Telecom
Positioning Telecom Market for Massive Investment
After about two years of inactivity in telecommunications industry around the world which was occasioned by the global economic meltdown, things have started picking up as most multi-national telecom equipment manufacturers as well as operators who drastically reduced their investment especially in developing countries are now ready to massive invest this year.
This is based on a new study published by Technology Strategies International in partnership with BroadGroup TMT Ventures. The report says that even though Nigeria became the largest mobile market on the African continent in 2008, it still has a mobile penetration level of less than 50%, suggesting that there is ample room for expansion of the market. Penetration in the fixed line segment is dismal and there is a vast opportunity to improve internet penetration, the report pointed out.
"One of the things fuelling the growth in the Nigerian ICT sector is the imminent illumination of two undersea cables, which will increase international bandwidth dramatically. The improvement in international connectivity will have a major impact on business in Nigeria," Christie Christelis, President of Technology Strategies International said.
At the other end of the spectrum, there is still huge latent demand for mobile phone services, added Christelis. “Operators in Nigeria are experiencing similar challenges to operators in other emerging economies, with declining ARPUs as the subscriber base broadens to include poorer segments. But companies such as MTN have demonstrated that even at ARPU levels of $12 – and declining – astute operators are able to make above superior margins,” he said.
Christelis noted that the recent political crisis surrounding President Ya’Ardua’s ill-health, and the instatement of Vice President Goodluck Jonathan as acting President, is a temporary setback for the country, and is bound to make investors jittery about the prospects of investing in Nigerian technology companies. But he said that, provided the political transition is well managed, it is unlikely to impede growth in the ICT sector in Nigeria. The Nigerian Government’s Vision 2020 initiative is creating an environment conducive to high growth.
"There is huge momentum behind the growth, and even through the recent global financial crisis investors have managed to source funds for good investment opportunities in Nigeria. One example is the capitalization of the infrastructure sharing venture, Helios Towers. The Helios business model could well be rolled out across other emerging economies."
Key opportunity areas identified in the report include expanding the reach of the undersea cables, building out mobile infrastructure, turning investments into fixed wireless infrastructure into sustainable businesses, expanding the retail network for mobile, fixed wireless and internet services, and in electronics manufacturing. Christelis said that the Nigerian Government is particularly keen to promote an indigenous electronics manufacturing and is doing much to attract investor interest.
Christelis warns, however, that the Nigerian ICT sector is complex and investors must give due consideration to the characteristics of the Nigerian market when evaluating business plans. The sensitivity of the economy to oil price fluctuations can result in a volatile foreign exchange. Regionalism has a big impact on the extent to which services can be rolled out. And corruption weighs heavily on investors’ minds, he added. The fact that the market is liberalized, and hence very competitive in certain segments, provides some safeguards to investors.
In fact, the eight year of telecom sector reform has brought about substantial private sector investment, increase in the number of market players, unprecedented growth in the network, expanded geographic coverage, empowerment of citizenry, employment creation and economic stimulus.
The role of a regulator and government in developing telecommunications sector is demanding and encompasses far-reaching and multi-disciplinary issues. To be successful, the functions should be based upon a well defined set of objective which typically includes attracting investment, infrastructure planning and development, sector efficiency, encouragement of competition among others.
As the economy of the nation continues to look up as well aas the position of Nigeria as a major commercial centre in the West Africa region, the demand for reliable and modern telecommunication infrastructural facilities is heavy.
Nigeria must therefore be viewed as a major market for telecommunications equipment and services in technology areas such as: digital transmission system (including microwave, satellite and optic fibre), submarine communications, digital exchanges (wired and wireless), billing systems and data communications networks including primary rate ISDN and Broadband ISDN services. The Government should be interested in attracting local and international operators to come and participate, in the urgently needed expansion of the country’s telecommunications infrastructure by providing the enabling environment for the intending investors in the sector.
What need to be done
There are challenges in the telecom sector that are inimical to investment which need to be addressed if the country will attract the desired massive investment that is coming into the ICT sector of the country’s economy.
Some of these challenges according to Gbenga Adebayo, chairman of the Association of Licensed Telecommunications Operators of Nigeria (Alton), could hinder the sustenance of the growth, if they are not nipped in the bud. He listed some of the challenges as multiple regulation, government interference in telecom matters, multiple taxations, insufficient broadband rollout in the industry, security of infrastructure, quality of service, inadequate power supply, and state of access roads, among others.
Adebayo called for the scrapping of all forms of levies and fees charges by various agencies of government on right of way approvals, insisting that they are all inimical to a true regulatory framework in any society.
