Broadcasting
Nigerians to Monetize Videos as YouTube Partner Programme Goes Live
Sharing videos on YouTube are now more rewarding for Nigerians because Nigerian video creators can now monetize contents on YouTube.
Relevant local content is key to the development of the internet in Nigeria.
When the local YouTube domain was launched in Nigeria in 2011, no one could have guessed the amount of impact it would make.
From Musical videos, to “how-to” DIY clips, comedy skits, short movies Nigerians have been generating some of the most creatively diverse content on YouTube.
To further support local creators, the YouTube Partner Program has now been extended to Nigeria.
What this means is that Nigerian YouTube users are now going to be able to make money on their videos, and gain access to resources and programs that can help them expand to a larger audience.
So whether it’s a banker who dreams of moonlighting as a comedian, or a young animator in Unilag working on an animation series, or a seasoned makeup artist looking to showcase her talent to a wider audience, the YouTube Partner Program provides an opportunity for them to share to a worldwide audience and earn money doing so.
To enroll in this program and become a YouTube Partner, content creators will be required to sign-in in their YouTube accounts and have at least one video enabled for advertising on http://www.youtube.com/account_monetization.
Content creators enrolled in the YouTube Online Partner Program will be provided with online tools and resources to improve their skills, build their online audience and most importantly monetize their videos.
Not only individuals benefit from the YouTube platform – brands do too. Brands are able to connect to their audience through various targeting methods.
Whether it be based on demographics, interest, topics, keywords and specific video’s or YouTube channels, advertisers will be able to make sure they are as relevant as possible.
With the most well-known ad format being “true–view” in-stream ads, brands are only charged once the viewer has chosen to engage with their content. This “Cost Per View” model is first of its kind and ensures brands get the most out of their spend.
Juliet Ehimuan-Chiazor, Google Nigeria’s country manager, said “We are excited about the amazing opportunities the YouTube Partner Program will create for Nigerian content creators to engage and build a global audience for their content.”
“This program will definitely enrich the diversity of the YouTube community and bring more Nigerian content to the web” She added.
Nigerian Institute of Public Relations (NIPR) has announced the postponement of its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026.
NIPR
The event, earlier scheduled for December 7, 2025, was deferred to accommodate stakeholders whose observance of Christmas festivities had commenced earlier than expected.
Chairman of the Organising Committee, Mr. Israel Opayemi, urged stakeholders to note the new date and prepare to participate in the ceremony.
He said the awards would motivate professionals, practitioners and scholars, while enhancing Nigeria’s global competitiveness in the public relations ecosystem and strengthening brand equity for all stakeholders.
Opayemi reaffirmed the Committee’s commitment to delivering a best-in-class award administration and ceremony, describing the PRICE Awards as a credible and enduring platform to identify, celebrate and elevate outstanding individuals, campaigns and organisations shaping the public relations landscape across sectors.
The development of the PRICE Awards peaked in September 2025 when the NIPR President and Chairman, Council, Dr. Ike Neliaku, inaugurated a 12-man committee to organise the maiden edition. The inauguration followed the Council’s adoption of the report of a technical team tasked with establishing the awards.
Netflix has announced a landmark agreement to acquire Warner Bros. and HBO Max in a transaction valued at $82.7 billion, a move analysts say will reshape the global entertainment industry.
Netflix
The deal, which includes Warner Bros.’ film and television studios, HBO, HBO Max, and Warner Bros. Games, was unanimously approved by the boards of both companies. Under the terms, Warner Bros. Discovery (WBD) shareholders will receive $23.25 in cash and $4.50 in Netflix shares for each WBD share.
Netflix co-CEO Ted Sarandos described the acquisition as “a defining moment” for the streaming giant, noting that the company intends to maintain Warner Bros.’ current operations while expanding its production capacity.
“By combining Warner Bros.’ incredible library of shows and movies with Netflix’s culture-defining titles, we can give audiences more of what they love and help define the next century of storytelling,” Sarandos said.
The transaction is expected to close within 12 to 18 months, following the planned spin-off of WBD’s TV networks division, Discovery Global, in 2026. Netflix projects annual cost savings of $2–3 billion by the third year after completion and expects the deal to be accretive to earnings per share by year two.
Industry groups, including the Directors Guild of America and Cinema United, have raised concerns about the impact on movie theaters, while regulators are expected to scrutinize the deal over antitrust issues. Netflix has pledged to continue supporting theatrical releases, with Warner Bros.’ cinema commitments running through 2029.
Warner Bros. Discovery CEO David Zaslav hailed the agreement, saying it “combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love.”
Observers note that the acquisition comes 15 years after former Time Warner chief Jeff Bewkes dismissed Netflix as “the Albanian army,” underscoring the dramatic shift in the entertainment landscape.
A major shake‑up rocks viewers and subscribers of DSTV/GOTV as many channels are set to shut down and be removed on January 1, 2026.
The trigger for the upcoming shut‑down is a breakdown in negotiations between the owners of multiple global channels and the pay‑TV operator.
As of December 2025, the deal between Warner Bros. Discovery (WBD) and DStv/GOtv has expired and the two parties have not reached a renewal agreement.
Without a new carriage/distribution agreement, the channels belonging to WBD risk being pulled off the DStv/GOtv line‑up.
This is the most significant content cutback the service has seen in years.
The affected channels are:
Discovery Channel
TLC
Cartoonito
Cartoon Network
CNN International
Food Network
The Travel Channel
TNT
Investigation Discovery
Real Time
HGTV
Discovery Family
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