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OLX Leads Classified Ad Space via ‎.ng Domain Branding Strategy

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Lola Masha, the country manager OLX Nigeria
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Taking a quote from the Nigeria Internet Registration Association (NiRA), The Internet has become a very influential platform in transforming the way individuals communicate and organizations conduct business, “internet branding, also referred to as online branding, is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace”.

“The use of Internet branding for your business, gives your business an edge over competitions, by creating more visibility with a wider audience and increasing the volume of sales as well as distinguishing your products and services from others”.

This is so true considering the fact that OLX, the subject of our discussion here, at the end of 2014 released year-end metrics illustrating the company’s recent growth.

OLX is the world’s leading classifieds platform in emerging markets by bringing local buyers and sellers together for trade.

Currently, OLX is in more than 40 countries and has over 200 million active monthly users worldwide.

These users posted 262 million listings on the OLX platform, OLX is one of the few global companies in Nigeria that are operating the .ng domain name.

In an interview earlier, Lola Masha, the country manager OLX Nigeria, told Nigeria CommunicationsWeek that “Our immediate target is to enhance consumer trade. Although we are the leading classifieds site in Nigeria, the market is still quite immature.  Our ambitions are to work with other stakeholders and lead the way to successfully grow the e-commerce space in Nigeria”.

On Trust and Safety, Masha also added that “OLX has a facilitating role: the actual transaction and payment are not done on the platform between users.

OLX does not own the offered goods therefore buyers and sellers should meet at a mutual place and the buyer should inspect the item thoroughly before making payment.

More assuring and by choosing to adopt .ng domain name, OLX today has over 125,000 ads currently live on the platform across different categories such as vehicles, mobile phones, electronics, real estate that users have posted to sell to other potential buyers.

NiRA officials had at various fora stated that the benefit of choosing a .ng domain name, as Internet branding for a small scale business in Nigeria cannot be overemphasized because the use of .ng will easily identify the domain as belonging to Nigerian business or entrepreneur.

“With optimization of the search engine, the name of your business would always pop up first when people search for your type/brand of business.

“Subsequently, the Internet has proven to be a potent, reliable, fast and widespread tool for dissemination of information. Branding Strategy entails HOW, WHAT, WHERE, WHEN, and to WHOM you plan on communicating and delivering on your brand messages.

Be consistent with your brand, be true to your brand, select your target audience online; Do not overlook the importance of Email Marketing and the Use Of Social Media.

“There are several pitfalls to avoid, which include refreshing your strategies with current trends. Re-evaluating your efforts, discarding non-productive ones, improving on productive efforts and introducing new ideas. For existing businesses wishing to forge ahead in Nigeria, get your .NG domain name. Remember you are only as good as your last performance. You need to keep reinventing your brand to be ahead of the competition!” NiRA expressed in one of the e-newsletters”.

So, OLX is one of the various companies which have also taken advantage of internet branding by using the .ng domain name hereby improving the traffic to their website.

Some of these companies include, www.olx.com.ng/ www.nigeriacommunicationsweek.com.ng, www.etisalat.com.ng, www.google.com.ng, www.supermart.ng, www.hotels.ng, www.tolet.com.ng, etc., to name a few.

Widely considered an innovator in the global online classifieds sector, OLX continued to enhance its fast, easy and accessible user experience, particularly on mobile, in 2014.‎

In August of last year, OLX released a streamlined app for Android devices, optimized for slower mobile connections common in emerging markets where OLX operates.

Other metrics released by the Company last year include, OLX hosted listings for: offering 21 million people job; 20 million homes for sale and rent; 30 million cars and 35 million mobile phones.In April 2015, OLX Nigeria, partnered with MTN, to provide MTN subscribers access to download the OLX app free of data charges and the campaign is still ongoing.

OLX connects local people to buy, sell or exchange used goods and services by making it fast, easy and free for anyone to post a listing through their mobile phone or on the web.

Every month, hundreds of millions of people in local markets around the world are already using OLX’s online marketplace to find and sell a wide range of products, including furniture, musical instruments, sporting goods, cars, kids and baby items, motorcycles, cameras, mobile phones, property and much more. OLX is available online at www.olx.com,ng ,OLX Android and iOS mobile phone apps are available in their respective app stores.

You can stay connected with OLX @OLX_Nigeria on Twitter.

Therefore, get on .ng and join OLX at the top!

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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AfDB Adopts AI to Fast-track Africa’s Development Blueprint

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The African Development Bank (AfDB) is betting big on Artificial Intelligence (AI) as a catalyst for delivering Africa’s ambitious Agenda 2063.

With hands-on training in tools like ChatGPT and Google Gemini, the Bank believes the results could redefine how the continent plans, measures, and delivers its development goals.

Through its Joint Secretariat Support Office, the AfDB has provided technical and financial support to the 5th annual training workshop for African Union member states, focusing on the use of AI to track and implement the second ten-year plan (2024–2033) of Agenda 2063.

The five-day workshop, held in Lusaka, Zambia, was co-organised by the African Union Commission and the African Capacity Building Foundation.

Participants from across the continent rolled up their sleeves for hands-on training with emerging AI platforms like Ailyse, Google AI Studio, and Perplexity.

The goal of Africa’s multilateral development finance institution is to turn complex development data into actionable insights that can drive smarter decisions, faster interventions, and more accountable governance.

AbibuTamu, lead programme co-ordinator at the AfDB, said AI was now an indispensable tool for Africa’s future.

