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PRGN, Newmark Group Rally Global Expert Panel to Accelerate Growth in Africa’s Tourism and Travel Sectors

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Public Relations Global Network (PRGN) has on Wednesday announced the launch of Global Expert Panel on tourism and travel for Africa, led by its member agency, the Newmark Group, a strategic communications and advisory firm headquartered in Nairobi, Kenya.

This pioneering initiative brings together top communications and marketing experts and leaders from across the world to arm tourism and destination management organisations with deep local insights and data from source countries.

It underscores the importance of understanding cultural nuances to significantly enhance the market presence and reimagine Africa’s tourism narrative globally.

Tourism and Travel in Africa has experienced impressive growth since the start of the millennium, as highlighted by a World Travel & Tourism Council report. In 2022, the sector contributed nearly 6% to Africa’s GDP, playing a vital role in economic stability and supporting 22 million jobs across the continent.

Amid this backdrop, the establishment of PRGN’s Global Expert Panel in tandem with The Newmark Group is essential for leveraging Africa’s tourism potential for sustainable development and inclusive growth.

By addressing key challenges and tapping into the expertise of global communication and marketing professionals, the panel aims to push Africa’s tourism industry to new heights and boost its visibility as a top travel destination.

“To elevate Africa’s tourism sector, destination marketers must harness global capabilities and adopt a holistic approach to branding and marketing. PRGN provides unparalleled global resources and local expertise, delivering a unique insight to meet new needs and thus capture market shares,” said PRGN President Natacha Clarac at the formation of the Global Expert Panel for tourism and emphasised the competitive nature of global tourism.

“Data and analyses that our team has carried out indicate that many African destinations significantly suffer from negative perceptions among target audiences abroad, mainly due to historically negative headlines in global media,” said Gilbert Manirakiza, CEO of the Newmark Group and Co-Chair of PRGN’s Global Expert Panel.

“We must equip destination marketers with the insights, tools, content, and campaigns that not only capture the attention of potential travellers but also credibly tell the vibrant and diverse stories of our attractions.”

“Africa’s tourism and travel sector is lively, but consumer trends, media consumption behaviour and travellers’ demographics are constantly shifting in source markets.
“This is the reason why we set out to bring together top experts who can design and help implement strategies that will position Africa’s destinations as preferred, relatable, and trusted attractions.

“This will help promote sustainable growth and enhance the cultural and economic fabric of local communities,” said Christina Rytter, Founder and Managing Director of Scandinavian Communications in Denmark, Co-Chair of the Global Expert Panel and PRGN’s Vice President for the EMEA (Europe, Middle East and Africa) region.

The Global Expert Panel for Tourism and Travel in Africa is committed to a long-term partnership aimed at driving positive change and improving this sector. The members of the Global Expert Panel include:

● Christina Rytter – Founder, Scandinavian Communications (Copenhagen, Denmark) https://scandinaviancommunications.com
● Gilbert Manirakiza – CEO, The Newmark Group (Nairobi, Kenya) https://newmark-imc.com
● Bill Southard – CEO, Southard Communications (New York, USA) https://www.southardinc.com
● Shawn Jiang Xiaofeng – Managing Director, China Advocate (Beijing, China) https://www.chinaadvocate.com/ab/show.php?id=53&lang=en
● Bradly Howland – CEO, Alkemi Collective (Cape Town, South Africa) https://www.alkemi.global
● Sara Pearson – Founder and Chairman, Spider (London, United Kingdom) https://www.wearespider.com
● Uwe Schmidt – Managing Partner at Industrie-Contact AG (Hamburg, Germany)

Public Relations Germany: Industrie-Contact AG


● Stephane Billiet – Vice President, We Change (Paris, France) https://www.wechange.bz/en/the-agency/
● Valentina Giacaman Hazboun – Founder, RumboCierto Comunicaciones (Santiago, Chile) https://rumbocierto.cl
● Dominique Biquard – Founder & Partner, Identia PR (Buenos Aires, Argentina) https://identiapr.com/eng/

● Loreley Maldonado – CEO & Founder, Eje Comunicación (Mexico City, Mexico) https://ejecom.mx
● Susan McNair – Partner, Currie (Melbourne, Australia) https://curriecommunications.com.au
● Lovelyn Okafor – Newmark Country Lead (Nigeria ) https://newmark-imc.com

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Minister Claims Bandits Exploit Poor Network, Bounce Calls Off Multiple Towers

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Bosun Tijani, minister of Communications, Innovation and Digital Economy, yesterday claimed that bandits and terrorists are able to communicate and coordinate their activities with ease because they exploit gaps in the country’s telecommunications network.

Minister Claims Bandits Exploit Poor Network, Bounce Calls Off Multiple Towers

Bosun Tijani, minister of Communications, Innovation and Digital Economy,

Tijani, who spoke  Politics Today, a Channels Television’s programme, on Friday, Tijani said the criminals exploit gaps in the country’s telecommunications network.

He also claimed the bandits use advanced technology to bounce calls across multiple towers in areas with poor connectivity.

“They weren’t using the normal towers; they bounced calls off multiple towers, which is why they favor areas that are largely unconnected,” he said.

