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Ojude Oba Festival Returns With Goldberg

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The 2019 annual Ojude Oba festival in Ijebu-Ode, Ogun state is set to take place from August 13 – August 15 at the Palace of the Awujale and Paramount Ruler of Ijebuland, His Royal Majesty, Alaiyeluwa, Oba (Dr) Sikiru Kayode Adetona.

 

Goldberg lager, a brand from the stables of Nigerian Breweries Plc brand has pledged its support for this year’s Ojude Oba celebration.

The brand which has a strong assiduity in promoting indigenous cultures is known for championing major cultural and traditional activities in the Western region of Nigeria.

 

The Ojude Oba (which in English translates to ‘The King’s Courtyard’) is an annual festival held to celebrate the cultural heritage of the Ijebu people.

 

During the celebration, various age groups (popularly known as the Regbe-Regbe), indigenes, their friends and associates, including tourists from far and near all storm the town, adorning colourful costumes.

The indigenes and visitors also throng the palace of the Oba to pay homage to the revered ruler who is one of the longest-reigning monarchs in Nigeria.

 

For six years now, Goldberg has been a worthy partner of the Ojude Oba Festival and according to the Portfolio Manager, Mainstream brands, Nigerian Breweries Plc., Omotunde Adenusi, the festival is a celebration of the rich and enduring cultural legacy of the Ijebu people and the Yoruba nation at large.

 

He said, “We are happy to be part of one of the most celebrated festivals in the South-west; it is very unique and important to the people of Ijebu and Goldberg recognizes the legacy that’s behind this celebration.”

To establish its presence during the festival, the Goldberg brand will be setting up a beer village along with other exciting activities lined up to make this year’s celebration memorable for the people of Ijebu.

 

Goldberg premium Lager beer remains the beer brand that celebrates its consumers as it constantly identifies platforms that connect with their indigenous cultures and traditions.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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FirstBank Supports Author on New TV Series

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First Bank of Nigeria Limited has announced its partnership with Arese Ugwu for the television adaptation of her best seller, Smart Money Woman.

FirstBank Supports Author on New TV Series

The weekly show – in its first season – is billed to premiere on Africa Magic Showcase this Wednesday.

The Smart Money Woman is a programme that shows the experiences, sacrifices, struggles and vigour of women in society as they carry out their day to day activities in spite of the gender imbalance in the society, especially in Africa.

The series is an adaptation of Smart Money Woman written to tackle debt, providing tips on inculcating the right savings culture of the African middle class (why don’t we say – every individual – as against limiting to African middle class), the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the roles they play in success.

The half hour 13-episode series which is directed by Bunmi Ajakaiye and Co-, produced by Kemi Lala Akindoju, Akin Marinho and Arcadia Tv Africa would have viewers exposed to financial literacy nuggets. Its cast include; Osas Ighodaro, Toni Tones, Ini Dima-Okojie, Eby Eno, Eso Okolocha, Timini Egbuson, Karibi Fubara, Tope Tedela, Seun Ajayi and Temisan Emmanuel.

According to Arese Ugwu, author and executive producer, Smart Tribe Media; “The Smart Money Woman is a love letter to every modern and upwardly mobile African women who are exploring life opportunities and experiences to find that right balance in their day to day activities especially in their career, friendship, relationship and of course, family.”

“We thank First Bank of Nigeria Limited for being the first corporate sponsor to believe in my dream and take a chance on a first-time producer. This is a partnership we are pleased to reckon with, whilst we recognise how they have successfully empowered women across the geo-political zones in Nigeria through its various initiatives, especially the FirstGem product. They have provided mentoring, support and capacity building opportunities for all to create a new generation of financially literate women thereby contributing to the continued growth and development of the country.”

Speaking on the TV show, Folake Ani-Mumuney, group head, Marketing & Corporate Communications, First Bank of Nigeria Limited, said: “FirstBank has been at the forefront of promoting female empowerment and we understand the role financial literacy plays in deepening financial inclusion, whilst promoting female independence.

