Broadcasting
Over 5,600 Pupils to Benefit as ATC, ProFuturo Partner on Tech-Driven Learning

American Tower Corporation (ATC) Nigeria and the ProFuturo Foundation have announced a strategic partnership aimed at transforming the educational sector through digital innovation and technology.
The programme, which is being implemented in conjunction with the Kukah Centre, is expected to benefit over 5,600 school children and 34 teachers across 11 schools in Kano, Kebbi and Taraba states.
The initiative is part of a broader global collaboration between American Tower and ProFuturo Foundation, targeting education gaps in seven African and Latin American countries.
Speaking at the signing ceremony, ATC Nigeria Chief Executive Officer, Mr Pieter Van Der Westhuizen, said the partnership was aligned with the company’s Digital Communities programme, which facilitates technology-driven learning, financial literacy for adults and access to healthcare services in underserved areas.
“At ATC Nigeria, we are proud to support this impactful collaboration, which brings digital tools directly into classrooms. This partnership is not just about equipment—it’s about giving children the future they deserve,” he said.
General Manager of ProFuturo Foundation, Ms Magdalena Brier, described the partnership as a crucial step towards bridging the digital divide and empowering vulnerable communities.
“This alliance reinforces our mission to transform lives by improving access to education and digital tools. Every child and teacher reached through this programme is a testament to what we can achieve together,” she said.
Each school will be equipped with a digital learning kit, which includes computers, tablets, routers, projectors and other essential components tailored to foster interactive learning—even in areas with limited connectivity.
The initiative seeks to strengthen innovative teaching practices and promote inclusive education through digital transformation, with active support from local authorities who were present at the official launch.
Broadcasting
LASAA reaffirms commitment to fairness, safety and industry growth

Lagos State Signage and Advertisement Agency (LASAA) has responded to recent apprehensions suggesting a resurgence of heavy-handed regulation and arbitrary enforcement in the State’s outdoor advertising sector. While acknowledging the concerns, LASAA sought to reaffirm its commitment to regulatory fairness, industry professionalism and the sustainable growth of outdoor advertising in Lagos.
Refuting claims that LASAA intends to “wield the big stick,” the Agency drew attention to its longstanding practice of fostering dialogue and partnership with industry stakeholders.
Prince Fatiu Akiolu, Managing Director of the Agency stated, “The era of mutual suspicion is firmly behind us,” adding that the Agency “regularly convenes stakeholder fora, maintains cordial relationships with industry players, offers concessions such as discounts on vacant billboard charges and seeks stakeholders input before making major policy decisions.”
Prince Akiolu clarified that LASAA does not compete with private operators commercially. Instead, it manages a limited number of state-approved advertising structures primarily reserved to amplify government programmes, public awareness initiatives and regulatory oversight. These, with the Agency’s core mandate focusing on orderliness, public safety, and environmental aesthetics.
He said these efforts aim to serve the broader interests of Lagos residents and reiterated that the Agency’s core mandate remains the enforcement of orderliness, public safety and environmental aesthetics within the state.
On licensing, the Managing Director explained that stringent criteria ensure only qualified practitioners operate in the market. Addressing concerns about billboard oversupply, particularly around military and police formations where illegal structures are common, he noted that LASAA has imposed a moratorium on new registrations and permits since early 2025. “This moratorium intends to uphold industry integrity and elevate professional standards.”
Prince Fatiu explained that, “the Agency’s Health and Safety team actively verifies that outdoor installations meet engineering and safety benchmarks to mitigate risks to life and property.”
He noted that LASAA’s regulatory approach is primarily preventive rather than punitive and relies on monitoring, early warnings and corrective interventions, with enforcement used only when absolutely necessary.
Acknowledging ongoing challenges such as violations of spacing, setback and structural regulations, the MD attributed these mainly to lapses in operator compliance rather than regulatory overreach. He urged stakeholders, including the Outdoor Advertising Association of Nigeria (OAAN) and licensed professionals, to strengthen self-regulation and collaborate in reporting infractions to enhance Lagos’s safety, visual appeal and economic vibrancy.
To prevent a relapse into disorder, LASAA has launched a comprehensive enforcement and cleanup operation targeting unlawful advertising installations to restore urban order and protect public interests. Prince Fatiu stressed the essential role outdoor advertising plays in defining Lagos’s visual identity and called for responsible industry stewardship.
He reiterated LASAA’s commitment to maintaining a balanced regulatory framework that ensures oversight while supporting industry sustainability. This approach aims to create a transparent environment that safeguards investments and enhances the city’s aesthetics.
The Managing Director reassured the public and outdoor advertising professionals that LASAA’s mandate is not to stifle growth or punish legitimate operators but to ensure a fair, regulated and sustainable outdoor advertising sector in Lagos. He reaffirmed his dedication to nurturing an environment that protects investments, safeguards the public and enhances the beauty of Lagos.
Broadcasting
BBNaija Housemates Pick Tinsel, Princess on a Hill, and My Flatmates as Must-Watch Shows on Showmax

