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Payment Link Integration as Growth Driver for E-commerce Businesses

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The African e-commerce market grossed USD 277.1 billion in 2023 and is projected to reach USD 939.8 billion in 2023. However, with a global cart abandonment rate of 70%, many of which are related to payment issues, there is a clear need for ecommerce businesses in Nigeria and beyond to provide seamless and efficient transactions to increase their revenue and scale. An effective payment solution for e-commerce businesses is payment link integration.

Payment link integration emerges as a powerful tool for e-commerce businesses to facilitate payment in a convenient and streamlined way. This SeerBit article delves into what a payment link is, how it works, and its benefits for your ecommerce business.

What Is a Payment Link?

A payment link is a unique, shareable URL that directs the customer to a secure payment page where they can make payment for their purchase. This method ensures a seamless and streamlined payment process for customers, particularly removing the need for a physical card or a card terminal. A business can generate this link for any specific transaction and send it directly to the customer through one of several possible channels (email, social media, SMS, etc.).

Payment links make payments convenient for both businesses and customers. Even e-commerce businesses without a website can receive payments online with a payment link. For e-commerce businesses with websites, online payment link integration allows them to boost sales by selling their products on other platforms beyond the business’ website.

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Here’s How Your E-commerce Business Benefits from Payment Link Integration
Implementing payment links in your e-commerce setup can offer several advantages that streamline the purchasing process for you and your customers. Here are some reasons why you should integrate payment links for your e-commerce business:

Customer Experience and Convenience
Payment links provide a convenient way for customers to complete transactions without having to navigate through a complex checkout process. This improves the customer experience during shopping as they can pay with ease. With just a click on the payment link, customers can quickly and easily make a purchase, reducing the likelihood of cart abandonment.

Flexibility
Payment links offer your business flexibility in receiving payments, as they can be customised for different types of transactions. It supports multiple payment methods, such as credit/debit cards, digital wallets, bank transfers, etc., allowing you to cater to your customer’s preferred payment method. Consequently, you have more successful transactions and an increased customer satisfaction level.

Improved Cash Flow
With payment links, the speed and efficiency of payments increase. Consequently, this helps to improve your business’s cash flow. The accompanying ease of payments also means that customers are more willing to part with their money, thereby boosting your bottom line.

Security
Payment links are typically hosted on secure payment gateways, ensuring the safety of sensitive customer information during transactions. By leveraging trusted payment providers and encryption technologies, you can instil confidence in your customers and protect their data from unauthorised access.

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Reduces Payment Processing Error
Payment link ensures efficiency in the payment process, leaving little room for processing errors. It also ensures that customers don’t have to manually type in their payment information, hence cutting out the risks of human errors, such as wrong billing address or credit card information in the payment process.

Mobile-friendly
As mobile commerce continues to grow, having a mobile-friendly payment solution is crucial. Payment links are inherently mobile-friendly, allowing customers to complete transactions directly from their smartphones, whether they’re on the go or at home.

Tracking and Analytics
Payment links often come with built-in tracking and analytics features that provide valuable insights into customer behaviour, transaction trends, and sales performance. By analysing this data, you can make informed decisions to optimise your ecommerce strategy and maximise revenue.

How To Create a Payment Link for Online Payment
Creating a payment link to receive online payment involves the following steps:

Choose a payment gateway provider
The first step is to partner with a reliable payment gateway like SeerBit that offers payment links as part of its service. Read our blog post on what to consider when choosing a payment provider to help you make the right choice. A few factors to consider are your business needs, security, compatibility, and pricing structure. SeerBit easily checks all the boxes.

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Create a SeerBit account
Once you’ve decided on SeerBit as your payment gateway provider, the next thing is to create your SeerBit account. This is a straightforward process that involves providing your business’ information and completing the KYC process for compliance.

Access and set up the payment link feature
SeerBit offers payment links as a part of its service. Once you’re logged in, you can create a payment link in your dashboard which you send to your customers. This link works for both one-time and recurring payments.

To set up your payment link, go to “Payments” on your dashboard, click on “Payment Links,” then “Create Payment Link” and fill in the required details. A link will be created afterward which you can send to your customer via email, messenger apps, social media, invoice, or QR code.

Conclusion
By integrating payment links into your ecommerce business, you make payments very convenient for your customers and considerably improve your customer satisfaction. SeerBit payment link offers you an easy payment collection process while allowing you to cater to your customers’ payment needs. SeerBit also uses the best security tools and the latest encryption and tokenization technologies to ensure the security of transactions and customer payment information.