The essence of the TV programme is to raise financial awareness to inspire every individual in the society, especially women, to make informed choices and take effective actions for their financial wellbeing, she concluded.”


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OurTv Secures LaLiga Broadcasting Rights for Nigeria

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OurTV, a DTH free TV broadcast satellite service provider, has secured broadcast rights for Laliga matches in Nigeria.

OurTv Secures LaLiga Broadcasting Rights for Nigeria

OurTV will broadcast Laliga Santander matches live on its Sports Channel 120.

Commenting on the development, Olushola Peters, Head of Marketing of OurTV, said: “This is one major milestone for OurTv and we want to thank our esteemed users, who have always believed and supported us. We value your input and suggestions as it is a core culture in OurTv to listen and please our viewers as much as we can.”

OurTv is a Direct-To-Home (DTH) TV broadcast satellite service with onetime payment of set-up boxes that offers over 18 unique and exciting channels with the use of homegrown services.


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NCC, AVCNU Set Agenda for Model IP Policy for Nigerian Universities

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The first draft of an Intellectual Property (IP) Policy for Nigerian universities will soon be finalised by Nigerian Copyright Commission (NCC), working with the Association of Vice-Chancellors of Nigerian Universities (AVCNU) and the National Universities Commission (NUC).

Mr. John O. Asein, Director-General of NCC, and Secretary-General of the AVCNU, Professor Yakubu Aboki Ochefu, gave this indication at a consultative meeting during a visit of the executives of AVCNU to the Commission’s Headquarters in Abuja recently.

The Director-General said the Commission would fast-track work on the draft IP Policy with a view to entrenching a credible copyright culture in the nation’s tertiary institutions.

“The adoption and implementation of an IP Policy in universities will guide lecturers, students and librarians on their copyright obligations and address the allocation of rights in our institutions of higher learning,” he stated.

Mr. Asein also noted that implementation of an IP Policy would boost the Commission’s national anti-piracy campaign and enhance research and the use of IP knowledge in Nigerian universities. This, he asserted, has become even more imperative in light of the attitudinal changes brought about in the wake of the COVID-19 pandemic.

He decried the lack of copyright policy guidelines for library users in most Nigerian universities resulting in unregulated photocopying by students to the financial detriment of authors. He, therefore, urged AVCNU to assist in the implementation of the understanding earlier reached between the Reproduction Rights Society of Nigeria (REPRONIG) and the AVCNU on behalf of the Universities.

The Director-General remarked that it was an irony that universities were not eager to obtain licences despite the fact that most of the authors would be among the primary beneficiaries. He also advised REPRONIG to explore ways of ensuring that those universities that signed up for its licence obtained value for money.

In his remarks, the Secretary-General of AVCNU, Professor Yakubu Aboki Ochefu, thanked the NCC DG for assisting with the development of a model IP Policy for Nigerian Universities. He disclosed that the plagiarism detection software, Eaglescan, introduced recently for use in Nigerian Universities has helped to check the incidence of plagiarism and copyright abuses in the universities.

The Secretary-General observed that copyright has become a critical issue in Nigerian universities in view of the increasing relevance of the virtual learning environment occasioned by the Covid-19 pandemic. He expressed concern that many universities in Nigeria have no copyright policy and assured that the AVCNU would support the Commission in the development and adoption of the proposed IP Policy for universities to enrich the academic and research culture.

Professor Ochefu further indicated interest in the operations of the Nigerian Copyright Academy (NCA) and assured the Commission that AVCNU would work with the Academy to promote copyright education and enlightenment in the country, especially in the university system.

The visit of the AVCNU officials to the Commission is a follow up to an earlier visit of the NCC management team to the Association’s secretariat in February this year during which the Director-General of NCC advocated the urgent need for a model IP Policy for Nigerian Universities.


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