General News
Our 2023 Ads Safety Report

By Duncan Lennox, VP & GM of Ads Privacy and Safety
Billions of people around the world rely on Google products to provide relevant and trustworthy information, including ads. That’s why we have thousands of people working around the clock to safeguard the digital advertising ecosystem. Today, we are releasing our annual Ads Safety Report to share the progress we’ve made in enforcing our advertiser and publisher policies and to hold ourselves accountable in our work of maintaining a healthy ad-supported internet.

The key trend in 2023 was the impact of generative AI. This new technology introduced significant and exciting changes to the digital advertising industry, from performance optimization to image editing. Of course, generative AI also presents new challenges. We take these challenges seriously and will outline the work we are doing to address them head-on.
Just as importantly, generative AI presents a unique opportunity to improve our enforcement efforts significantly. Our teams are embracing this transformative technology, specifically Large Language Models (LLMs), so that we can better keep people safe online.
Gen AI Bolsters Enforcement
Our safety teams have long used AI-driven machine learning systems to enforce our policies at scale. It’s how, for years, we’ve been able to detect and block billions of bad ads before a person ever sees them. But, while still highly sophisticated, these machine learning models have historically needed to be trained extensively – they often rely on hundreds of thousands, if not millions of examples of violative content.
LLMs, on the other hand, are able to rapidly review and interpret content at a high volume, while also capturing important nuances within that content. These advanced reasoning capabilities have already resulted in larger-scale and more precise enforcement decisions on some of our more complex policies. Take, for example, our policy against Unreliable Financial Claims which includes ads promoting get-rich-quick schemes. The bad actors behind these types of ads have grown more sophisticated. They adjust their tactics and tailor ads around new financial services or products, such as investment advice or digital currencies, to scam users.
To be sure, traditional machine learning models are trained to detect these policy violations. Yet, the fast-paced and ever-changing nature of financial trends make it, at times, harder to differentiate between legitimate and fake services and quickly scale our automated enforcement systems to combat scams. LLMs are more capable of quickly recognizing new trends in financial services, identifying the patterns of bad actors who are abusing those trends and distinguishing a legitimate business from a get-rich-quick scam. This has helped our teams become even more nimble in confronting emerging threats of all kinds.
We’ve only just begun to leverage the power of LLMs for ads safety. Gemini, launched publicly last year, is Google’s most capable AI modeI. We’re excited to have started bringing its sophisticated reasoning capabilities into our ads safety and enforcement efforts.
Our Work to Prevent Fraud and Scams
In 2023, scams and fraud across all online platforms were on the rise. Bad actors are constantly evolving their tactics to manipulate digital advertising in order to scam people and legitimate businesses alike. To counter these ever-shifting threats, we quickly updated policies, deployed rapid-response enforcement teams and sharpened our detection techniques.
In November, we launched our Limited Ads Serving policy, which is designed to protect users by limiting the reach of advertisers with whom we are less familiar. Under this policy, we’ve implemented a “get-to-know-you” period for advertisers who don’t yet have an established track record of good behavior, during which impressions for their ads might be limited in certain circumstances–for example, when there is an unclear relationship between the advertiser and a brand they are referencing. Ultimately, Limited Ads Serving, which is still in its early stages, will help ensure well-intentioned advertisers are able to build up trust with users, while limiting the reach of bad actors and reducing the risk of scams and misleading ads.
A critical part of protecting people from online harm hinges on our ability to respond to new abuse trends quickly. Toward the end of 2023 and into 2024, we faced a targeted campaign of ads featuring the likeness of public figures to scam users, often through the use of deepfakes. When we detected this threat, we created a dedicated team to respond immediately. We pinpointed patterns in the bad actors’ behavior, trained our automated enforcement models to detect similar ads and began removing them at scale. We also updated our misrepresentation policy to better enable us to rapidly suspend the accounts of bad actors.
