Broadcasting

Odion Ighalo Now MultiChoice Brand Ambassador

Published

10 years ago

July 15, 2016

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MultiChoice Nigeria, leading video entertainment company, has announced Super Eagles and Watford football club striker, Odion Jude Ighalo as brand ambassador for MultiChoice. The endorsement deal was signed recently at the MultiChoice head office in Victoria Island.

Ighalo will feature in a soon to be launched DStv campaign which includes TV, Out-of-home, digital, radioand press adverts and make special guest appearances at major DStv events amongst other activities.

John Ugbe, managing director, MultiChoice Nigeria, speaking on the endorsement said the company is pleased to welcome OdionIghalo to the family as an ambassador. According to Ugbe, Ighalo’s zest and brilliant accomplishments as a footballer, locally and internationally, made him a perfect fit for the brand.

“From his humble beginnings of playing football on the streets of Ajegunle to scoring big on the international scene, the Odion Ighalo success story is one that deeply resonates with the brand. We believe his energetic display and results on the pitch will inspire Nigerians as they work on achieving their dreams”, he said.

Speaking further, Ugbe said, ‘Over the past few months we have increased the quality of content across packages on our DStv platform to cater to the varied tastes and preferences of our subscribers. Additionally, we revamped our Compact bouquet, offering more value to our subscribers at no extra cost! We believe that Ighalo’s endorsement will further drive our continuous efforts to provide our subscribers with the best in video entertainment experience”, he said.

Speaking on his partnership with the brand, Odion Ighalo said, “I am happy to be part of the MultiChoice family. Growing up, we couldn’t afford to have DStv in our house, so I used to pay to watch football at viewing centres. It is a dream come true and I am looking forward to this new relationship with MultiChoice”.

OdionIghalo joins other celebrities who have in the past represented various brands of the company.

Some of which include Nollywood acts OC Ukeje for the DStvExplora; Ivie Okujaye for DStv Compact while another Nollywood actor, John Okafor popularly known as Mr. Ibu and Veteran Nigerian singer, John Odafe Asiemo popularly known as Daddy Showkey both as GOtv ambassadors.

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Broadcasting

NBC Scraps Annual Digital Access Fee on DSO

Published

18 hours ago

July 16, 2026

Ebere Melum-Nwogbo

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National Broadcasting Commission (NBC) has said that Nigerians will no longer pay annual Digital Access Fees under the renewed Digital Switch Over (DSO) project.

Charles Ebuebu, director-general, NBC, disclosed this in an exclusive interview with the News Agency of Nigeria (NAN) on Wednesday in Abuja,

Ebuebu said viewers only need to purchase an approved decoder and satellite dish which cost below N20,000 to enjoy free television permanently.

“Previously, users paid an annual digital access fee of about N1,500, described as an administrative charge.

“The new system removes that annual fee. It provides free access to free-to-air television channels without any payment.

“Premium channels will be introduced later. Viewers who want those additional channels will be able to access them through paid services.

“Nigerian content on free-to-air channels remains free to watch. Unlike Pay TV, this platform does not require monthly subscriptions for its basic service,” he said

Ebuebu said approved decoders for the FreeTV will cost less than N20,000 and authorised sales outlets will soon be announced.

He urged Nigerians to wait for official information on approved dealers for the DSO decoders, warning that unauthorised sellers are exploiting growing public demand.

He reiterated that people only need a free-to-air decoder, along with a satellite dish instead of the old antenna system to receive the DSO signal.

“Once the equipment is installed, viewers can access all available channels across the country without paying any subscription fees,” he stressed

The DG dismissed claims by some retailers that there are different categories of decoders sold at varying prices, stressing that such sellers are not authorised by the commission.

According to him, the NBC will soon publish the list of approved dealers, official prices, and locations where genuine decoder boxes and accessories can be purchased.

The NBC boss said the DSO project is designed not only to improve television broadcasting but also to stimulate economic growth by creating jobs, attracting investment, and opening up opportunities for businesses that support the broadcasting industry.

Ebuebu noted that content producers and broadcasters stand to benefit significantly from the nationwide reach of the DSO platform.

