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Pay-Per-View: Cases For, Against DStv & Multichoice

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By peter oluka

Multichoice has received a lot of tongue-lashing from the Nigerian subscribers, chiefly for DStv and GOtv’s inability to offer per-pay-view subscription to them over the years.

The cries have reached high heavens since TSTV, the new ‘beautiful bride’ in town, launched into the market promising a per-pay-consume subscription plan.

But, Multichoice has at different fora explained that Nigeria’s economy is not ripe for pay-per-view, because it is an expensive form of payment to the customers

Damilola Faustino, a freelance content developer in an article titled, ‘Breaking DSTV’s monopoly on PayTv in Nigeria’, once argued that a monopoly many Nigerians have struggled to understand or entrepreneurs have battled to break is that of DSTV. “It has, so far, defied nearly all competitions to dominate the PayTv industry in Nigeria.

“We can all recall how HiTV made a cameo attempt at shattering the monopoly. HiTV came like a thief in night, wrestle the rights to broadcast not only the English Premier League (EPL), which has a fanatical following in Nigeria, but also, the English FA, the UEFA champions League, and Europa Cup but in the morning; HiTv had crashed. HiTv which signed to air these matches for 4 years between 2007 and 2011; could not sustain the payment and competition, thus, lost the rights and was liquidated. Sad”, he wrote.

Faustino continues, “In the interim, the loss of the right to broadcast these matches jilted DSTV. It seemed like they went to restrategize and when it was time, they regained the rights to broadcast matches in Europe’s top leagues.

“It must be stated that regardless of the fact that DSTV lost the rights to broadcast the EPL, many Nigerians didn’t dispose-off their decoders. This is because DSTV has other interesting content besides football.

“This has been the trend since DSTV’s entry 22 years ago. It has won every competition. Take the entry of Startimes into Nigeria. It slashed the price of PayTv to make it affordable to especially low-income earners. There is no doubt that PayTv from China has their own market-share”.

But, DSTV responded by rolling out GOtv in 2011. The undeniable truth is that if you cannot afford DSTV, you can buy GOtv and still enjoy the same programming. Other PayTv that didn’t bother to take on DSTV include-DaarSat, Continental Satellite Limited Consat, and MyTV among others. They are arguably satisfied with their little share of the market.

Nevertheless, it is wrong if we describe DSTV’s domination of the PayTv industry in Nigeria as a monopoly. This is because the PayTv market has been made a level playing field since the deregulation of the broadcast industry in 1992. Hence, anyone can venture into the business. DSTV shouldn’t be faulted if they turn out to be the best and almost every Nigerian patronize them.

“This said”, Faustino opined “DSTV’s monopoly has made the PayTv channel somewhat arrogant especially when it comes to its subscriptions. Nigerians have complained about DSTV’s price regime and others have gone to court to challenge it. There are some services like access to Showmax by DSTV PVR subscribers enjoyed in South Africa, the home country of DSTV   but, nothing has changed so far. Nigeria is a free market economy. No court nor regulatory body can tell DSTV how to run its business.

“Therefore, instead of focusing on the narrative of breaking DSTV’s monopoly, prospective entrepreneurs should simply pay attention to how to better DSTV in terms of content, and subscription.

“In addition, their efforts will be futile if they don’t hijack the rights to air the matches of major European leagues.

“It should strike a strong cord that the only time DSTV’s market dominance was threatened was when HiTv usurped the broadcast rights of the EPL. It was unexpected and within months, the number of households who own HiTv jumped significantly.

“Currently, DSTV has the right to broadcast the EPL between 2016 and 2019. This right cost the PayTv Company a whopping sum of 296 million pounds to show live EPL matches across Nigeria and sub-Saharan Africa. For the 2013 to 2016 season, DSTV paid 205 million pounds. This means to win the rights, your pocket must be deep and have some powerful investors. Obviously, we can probably conclude that it will be difficult to break DSTV’s.

“However, if we dwell on this, prospective entrepreneurs may not be interested in the PayTv industry in Nigeria.

“DSTV should not be too comfortable as internet penetration continues to grow in Nigeria. Many Nigerians now own mobile phones and if data prices become more affordable, Nigerians will be able to watch live European matches on the internet.  There will be less reliance on DSTV for watching the EPL”.