Overall, we blocked or removed 206.5 million advertisements for violating our misrepresentation policy, which includes many scam tactics and 273.4 million advertisements for violating our financial services policy. We also blocked or removed over 1 billion advertisements for violating our policy against abusing the ad network, which includes promoting malware.
The fight against scam ads is an ongoing effort, as we see bad actors operating with more sophistication, at a greater scale, using new tactics such as deepfakes to deceive people. We’ll continue to dedicate extensive resources, making significant investments in detection technology and partnering with organizations like the Global Anti-Scam Alliance and Stop Scams UK to facilitate information sharing and protect consumers worldwide.
Investing in Election Integrity
Political ads are an important part of democratic elections. Candidates and parties use ads to raise awareness, share information and engage potential voters. In a year with several major elections around the world, we want to make sure voters continue to trust the election ads they may see on our platforms. That’s why we have long-standing identity verification and transparency requirements for election advertisers, as well as restrictions on how these advertisers can target their election ads. All election ads must also include a “paid for by” disclosure and are compiled in our publicly available transparency report. In 2023, we verified more than 5,000 new election advertisers and removed more than 7.3M election ads that came from advertisers who did not complete verification.
Last year, we were the first tech company to launch a new disclosure requirement for election ads containing synthetic content. As more advertisers leverage the power and opportunity of AI, we want to make sure we continue to provide people with the greater transparency and the information they need to make informed decisions.
Additionally, we’ve continued to enforce our policies against ads that promote demonstrably false election claims that could undermine trust or participation in democratic processes.
Overall 2023 Numbers
Our goal is to catch bad ads and suspend fraudulent accounts before they make it onto our platforms or remove them immediately once detected. AI is improving our enforcement on all these fronts. In 2023, we blocked or removed over 5.5 billion ads, slightly up from the prior year, and 12.7 million advertiser accounts, nearly double from the previous year. Similarly, we work to protect advertisers and people by removing our ads from publisher pages and sites that violate our policies, such as sexually explicit content or dangerous products. In 2023, we blocked or restricted ads from serving on more than 2.1 billion publisher pages, up slightly from 2022. We are also getting better at tackling pervasive or egregious violations. We took broader site-level enforcement action on more than 395,000 publisher sites, up markedly from 2022.
To put the impact of AI on this work into perspective: last year more than 90% of our publisher page level enforcement started with the use of machine learning models, including our latest LLMs. Of course, any advertiser or publisher can still appeal an enforcement action if they think we got it wrong. Our teams will review it and, in the cases where we find errors, use it to improve our systems.
Staying Nimble and Looking Ahead
When it comes to ads safety, a lot can change over the course of a year: the introduction of new technology such as generative AI to novel abuse trends and global conflicts. And the digital advertising space has to be nimble and ready to react. That’s why we are continuously developing new policies, strengthening our enforcement systems, deepening cross-industry collaboration and offering more control to people, publishers and advertisers.
In 2023, for example, we launched the Ads Transparency Center, a searchable hub of all ads from verified advertisers, which helps people quickly and easily learn more about the ads they see on Search, YouTube and Display. We also updated our suitability controls to make it simpler and quicker for advertisers to exclude topics that they wish to avoid across YouTube and Display inventory. Overall, we made 31 updates to our Ads and Publisher policies.
Though we don’t yet know what the rest of 2024 has in store for us, we are confident that our investments in policy, detection and enforcement will prepare us for any challenges ahead.
General News
NCC to Curb SIM Fraud, Strengthen Digital Security with New Platform

