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Our 2023 Ads Safety Report
By Duncan Lennox, VP & GM of Ads Privacy and Safety
Billions of people around the world rely on Google products to provide relevant and trustworthy information, including ads. That’s why we have thousands of people working around the clock to safeguard the digital advertising ecosystem. Today, we are releasing our annual Ads Safety Report to share the progress we’ve made in enforcing our advertiser and publisher policies and to hold ourselves accountable in our work of maintaining a healthy ad-supported internet.
The key trend in 2023 was the impact of generative AI. This new technology introduced significant and exciting changes to the digital advertising industry, from performance optimization to image editing. Of course, generative AI also presents new challenges. We take these challenges seriously and will outline the work we are doing to address them head-on.
Just as importantly, generative AI presents a unique opportunity to improve our enforcement efforts significantly. Our teams are embracing this transformative technology, specifically Large Language Models (LLMs), so that we can better keep people safe online.
Gen AI Bolsters Enforcement
Our safety teams have long used AI-driven machine learning systems to enforce our policies at scale. It’s how, for years, we’ve been able to detect and block billions of bad ads before a person ever sees them. But, while still highly sophisticated, these machine learning models have historically needed to be trained extensively – they often rely on hundreds of thousands, if not millions of examples of violative content.
LLMs, on the other hand, are able to rapidly review and interpret content at a high volume, while also capturing important nuances within that content. These advanced reasoning capabilities have already resulted in larger-scale and more precise enforcement decisions on some of our more complex policies. Take, for example, our policy against Unreliable Financial Claims which includes ads promoting get-rich-quick schemes. The bad actors behind these types of ads have grown more sophisticated. They adjust their tactics and tailor ads around new financial services or products, such as investment advice or digital currencies, to scam users.
To be sure, traditional machine learning models are trained to detect these policy violations. Yet, the fast-paced and ever-changing nature of financial trends make it, at times, harder to differentiate between legitimate and fake services and quickly scale our automated enforcement systems to combat scams. LLMs are more capable of quickly recognizing new trends in financial services, identifying the patterns of bad actors who are abusing those trends and distinguishing a legitimate business from a get-rich-quick scam. This has helped our teams become even more nimble in confronting emerging threats of all kinds.
We’ve only just begun to leverage the power of LLMs for ads safety. Gemini, launched publicly last year, is Google’s most capable AI modeI. We’re excited to have started bringing its sophisticated reasoning capabilities into our ads safety and enforcement efforts.
Our Work to Prevent Fraud and Scams
In 2023, scams and fraud across all online platforms were on the rise. Bad actors are constantly evolving their tactics to manipulate digital advertising in order to scam people and legitimate businesses alike. To counter these ever-shifting threats, we quickly updated policies, deployed rapid-response enforcement teams and sharpened our detection techniques.
In November, we launched our Limited Ads Serving policy, which is designed to protect users by limiting the reach of advertisers with whom we are less familiar. Under this policy, we’ve implemented a “get-to-know-you” period for advertisers who don’t yet have an established track record of good behavior, during which impressions for their ads might be limited in certain circumstances–for example, when there is an unclear relationship between the advertiser and a brand they are referencing. Ultimately, Limited Ads Serving, which is still in its early stages, will help ensure well-intentioned advertisers are able to build up trust with users, while limiting the reach of bad actors and reducing the risk of scams and misleading ads.
A critical part of protecting people from online harm hinges on our ability to respond to new abuse trends quickly. Toward the end of 2023 and into 2024, we faced a targeted campaign of ads featuring the likeness of public figures to scam users, often through the use of deepfakes. When we detected this threat, we created a dedicated team to respond immediately. We pinpointed patterns in the bad actors’ behavior, trained our automated enforcement models to detect similar ads and began removing them at scale. We also updated our misrepresentation policy to better enable us to rapidly suspend the accounts of bad actors.
Overall, we blocked or removed 206.5 million advertisements for violating our misrepresentation policy, which includes many scam tactics and 273.4 million advertisements for violating our financial services policy. We also blocked or removed over 1 billion advertisements for violating our policy against abusing the ad network, which includes promoting malware.
