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Payment Link Integration as Growth Driver for E-commerce Businesses

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The African e-commerce market grossed USD 277.1 billion in 2023 and is projected to reach USD 939.8 billion in 2023. However, with a global cart abandonment rate of 70%, many of which are related to payment issues, there is a clear need for ecommerce businesses in Nigeria and beyond to provide seamless and efficient transactions to increase their revenue and scale. An effective payment solution for e-commerce businesses is payment link integration.

Payment link integration emerges as a powerful tool for e-commerce businesses to facilitate payment in a convenient and streamlined way. This SeerBit article delves into what a payment link is, how it works, and its benefits for your ecommerce business.

What Is a Payment Link?

A payment link is a unique, shareable URL that directs the customer to a secure payment page where they can make payment for their purchase. This method ensures a seamless and streamlined payment process for customers, particularly removing the need for a physical card or a card terminal. A business can generate this link for any specific transaction and send it directly to the customer through one of several possible channels (email, social media, SMS, etc.).

Payment links make payments convenient for both businesses and customers. Even e-commerce businesses without a website can receive payments online with a payment link. For e-commerce businesses with websites, online payment link integration allows them to boost sales by selling their products on other platforms beyond the business’ website.

Here’s How Your E-commerce Business Benefits from Payment Link Integration
Implementing payment links in your e-commerce setup can offer several advantages that streamline the purchasing process for you and your customers. Here are some reasons why you should integrate payment links for your e-commerce business:

Customer Experience and Convenience
Payment links provide a convenient way for customers to complete transactions without having to navigate through a complex checkout process. This improves the customer experience during shopping as they can pay with ease. With just a click on the payment link, customers can quickly and easily make a purchase, reducing the likelihood of cart abandonment.

Flexibility
Payment links offer your business flexibility in receiving payments, as they can be customised for different types of transactions. It supports multiple payment methods, such as credit/debit cards, digital wallets, bank transfers, etc., allowing you to cater to your customer’s preferred payment method. Consequently, you have more successful transactions and an increased customer satisfaction level.

Improved Cash Flow
With payment links, the speed and efficiency of payments increase. Consequently, this helps to improve your business’s cash flow. The accompanying ease of payments also means that customers are more willing to part with their money, thereby boosting your bottom line.

Security
Payment links are typically hosted on secure payment gateways, ensuring the safety of sensitive customer information during transactions. By leveraging trusted payment providers and encryption technologies, you can instil confidence in your customers and protect their data from unauthorised access.

Reduces Payment Processing Error
Payment link ensures efficiency in the payment process, leaving little room for processing errors. It also ensures that customers don’t have to manually type in their payment information, hence cutting out the risks of human errors, such as wrong billing address or credit card information in the payment process.

Mobile-friendly
As mobile commerce continues to grow, having a mobile-friendly payment solution is crucial. Payment links are inherently mobile-friendly, allowing customers to complete transactions directly from their smartphones, whether they’re on the go or at home.

Tracking and Analytics
Payment links often come with built-in tracking and analytics features that provide valuable insights into customer behaviour, transaction trends, and sales performance. By analysing this data, you can make informed decisions to optimise your ecommerce strategy and maximise revenue.

How To Create a Payment Link for Online Payment
Creating a payment link to receive online payment involves the following steps:

Choose a payment gateway provider
The first step is to partner with a reliable payment gateway like SeerBit that offers payment links as part of its service. Read our blog post on what to consider when choosing a payment provider to help you make the right choice. A few factors to consider are your business needs, security, compatibility, and pricing structure. SeerBit easily checks all the boxes.

Create a SeerBit account
Once you’ve decided on SeerBit as your payment gateway provider, the next thing is to create your SeerBit account. This is a straightforward process that involves providing your business’ information and completing the KYC process for compliance.

Access and set up the payment link feature
SeerBit offers payment links as a part of its service. Once you’re logged in, you can create a payment link in your dashboard which you send to your customers. This link works for both one-time and recurring payments.

To set up your payment link, go to “Payments” on your dashboard, click on “Payment Links,” then “Create Payment Link” and fill in the required details. A link will be created afterward which you can send to your customer via email, messenger apps, social media, invoice, or QR code.