Nigerian Communications Commission (NCC) has unveiled plans to introduce a Telecoms Identity Risk Management System (TIRMS) platform to tackle SIM-related fraud, strengthen digital security and boost confidence in Nigeria’s digital economy.

Aminu Maida, executive vice chairman of the commission, disclosed this on Thursday in Abuja at a stakeholders’ consultative forum on the proposed platform and planned regulatory changes.
Maida, represented by Rimini Makama, executive commissioner, Stakeholder Management, said the Mobile Station International Subscriber Directory Number (MSISDN), commonly known as SIM or mobile phone number, had become central to financial transactions, digital identity and access to services, but warned that its widespread use had also created vulnerabilities.
He noted that fraudulent activities linked to recycled, swapped, churned and barred SIMs had emerged as a major channel for identity theft and financial crimes, weakening trust in digital platforms.
He said, “The Mobile Station International Subscriber Directory Number commonly known as the SIM or mobile phone number has evolved into a critical identifier underpinning financial transactions, digital authentication, and access to essential services across all sectors of our economy.
“This evolution, however, has created new and challenging vulnerabilities. The fraudulent use of churned, recycled, swapped, and barred MISISDN’s has become a significant vector for financial fraud and identity theft, eroding public trust in our digital platforms and undermining the identity of systems we have worked hard to build.
“It is in direct response to these challenges that the Commission has initiated the Telecoms Identity Risk Management System Platform.”
According to him, the platform will enable service providers to verify mobile numbers flagged for suspicious or fraudulent activities before granting access, a move expected to reduce exposure to fraud and improve accountability.
He added that the system would enhance coordination among regulators, financial institutions and security agencies to build a more resilient digital ecosystem.
To support the rollout, the commission has proposed amendments to its Quality of Service Business Rules and the Registration of Communications Subscribers framework.
The proposed changes will require telecom operators to notify subscribers at least 14 days before recycling their lines and to upload details of churned numbers to the platform within seven days.
The amendments also introduce stricter provisions for blocking fraudulently registered or misused SIMs, aimed at improving transparency and protecting consumers.
Maida said the initiative reflects the commission’s commitment to collaboration and a whole-of-government approach to addressing digital risks, urging stakeholders to actively contribute to shaping the framework.
Also speaking, Olatokunbo Oyeleye, director of Cybersecurity and Internet Governance at the commission, emphasised the importance of trust in the digital economy.
“As rightly noted, digital trust is the operating licence of modern economy. Without it, nothing scales and with it everything accelerates. For our sector, this trust must be embedded across the entire value chain,” she said.
It was reported earlier that the NCC proposed that telecom operators must give subscribers a minimum of 14 days’ notice before deactivating their SIM cards over inactivity or post-paid churn.
The proposal was contained in a consultation paper titled Stakeholders Consultation Process for the Telecoms Identity Risks Management Platform, dated February 2026 and published on the Commission’s website.
Under the proposed amendments to the Quality-of-Service Business Rules, the NCC stated that “prior to churning of a post-paid line, the Operator shall send a notification to the affected subscriber through an alternative line or an email on the pending churning of his line.”
It added, “This notification shall be sent at least 14 days before the final date for the churn of the number.”
A similar provision was proposed for prepaid subscribers. The commission said, “prior to churning of a pre-paid line, the Operator shall send a notification to the affected subscriber through an alternative line or an email on the pending churning of his line,” stressing again that the notice “shall be sent at least 14 days before the final date for the churn of the number.”
General News
Kidnappers Now Use Banks to Collect Ransoms — Expert

Dr. Kabir Adamu, a security expert, has raised concern that kidnappers in Nigeria are now using banks to collect ransom payments.

Pix… CNBC
Adamu explained that in the past, kidnappers typically demanded cash payments for ransom.
However, there has been a noticeable shift to using mainstream banks for transactions.
Speaking on Arise News, Adamu, who is the CEO of Beacon Security and Intelligence Ltd, said this trend is worrying. In the past, kidnappers usually demanded cash, but now they are asking victims’ families to pay money through bank accounts.
He revealed that his team has tracked cases where ransom money was paid into bank accounts and successfully withdrawn.
Although he did not mention the banks involved, he said some progress is being made to address the issue.
Adamu explained that criminals previously used fintech platforms, but have now moved to traditional banks. This shift raises serious concerns about how well banks are monitoring transactions and following regulations.
He said Nigeria has improved its financial intelligence systems, especially after being removed from the Financial Action Task Force (FATF) gray list.
However, he noted that there are still weaknesses in how rules are enforced.
According to him, “A lot has been done in terms of policy, but there are still major gaps in operations and compliance.”
“We’ve monitored kidnapping for ransom cases where the ransom is being collected by formal banks,” Adamu said.
“My team and I were shocked when the ransom demand was made in a formal bank. It was paid and collected. I don’t want to mention the names of the two banks that were extremely guilty, but even for those two, progress is being made,” he said.
The security expert noted that although fintech platforms had previously been linked to ransom payments, criminals have now shifted their operations to traditional banking channels, raising significant concerns about compliance and oversight in the banking industry.
Adamu emphasized that this shift in tactics underscores the urgent need for stronger accountability measures and compliance standards within Nigeria’s financial institutions.
He also pointed out the challenges faced by regulatory bodies in fully addressing the issue, despite recent advancements in financial intelligence efforts.
“From the point of view of policy, a lot has been done, but from the point of view of operations, there is still a lot that remains to be done,” Adamu stated.
According to a report by SBM Intelligence, Nigeria’s kidnap-for-ransom crisis generated at least N2.57 billion for criminal groups between July 2024 and June 2025.
The report, titled “The Year Ahead at an Inflexion Point,” highlighted that despite kidnappers’ demands totaling N48 billion during the year, they only received N2.57 billion in actual payments.
General News
Stakeholders at Crisis Management Flagship Conference 2026 Call for AI-Driven Preparedness, National Coordination

CMC Connect LLP (Perception Consulting) convened the Crisis Management Advocacy Month Flagship Conference 2026 in Lagos, spotlighting the urgent need for artificial intelligence-driven strategies and more coordinated systems to address today’s rapidly evolving crisis landscape.