Now Enters TSTV

TSTV which stands for Telcom Satellite TV, is here in Nigeria to battle with DSTV. It launched last Sunday in Abuja with a promise to offer ‘Pay-As-You-Consume’ plan “which every other operator said was not possible in Nigeria before now.

“Pay-As-You-Consume” plan already praised for its simplicity will allow subscribers of TSTV pay for only programmes watched.

Bright Echefu, managing director of TSTV, during the signing of the multi-transponder agreement with their ABS partner disclosed that their services would offer viewers the experience of HD and SD video, internet services, broadband, TV and radio at a very affordable rate.

Hear him, “what makes the project unique is that it would start with 100 channels of local, regional and international in Yoruba, Igbo Hausa, Ghanaian, Sierra Leonean, Liberian Languages among others. It would also provide news, entertainment, education content”.

He argued that TSTV has the right content and premium product to satisfy the growing demand of Nigeria. “It would assist ABS take Nollywood and Sport to great height. Their sport channels is the bomb! EPL, La liga and Champion League is amazing!”

What Does Multichoice Think About All this

Multichoice strongly holds the view that Nigeria’s economy is not ripe for pay-per-view. Well, our stand is that we are not going to offer pay-per-view. One of the reasons we are not going to do it is because it is an expensive form of payment to the customers.

Speaking to Nigeria CommunicationsWeek recently, Mr. Martin Mabutho, general manager, Marketing and Sales, MultiChoice Nigeria explained how it works: “pay-per-view is normally used when a special event is being broadcast. I will give you example of the boxing bout of Floyd Mayweather vs Conor McGregor; that we viewed to our subscribers at no additional cost.

“In America where pay-per-view facility is being offered, people paid $100, only for the fight. The next day if you don’t have subscription, you don’t see anything. For that reason, we don’t think it is a viable thing for us to do. We don’t believe that our market and can handle that”.

Warning:

While the price war is ragging, both DSTV/GOtv and TSTV should not be too comfortable as internet penetration continues to grow in Nigeria. Many Nigerians now own mobile phones and if data prices become more affordable, Nigerians will be able to watch live European matches on the internet.  There will be less reliance on pay tv for watching the EPL.

A multimedia and live streaming platform pushing this frontier is Kwese sports owned by Econet Wireless. It signed a deal to broadcast the EPL across sub-Saharan Africa on a Free-To-Air basis for three seasons beginning from the 2016/2017 season. With this, Nigerians can watch the EPL for free as far as they have access to the internet.

Why it is generally believed DSTV has ‘monopolized’ the market due to its awesome content and owning the EPL right, however, TSTV with its drive to break the monopoly should not go the HiTv way. Perhaps, the best way to go now is live streaming which is becoming popular by the day.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Curbing Insecurity, Investing in Rural Infrastructure are Key to Nigeria’s Agri-Potential

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By Diana Tenebe, Chief Operating Officer, Foodstuff Store

Nigeria, often dubbed the “Giant of Africa,” possesses immense agricultural potential. With vast arable land and a predominantly agrarian population, the nation could easily achieve food security and become a major player in global food markets. However, this promising future remains largely untapped, held hostage by two formidable challenges: pervasive insecurity and a severe deficit in rural infrastructure. Addressing these twin issues is not merely an economic imperative but a matter of national survival and prosperity.

The escalating insecurity across many parts of Nigeria, particularly in the Middle Belt, has dealt a crippling blow to agricultural productivity. Benue State, famously known as the “Food Basket of the Nation” due to its rich soil and significant contributions to Nigeria’s food production, provides a stark and tragic illustration of this crisis. Recent events in Benue underscore the devastating impact of unchecked violence on farming communities.

In June 2025, horrifying attacks in Yelewata in Benue State claimed the lives of dozens, with reports suggesting the death toll could be over a hundred. Families have been displaced, their homes razed, and their farmlands abandoned. The International Organization for Migration (IOM) reported over 500,000 registered Internally Displaced Persons (IDPs) in Benue State as of 2024, a number that continues to rise.