The fight against scam ads is an ongoing effort, as we see bad actors operating with more sophistication, at a greater scale, using new tactics such as deepfakes to deceive people. We’ll continue to dedicate extensive resources, making significant investments in detection technology and partnering with organizations like the Global Anti-Scam Alliance and Stop Scams UK to facilitate information sharing and protect consumers worldwide.
Investing in Election Integrity
Political ads are an important part of democratic elections. Candidates and parties use ads to raise awareness, share information and engage potential voters. In a year with several major elections around the world, we want to make sure voters continue to trust the election ads they may see on our platforms. That’s why we have long-standing identity verification and transparency requirements for election advertisers, as well as restrictions on how these advertisers can target their election ads. All election ads must also include a “paid for by” disclosure and are compiled in our publicly available transparency report. In 2023, we verified more than 5,000 new election advertisers and removed more than 7.3M election ads that came from advertisers who did not complete verification.
Last year, we were the first tech company to launch a new disclosure requirement for election ads containing synthetic content. As more advertisers leverage the power and opportunity of AI, we want to make sure we continue to provide people with the greater transparency and the information they need to make informed decisions.
Additionally, we’ve continued to enforce our policies against ads that promote demonstrably false election claims that could undermine trust or participation in democratic processes.
Overall 2023 Numbers
Our goal is to catch bad ads and suspend fraudulent accounts before they make it onto our platforms or remove them immediately once detected. AI is improving our enforcement on all these fronts. In 2023, we blocked or removed over 5.5 billion ads, slightly up from the prior year, and 12.7 million advertiser accounts, nearly double from the previous year. Similarly, we work to protect advertisers and people by removing our ads from publisher pages and sites that violate our policies, such as sexually explicit content or dangerous products. In 2023, we blocked or restricted ads from serving on more than 2.1 billion publisher pages, up slightly from 2022. We are also getting better at tackling pervasive or egregious violations. We took broader site-level enforcement action on more than 395,000 publisher sites, up markedly from 2022.
To put the impact of AI on this work into perspective: last year more than 90% of our publisher page level enforcement started with the use of machine learning models, including our latest LLMs. Of course, any advertiser or publisher can still appeal an enforcement action if they think we got it wrong. Our teams will review it and, in the cases where we find errors, use it to improve our systems.
Staying Nimble and Looking Ahead
When it comes to ads safety, a lot can change over the course of a year: the introduction of new technology such as generative AI to novel abuse trends and global conflicts. And the digital advertising space has to be nimble and ready to react. That’s why we are continuously developing new policies, strengthening our enforcement systems, deepening cross-industry collaboration and offering more control to people, publishers and advertisers.
In 2023, for example, we launched the Ads Transparency Center, a searchable hub of all ads from verified advertisers, which helps people quickly and easily learn more about the ads they see on Search, YouTube and Display. We also updated our suitability controls to make it simpler and quicker for advertisers to exclude topics that they wish to avoid across YouTube and Display inventory. Overall, we made 31 updates to our Ads and Publisher policies.
Though we don’t yet know what the rest of 2024 has in store for us, we are confident that our investments in policy, detection and enforcement will prepare us for any challenges ahead.
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Kaspersky Discloses Fraudulent Campaigns Targeting Students and Educators
As the international back-to-school season starts, Kaspersky’s cybersecurity experts have detected a significant surge in fraudulent activities. Cybercriminals exploit academic topics, launching sophisticated phishing campaigns.
However, Kaspersky experts warn that this year, the campaigns have become more targeted, specifically aiming to steal personal data from students, educators, and administrators in the educational sector.
Fraudsters are increasingly leveraging data collection forms on platforms like SurveyHeart.com, a questionnaire like Google Forms, to carry out scams.
In one such scheme – a phishing attack that targets students at Neumann University in the U.S. – victims receive a notification claiming they are using two different Microsoft school emails across various university portals.
To prevent their Office 365 account from being deactivated, they are asked to complete a survey requiring sensitive details such as their name, phone number, university email, and account password.