He also explained that capacity building is critical for the sustenance of telecom development and that more effort is needed from government to ensure that the technical manpower requirements for the information and communications technology (ICT) industry were met. This, he said, was traceable to challenge in the socio-economic environment and the guaranteed minimum quality of lives and that the industry was loosing a number of highly trained personnel to other countries with less potential, but with better social security and standard of living and economic values, better healthcare, better education guarantees for their children, better security of lives and properties and quality of living.
He reiterated the fact that telecommunications in Nigeria remained the most functional and reliable public social infrastructure, while calling on stakeholders to continue to do the needful to sustain the growth and stability of the telecom sector of the economy through the provision of enabling environment for investors both local and foreign.
In order to optimize and accelerate development in telecoms sector in the country, attention must continue to be paid to these key issues that affect investment.
The sector today requires massive inflow of private investment for infrastructure upgrade and expansion. Half-hearted liberalization measures have denied many African countries access to investment that could have been available to the sector both from within and outside such countries. Governments must therefore resist pressures to protect incumbent operators to the detriment of truly competitive markets.
The need for government to provide the right environment that will attract serious investors and for market forces to thrive cannot be overemphasized. All policies must of necessity be aimed at attracting new sources of capital, accelerating network expansion, improving pricing, enhancing quality of service, introducing of new technologies and providing access to ICT resources to all citizens at affordable prices.
The expansion of telecommunications facilities must go side by side with the development of human resource capacity that will support the industry. We must develop knowledge, skills and competencies to understand, plan and deploy the complex networks of wireless systems, fibre optics, satellite systems, and a host of other information and communications technologies.
Industry watches that spoke to Nigeria CommunicationsWeek believed that attracting massive investment in the telecom industry goes beyond providing a good regulatory framework which NCC has done, and that environmental as well as operational challenges are very key to achieving it.
They cited instances of bureaucratic bottleneck in securing approval for deployment of telecom infrastructure which state and local governments give. They also decried unending demand by government agencies for one levy or the other, for example, MTN disclosed that an environmental agency demanded that it pays N1million every year on its mast. Recently, some manufacturing companies in the country have started relocating their production factories to neighbouring countries that have improved social infrastructure especially power which accounts for over 60 per cent of cost of production in the country. Telecommunications sector is not different, imagine where an operators do not have to provide generators and its rising maintenance cost on its so 5,000 base station what such operator would be saving.
Such an operator will be saving the cost of 10,000 generators at a cost of N2million each as well as cost of fueling such generators where it runs on it for 17 hours in a day. Operators will not face the problem of theft of these generators that is now target to armed robbers.
All these challenges make nonsense of most business projections and speculation of foreign investors into the country, which has resulted in scaring them away from investing in the country. The earlier these issues are addressed the better for the country to position the sector for the incoming massive investment in the sector.
Telecom
FG to Acquire Two Communications Satellite to Boost Digital Access

Federal government is preparing for the acquisition of two new communication satellites as it advances a nationwide fibre-optic rollout.

Bosun Tijani, minister of communications, innovation, and digital economy, made the announcement during a press briefing in Abuja commemorating Global Privacy Day 2026, which was hosted by the Nigerian Data Protection Commission.
The minister said the national fibre-optic backbone, which is expected to cover 90,000 kilometres, is nearly 60% complete.
The project aims to expand high-capacity broadband across the country, reduce the cost of internet access and improve service quality for businesses, public institutions and households.
According to Tijani, the fibre rollout is central to the government’s digital economy strategy, providing physical infrastructure required for e-government services, digital financial inclusion, innovation hubs and private sector investment.
He added that extending fibre deeper into underserved areas would help narrow Nigeria’s persistent urban-rural connectivity divide.
Alongside the terrestrial network, the federal executive council has also approved the procurement of two additional communication satellites to strengthen Nigeria’s space-based communications capacity.
The satellites are expected to enhance broadband coverage in remote and hard-to-reach regions, support broadcasting and improve data resilience for critical national services.
Tijani emphasised the satellite investment will complement the fibre network by providing redundancy and last-mile connectivity where laying cables is commercially or geographically challenging.
The combined approach, he said, will make Nigeria’s digital infrastructure more resilient and inclusive and will particularly close long-standing connectivity gaps.
By expanding broadband access and modernising communications infrastructure, authorities believe Nigeria can unlock new opportunities across sectors including technology, education, healthcare and commerce.
The initiatives are being implemented amid efforts to attract private investment and improve policy coordination across federal and state agencies.
Telecom
NCC Removes 450 Illegal Signal Boosters, Reassigns Spectrum

Nigerian Communications Commission (NCC) has removed over 450 illegal signal boosters deployed in the Federal Capital Territory (FCT).