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

TeKnowledge, Equinix Partner to Advance Nigerian Digital Infrastructure

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TeKnowledge and Equinix announced a partnership to accelerate secure hybrid and multi-cloud adoption and enable AI-ready digital infrastructure across the region.

Nigeria’s digital transformation is accelerating rapidly, with the digital economy being a significant contributor to the country’s gross domestic product (GDP).

As demand for cloud services, AI adoption, digital payments and data-driven innovation continues to accelerate across West Africa, the partnership is positioned to advance the region’s digital transformation.

By combining Equinix’s in-country and global data centre infrastructure and secure interconnection capabilities with TeKnowledge’s expertise in designing, deploying and managing AI, data, customer experience and cybersecurity solutions, organisations can accelerate innovation while maintaining data residency and sovereignty requirements.

Together, the organisations empower enterprises and government institutions to bridge the gap between digital ambition and execution through secure, high-performance digital environments built on local infrastructure and delivered by local talent.

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Speaking, CEO and President, TeKnowledge, Aileen Allkins, said: “Organisations across Africa are increasingly looking to modernise their infrastructure while maintaining the performance, security, and compliance required to support growth.

Through our partnership with Equinix, we are combining world-class digital infrastructure with deep local expertise to help customers accelerate cloud adoption, strengthen resilience, and unlock new opportunities through AI and emerging technologies.”

Managing Director of Equinix West Africa, Wole Abu, expressed delight at partnering with TeKnowledge to bring together Equinix’s globally interconnected platform, spanning over 280 data centres and 10,000 customers worldwide.

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New NIMC Act Strengthens Data Protection, Privacy – Director

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Uche Chigbo, coordinating director of Operations, National Identity Management Commission, (NIMC), has said the newly enacted NIMC Act strengthens data protection and privacy, expands identity coverage to include everyone in Nigeria and Nigerians in the diaspora, and provides the legal framework for a secure and trusted digital identity ecosystem.

New NIMC Act Strengthens Data Protection, Privacy - Director

She said the new law replaces the 2007 NIMC Act, which had become outdated due to rapid technological advancements, evolving cybersecurity threats, the growth of the digital economy, and the enactment of the Nigeria Data Protection Act.

According to her, the updated legislation better positions the Commission to deliver Nigeria’s digital identity agenda and improve access to government and private sector services.

“The Act itself has taken in a whole lot of things to make sure that NIMC is well-positioned to be able to deliver on the identity agenda and program of Nigeria. The area of universal coverage was expanded within the Act so that NIMC can enroll everybody that is within the soil of Nigeria—male, female, children, whether they are IDPs or orphans or whatever it is, and even Nigerians in diaspora.

“There is quite a lot within the Act that over the few days and weeks, even with my Director-General’s courtesy visit, we are trying to sensitize and educate the general public, and also bring awareness to this new Act so that people will know what are the rights that exist within it, what are the obligations, what are the stronger enforcement and penalties that has also been expanded within the Act, and then what are also the regulatory autonomy that has been given to NIMC to make sure that they drive the digital identity ecosystem in Nigeria,” she explained.

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“There’s a lot of provisions and changes with the new Act. Um, the NIMC 2007 Act has been operating for close to 19 years now. So, we can see that, um, you can actually say it’s almost obsolete. And then with a lot of technological advancements in the world now, with the enactment of the Nigeria Data Protection Act, and then with also a lot of evolving security challenges, cybersecurity challenges, as well as the ever-growing digital economy, it became very necessary that a comprehensive review of the NIMC Act should be done.

So, that 2007 Act has been repealed and a new NIMC 2026 Act is in place,” she explained.

Chigbo clarified that the National Identification Number (NIN) is Nigeria’s unique identifier and the only valid means of identification for accessing government services.

She added that it enables secure identity verification and improves access to services.

“NIN has been designated as the unique identifier in Nigeria and then by the government of Nigeria establishing it as the only valid means of identification for assessing government services. So, NIN, it’s positioned to be a valuable tool for empowering citizens and legal residents to facilitate access to service delivery in Nigeria. And it’s also a tool for people to be able to prove their identity as they go about their daily businesses,” she said.

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Speaking on identity harmonisation across government agencies, Chigbo said NIMC is integrating identity databases to enable Nigerians to access services seamlessly using the National Identification Number (NIN), while other agencies continue to issue functional identities for specific purposes.