Conclusion
By integrating payment links into your ecommerce business, you make payments very convenient for your customers and considerably improve your customer satisfaction. SeerBit payment link offers you an easy payment collection process while allowing you to cater to your customers’ payment needs. SeerBit also uses the best security tools and the latest encryption and tokenization technologies to ensure the security of transactions and customer payment information.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

LG Showcases AI-Powered Smart Living Innovations @ Africa Technology Expo 2026

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LG Electronics has reaffirmed its commitment to advancing innovation and smart living across Africa by participating as a supporting sponsor at the Africa Technology Expo (ATE) 2026, where the company is showcasing its latest portfolio of premium consumer electronics and home appliance innovations.

The two-day expo, themed around strengthening Africa’s enterprise technology ecosystem through collaboration and innovation, has brought together industry leaders, technology innovators, multinational companies, policymakers, and entrepreneurs to explore opportunities for cross-border partnerships and digital transformation across the continent.

As one of the supporting sponsors of this year’s event, LG’s interactive exhibition booth has become a major attraction, offering visitors firsthand experience of the company’s latest AI-powered technologies designed to enhance everyday life while delivering greater comfort, convenience, energy efficiency, and connectivity.

Among the innovations on display are the latest LG QNED TV, delivering exceptional picture quality and immersive entertainment; the iconic MoodUP™️ Refrigerator, which combines intelligent cooling with customizable LED door panels; the innovative LG WashTower™️, an all-in-one premium laundry solution that maximizes space and efficiency; the energy-efficient LG ARTCOOL Air Conditioner and LG Air Tower, designed to provide smarter climate control; alongside LG’s advanced Dehumidifier and other intelligent home solutions.

Speaking on LG’s participation, Mr. H.S. ji, Managing Director, LG Electronics West Africa, said: “Africa Technology Expo provides an excellent platform to engage with innovators, businesses, and consumers who are shaping the future of technology across the continent. At LG, innovation goes beyond creating advanced products, it is about developing meaningful solutions that improve everyday life.

“Our participation reflects our commitment to supporting Africa’s digital transformation while introducing intelligent technologies that make homes and workplaces smarter, healthier, and more energy-efficient.”

The Africa Technology Expo was established to foster stronger collaboration among African businesses, emerging enterprises, and multinational organisations. During the opening ceremony, the organisers emphasized the need for deeper continental collaboration to unlock Africa’s innovation and economic potential, noting that previous editions of the expo have facilitated approximately $192 million in business deals among participating companies.

LG’s presence at the event aligns with this vision by demonstrating how cutting-edge consumer technology can support economic growth, digital inclusion, and sustainable development across Africa.

Visitors to the LG booth are participating in live product demonstrations, interactive experiences, and expert consultations, gaining valuable insights into how LG’s AI-powered ecosystem seamlessly connects home appliances and entertainment products to deliver a smarter lifestyle.

As technology continues to reshape industries and everyday living, LG remains committed to driving innovation that empowers consumers, supports enterprise growth, and contributes to Africa’s evolving digital economy.


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Want a Business Loan Without Interest? SMEDAN Launches N500m Fund

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Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) has secured a 12 million-dollar commitment from the South Korean Government to establish a Skills Acquisition Centre in Abuja to boost entrepreneurship and strengthen Nigeria’s Micro, Small and Medium Enterprises (MSMEs).

Want a Business Loan Without Interest? SMEDAN Launches N500m Fund

SMEDAN

The Director-General of SMEDAN, Mr Charles Odii, disclosed this in a statement on Sunday to commemorate the 2026 World MSME Day with the theme: “Empowering MSMEs through Innovation and Sustainable Industrial Development.”

Odii said the proposed centre would provide vocational and entrepreneurial training for thousands of young Nigerians and improve the productive capacity of small businesses across the country.

He said the agency was awaiting the allocation of land by the Federal Capital Territory Administration (FCTA) to commence the project.

According to him, SMEDAN is determined not to allow Nigeria to lose the opportunity presented by the South Korean Government’s intervention.

“We need land in the FCT to build the Skills Acquisition Centre. If the FCT Administration is unable to provide one, we will use our office premises in Idu, Abuja, because we do not want Nigeria to miss this 12 million-dollar commitment and opportunity offered by the Korean Government to support skills and vocational training,” he said.

Odii described MSMEs as the backbone of Nigeria’s economy, noting that the agency’s interventions were aimed at empowering small businesses to drive employment and economic growth.