The economic ramifications of this violence are profound. Farmers, fearing for their lives and livelihoods, are unable to cultivate their lands during critical planting seasons. Crops are destroyed, storage facilities are razed, and market access is severely hampered. A recent study revealed that a one percent increase in insecurity leads to a 0.211% and 0.311% decrease in crop and livestock output respectively in Benue State. The state, which accounts for over 51% of Nigeria’s yam production and is a leading producer of cassava, rice, and soybeans, is witnessing a drastic reduction in its agricultural output. This directly fuels food inflation, pushing millions deeper into hunger and poverty. The once vibrant agricultural landscape of Benue is now characterised by fear, abandonment, and immense losses.

Beyond the immediate human and economic toll, insecurity erodes trust in government and institutions, making it difficult to implement any meaningful agricultural development programs. Farmers are reluctant to invest in their farms due to the uncertainties attributed to insecurities. This cycle of violence and despair starves the nation of its most fundamental resource: food.

However, even if insecurity were to magically disappear, Nigeria’s agricultural sector would still face an uphill battle without significant investment in rural infrastructure. Rural areas, where the vast majority of agricultural activities take place, are largely underserved by basic amenities. Poor road networks make it incredibly difficult and expensive for farmers to transport their produce to markets, leading to significant post-harvest losses. Lack of access to reliable electricity hinders processing and storage, further diminishing the value of agricultural products. Limited access to irrigation facilities means farmers remain heavily dependent on erratic rainfall, making them vulnerable to climate change.

The symbiotic relationship between curbing insecurity and investing in rural infrastructure cannot be overstated. A secured environment provides the foundation for infrastructure development, allowing construction projects to proceed without fear of attack or sabotage. Improved infrastructure, such as good roads, can facilitate quicker deployment of security forces to troubled areas, enhancing response times and potentially deterring attacks.

Investment in rural infrastructure is a catalyst for agricultural transformation. It reduces transportation costs, increases market access for farmers, and encourages value addition through processing. Cold storage facilities, for instance, can drastically reduce post-harvest losses, while improved irrigation systems can boost yields and enable year-round farming. Rural electrification can power small and medium-scale agro-allied industries, creating employment opportunities and diversifying rural economies. Access to information and communication technology, even in remote areas, can connect farmers to market information, modern farming techniques, and financial services.

To unlock Nigeria’s vast agricultural potential, a comprehensive and integrated approach is essential. This begins with establishing a robust security architecture to protect farming communities. The government must prioritize this through increased deployment of security personnel, fostering community-led intelligence gathering, implementing effective conflict resolution mechanisms, and ensuring swift justice for perpetrators of violence. It’s also crucial to address the root causes of farmer-herder conflicts, such as land disputes and resource scarcity, by promoting equitable land governance and establishing designated grazing reserves.

At the same time, massive investment in rural infrastructure is imperative. A national strategy focusing on rural development should prioritize constructing and rehabilitating feeder roads to connect farms directly to markets. This also includes providing reliable electricity through both grid expansion and sustainable renewable energy solutions, developing modern irrigation schemes, and establishing efficient storage and processing facilities. To bridge the significant funding gap in these areas, public-private partnerships should be actively encouraged.

Immediate support for displaced farmers is also critical. For communities, particularly those in states like Benue who have been displaced by violence, urgent assistance is needed to help them return to their ancestral lands and resume their farming activities. This support should encompass providing essential resources such as seedlings, fertilizers, and financial aid, alongside much-needed psychosocial support.

A successful transformation hinges on policy coherence and implementation. There must be a strong political will to effectively implement existing agricultural policies and to create new ones that are responsive to current challenges. This includes vital areas such as land reforms, ensuring easier access to credit for smallholder farmers, and strengthening agricultural extension services.

Nigeria’s agricultural sector is a sleeping giant, capable of feeding the nation and driving economic growth. However, until the twin scourges of insecurity and infrastructural deficit are decisively tackled, its immense potential will remain largely unrealized. The tragic narrative in Benue State serves as a poignant reminder that the path to agricultural prosperity in Nigeria begins with peace and the foundational investments that empower those who feed the nation.