Unlike the previous system, where many stations had limited regional audiences, he said the new platform will make their channels available to viewers across Nigeria.

He added that the introduction of audience measurement technology will provide scientific and reliable data on television viewership.

Ebuebu added that audience measurement technology will give advertisers greater confidence in placing adverts and enable broadcasters to demonstrate the true size and reach of their audiences nationwide.

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Broadcasting

Mbunabo, Nigerian Filmmaker Accuses Ghana TV Stations of Pirating Nollywood Films

Published

2 days ago

July 15, 2026

Ebere Melum-Nwogbo

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Uchenna Mbunabo, Nigerian filmmaker, has raised concerns over the alleged unauthorised broadcast of Nollywood films by some Ghanaian television stations, calling on Ghana’s National Film Authority (NFA) to strengthen the enforcement of copyright laws.

Mbunabo, Nigerian Filmmaker Accuses Ghana TV Stations of Pirating Nollywood Films

Uchenna Mbunabo, Nigerian filmmaker

Mbunabo made the remarks during a conversation with James Gardiner, deputy CEO of the National Film Authority (NFA) of Ghana.

He questioned whether it was permissible for television stations in Ghana to download Nigerian movies from YouTube and air them without obtaining permission from the producers.

“I noticed that Ghanaian TV stations, the way they are stealing our films and showing them for free with impunity. Is it legalised in your country for TV stations to go on YouTube, download people’s sweat and show it for free?”

According to Mbunabo, some Ghanaian television stations have been downloading newly released Nollywood films from YouTube and broadcasting them without authorisation, depriving producers of revenue generated through the platform.

He also stated that he had not witnessed Nigerian television stations engaging in similar practices and questioned what measures Ghana was taking to protect filmmakers’ intellectual property.

Responding to the concerns, Gardiner acknowledged that the issue exists and said the National Film Authority had begun engaging relevant stakeholders to address it.

He disclosed that the NFA has held discussions with the Ministry of Communications, the National Communications Authority (NCA) and the National Media Commission (NMC) on improving copyright enforcement.

Gardiner explained that while Ghana has copyright laws, enforcement remains challenging because many television stations now operate digitally and may not have physical offices within the country.

“There are copyright laws, but they are not effective because a lot of the TV stations don’t have offices. Most of them are now digital, so they operate from anywhere. They can even have a Ghanaian TV station but be operating from Austria simply because it is digital.”

He added that authorities are considering a new licensing framework that would require broadcasters to undergo a fresh licensing process to improve monitoring and enforcement.

According to Gardiner, television stations found guilty of illegally broadcasting copyrighted content would be required to compensate affected producers through fines.

He added that repeat offenders could face suspension of their broadcasting licences, while a third violation could result in the revocation of their licences.

Although he did not provide a specific timeline, Gardiner said the reforms were already underway and expressed hope that significant progress would be seen next year.

Mbunabo welcomed the proposed measures but urged the National Film Authority to expedite the process, stating that unauthorised broadcasts continue to affect filmmakers’ ability to recover production costs through legitimate distribution channels such as YouTube.

He also stressed that his comments were not directed at Ghana’s film industry, noting that he has worked with several Ghanaian actors over the years and supports collaborations between Nollywood and Ghallywood.

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Broadcasting

From Scarcity to Scale: What Africa Can Learn from India’s Agricultural Transformation

Published

6 days ago

July 11, 2026

Ugo Onwuaso

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By Alice Ruhweza and Dr Purvi Mehta

Food security is often framed as a question of production. Yet at its core, it is about something far more fundamental: how societies organise themselves to ensure that food remains reliably available, accessible, and affordable. In that sense, food is not only a commodity. It is a public good, central to economic stability, social cohesion, and national resilience. Food sector also continues to remain the largest employment generator across developing countries.

India’s transformation from a food deficit nation to one of the world’s largest agricultural producers is frequently linked to the Green Revolution. Focusing too narrowly on that moment misses the broader lesson, aligning policy, institutions, markets, and science around a clear national objective. That alignment moved India from vulnerability to resilience, and increasingly to economic strength.

