Connect with us

News

Nigerians Prefer Mobil Apps to Mobile Websites- Report

Published

on

Kindly share this post

Inmobi, the largest independent mobile ad network latest research has revealed that Nigerians are currently more enthusiastic for mobile apps appreciation than mobile websites, as three out of five users have paid for a mobile app.

Moses Kemibaro, sales Director for InMobi said the research conducted with 1007 respondents in Nigeria recruited via the InMobi Ad network, is an avenue to redirect minds of local apps developers.

He added that the industry requires that those who look forward to establish business or revenue through mobile apps or mobile webs should know what an average Nigerian thinks and how they can take advantage of that.

“We want them to understand the usage and preferences; where Nigerians are concerned in terms of mobile apps; Nigerians’ attitudes, opinions, expectations, etc,” Kemibaro said.

He said that 60 per cent of the respondents preferred mobile apps to mobile web; of the number 63 per cent are young adults between the ages of 18 and 24; 68 per cent of whom are mothers.

Through the research work, Inmobi, a global leader in the mobile technology space ascertained that social media and entertainment with 81 per cent each are the mobile content accessed most regularly followed by games (73 per cent), news (70 per cent), sports (55 per cent), Finance (40 per cent) and shopping (38 per cent).

“In terms of generating revenue through mobile devices, as far as Nigeria is concerned, social media, entertainment, news and sports are areas one needs to focus on,” the Inmobi ales director advised content developers. 

On the other hand, Facebook, WapTrick, Google and Yahoo account for 50 per cent Nigeria’s favourite mobile websites. Perhaps, over 35 other sites formed part of the research.

On most useful functions in mobile apps and mobile sites 91 per cent of the respondents are willing to patronise the apps and sites to share contents with friends and family; another 91 per cent for excellent graphics; 89 per cent go for them based on simplicity; 87 per cent said regular updates on those apps and webs met their fancy; 79 per cent are captured for location based features and 65 per cent appreciate the hardware integration.

 Inspite of the success, Inmobi also found that apart from cost, there are other factors that hinder more Nigerians from partaking in the tide, hence contents are either difficult to download, too slow, too big, not user friendly or not useful and could not match one’s type of phone.

According to him, three out of five users have paid for a mobile app. In that regard, seven per cent of the respondents spent more than #1,630 and 95 per cent of these users are willing to pay for Apps.

Out of the number, 25 per cent are willing to pay for Social Media. Games: 25 per cent; Entertainment: 18 per cent; Sports: 11 per cent; News: 8 per cent and Shopping: 5 per cent.

Speaking on the mode of carrying out the study, Kemibaro said, “We contract DECISIONFUEL, an Independent mobile research specialist. “The reason we do this is because it is their area of specialization. They collate the data; ensure impartiality, so that the data serve the best interest of what Inmobi is trying to do.

 
Globally, Inmobi is reaching 635 billion consumers with 100 billion impressions every month with 165 countries presence. “What this means is that we are touching 40 per cent of mobile internet users globally, on average of 200 times a month,” the sales director added.


Kindly share this post
Continue Reading
Comments

News

Microsoft Moves into 5G Race with Azure Cloud for Telecom Operators

Published

on

Kindly share this post

Microsoft Corp unveiled a new cloud platform on Monday aimed at enabling telecom operators to build 5G networks faster, reduce costs and sell customised services to business clients.

After banning China’s Huawei from its telecom network, the U.S. government has been pushing big American companies such as Microsoft to get more involved with 5G – a technology which promises to enable everything from self-driving cars to remote surgery and more automated manufacturing.

The new platform will be on Azure, Microsoft’s flagship cloud computing business, and the company says it will reduce infrastructure costs, give flexibility to add services on demand and use artificial intelligence to automate operations.

Yousef Khalidi, corporate vice president for Azure Networking, told Reuters that it could cut costs by 30%-40% in some cases.

The developer of Windows and Office software entered the 5G arena after its acquisition of cloud networking companies Affirmed Networks and Metaswitch earlier this year.

“The telco DNA was obtained through those acquisitions and we went from a small number of engineers in this space to literally hundreds of engineers,” said Khalidi. “On the other hand, the foundational pieces, including edge compute, we have had in a pipeline for many years.”

The company has already partnered with companies ranging from telecom operators such as Verizon VZ.N and AT&T T.N to network equipment firms such as Samsung 005930.KS and Mavenir to either use or sell the new platform to clients.

Microsoft’s move will increase competition for existing 5G service vendors like Nokia NOKIA.HE and Ericsson ERICb.ST, said CCS Insight analyst Nicholas McQuire.


Kindly share this post
Continue Reading

News

Interior Ministry Boosts Digitization Process with New ICT Projects

Published

on

Kindly share this post

Ogbeni Rauf Aregbesola, Minister of Interior, over the weekend commissioned the e-Library, e-Law Library, CCTV Surveillance network services and other projects in his office in Abuja to digitize work processes and procedures in the Ministry.