Another scam uncovered by Kaspersky experts involves fraudsters creating fake giveaways that promise students a chance to win various high-end gadgets useful for education, from iPhones to iPads and laptops.
To enter these enticing contests, victims are asked to provide personal information and indicate their preferred laptop model.
Additionally, individuals are prompted to share a link to a prize-draw page with 15 contacts via WhatsApp. While the prospect of winning a valuable item like a laptop is the lure, there’s a hidden catch: the so-called winners are told they must pay for the delivery of their prizes. This demand for additional payment is a clear red flag that the giveaway is a scam.
The offer may seem tempting, but the combination of an unusually generous prize and the requirement to cover delivery costs is a telltale sign of fraudulent activity.
“These scams go beyond immediate data theft and could lead to more serious, long-term consequences,” cautions Olga Svistunova, a security expert at Kaspersky.
“If attackers gain access to private school information, such as class schedules, it could be exploited for doxing, stalking, cyberbullying, or even identity theft. It’s essential for students to be vigilant and cautious when responding to such suspicious notifications.”
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CAA Launches SOS Webinar Series to Unveil Climate Action @Subnational Level
Climate Action Africa is proud to announce the launch of Scorecard of States (SOS) Webinar Series, set to debut on Thursday, 26 September 2024, with the theme: Unveiling Climate Action at the Subnational Level. This initiative is a crucial step in advancing climate resilience and fostering eco-conscious communities across Nigeria, focusing on the pivotal role of subnational governments in driving climate action.
As Nigeria continues to take proactive steps towards addressing climate change, the recent 2024 Climate Governance Performance Ranking report has spotlighted the diverse performance of Nigeria’s 36 states. Notably, Lagos, Gombe, and Ebonyi have emerged as top performers, demonstrating significant progress in institutional arrangements and project implementation. While these successes are commendable, they also highlight the ongoing need for dialogue, collaboration, and innovation to further enhance climate action at the state level.
The SOS Webinar Series by Climate Action Africa is designed to serve as a dynamic platform for knowledge sharing, policy influence, and stakeholder engagement. Through this series, we aim to showcase and discuss the climate change and sustainability initiatives of Nigerian states, explore the challenges they face, and promote innovative solutions that can inform and influence climate policies at the subnational level.
This webinar series will run for a year, with government representatives from 3 different states appearing as speakers every month. Each session will focus on the unique climate challenges and successes of four states, fostering a comprehensive understanding of subnational climate action across Nigeria.
Why This Matters
The Scorecard of States is not just a discussion series; it is a vital mechanism for driving climate action where it is needed most — at the state level. Subnational governments are at the forefront of implementing climate policies that directly impact local communities. This series, through highlighting state-level initiatives, sharing successes and challenges, and fostering collaboration among stakeholders, will contribute to a more resilient and sustainable Nigeria.
Upcoming Event Details
The first series is scheduled to hold as follows:
Date: Thursday, 26 September 2024
Time: 2:00 PM WAT
Duration: 90 minutes
Format: Zoom Webinar
Keynote Address: Cecilia Kinuthia-Njenga – Director, Intergovernmental Support and Collective Progress Division, UNFCCC.
Participating States: Abia, Kano, and Ekiti.
Panelists: Chris Ike – Director, Climate Change Department, Abia State Ministry of Environment; Umar Saleh Anka – Director, Environment and Climate Change at Kano Watershed, Erosion and Climate Change Management Agency KN-WECCMA, Kano State Ministry of Environment and Climate Change; and Akinola Babatunde Peter – Director, Climate Change and Nature Conservation, Ministry of environment and natural resources Ado ekiti Nigeria.
Call for Sponsors and Partners
Sponsorship and partnership opportunities are available to support this impactful initiative. We invite organizations, businesses, and stakeholders committed to climate action to join us in making this series a success.
Partnering with us will enable you to play a key role in advancing climate resilience across Nigeria, gaining visibility among a diverse audience of policymakers, climate action leaders, researchers, and community stakeholders.
For media inquiries, sponsorship opportunities, or partnership discussions, please contact: [email protected] .