Big Brother Naija Season 10 is now in its fourth week, and it’s already been a rollercoaster, packed with unexpected twists, bold new strategies, and all-round entertainment that has kept us glued to our screens.
The season kicked off with 29 housemates, with KayiKunmi, Danboskid, Ibifubara and Otega now evicted and Sabrina making a voluntary exit. Ships have sailed, sunk, and more are on the way. In short, it has been an exciting season of 10/10 drama.
Before stepping into the house, the housemates curated a list of their top shows to watch on Showmax, placing popular Nigerian shows like Tinsel, Princess on a Hill and My Flatmates at the top of their watch list.
Leading the pack is Tinsel. Considered Nigeria’s longest-running drama, the soap opera weaves a story of drama, romance, betrayal, and triumph, all set against the glamorous yet cutthroat world of Nigeria’s film industry. With standout performances from Nollywood veterans like Ireti Doyle, Funlola Aofiyebi-Raimi, the late Victor Olaotan, and breakout stars like Gideon Okeke and Linda Ejiofor, its spot on the list is incontestable.
Joining Tinsel is the Showmax Original, Princess on a Hill (POAH), a Showmax original that delivers high-stakes drama in a corporate setting. The story follows Zara Osara (Onyinye Odokoro), an underdog who wins a reality show only to find herself thrust into the most powerful boardroom in the country. Tasked with salvaging the very company that gave her fame, Zara must navigate ruthless corporate politics and stand her ground against the merciless CEO, Moyosore Lawson (Bimbo Manuel). It’s thrilling and reminiscent of the drama many Nigerians face in the corporate world.
For a perfect balance between reality and comedy, My Flatmates brings the laughs with a tale centred around four friends navigating adulting, relationships, and rent money in Lagos. Featuring comic heavyweights like Basketmouth, Okey Bakassi, and Buchi, it’s equal parts witty and ridiculous.
While the housemates love their fair share of homegrown dramas, acclaimed international series also made their lists. Sci-fi epics like Dune, with its surreal visuals, and fantasy period dramas like Game of Thrones and House of the Dragon dominated the list as well. Meanwhile, for lovers of unscripted drama, the housemates recommended shows like Nelly & Ashanti, Love Island USA and The Real Housewives of Atlanta.
Even though the housemates are cut off from the world, their taste is reflective of what Nigerians love to watch. From nostalgic classics to hilarious comedy dramas, Showmax has it all and more.
Broadcasting
Product Strategy and Portfolio Management

In today’s rapidly evolving tech world, a hit product can really lift a company. But as businesses get bigger, they often end up with many different products and features. The challenge? Making sure all these pieces work together to help the company succeed in the long run. It’s like walking a tightrope, balancing what each product needs with the company’s overall goals. It goes way beyond just planning one product’s future.

Reuben Nkemjika Obasi
Here’s Reuben Nkemjika Obasi, a senior product manager who’s great at organizing product strategies on a large scale. Many product managers are good at guiding a single product from start to finish. Reuben, though, is skilled in running a whole group of products and features.
He brings the smart thinking needed to handle this mess, making sure every product, every feature, and every investment lines up with the company’s main business aims. He helps build a strong, unified product system.
One thing Reuben deals with daily is the push and pull between quick wins and long-term goals.
It’s a key tension in product management: hitting short-term targets like quarterly revenue while also developing the core products that will fuel growth later on. Reuben uses his knowledge of market trends and user habits to set up a way to prioritize things that allow for both. He makes sure a product’s plan includes features for immediate results and bigger projects that create a lasting foundation.
This balance is clear in how he handles several products. He knows each product in a group has a different job and is at a different point in its life. He uses his skills to sort products, like Google had to do with Google Meet, Google Duo, and Hangouts.
By figuring out which products are driving growth, which are making money, and which are old systems, he can adjust his strategy for each one. That way, they all get the right focus and resources.
Deciding where to put resources is super important. At big companies, there’s never enough people in engineering, design, and marketing.
Reuben has to make tough calls about where to invest those resources to get the most out of them. He uses information to judge plans across the board, balancing the possible impact of adding one new thing to an old product with the work needed to update a product that’s growing fast.
His choices are a careful mix of market numbers, limited resources, and what the company wants to achieve in the long run.
One of the hardest but most important things in product portfolio management is knowing when to retire a product. Markets change fast, and sometimes a product has just run its course. Google has faced this many times with its messaging tools.
Reuben is skilled at guiding this process, and he knows it calls for both understanding and clear thinking. He makes a plan to end a product responsibly, giving users a simple way to move to a newer, better product, keeping problems to a minimum and keeping users happy.
It’s not just about turning a product off, it’s about handling the change smoothly. Reuben manages a careful plan for talking to users, giving them clear instructions and help, and making sure their information and experiences are saved as much as possible. This planned goodbye keeps users from getting annoyed and lets the company focus its work and resources on its most products, like when Google focused on Meet.
Ultimately, Reuben Nkemjika Obasi helps turn a bunch of separate products into a product system that is connected and strong. He’s a leader who thinks ahead and uses data to make smart choices that push a company forward. His skills in product portfolio management ensure a company’s product investments aren’t just quick reactions but a thought-out plan for growth and success over time.
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