Represented by the Permanent Secretary, Georgina Ekeoma Ehuriah, Ogbeni Rauf Aregbesola said that the projects were part of President Muhammadu Buhari’s efforts at repositioning the Ministry for better performance in line with its mandate of providing internal security and citizenship integrity for Nigerians and foreigners alike.

According to him, the e-Library will avail officers the opportunity to access the right information, in the right form and time.

“The e-Library gives our legal and other officers 24/7 access to a wide range of online resources, which can be updated in real time and we believe this will enhance the quality of their work to the benefit of the Ministry”, he said.

The Minister further assured of government’s commitment to putting in place measures that will boost staff capacity and also ensure self-development, with a view to ensuring proper implementation of projects, policies and programmes that will improve the lives of Nigerians which would lead to economic transformation in line with the present Administration’s policy thrust.

Aregbesola emphasized that crime and criminality has become complex to handle, the world over, hence the need to deploy modern technology to fight it.

He therefore called on staff to see the projects as morale booster for self-development and urged them to continue to support the efforts of government towards improving the lives of its citizens.

Earlier, Lanre Adesuyi, the Chief Executive Officer, Havillah Merchants Limited, thanked the Minister for giving them the opportunity to provide workers with state of the art equipment for efficient service delivery.

On his own part, Mr. Mohammed Mustapha, the Managing Director, Aliph Technologies, called on government at all levels to see the deployment of modern technology as one of the best ways to tackle security challenges in the contemporary world.


Kindly share this post
Continue Reading

News

Heritage Bank, PWC, Deloitte Canvass Use of Tech to Tackle Fraud & Rescind Effects of Covid-19

Published

on

Kindly share this post

Heritage Bank Plc, Nigeria’s Most Innovative Banking Service provider has called on internal auditors of banks to adopt the various digital technologies to prevent fraud and annul the adverse impact of Covid-19 on the financial ecosystem.

Ifie Sekibo, managing director/CEO of Heritage Bank, speaking at the just concluded 47th Quarterly Meeting of the Association of Chief Audit Executives of Banks in Nigeria (ACAEBIN), disclosed that for improved banking operations and safer financial system for stakeholders, internal auditors must be dynamic and quick to adopt various digital measures.

Raising the alarming impact of fraudulent activities in the banking sector, Sekibo quoted PricewaterhouseCoopers’ (PWC’s) Global Economic Crime and Fraud Survey 2020, revealing that that the total cost of cybercrimes is worth an eye-watering $42 billion, which was cash taken straight off companies’ bottom line, whilst 13% of those who had experienced  fraud said they had lost $50 million-plus.

Sekibo, who spoke on the theme, “Elevating Internal Audit’s Role in the Face of Emerging Risks and Opportunities” organised virtually and hosted by the Heritage Bank, urged, “While it was sufficient for yesterday’s auditor to understand regular and routine banking practices such as credit, treasury, etc in his traditional assurance role, for him to be relevant in harnessing the opportunities in today’s business world, he must become versed in cybersecurity, artificial intelligence, data analytics, fraud management, regulatory pronouncements, forensics etc and having equipped himself, present balanced, objective audit reports to Executive Management while striking the right balance between the assurance and consulting responsibilities.”

In her keynote address, titled, “Elevating Internal Audit Role In The Face Of Emerging Risks and Opportunities,” Ibukun Beecroft, Partner Risk Advisory at Deloitte, noted that the banking industry in Nigeria today has adopted various digital measures to keep the business running and delivering services to the customers but there was need for Internal Audit (IA) positioned to provide the required assurance and consulting services in the face of the changes and attendant risk, particularly increased cyber-risks.

Quoting 2018 Financial Stability Report by the Central Bank of Nigeria, she stated that Banks recorded 25,029 confirmed cases of fraud and this resulted in a loss of N2.21 billion. More than 90% of fraud cases in 2018 were perpetrated via technologically driven channels.

“As Internal Auditors, the knowledge of technology would enable us identify gaps in our core banking applications and other applications and provide relevant recommendations to eliminating loopholes that may serve as an avenue for potential fraud.

She, however, advised auditors on the need to focus on advanced technologies and risk management operations as reflected around the Three Lines of Defense (3LOD) churned out by the Institute of Internal Auditors, which create opportunities for IA and its future role.

Beecroft warned that the ever-changing landscape and evolving risks in the banking industry could render the current internal audit plan obsolete.

According to her, internal auditors should reprioritise the audit plan as soon as possible to provide assurance over the most consequential risks while being cognisant of the impact on operations.

“To take advantage of these changes and disruptions, auditors need to rethink their role by adapting to and embracing change, enabling the IA function to become more agile, nimble, and forward-looking, thus driving change through the 3LOD,” Beecroft stated.

Yetunde Oladeji, director Internal Audit Services at PricewaterhouseCoopers Limited (PWC), who spoke on the theme, “Elevating IA’s role to meet today’s emerging risks,” advised that the banking sector should be dynamic, prioritse digitization and flexibible workforce strategies as these would determine its ability to adapt to rapidly changing circumstances to survive and thrive.


Kindly share this post
Continue Reading

Trending