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Payment Link Integration as Growth Driver for E-commerce Businesses

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The African e-commerce market grossed USD 277.1 billion in 2023 and is projected to reach USD 939.8 billion in 2023. However, with a global cart abandonment rate of 70%, many of which are related to payment issues, there is a clear need for ecommerce businesses in Nigeria and beyond to provide seamless and efficient transactions to increase their revenue and scale. An effective payment solution for e-commerce businesses is payment link integration.

Payment link integration emerges as a powerful tool for e-commerce businesses to facilitate payment in a convenient and streamlined way. This SeerBit article delves into what a payment link is, how it works, and its benefits for your ecommerce business.

What Is a Payment Link?

A payment link is a unique, shareable URL that directs the customer to a secure payment page where they can make payment for their purchase. This method ensures a seamless and streamlined payment process for customers, particularly removing the need for a physical card or a card terminal. A business can generate this link for any specific transaction and send it directly to the customer through one of several possible channels (email, social media, SMS, etc.).

Payment links make payments convenient for both businesses and customers. Even e-commerce businesses without a website can receive payments online with a payment link. For e-commerce businesses with websites, online payment link integration allows them to boost sales by selling their products on other platforms beyond the business’ website.

Here’s How Your E-commerce Business Benefits from Payment Link Integration
Implementing payment links in your e-commerce setup can offer several advantages that streamline the purchasing process for you and your customers. Here are some reasons why you should integrate payment links for your e-commerce business:

Customer Experience and Convenience
Payment links provide a convenient way for customers to complete transactions without having to navigate through a complex checkout process. This improves the customer experience during shopping as they can pay with ease. With just a click on the payment link, customers can quickly and easily make a purchase, reducing the likelihood of cart abandonment.

Flexibility
Payment links offer your business flexibility in receiving payments, as they can be customised for different types of transactions. It supports multiple payment methods, such as credit/debit cards, digital wallets, bank transfers, etc., allowing you to cater to your customer’s preferred payment method. Consequently, you have more successful transactions and an increased customer satisfaction level.

Improved Cash Flow
With payment links, the speed and efficiency of payments increase. Consequently, this helps to improve your business’s cash flow. The accompanying ease of payments also means that customers are more willing to part with their money, thereby boosting your bottom line.

Security
Payment links are typically hosted on secure payment gateways, ensuring the safety of sensitive customer information during transactions. By leveraging trusted payment providers and encryption technologies, you can instil confidence in your customers and protect their data from unauthorised access.

Reduces Payment Processing Error
Payment link ensures efficiency in the payment process, leaving little room for processing errors. It also ensures that customers don’t have to manually type in their payment information, hence cutting out the risks of human errors, such as wrong billing address or credit card information in the payment process.

Mobile-friendly
As mobile commerce continues to grow, having a mobile-friendly payment solution is crucial. Payment links are inherently mobile-friendly, allowing customers to complete transactions directly from their smartphones, whether they’re on the go or at home.

Tracking and Analytics
Payment links often come with built-in tracking and analytics features that provide valuable insights into customer behaviour, transaction trends, and sales performance. By analysing this data, you can make informed decisions to optimise your ecommerce strategy and maximise revenue.

How To Create a Payment Link for Online Payment
Creating a payment link to receive online payment involves the following steps:

Choose a payment gateway provider
The first step is to partner with a reliable payment gateway like SeerBit that offers payment links as part of its service. Read our blog post on what to consider when choosing a payment provider to help you make the right choice. A few factors to consider are your business needs, security, compatibility, and pricing structure. SeerBit easily checks all the boxes.

Create a SeerBit account
Once you’ve decided on SeerBit as your payment gateway provider, the next thing is to create your SeerBit account. This is a straightforward process that involves providing your business’ information and completing the KYC process for compliance.

Access and set up the payment link feature
SeerBit offers payment links as a part of its service. Once you’re logged in, you can create a payment link in your dashboard which you send to your customers. This link works for both one-time and recurring payments.

To set up your payment link, go to “Payments” on your dashboard, click on “Payment Links,” then “Create Payment Link” and fill in the required details. A link will be created afterward which you can send to your customer via email, messenger apps, social media, invoice, or QR code.

Conclusion
By integrating payment links into your ecommerce business, you make payments very convenient for your customers and considerably improve your customer satisfaction. SeerBit payment link offers you an easy payment collection process while allowing you to cater to your customers’ payment needs. SeerBit also uses the best security tools and the latest encryption and tokenization technologies to ensure the security of transactions and customer payment information.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

FG to Incorporate Contactless Fingerprints for Online Passport Renewal

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Nigeria Immigration Service (NIS) said that it will soon enter an era where the application process for renewing passports will be done entirely online, including the confirmation of biometrics.