“There’s a distinction between a foundational identity and a functional identity. NIMC provides the foundational identity, which answers the question, ‘Who are you?’ Are you a Nigerian or a legal resident? Who are you? That’s what NIMC is providing. All these other agencies that you have mentioned, they provide functional ID, which is an ID that relies on the foundational ID, where they have established who you are and then they are now trying to answer the question, ‘Are you now eligible to have these services? Are you now eligible to benefit from this transaction or scheme?’ So, those are two different distinctions.”

However, Chigbo said NIMC’s mandate is to harmonise and integrate identity systems across government, with the amended Act designating the Commission as the sole repository for biometric data.

“However, NIMC mandate is to make sure that we harmonize and integrate with all these agencies so that you’re one and the same person in any of the databases or registries that you have. The Act that has been expanded and amended also positions NIMC as the only repository for biometric data capture so that we can have effective identity management and coordination in Nigeria.

“So, that harmonization is already happening, the integration is already happening,” she stated.

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She also disclosed that NIMC has introduced an online modification portal that allows Nigerians to begin the process of correcting or updating their personal information from the comfort of their homes or offices.

“But also, NIMC we have a modification portal that enables you to sit in the comfort of your home or office to be able to start the process of correction or updates of your data. We already have a self-service modification portal that allows you to make corrections,” she disclosed.

On the cost of obtaining a NIN, Chigbo clarified that enrolment and issuance of the National Identification Number are free.

She, however, noted that some other identity-related services attract approved fees, which are published on the NIMC website and paid electronically through the government Remita platform.

“Enrollment for the issuance of the National Identification Number, NIN, is free. There are other services, identity services that NIMC provide. Those ones have their charges, and those fees and charges are publicized on the NIMC website so that people can see what those charges are. And NIMC does not collect cash. Our transactions and the charges are paid electronically through the government Remita platform,” she said.

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IMF Keeps Nigeria’s Growth Forecast at 4.1%, Raises Alarm Over Food Inflation

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International Monetary Fund (IMF) has retained Nigeria’s economic growth forecast at 4.1 per cent for 2026, while warning that rising prices of essential goods could worsen poverty and food insecurity in the country.

IMF Keeps Nigeria's Growth Forecast at 4.1%, Raises Alarm Over Food Inflation

IMF

The IMF made the projection in its July 2026 World Economic Outlook (WEO) Update, released on Wednesday.

According to the report, Nigeria’s Gross Domestic Product (GDP) is projected to grow by 4.1 per cent in 2026 and improve to 4.3 per cent in 2027, with both forecasts unchanged from the Fund’s April outlook.

The IMF also maintained its growth projections for sub-Saharan Africa at 4.3 per cent in 2026 and 4.5 per cent in 2027.

The Fund said Nigeria’s economic outlook continued to benefit from improved macroeconomic stability and favourable terms of trade but cautioned that the rising cost of essential commodities remained a major concern.

“Nigeria is supported by improved macroeconomic stability and favourable terms-of-trade effects, though higher prices for essentials are expected to further aggravate poverty and food insecurity,” the report stated.

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The IMF noted that economic performance across sub-Saharan Africa would remain uneven, reflecting differences in policy implementation, reform progress and countries’ exposure to external shocks.

It added that oil-importing and non-resource-intensive economies would likely face increased pressure from rising food and energy prices, while some larger economies continued to benefit from earlier macroeconomic reforms.

Globally, the IMF revised its 2026 growth forecast downward to 3.0 per cent from the 3.1 per cent projected in April but raised its 2027 forecast to 3.4 per cent.

According to the Fund, the downgrade for 2026 reflects the impact of the ongoing conflict in the Middle East, although stronger demand driven by advances in artificial intelligence and technology adoption has helped cushion some of the adverse effects.

Despite the resilience of the global economy, the IMF warned that risks remained tilted to the downside.

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It identified renewed trade tensions, geopolitical conflicts and tighter global financial conditions as key threats to economic growth.

The Fund urged governments to rebuild fiscal buffers through credible fiscal consolidation, improved revenue mobilisation, stronger tax administration, efficient public spending and increased investment in infrastructure, skills development and targeted social protection programmes.

It also advised commodity-exporting countries to avoid excessive public spending during periods of high commodity prices.

“Economies benefiting from commodity windfalls and the upturn in the global technology cycle should avoid procyclical spending and save or redeploy gains within a credible medium-term fiscal framework anchored in debt sustainability,” the report stated.

The IMF further called on policymakers to accelerate structural reforms aimed at boosting productivity, strengthening labour markets, expanding digital and physical infrastructure, promoting predictable trade policies and enhancing international cooperation to support sustainable economic growth.

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