“These tools are not only revolutionizing how data is collected, analysed, and reported, they are also enabling more targeted policy interventions and efficient resource allocation,” Tamu told delegates.

Agenda 2063, dubbed “The Africa We Want,” is the African Union’s 50-year blueprint for inclusive growth and sustainable development. The second 10-year plan prioritises industrialisation, digital transformation, and sustainable livelihoods.

With AI now in the mix, African policymakers can track progress in real-time, spot bottlenecks before they choke projects, and reallocate resources where they are needed most.

The AfDB’s backing underscores a broader strategy of boosting both human and institutional capacity that propels African states to harness the digital revolution.

Beyond technical skills, the Lusaka workshop doubled as a peer-learning platform, with countries sharing real-world success stories on integrating AI into national planning and reporting.

“If Agenda 2063 is Africa’s long-term roadmap, this AI training is about upgrading the continent’s GPS that ensures leaders not only know the destination, but also have the intelligence to navigate every twist and turn on the way,” said Tamu.


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Firm Shares Tips for Safer Remote Working

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It is holiday season in many parts of the world. These days though, going on holiday does not always mean turning your back on office life – hybrid work cuts both ways.

Today’s widespread connectivity—available at airports, train stations, restaurants, hotels, and most indoor public spaces—makes staying connected easier than ever, with free Wi-Fi in many locations and reliable 4G or 5G coverage elsewhere, helping to facilitate a seamless blend of work and leisure even while on holiday.

This increase in connectivity among travellers has not gone unnoticed by cyber criminals. Kaspersky experts analysed nearly 25,000 free Wi-Fi spots in Paris ahead of the Summer Olympic Games and Paralympic Games. The analysis revealed that almost 25% of these networks had weak or no encryption, making users vulnerable to personal and banking data theft.

Travellers often have their guard down. The unfamiliar surroundings of a new location or a different language can throw up a useful smokescreen for a cyberattack, meaning additional care needs to be taken when logging on. Fortunately, a few smart tools and habits can help you stay protected while enjoying the flexibility of remote work.

Use a VPN for secure connections

A VPN is one of the most effective ways to safeguard users’ online activity, especially when working from unfamiliar locations. By encrypting Internet traffic, a VPN ensures that hackers can’t intercept sensitive data like login credentials or financial details. This is particularly important when accessing work emails or company files on public Wi-Fi, where cybercriminals often lurk.

Switch to an eSIM for reliable, secure mobile data

Another useful digital tool that provides a seamless way to stay connected using local mobile networks with no physical SIM card required is the eSIM. This is a game-changer for international travellers who want to avoid sky-high roaming charges or the hassle of hunting down temporary SIM cards in foreign countries.

With an eSIM, a user can download a local data plan before you even arrive at your destination, ensuring instant connectivity the moment you land. This eliminates the need to rely on unsecured Wi-Fi hotspots, significantly reducing your exposure to cyber threats.

Plus, many eSIM providers allow you to manage multiple profiles on a single device, making it easy to switch between work and personal data plans without juggling multiple phones.

Services like Kaspersky eSIM Store enables users to purchase and activate data plans in advance, track usage and top up as needed, all from a single app.

Enable two-factor authentication (2FA)

When travelling, people often leave devices unattended. To protect against unwanted people logging in, travellers should ensure two-factor authentication (2FA) is enabled on all critical accounts and that passwords are used on all devices.

Final tips for a secure workation

Even with a VPN, eSIM and 2FA in place, your devices still need strong defenses against malware, phishing scams and ransomware. Cybercriminals often target remote workers who may let their guard down while travelling, making real-time protection essential.

Modern antivirus software does more than just scan for viruses, it actively blocks malicious downloads, warns you about phishing attempts and even secures your passwords and financial data.

For the most robust security, consider a solution like Kaspersky Premium, which combines antivirus protection, a VPN and password management into a single, easy-to-use package.

By combining a VPN, eSIM and strong antivirus, you can work from anywhere with confidence, whether you’re sending emails from a poolside or joining a video call from a festival tent.

 


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Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector

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Mr Adeoye Oludamilola, managing director, Zequence Digital, a digital agency,  has said strong enforcement of Intellectual Property (IP) laws , protection of Nigeria’s software industry against piracy will encourage innovation and investment.

Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector

Adeoye told reporters lately in Lagos that software piracy and the unauthorised use of proprietary technology are widespread in the country.

According to report Intellectual Property (IP) laws in software refers to the legal rights that protect the creations of the mind used in software development.

These rights, which include copyrights, patents, trade secrets, and trademarks, grant developers exclusive control over their software and related assets, preventing unauthorised use or reproduction.

Adeoye said that many startups do not protect their innovations, due to a lack of knowledge and the cumbersome legal processes involved.

“IP registration and litigation are expensive and time-consuming, which further discourages developers from protecting their work,” Adeoye said.

He added that the lack of awareness among developers about their IP rights contributed to the problem.

To address these challenges, Adeoye stressed the need for the formation of an IP Protection Consortium, comprising tech firms, legal experts, and regulators, to advocate for stronger IP enforcement.

He also suggested collaborating with legal tech startups to create simplified platforms for fast-tracked IP registration.

The managing director further called for joint initiatives between legal bodies and tech communities to launch IP rights education campaigns.

This, he said, would equip developers with the knowledge they needed to protect their innovations and grow their businesses.

Adeoye emphasised the need for the government and stakeholders to create an ecosystem for development and inclusivity by proactively engaging with regulators.

According to him, this will help ensure that policies are created with the input of concerned agencies and industry experts.

 

 


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