,” he said.

The NITDA boss urged all stakeholders in Kano to work together to build a functional innovation ecosystem that could unlock the state’s vast potential and expressed confidence that with the right mindset, strong collaboration and sustained investment in digital skills and innovation, Kano could reclaim its historic leadership role and emerge as a major innovation and entrepreneurship hub in Nigeria and beyond.


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