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TCN Expands Grid Capacity with 5,910 MVA Boost from Multilateral Projects

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Transmission Company of Nigeria (TCN) has announced a major boost to the national electricity grid with the addition of 5,910 megavolt-amperes (MVA) of transformer capacity.

The development was disclosed by the General Manager of Project Coordination and Technical Assistant to the Managing Director/CEO, Aminu Tahir, during a presentation on ongoing initiatives under the company’s Project Management Unit (PMU).

Tahir noted that the projects were being funded by major international partners, including the World Bank, Agence Française de Développement (AFD), and the African Development Bank (AFDB), while procurement processes for the Japan International Cooperation Agency (JICA)-supported projects in Lagos and Ogun states were nearing completion.

According to him, several projects under the PMU have already been completed, while others are nearing completion, with some at about 80 percent progress.

He confirmed that the initiatives have “significantly boosted the national grid, with an additional 5,910 MVA of transformer capacity as of date.”

In a related development, TCN confirmed the successful restoration of bulk power supply nationwide via the Kainji–Birnin Kebbi 330kV transmission line.

The power line was re-energised at approximately 12:40 p.m. on Wednesday after emergency repair work was completed.

The line had experienced major disruptions following the collapse of three transmission towers due to a windstorm on May 7.

While emergency reconstruction was ongoing, another windstorm brought down three additional towers in Galadima Village, Shanga Local Government Area of Kebbi State. In response, TCN mobilised multiple contractors to fast-track repairs.

“Work was done day and night, in conjunction with our supervising engineers, to ensure the quick restoration of the line,” said Ndidi Mbah, TCN’s General Manager of Public Affairs, in a statement.

She expressed appreciation for the patience and understanding shown by affected communities during the restoration period.

Mbah reaffirmed the company’s commitment to ensuring the efficient and reliable transmission of bulk electricity to distribution load centres across the country.


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DStv Loses 1.4m South African Subscribers in Two Years

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DStv, owned by MultiChoice, has lost far more subscribers in South Africa in the last two years than it appears from its reporting, according to Moneyweb.

DStv Loses 1.4m South African Subscribers in Two Years

According to the group, its “active” subscriber base declined from eight million on 31 March 2023 to seven million on 31 March 2025.

The drop in subscribers accelerated from 400 000 in the prior year to 600 000 last year.

However, this is only the specific number of active customers on that date.

DStv is very aggressive in ensuring that customers are active at the end of March each year (and at the end of September) given its financial reporting.

It introduced a new metric in FY21 which measures customers who had an active subscription at any point within the 90 days before the reporting date.

On this measure, its base dropped from 9.3 million in March 2023 to 7.9 million in March 2025, equal to 1.4 million.

The declines are across the board in its premium, mid-market and mass market segment, but the first two are leading with drops of 22% to 23% each.

The premium segment includes the Premium and Compact Plus packages, while mid-market comprises its Compact and Commercial packages.

The mass market segment has seen an 11% decrease in subscribers over the last two years.

In its rest of Africa business, the decline on the 90-day active metric is even worse. Here, the number of subscribers has dropped from 14.2 million in March 2023 to 10.7 million in March 2025.

This is a 25% decline, or 3.5 million subscribers. In this business, the premium segment is flat over two years, mid-market is down 14% and mass market by 29%.

Its business in Nigeria continues to battle currency devaluation, with its share of subscription revenue across the African operations dropping from 44% in FY23 to just 26% in FY25.

In rand terms, subscription revenue in Nigeria is down from R9.1 billion two years ago to R3.5 billion now.

The group took a R2.8 billion foreign exchange hit in Nigeria, with the naira depreciating 44%.

This, coupled with other forex impacts, saw its R1.3 billion reported trading profit in Africa swing to a R800 million loss.

Somehow it tries to illustrate a R2.3 billion “organic” profit, before the currency impacts.

Price increases (averages of 5.6% in 2023 and 5.7% in 2024) were not enough to offset the subscriber declines.

Subscription revenue in South Africa has declined from R27.3 billion in FY23 to R25.7 billion in the year to end March 2025.

Not only is the macro-economic environment weighing on consumers, it also highlights the impact of “piracy, streaming options and social media”.


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