The conference, held at the Metropolitan Club, Lagos, brought together key stakeholders from government, industry, and the communications ecosystem under the theme, “Crisis Management in the AI Milieu: Fresh Threats, Smarter Responses.” Discussions throughout the event reinforced the need to shift from reactive crisis management to a more proactive, intelligence-led approach to preparedness.
In his welcome address, Yomi Badejo-Okusanya, Lead Partner at CMC Connect LLP, called for a fundamental repositioning of crisis management within organisational leadership. He noted that crisis management must move from the background to the centre of leadership, stressing the importance of anticipation, preparation, and decisive leadership in navigating crises. He described the conference as part of a broader movement aimed at redefining preparedness in an increasingly volatile environment.
Badejo-Okusanya also announced the launch of Crisis-X, an AI-driven crisis management platform developed by CMC Connect LLP, describing it as “built for speed, intelligence, and the demands of the current moment.”
“In the age of AI, a stitch in time doesn’t just save nine, it preserves reputation, leadership, and the trust that underpins both,” he added.
Delivering the keynote address, Bosun Tijani, Honourable Minister of Communications, Innovation and Digital Economy, highlighted the growing importance of data, technology, and coordinated systems in managing modern crises.
He emphasised the need for a forward-looking approach, stating that while crises are inevitable, responses can be shaped through preparedness. “With the right data and systems, organisations can move from reacting to crises to anticipating risks and managing them in real time,” he said.
A key highlight of the conference was the unveiling of the CMC Connect Crisis-X Intelligence Engine, an AI-powered platform designed to enhance how organisations detect, analyse, and respond to crises. The solution integrates real-time monitoring, sentiment analysis, strategic response planning, and recovery mechanisms. It also incorporates emotional intelligence capabilities to help organisations better interpret and respond to public sentiment during critical situations.
In addition, a Public Verification Portal was introduced to help combat misinformation by enabling organisations to validate and disseminate accurate information in real time, thereby safeguarding credibility and strengthening public trust.
Discussions at the conference reflected a shared concern about the speed and complexity of modern crises, particularly in an era shaped by digital platforms and artificial intelligence. Speakers noted that misinformation now spreads faster than institutional responses, placing credibility and trust at the centre of effective crisis management.
As one of the key observations from the sessions highlighted, “today, crises are faster than facts, louder than truth, and increasingly engineered,” reinforcing the urgency for organisations to adopt faster, more coordinated, and intelligence-driven responses.
As the conference drew to a close, participants collectively underscored the importance of embedding preparedness as a strategic priority. There was a shared commitment to leveraging innovation, collaboration, and responsible use of technology to navigate an increasingly complex risk environment.
In his goodwill message, Olalekan Fadolapo, Director General and Chief Executive Officer of the Advertising Regulatory Council of Nigeria, who represented the Honourable Minister of Information and National Orientation, Mohammed Idris Malagi, commended the Board and Management of CMC Connect LLP for its forward-thinking approach to crisis management.
He raised concerns about the growing misuse of artificial intelligence by unregulated content creators to spread misinformation and amplify negative narratives, urging stakeholders to deploy AI more responsibly in support of national development.
Dignitaries at the event also included Femi Olubanwo, Immediate Past President of Igbobi College Old Boys Association and Partner at Banwo & Ighodalo; Kunle Elebute, Immediate Past Chairman of KPMG Africa and current Chairman of CMC Connect LLP; and Bolajoko Bayo-Ajayi, the first female President and Chairman of Council of the Nigerian Institute of Marketing, among other distinguished guests.
The Crisis Management Advocacy Month Flagship Conference ultimately reinforced a central message, while crises are inevitable, organisations that invest in anticipation, intelligence, and coordinated response will be better positioned to protect trust and emerge stronger.
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