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Nigerians to Monetize Videos as YouTube Partner Programme Goes Live

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Sharing videos on YouTube are now more rewarding for Nigerians because Nigerian video creators can now monetize contents on YouTube.

Relevant local content is key to the development of the internet in Nigeria. 

When the local YouTube domain was launched in Nigeria in 2011, no one could have guessed the amount of impact it would make.

From Musical videos, to “how-to” DIY clips, comedy skits, short movies Nigerians have been generating some of the most creatively diverse content on YouTube.

To further support local creators, the YouTube Partner Program has now been extended to Nigeria.

What this means is that Nigerian YouTube users are now going to be able to make money on their videos, and gain access to resources and programs that can help them expand to a larger audience.

So whether it’s a banker who dreams of moonlighting as a comedian, or a young animator in Unilag working on an animation series, or a seasoned makeup artist looking to showcase her talent to a wider audience, the YouTube Partner Program provides an opportunity for them to share to a worldwide audience and earn money doing so.

To enroll in this program and become a YouTube Partner, content creators will be required to sign-in in their YouTube accounts and have at least one video enabled for advertising on http://www.youtube.com/account_monetization. 

Content creators enrolled in the YouTube Online Partner Program will be provided with online tools and resources to improve their skills, build their online audience and most importantly monetize their videos. 

Not only individuals benefit from the YouTube platform – brands do too.  Brands are able to connect to their audience through various targeting methods.

Whether it be based on demographics, interest, topics, keywords and specific video’s or YouTube channels, advertisers will be able to make sure they are as relevant as possible.

With the most well-known ad format being “true–view” in-stream ads, brands are only charged once the viewer has chosen to engage with their content. This “Cost Per View” model is first of its kind and ensures brands get the most out of their spend.

Juliet Ehimuan-Chiazor, Google Nigeria’s country manager,  said “We are excited about the amazing opportunities the YouTube Partner Program will create for Nigerian content creators to engage and build a global audience for their content.” 

“This program will definitely enrich the diversity of the YouTube community and bring more Nigerian content to the web” She added.


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OurTv Secures LaLiga Broadcasting Rights for Nigeria

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OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.

OurTv Secures LaLiga Broadcasting Rights for Nigeria

OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.

Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”

OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.


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NCC, AVCNU Set Agenda for Model IP Policy for Nigerian Universities

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The first draft of an Intellectual Property (IP) Policy for Nigerian universities will soon be finalised by Nigerian Copyright Commission (NCC), working with the Association of Vice-Chancellors of Nigerian Universities (AVCNU) and the National Universities Commission (NUC).

Mr. John O. Asein, Director-General of NCC, and Secretary-General of the AVCNU, Professor Yakubu Aboki Ochefu, gave this indication at a consultative meeting during a visit of the executives of AVCNU to the Commission’s Headquarters in Abuja recently.

The Director-General said the Commission would fast-track work on the draft IP Policy with a view to entrenching a credible copyright culture in the nation’s tertiary institutions.

“The adoption and implementation of an IP Policy in universities will guide lecturers, students and librarians on their copyright obligations and address the allocation of rights in our institutions of higher learning,” he stated.

Mr. Asein also noted that implementation of an IP Policy would boost the Commission’s national anti-piracy campaign and enhance research and the use of IP knowledge in Nigerian universities. This, he asserted, has become even more imperative in light of the attitudinal changes brought about in the wake of the COVID-19 pandemic.

He decried the lack of copyright policy guidelines for library users in most Nigerian universities resulting in unregulated photocopying by students to the financial detriment of authors. He, therefore, urged AVCNU to assist in the implementation of the understanding earlier reached between the Reproduction Rights Society of Nigeria (REPRONIG) and the AVCNU on behalf of the Universities.

The Director-General remarked that it was an irony that universities were not eager to obtain licences despite the fact that most of the authors would be among the primary beneficiaries. He also advised REPRONIG to explore ways of ensuring that those universities that signed up for its licence obtained value for money.

In his remarks, the Secretary-General of AVCNU, Professor Yakubu Aboki Ochefu, thanked the NCC DG for assisting with the development of a model IP Policy for Nigerian Universities. He disclosed that the plagiarism detection software, Eaglescan, introduced recently for use in Nigerian Universities has helped to check the incidence of plagiarism and copyright abuses in the universities.

The Secretary-General observed that copyright has become a critical issue in Nigerian universities in view of the increasing relevance of the virtual learning environment occasioned by the Covid-19 pandemic. He expressed concern that many universities in Nigeria have no copyright policy and assured that the AVCNU would support the Commission in the development and adoption of the proposed IP Policy for universities to enrich the academic and research culture.

Professor Ochefu further indicated interest in the operations of the Nigerian Copyright Academy (NCA) and assured the Commission that AVCNU would work with the Academy to promote copyright education and enlightenment in the country, especially in the university system.

The visit of the AVCNU officials to the Commission is a follow up to an earlier visit of the NCC management team to the Association’s secretariat in February this year during which the Director-General of NCC advocated the urgent need for a model IP Policy for Nigerian Universities.


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Extreme E Partners StarTimes to Broadcast Series across Africa

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Electric off-road motor racing series Extreme E has signed a three-year agreement with digital TV operator StarTimes to broadcast the series live across the African continent.

Extreme E Partners StarTimes to Broadcast Series across Africa

The deal will see Extreme E’s five-race series aired live to more than 30 African countries including Kenya, Nigeria, Cameroon and Cote d’Ivoire in English, French, Portuguese and other local languages. Season one gets underway in early 2021.

The agreement with StarTimes is the latest broadcast deal to be announced by Extreme E, with the championship also set to partner with BBC (UK), Discovery (Europe and North America), FOX Sports (United States, Canada and the Caribbean), FOX Sports Asia (Southeast Asia), FOX Sports Australia, Mediaset (Italy), Sony India (Indian subcontinent), TVNZ (New Zealand), RTM (Malaysia), Dubai Sports (Middle East), RDS (Canada), China Sports Zhibo.tv (China), RTL 7 (The Netherlands), ORF (Austria), ESPN Africa and BTRC (Belarus).

Commenting on the deal, Ali Russell, chief marketing officer at Extreme E, said: “Extreme E is a top-tier sporting product unlike anything else out there at the moment. Likened to Star Wars Pod Racing meets Dakar Rally, its mission is to drive awareness of climate change worldwide, whilst promoting battery electric vehicles and workable, sustainable solutions. This broadcast partnership with StarTimes is really important for helping to share our messages across Africa, which is an integral location to the series as Senegal’s Lac Rose plays host to our Ocean stage.”

Kristen Miao, StarTimes sports director, added: “Motorsports are getting more and more popular in Africa and at the same time people are increasingly concerned about climate change issues. With Extreme E, they will see that sustainability can also mean excitement and adrenaline. We are delighted to bring this unique championship into millions of homes across Africa.”

 


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