For Africa, the question is not whether that journey can be replicated. It is what can be learned from how it was built, and how those lessons inform a different context.

A transformation shaped by leadership and systems

India’s agricultural progress reflects decades of political commitment, public investment, and institutional development.

Scientific advances mattered, but so did procurement systems, rural infrastructure, financing mechanisms, farmer participation and research networks. These elements worked together to stabilise food supply and support rural livelihoods. Agriculture was treated as a national priority linked to economic and political stability.

Governments invested in increasing production and ensuring food systems delivered broader outcomes, including stability, price predictability, and social protection. Public grain reserves, price support mechanisms, and distribution systems built food security and underpinned national resilience.

Shared foundations, different realities

Agriculture plays a central role in India’s economy supporting a large workforce and remains closely tied to food security and economic stability. Africa shares structural similarities – agriculture remains central to livelihoods and large rural populations depend on it for income and stability.

The differences are equally significant. Africa’s agricultural systems are diverse, spanning multiple agroecology and climate conditions. Climate exposure is acute, markets fragmented and the pace of population growth faster. The pressure to generate jobs and economic opportunity is immediate. This is not a case of one region following another along a fixed path. It is a different starting point with different pressures. Africa must design its own pathway rather than replicate a historical model.

What the transformation journey reveals

India’s experience offers a set of principles about how transformation happens. First, transformation is built over time, requires sustained political commitment and consistent investment. Progress is cumulative and depends on alignment across multiple parts of the system.

Second, institutions matter as much as innovation. Research systems, extension services, market structures, and financing mechanisms all ensure that productivity gains translate into stable outcomes for farmers.

Third, agriculture must be treated as an economic system. Producing more food is one part of the equation. Markets, value chains, storage, and price realization determine farmers’ benefit. Fourth, food systems require public purpose. Left entirely to market forces, they may not deliver stability, equity, or resilience. Public policy ensures food systems serve broader societal goals.

Fifth, technology development is important, but the impact comes from how well the technology is disseminated and adopted. Affordability and access to technology optimizes the potential of technology.

Finally, inclusion must be deliberate. Even successful transformations can produce uneven outcomes unless access to resources and opportunities is designed to reach smallholders, women, and young people.

From productivity to farmer prosperity

The important shift for Africa is to move beyond a narrow focus on productivity towards a clearer focus on farmer prosperity. Agriculture remains the primary source of livelihood for millions, yet many farmers operate below viable economic thresholds, with limited access to markets, finance, and value addition opportunities.

The next phase of transformation must focus on converting agricultural activity into stable and growing incomes. This requires systems that connect production to markets, strengthen participation in value chains, and support farming as a viable economic enterprise.

Farmer prosperity is not simply a social ambition. It is an economic imperative. When farmers generate reliable incomes, they invest more, produce efficiently and participate fully in markets, strengthening economies and long-term development.

An evolving approach across Africa

Institutions such as AGRA work with governments, research systems, and private actors to strengthen these foundations. The emphasis is on aligning evidence, markets, finance, and policy for agricultural systems to function coherently and deliver measurable outcomes, shifting away from isolated interventions to coordinated efforts that link productivity, market access, and income growth.

Africa’s opportunity is different

Africa enters this moment with advantages such as digital connectivity is expanding, regional markets are growing, national and regional institutions are strengthening. Access to knowledge and technology is greater than ever before.

These conditions create the possibility not only to accelerate progress, but to design it differently. Climate resilience, diversification, and market participation can be integrated from the outset to build inclusive, adaptive and more sustainable food systems.

A new phase of agricultural transformation

India’s journey demonstrates large scale agricultural transformation is possible. It shows how it is built through leadership, institutions, and long-term commitment. Africa’s path will not be identical, but the ambition is similar: to ensure agriculture functions not only as a source of food, but as a driver of economic growth and stability.

The question is no longer whether transformation can happen. It’s whether leadership, systems, and partnerships will align to make it happen at scale.

Ms Ruhweza is the current AGRA President and Dr Mehta is an international development expert and advisor

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