FG to Incorporate Contactless Fingerprints for Online Passport Renewal

This will be done through a dedicated NIS app which will require the creation of a profile and enable the submission of contactless fingerprint and face biometrics with verification using the National Identification Number (NIN).

The system is expected to rollout in April 2025.

There have been previously announced failed launch dates for the passport project, which began pre-deployment tests without the biometric capture capability at the end of last year.

Olubunmi Tunji-Ojo, minister of Interior, said in an X thread that he presided over a meeting in collaboration with the NIS, to make a preview of the new system to be introduced.

Those who took part in the discussions included representatives from government, civil society organizations, the media and actors from the tech space.

The Minister said during the meeting, they collected feedback from several stakeholders which they plan to incorporate into the system for seamless functioning when it shall be launched in the coming months, according to Premium Times.

He also revealed that Iris Smart Technologies, which holds a once-threatened contract to produce the country’s biometric passports, and Newworks Solutions are the technology providers working with the NIS.

Tunji-Ojo said the new system involves “cutting-edge technology” which “enhances the passport acquisition process by allowing eligible applicants to initiate and complete their applications seamlessly from the comfort of their homes or workplaces on their mobile devices.”

“This new feature is undoubtedly a game-changer, and we are eager to fully roll it out in our new passport regime. Our goal remains to transform our systems and methods to align with global best practices, setting the pace for other nations to follow without compromising national security,” the minister added.

After the review, feedback obtained from the cross section of stakeholders will be crucial in fine-tuning the system which he says will first be launched for people in the diaspora, said Tunji-Ojo.

Authorities say once it goes live, passport applicants seeking renewal will be able to apply for the document and have it delivered to their home without having to visit any NIS office in person.

The Interior Ministry and NIS reiterated that the project is part of President Bola Tinubu’s Renewed Hope Agenda which seeks to make life easier for Nigerians.

The introduction of the contactless biometric capture system for passport renewal is part of other announced reforms in that sector, one of which is the passport processing time which had been brought down to just 24 to 48 hours following the submission of an application, says the Interior Minister.


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Firm Warns that Employees’ Digital Fatigue Leads to Higher Cyber Risks

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In observing World Mental Health Day on the 10th of October, Kaspersky warns of the relationship between digital fatigue and increased exposure to cyber risks.

In today’s data-driven and digital business environment, office employees are bombarded with a constant feed of notifications, continuous digital interactions and the need to make huge amounts of decisions throughout the day.

Even though advanced technologies like artificial intelligence (AI) and machine learning are helping to improve efficiencies, workers are under significant strain.

This can result in digital fatigue that not only negatively impacts an employee’s well-being and productivity versus higher rates of burnout, but also risks opening the company to a range of cyberthreats, from phishing to deepfakes, warns Kaspersky.

“Employees face hundreds of decisions daily, that range from small, routine choices to critical business decisions. Eventually, the brain’s ability to make sound judgments declines over time and pressure. The constant influx of emails, messages, and alerts are exacerbating this digital fatigue,” says Brandon Muller, Technical Expert for the MEA region at Kaspersky.

In fact, a research by Forbes Advisor shows that digital communications make 58% of employees feel like they need to be available more often.

This results in 60% of the workforce feeling increased burnout. The constant need to stay online and multitask adds to this high-pressure environment, making employees more prone to mistakes.

Phishing still prevalent

Phishing remains one of the most widespread forms of cybercrime. Fatigued employees are more likely to miss the warning signs of a phishing email, especially when they are just one among many in their overflowing inboxes and as phishing campaigns become ever more sophisticated.

These attacks are designed to deceive employees into disclosing sensitive information, such as login credentials or financial data, by posing as legitimate sources.

While phishing attacks come in various forms, they often target corporate email systems due to the potential wealth of valuable information they hold, making them prime targets for exploitation.

The rising threat of deepfakes

AI is also contributing to the rise of deepfakes – highly convincing audio or video content manipulated to deceive the recipient. Even when not fatigued, employees are finding it more difficult to assess the authenticity of such content.

When it comes to digital fatigue, these deepfakes can pose a serious risk in corporate settings, where cybercriminals may impersonate executives to authorise fraudulent transactions or gain access to sensitive information.

Other threats

From inadvertent installation of malware to checking the contents of a USB found on a way to the office – the cyber risks may vary in form and can lead to devastating consequences. If robust cybersecurity solutions are in place to help identify and filter the threats, and if employees are educated and alert, organisations are in a much safer position.