Illegal signal boosters (also known as unauthorized, non-compliant, or rogue repeaters) are devices designed to amplify weak cell phone signals but are prohibited for use because they interfere with legitimate mobile network infrastructure, causing disruptions for others.
The NCC has also approved spectrum reassignments, socalled egulatory process of taking radio frequency spectrum that was previously assigned to one type of service or user and reallocating it for another, usually to support new technologies or more efficient usage.
All these are part of measures to improve telephone services in the country.
The NCC said its enforcement teams removed the illegal signal boosters across the FCT, noting that the devices degrade network quality in surrounding areas.
“Subsequent analysis indicates localised improvements in service quality, supported by crowd-sourced data, operator performance metrics and a decline in related consumer complaints.
“At least 70 network sites recorded measurable performance gains following booster removal. Engagements are ongoing with the Nigerian Customs Service (NCS) to prevent further importation of the devices,” the NCC stated.
The telecom regulator said to enhance spectrum efficiency and service delivery, it approved a series of spectrum trades and reassignments, including the reallocation of approximately 50 MHz of previously underutilised spectrum for immediate network expansion.
These measures, it said, have resulted in demonstrable improvements in network performance, as reflected in independent monthly reports since September 2025.
“In particular, the reassignment of an additional contiguous 10 MHz to Globacom contributed to an increase in its average 4G download speeds from 9.5 Mbps to approximately 15 Mbps by November/December 2025.
In terms of telecom infrastructure protection, NCC revealed that the ongoing operationalisation of the CNII Executive Order.
The Commission said it has adopted a structured, multi-layered approach to the implementation of the CNIL Executive Order within the telecommunications sector.
“This includes enforcing minimum compliance standards for infrastructure deployment, conducting nationwide public awareness campaigns, strengthening stakeholder collaboration, institutionalising mediation as a dispute resolution mechanism, and retaining enforcement as a necessary tool where required.
“In collaboration with the Office of the National Security Adviser, the Commission has convened engagements with the National Assembly, Judiciary, Federal Ministry of Works, State Attorneys-General, and the Nigeria Security and Civil Defence Corps, with plans to extend collaboration to State Ministries of Works,” it stated.
The Commission claimed that its mediation approach has led to successful interventions already recorded in Kogi, Bauchi, and Osun States.
The telecom regulator said it is currently collaborating with the Central Bank of Nigeria (CBN) on Failed Airtime/Data Top-Ups and Consumer Refunds.
The NCC stressed that it’s working jointly with the Central Bank of Nigeria, mobile network operators and financial service providers to address issues relating to failed airtime and data recharge transactions.
“Through this collaborative framework, mechanisms for transaction tracing, dispute resolution, and timely consumer refunds are being formalised. The initiative has already facilitated refunds exceeding N10 billion to affected consumers, contributing to enhanced confidence in digital payment channels,” it stated.
The NCC said, in collaboration with a joint industry committee, it continued to implement the Smarter Data Management Consumer Awareness Campaign.
The Commission said the campaign focuses on promoting efficient data usage, conservation practices, and behavioural adjustments aimed at reducing passive data consumption linked to increasing network speeds and device capabilities.
“Since inception, the campaign has coincided with a noticeable reduction in data depletion-related complaints and will remain active through 2026. Campaign materials are disseminated across multiple media platforms and in major languages spoken nationwide,” it stated.
The NCC informed that to further strengthen spectrum optimisation, service quality, and long-term network planning, the Commission has developed Nigeria’s first structured Spectrum Roadmap for the communications sector.
Through the roadmap, the NCC said it sets out strategic direction on spectrum utilisation, future assignments, refarming initiatives and flexible access models to support expanding connectivity, emerging technologies and improved consumer experience. It will also enhance the Commission’s capacity to proactively monitor utilisation, address persistent underuse, and implement targeted regulatory interventions.
According to it, public consultation on the draft has been concluded, and approval and issuance are expected following the next meeting of the Commission’s board.
Telecom
QNET’s Ethical Pivot: Reshaping Direct Selling for Nigeria’s 2026 Surge

As Nigeria faces rising youth unemployment and increasing scrutiny of informal business models, trust has become the defining currency of entrepreneurship.

Against this backdrop, QNET, a global wellness and lifestyle company, says it is repositioning ethical direct selling as part of the solution – not as a quick-income promise, but as a regulated, transparent pathway into micro-entrepreneurship – as it outlines its Nigeria-focused strategy heading into 2026.
With nearly three decades of experience in the wellness and lifestyle segment, QNET has operated in Nigeria through independent distributors and digital sales channels since 2021.