Join us for this impactful event as we pave the way for enhanced climate action across Nigeria.
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FBNQuest Asset Management ABC of Investing
Whether your dreams include buying a home, starting a business, or traveling the world, sound financial management is the key to turning these dreams into reality.
Personal finance is the comprehensive practice of managing your money in a way that aligns with your financial aspirations and goals.
This multifaceted discipline includes a variety of activities such as budgeting, saving, investing, and planning for retirement. Each of these components plays a crucial role in ensuring your financial stability and growth.
Budgeting in personal finance is the process of creating a plan to manage your income, expenses, and savings. It involves deciding in advance how you will allocate your money to cover various needs and goals.
Here are some key points about budgeting, Income and Expenses, Spending Control, Savings. Creating a budget can give you more control over your finances and help you achieve both short-term and long-term financial stability. Do you have any specific goals or areas you’d like to focus on in your budget?
Savings refers to the portion of your income that you set aside and do not spend immediately. This money is typically reserved for future use, such as emergencies, large purchases, or long-term goals like buying a house or retirement. cash idling in a savings account becomes wasteful because it loses purchasing power to inflation over time.
Instead, cash not tied up in an emergency should be placed in something that will help it maintain its value or grow, such as investments.
Investing is the act of allocating money into financial assets or ventures with the expectation of generating a profit or income over time. Investing can be a powerful tool for growing your wealth, but it’s important to understand the risks and do thorough research or consult with a financial advisor.
Planning for retirement in personal finance involves preparing financially for the period in your life when you will no longer be working full-time.
The goal is to ensure you have enough money saved and invested to maintain your desired lifestyle after you stop working. It’s never too early to start planning and seeking advice from a financial advisor can be very helpful.
Keep in mind that managing personal finances is an ongoing journey, not a single destination. The financial landscape is always evolving, and it’s crucial to stay informed and adaptable.
Continuously educating yourself about new financial strategies and adapting to changing circumstances will help you navigate this journey successfully. By doing so, you can ensure that your financial decisions are well-informed and aligned with your long-term goals.
Here are few steps to aid your journey into sound personal finance management.
- Access your Financial Health
Financial health refers to the overall condition of your financial situation, encompassing all actions that impact your monetary affairs. It’s important to recognize that everyone’s circumstances are unique, so it’s essential to tailor your assessment to your personal needs and goals. Financial health includes various aspects, such as:
- Cash Balance: A growing cash balance indicates positive financial health.
- Expenses and Debt: Monitor your expenses and debt, such as credit cards, mortgages, and loans. Aim for minimal fluctuations in expenses.
- Savings and Net Worth: Assess your net worth—whether it’s positive or negative. Consider your savings, investments, and assets available for current or future use.
- Investment Returns: Strong returns on investments contribute to financial health. Diversify your investments for stability.
To improve your financial health:
- Assess your net worth Pay down your debts
- Create a budget you can stick to Build an emergency fund
- Understanding Investment basics
An investment involves using capital in the present to increase an asset’s value over time. It’s the act of allocating resources (usually money) with the expectation of generating income, profit, or gains.
When making an investment decision, an individual must consider some key factors; investment objective, risk and return, liquidity need and investment duration.
- Investment Objective
An investment objective is a set of financial goals that guide an investor’s decisions regarding their investment. The objective of the investment defines the goal of an investment.
It could be Increasing the value of your investment over time (Growth), generating regular income from the investment (Income), Protecting the initial investment from loss or a combination of more than one.
Understanding your investment objective helps in creating a tailored investment strategy that aligns with your personal finance goal.
- Risk and Returns
In personal finance, risk refers to the potential for losing some or all your investment. When considering risk, it’s important to understand both your willingness and ability to take risks. These two concepts help determine your overall risk tolerance.
Willingness to Take Risk
This is your personal comfort level with taking risks. It reflects your attitude and emotional response to potential losses and gains.
Some people are naturally more risk-averse, preferring safer investments, while others are more risk-tolerant and comfortable with the possibility of higher losses for the chance of higher returns.
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