“Small businesses are the heartbeat of Nigeria’s economy. They contribute significantly to employment generation and economic growth.

“By providing infrastructure, skills and financing, we are creating an enabling environment for them to grow, thrive and contribute meaningfully to national development,” he said.

The SMEDAN boss also announced the launch of a N500 million zero-interest Grow Fund to improve access to affordable finance for MSMEs.

He said the facility would be disbursed through cooperative societies, trade associations and business membership organisations under a revolving loan arrangement.

Odii explained that the association-based lending model was designed to improve accountability, ensure effective monitoring and guarantee that funds reached genuine entrepreneurs.

“We visited traders at the market because it is not enough to sit in offices and formulate policies without understanding the realities of the people we are meant to serve.

“We met with butchers, pepper sellers, vegetable traders, provision store owners and market leaders, and they all said one thing: they need access to affordable finance.

“That was why we immediately decided to launch the N500 million Grow Fund. We are not giving the money directly to individuals. We are giving it to associations that know their members and can monitor how the funds are used,” he said.

According to him, beneficiaries will access loans ranging from N250,000 to N500,000, depending on their business needs, without paying interest.

“The funding is meant to support and improve businesses. It should be used for working capital, workspaces, tools and other productive business needs.

“It is a revolving fund. When one beneficiary repays, another entrepreneur can access the same money. This way, the impact of the intervention continues to expand and more small businesses can benefit,” he added.

Odii said the agency planned to expand the fund through partnerships with state governments, development partners and financial institutions willing to provide matching funds.

He also disclosed that SMEDAN had commenced consultations on a new National MSME Policy, expected to be relaunched in November, to strengthen the policy framework for the sector.

He reaffirmed the agency’s commitment to supporting small businesses through skills development, access to finance and policies that would enhance their competitiveness and contribution to Nigeria’s economic development.


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Privacy Crisis May Undermine Local Hosting of Data by Banks, Fintechs

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Nigeria’s weak data protection guardrails may undermine the recent directive by Central Bank of Nigeria (CBN) to banks, fintech firms, and other payment service providers to store payment transaction data generated within the country  local servers.

Privacy Crisis May Undermine Local Hosting of Data by Banks, Fintechs

CBN said that the new rule will start from January 1, 2027, as part of new measures to strengthen oversight of the fast-growing digital payments ecosystem.

This will also provide the country greater control over critical data infrastructure, allowing authorities to easily access records, conduct audits, enforce compliance, and investigate, especially in cases where criminal offenses are involved, reducing delays often caused by intermediation between local and foreign entities.

Apart from data sovereignty, the CBN added that moving transaction records from foreign servers will help drive investments in local data centers and cloud storage capacity.

Though reliable estimates are hard to come by, it is believed that Nigeria loses over N60 billion in hosting data in foreign servers.

But a coalition of civil society organizations (CSOs), has raised concerns over safety measures in place to protect data of Nigerians, despite having data protection laws in place.

The coalition, comprising Media Rights Agenda, Paradigm Initiative, Digital Rights Lawyers Initiative, and Accountability Lab Nigeria, among others, released the “Protected From the State, Not By It: Nigeria’s Data Protection Crisis Is a Crisis of Implementation,” where they criticized regulators’ failure to effectively enforce data protection laws, which led to rising cases of digital fraud and rampant illegal sale of sensitive information.

There have been leaks of sensitive voter, financial, and personal records.

For instance, there was alleged unauthorized access to the Continuous Voter Registration (CVR) database of the Independent National Electoral Commission (INEC) during a nationwide CVR exercise.

INEC earlier released the preliminary findings of its investigation into the matter, saying that it found no external breach of its systems and that the personal information of over 90 million registered voters was not compromised.

Despite this, CSOs argued that the incident underscored the lack of oversight, adding that it showed that while data privacy laws are in place, sensitive information can be easily moved from a secure government database and into the hands of private political entities.

The coalition also pointed out regulators’ failure to conduct human rights impact assessments on public surveillance systems before related programs were deployed, urging the government to act on these issues by subjecting public institutions to the same compliance requirements as private organizations.

“This is the asymmetry at the heart of the crisis: citizens are under-protected from data abuse and over-exposed to state monitoring and punishment,” the CSOs stated.

 

Additional report by coingeek

 

 


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