In recent years, regulators have intensified oversight of informal and semi-formal business models amid growing concerns around consumer protection, transparency, and fraud, reshaping expectations for how direct-selling companies operate in the country.
For Nigeria, where millions of young people rely on informal income streams, the distinction between legitimate direct selling and fraudulent schemes has become a policy and consumer-protection priority.
“Against this backdrop, QNET’s 2026 strategy for Nigeria will place integrity, strict regulatory compliance, and responsible stakeholder engagement at the centre of its operations.
“As the company adapts to tighter oversight and evolving market conditions, we believe ethical entrepreneurship must be anchored in transparency and accountability if it is to remain a credible pathway for economic participation, particularly for young Nigerians facing limited formal employment opportunities,” says Ayokunmi Solesi, General Manager for QNET in Nigeria.
At the core of QNET’s direct-selling model are product value, transparent compensation structures, and strict adherence to consumer protection standards, principles aligned with the global direct selling industry’s performance as reported in the WFDSA 2024 STATS Report, which showed the channel generating around $164 billion in retail sales and supporting more than 104 million independent representatives worldwide.
QNET’s model ensures that Independent Distributors (IDs) earn solely from verified product sales rather than recruitment-based incentives, reinforcing the distinction between legitimate direct selling and illicit schemes.
This distinction—earning from products rather than recruitment—is widely recognized by regulators as the primary line separating ethical direct selling from pyramid-style schemes.
By prioritizing verifiable product demand and transparent earnings, QNET supports sustainable income opportunities and professional skill development that contribute positively to Nigeria’s formal economy.
Product innovation remains a key pillar of QNET’s 2026 outlook in Nigeria. Through its partner Transblue Limited since 2022, the company has hosted workshops and expos, such as the 2025 Lagos Product Expo, to promote innovation and youth opportunities.
These events showcased certified wellness products while addressing misconceptions, with over 8,000 attendees at the Abuja edition alone.
QNET’s product portfolio spans health, wellness, personal care, home living & living. At the heart of its wellness category are the Amezcua range of products – including the Amezcua Bio Disc and Chi Pendant – which remain among the company’s most recognised offerings and are widely used for personal well-being and lifestyle optimisation.
Complementing these are timepieces and accessories under the Bernhard H. Mayer brand, including the OMNI Watch, which earned a Silver Stevie Award in 2025 for its sustainability-forward design.
Together, these products reflect QNET’s continued emphasis on certified wellness, durability, and long-term consumer value within Nigeria’s growing lifestyle and wellness market.
Beyond product innovation, consumer protection is expected to be a central pillar of QNET’s strategy, amid rising financial fraud in Nigeria. Building on recent advocacy and enforcement efforts, the company says it is expanding both preventive and defensive measures to safeguard consumers.
In an environment where financial fraud continues to undermine public trust, QNET says consumer education and institutional accountability must go hand in hand. The company’s “Say NO!” public awareness campaign, launched in 2023, focused on helping citizens identify fraudulent schemes through mass outreach and community engagement across Nigeria and other West African markets.
This effort was reinforced through structured collaboration with Nigerian authorities, including the Economic and Financial Crimes Commission (EFCC) and the Federal Competition and Consumer Protection Commission (FCCPC), aimed at disrupting impersonation networks and protecting the integrity of legitimate entrepreneurship.
Such measures place QNET among a small group of direct-selling firms in Nigeria publicly aligning enforcement, education, and regulator engagement as part of their operating model.
In addition to external advocacy, the company believes ethical direct selling must be enforced from within. Between 2022 and 2023, QNET suspended more than 80 distributor accounts across Sub-Saharan Africa for ethics violations, underscoring its zero-tolerance approach to misrepresentation and misconduct. Continuous monitoring of digital platforms for brand misuse further reflects QNET’s view that compliance is not a one-time response, but an ongoing responsibility essential to sustaining trust in the direct-selling sector.
Complementing these legal efforts are educational programmes, such as QNET’s signature financial literacy programme, FinGreen Programme, launched in 2022 in partnership with Transblue Limited, which has trained over 1,500 young people and women across Nigeria in budgeting, saving, responsible spending, and digital financial literacy skills to avoid exploitation.
Moving forward, QNET aims to strengthen its role in Nigeria’s formal economy by positioning ethical direct selling as a viable pathway for micro-entrepreneurship, income diversification, and skills development, particularly among young people navigating an increasingly competitive labour market.
As Nigeria’s gig economy matures under tighter regulation, QNET argues that the future of direct selling will be decided less by scale and more by trust—measured in transparency, consumer protection, and the economic literacy of those it empowers.
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