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Noble Igwe Captures 750 Smiles as he tours the nation Sharing Happiness With Maltina

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With over 200 million people and 400 ethnic groups, Nigeria is blessed with a diverse group of people. However, despite our differences, few things bring us together like a good laugh. In spite of our socio-economic issues, Nigerians are wholly happy people, and you never have to search for too long to find a smiling face.

 

In celebration of this, and as part of Maltina’s theme of sharing happiness, the premium malt drink has partnered with fashion enthusiast, Noble Igwe to go on a tour of the country and capture 1000 smiles.

 

We have crossed the 750 mark and here are some of the smiles we have captured:

The Contagious smile

 

Just as the name implies, the “Contagious” smile is that smile that just makes you smile in return. Even when you’re having a really bad day, this is the kind of smile that makes you suspend your worries and flex those facial muscles. The contagious smile creates a resounding ripple effect. If you come across a contagious smile, odds are you would be smiling too.

The Energetic smile

 

An Energetic smile, an almost forced expression of joy. A bold smile, which involves the total use of your facial muscles and when you see someone smile with so much energy, it’s hard not to return the favor.

The Affectionate smile

 

The affectionate smile is a kind of smile that makes you think of home, it gets you nostalgic bringing back memories of the first time you received a smile of gratitude from a loved one or the first time you saw that beautiful, glamorous looking girl you like. It comes from a place of love.

The Victorious smile

 

That smile that comes with the song “Victory Is Mine”. There is a particular feeling that comes from working so hard and attaining the fruit of labor. The moment you have been able to achieve a set goal which involved intensive effort, a smile of victory is needed.

The Glowing smile

 

That moment your face radiates happiness because you’re genuinely happy about your life. That bright and shiny smile that tells the world you are confident and truly believe you can do anything in life.

The Captivating smile

 

That soul-stirring smile that allows you attract new people. That moment you walk into a room with a charming smile and everyone wants to be around you.

Subtle/little smile

 

We all have the internal beauty contained within each and every one of us, that good that makes us loved and acceptable amongst our friends and often with loved ones. The subtle smile is one which radiates that inner beauty and projects a combination of great qualities that pleases the aesthetic senses. We all have that subtle smile inside of us, we just have to let it show.

 

The Eccentric smile

Life isn’t perfect, however true joy isn’t often from an absence of struggles and challenges, but rather from a place of content and appreciation for life. Despite the hardship and challenges, the eccentric smile is the type that gets us through these moments.

 

So there you have it, as we commemorate the 750 smiles milestone, these are the various beautiful smiles, but we aren’t done yet, we are on a greater mission to complete 1000 smiles. So Nigeria . keep smiling with Maltina.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Cross River State Isolates 10 More Persons with COVID Symptoms

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Cross River State Government said it has identified and isolated 10 persons who interacted with a Chinese national who reimported COVID-19 into Nigeria.

Cross River State Isolates 10 More Persons with COVID Symptoms

Nigeria Centre for Disease Control and Prevention (NCDC) while confirming a case of COVID-19 in the state, assured the public that there is no evidence of widespread transmission.

But, Dr. Inyang Ekpenyong, state epidemiologist, disclosed that the individuals were traced through contact tracing after interacting with the index case (Chinese national) and have since been placed under movement restriction.

“We’ve restricted their movements to their homes, so that they do not spread the symptoms to other persons,” Ekpenyong said, noting that the contacts were under close monitoring by health officials.

She added that surveillance teams had visited the expatriate’s workplace in Akamkpa to track possible exposure and prevent further transmission.

The affected Chinese national is currently receiving treatment at the University of Calabar Teaching Hospital (UCTH), where authorities said he was responding positively.

Ekpenyong reminded residents that COVID-19, despite first emerging about six years ago, has not been eradicated, urging continued adherence to preventive measures.

She advised the public to maintain regular hand sanitisation, use face masks where necessary, and follow public health guidelines issued by experts.

But, Dr. Jide Idris, director general, NCDC, said, “Public health surveillance systems remain active nationwide, and we are working closely with state authorities to ensure early detection and swift response to any case.”

In a statement on Wednesday, Dr. Idris, said there is no cause for alarm, adding that “We are monitoring the situation closely and our response systems are active and working,”.

Earlier, Dr. Henry Egbe Ayuk, state commissioner for Health,  confirmed the first case and assured residents that all necessary containment protocols had been activated.

According to Ayuk, the index case involves a 53-year-old Chinese national who arrived in Nigeria on March 17 and later developed symptoms while in Akamkpa.

He explained that the patient’s condition worsened while receiving treatment at a state facility before he was transferred to UCTH for advanced care.

“At the facility, samples were taken in line with established protocols, and it was confirmed that the patient showed symptoms of COVID-19,” Ayuk said.

“We are, however, happy to report that he is doing well,” he added.

The commissioner stressed that the state’s health system has been strengthened to respond effectively to outbreaks, with surveillance mechanisms fully operational across Cross River State.

He acknowledged the presence of occasional silent infections but maintained that the government remained prepared to manage any public health threat.