Supporting employees

There are several proactive measures organisations can adopt to help reduce the cognitive load on their employees:

  • Cybersecurity training that is relatable and engaging: By using automated, customised training platforms that adjust content based on role and experience, organisations can make sure their employees stay informed without feeling overwhelmed. Gamified elements in training can also enhance engagement and retention.
  • Automated cybersecurity solutions: Investing in advanced cybersecurity tools, such as automated threat detection and response systems, help businesses reduce human error and mitigate risks.

Protection solutions for mail servers with anti-phishing, anti-spam, and malware detection technologies decrease the chance of infection. These tools can work in the background, allowing employees to focus on their work without constantly worrying about potential cyber threats.

  • Enable a Default Deny policy for critical user profiles, particularly those in financial departments, which ensures that only legitimate web resources can be accessed.
  • Create areas for employees to take a break.

Advice for employees to combat digital fatigue:

  • Establish routines for certain decisions to save mental energy for more critical choices.
  • Prioritise tasks, delegate or automate less important decisions.
  • Identify most important criteria to ease decision making, narrow down your choices, ask for advice and additional information.
  • Focus on key data, limit information overload and distractions when taking important decisions.
  • Recognise the signs of decision fatigue, such as reduced concentration, increased irritability, and procrastination.
  • Schedule regular breaks to recharge and prioritise some exercise such as going for a walk. Also consider exercises for your eyes and neck.
  • Stay alert when receiving messages that look uncommon, as well as when visiting new web pages and making money transactions.

“The demands of the digital workplace are not going away. Fortunately, organisations can take meaningful steps to support their employees while still protecting the business from cyber threats. By addressing the root causes of decision and digital fatigue, companies can reduce the risk of successful phishing, deepfakes, and other sophisticated cyberattacks,” concludes Muller.


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Better Digital Payments Infrastructure is Facilitating Access to New Markets for Enterprise

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By Doreen Lukandwa, Head, Commercial Strategy at Onafriq

Saying that small and medium-sized enterprises (SMEs) are the backbone of economies in East Africa is an understatement. SMEs make up the largest part of all registered entities in nearly every industry and sector in most East African countries, averaging between 60% to 90%, including micro-enterprises.

As the region continues to experience significant progress and development, the SME ecosystem plays a crucial role in creating employment opportunities, encouraging innovation and entrepreneurship, and diversifying economies.

However, only a few of these SMEs will grow into larger-sized firms or expand their reach into markets beyond the area they operate. This is mainly due to the constraints they face that limit their ability to expand and scale their business, such as inadequate financing and access to investment and financial services and insufficient integration into international capital markets.

Historically, the finance sector in East Africa has shown a preference for traditional banks, which have been restricted in terms of geographical reach and other factors. This has resulted in limited access to financial services for many merchants in the region, hindering economic growth and development. But this is changing.

The emergence of an increasingly robust digital payments infrastructure in East Africa presents an incredible opportunity for businesses to scale by opening up access to new markets in the region, across the continent, and around the globe.

Expanding the global footprint of enterprise

Africa accounts for 70% of the world’s $1 trillion in mobile money value, mainly due to the boom in digital instant payment solutions and inclusive interoperable payment systems across the continent. East Africa makes up the largest mobile money market on the continent, with transaction values worth $491 billion for 390 million registered accounts in 2022.

These booming, secure, efficient, and interconnected digital payment systems are transforming the business landscape by breaking down geographical barriers and broadening enterprises’ ability to collect and make payments to and from anywhere in the world.

Trailblazing fintech firms are revolutionising the digital payments space and helping enterprises solve their revenue collection and payments challenges, reducing operational costs and leaving them free to focus on operational efficiency.

Now, SMEs can scale their existing services into new African and global markets by capitalising on the growing digital payment infrastructure without the need to build their payment infrastructure or platforms. With just the right payment partner, businesses can expand into new territories by establishing a virtual financial presence, helping duplicate their services in the new market.

By leveraging the shared infrastructure and resources from their payment partner, enterprises can now mitigate risks while gaining access to local knowledge and networks.

Enabling enterprise to meet its full potential

The increased access to new markets for enterprises, facilitated by the digital payments space, enables their ability to scale up, compete with larger firms, and increase their growth potential.

By scaling effectively, East African SMEs can keep up with customer and market demands, improve their efficiencies and find new avenues of revenue growth without being held back by a lack of resources or infrastructure. It encourages innovation, which could see the development of new products and services, increase sales opportunities, and further their ability to serve more customers and expand into new markets.

As the rapid growth of digital payments technology continues, we can expect to see more enterprises take advantage of the increased access to new markets, resulting in the growth of SMEs across the region and subsequently driving the creation of better-paid jobs, economic growth and ensuring more competitive economies.


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