“But we are determined that for every ailment, every disease or outbreak, if it is identified here in the state, there should be no alarm. The state will do well in terms of surveillance or containment of an outbreak. Whatever it is, we will do our best to contain it. So, there is no alarm,” Ayuk stated.

Ayuk further noted that COVID-19 remains a global concern, warning that cross-border movement of infected individuals continues to pose risks.

“COVID-19 is not peculiar to Nigeria. But we’re determined to contain it. There’s no cause for alarm,” he said.

 

 


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The Visibility Trap

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By Ememobong Udofot

There is a persistent assumption in modern business that attention is progress. If people are seeing you, engaging with you, and talking about you, then you must be growing. On the surface, this feels true. In practice, it is one of the most expensive misconceptions companies carry.

Visibility is not legitimacy. And confusing the two creates fragile businesses that look successful long before they actually are.

Visibility is distribution. It is how often you are seen, how far your message travels, and how loudly you exist in a market. It is driven by campaigns, partnerships, content, and media. It is measurable in impressions, reach, mentions, and recall.

Legitimacy is something else entirely. It is not what people see. It is what they conclude. It is the quiet but critical judgement a user makes when deciding whether to trust you with something that matters. Their money, their time, their reputation, their belief. Legitimacy is not declared. It is inferred. This is where most companies miscalculate.

A platform can be highly visible and still feel unsafe. It can be everywhere and still feel uncertain. It can dominate conversations and still fail at conversion when the moment of decision arrives. Because today, users are not asking, “Have I seen this before?” They are asking, “Do I trust what happens next?”

In financial services, especially in emerging markets, this distinction becomes sharper. Users do not operate from abundance. They operate from risk awareness. Every transaction is evaluated, consciously or not, through a lens of potential loss. What could go wrong? How fast can I recover if it does? Who is accountable if it fails? Visibility does not answer these questions. Legitimacy does.

Legitimacy is built through signals that reduce perceived risk. Not theoretical safety, but experienced reliability. It shows up in consistency of outcomes, in how predictable your system is under pressure, and in whether your platform behaves the same way every time, not just when everything is working but also when something breaks. It is reinforced by clarity. Users trust what they understand, not what is explained to them in long paragraphs, but what is immediately obvious in interaction. What happens next, how long it takes and what they can expect. It is strengthened by accountability. Not in policy documents, but in visible behaviour. How issues are handled, how quickly they are resolved, whether responsibility is assumed or deflected.

These are not branding elements in the traditional sense. They are operational realities. But this is exactly where branding is often misunderstood. Brand is not what you say about your product. It is the system of signals that shape how your product is perceived before, during, and after use. While visibility amplifies your presence, legitimacy sustains your relevance.

When companies prioritize visibility without building legitimacy, they create a dangerous gap between expectation and experience. Growth accelerates, but trust does not compound at the same rate. Eventually, the system corrects itself. Users withdraw, reputation weakens, and recovery becomes significantly harder than initial growth.

On the other hand, when legitimacy is established first, visibility becomes an accelerator rather than a risk. Every new user acquired enters a system that can hold them. Every interaction reinforces the same conclusion. This works; I can rely on this.

This is slower to build, but far more durable. The strategic implication is simple but rarely followed. Do not ask how to be seen more; ask what conclusions users are forming when they see you. Do not optimise for attention in isolation, optimise for the alignment between what is promised and what is experienced. Do not treat trust as a communication problem, treat it as a systems problem that communication must accurately represent. Because in the end, markets do not reward visibility. They reward reliability that has been observed, tested, and believed. And that is legitimacy.

Ememobong Udofot E. is a branding and communications executive specialising in strategy, systems thinking, and trust design within financial technology. She currently leads Branding and Communications at FlashChange, a digital value exchange platform focused on enabling reliable, efficient movement of digital assets.


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Breaking News…Hackers Allegedly Expose EFCC Data, Operatives’ Identities

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Nullsec Nigeria, a threat actor, has claimed responsibility for leaking the identities of operatives and sensitive internal data linked to the Economic and Financial Crimes Commission (EFCC).

Breaking News...Hackers Allegedly Expose EFCC Data, Operatives’ Identities

Ola Olukoyede, chairman, EFCC

The leak raises fresh concerns over cybersecurity vulnerabilities within Nigerian public institutions and safety the agency’s operatives.

The breach surfaced on April 21 on a dark web forum, where a user identified as “ki4t,” reportedly affiliated with the group, published details of the dataset.

The exposed data is said to include agent names, phone numbers, operational code names, and password hashes tied to EFCC personnel.

The breach allegation comes amid growing concerns over cyber risks facing government agencies, following a recent reported compromise involving the Corporate Affairs Commission (CAC).

Cybersecurity analysts say that if confirmed, the exposure of such sensitive operational data could pose risks to both personnel security and ongoing enforcement operations, particularly if password hashes are successfully decrypted or linked to other compromised systems.

The development adds to increasing pressure on public institutions to strengthen digital infrastructure, access controls, and internal cybersecurity protocols as threat actors continue to target government databases.

Authorities are yet to confirm the extent of the alleged breach or whether any mitigation measures have been activated.

Nigeria has lately experienced a growing activities of hacktivists defacing websites and leaking data.

 

 

 


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