When asked about reports that unregistered or fraudulently registered SIM cards are still in use despite the Bank Verification Number (BVN) and the National Identification Number (NIN)–Subscriber Identity Module linkage policies, Tijani said the issue is technically complex and the reports are not fully verified.

“Whether it’s fact or not, I do not know where you’re getting that from, and I do not know who has evidence that there are people with unregistered SIMs,” he added.

The minister stated that the federal government is investing in telecom towers in underserved regions, upgrading the country’s communication satellites to improve coverage, and expanding fiber-optic networks to strengthen the country’s digital infrastructure.

“If our towers are not working, our satellites will work. Nigeria is the only country in West Africa with communication satellites, and we are bringing new satellites to upgrade their capabilities,” Tijani said.

He added that these initiatives aim to ensure better connectivity for Nigerians while closing loopholes that criminals exploit, thereby enhancing national security.

The minister’s comments come amid rising concerns over insecurity in several parts of the North, where banditry, kidnapping, and terrorism have escalated in recent years.

There are also reports of bandits flaunting ransom payments on social media platforms such as TikTok, raising alarm among authorities and the public


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CBN, NCC to Launch Short Code for Swift Consumer Complaint Resolution

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Central Bank of Nigeria (CBN) on Thursday announced plans to partner with the Nigerian Communications Commission (NCC) to develop an industry-wide short code for consumers to lodge complaints with financial institutions anytime, anywhere, even without internet access.

CBN, NCC to Launch Short Code for Swift Consumer Complaint Resolution

CBN

Dr Aisha Isa-Olatinwo, CBN Director, Consumer Protection and Financial Inclusion Department, disclosed this at a virtual Consumer Protection Town Hall meeting titled “Ask the Regulator”, organised by Enhancing Financial Inclusion and Advancement (EFInA).

She said the initiative addresses challenges faced by vulnerable consumers using feature phones who often have to visit bank branches physically to report issues amid the convergence of telecom and banking services.

Isa-Olatinwo said the CBN had achieved 94 per cent month-on-month timely resolution of consumer complaints, adding that the apex bank had streamlined processes and partnered with banks to balance consumer protection with financial system stability.

An EFInA poll presented at the event revealed that 61 per cent of respondents experienced failed transactions in the past 12 months, while 26 per cent had reversals within 24 hours and 54 per cent between 24 and 48 hours.

Other complaints included six per cent for fraud, 14 per cent for hidden charges and 15 per cent for poor customer service, with 66 per cent of respondents aware of complaint escalation steps.

President of Consumer Advocacy Foundation of Nigeria (CAFON), Mrs Sola Salako-Ajulo, lamented that consumers often feel unprotected and urged introduction of fraud insurance for instant reversals, shifting the burden of proof from customers.

She said: “What is missing in our system—unlike more developed economies—is fraud insurance, where banks reverse reported fraud immediately, refund consumers, and investigate later.”

Mr Ajibade Laolu-Adewale, Chairman of Committee of e-Business Industry Heads (CeBIH), represented by Mr Adeyemi Salisu, stressed that banks must resolve disputes between acquiring and issuing banks without redirecting customers to merchants.

The short code initiative is expected to enhance financial inclusion by providing accessible redress mechanisms in Nigeria’s evolving digital payment ecosystem.


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Google.org Backs CyberSafe’s Resilio Africa to Shield 2m People from Cyber Threats

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CyberSafe Foundation, with funding support from Google.org will launch Resilio Africa, a 3-year cybersecurity resilience project that aims at reducing the growing risks of cyberattack in institutions and communities across Sub-Saharan Africa.

Google.org Backs CyberSafe’s Resilio Africa to Shield 2m People from Cyber Threats

CyberSafe

The project will strengthen the cyber resilience of 200 Critical Community Institutions (CCIs) in the region through provision of free technical tools, assessments, threat intelligence and incident response frameworks. With this intervention, Resilio Africa aims to protect over 2 million people and secure more than 15 million public records in Nigeria, Kenya, Ghana, and South Africa, marking one of the most ambitious community-building efforts in Africa’s cybersecurity ecosystem.

“At Google.org, we believe that access to secure digital systems is a cornerstone of inclusive growth,” said Haviva Kohl, Senior Program Manager, Google.org. “Our support for CyberSafe Foundation’s CCI cybersecurity efforts reflect our shared commitment to empowering communities and protecting the institutions that serve them. Resilio Africa will help ensure that essential community organizations can operate safely and confidently in an increasingly digital world.”

Identifying the challenges across sub-Saharan Africa, a brief by CyberSafe Foundation noted that critical community infrastructure in the region is increasingly targeted by cyberattacks, with inadequate resources available to tackle them. “These institutions collect, process, and store vast amounts of sensitive personal

data, yet most lack the corresponding cybersecurity maturity. Many operate on outdated systems, with limited cybersecurity capacity, low awareness of digital threats, and zero security budgets. According to INTERPOL, Africa experienced a 23% increase in ransomware attacks in 2023, with public and nonprofit institutions among the most impacted.”

Further citing data from the International Telecommunication Union (ITU)’s Global Cybersecurity Index, the statement said that more than 60% of African countries fall into the “low commitment” category regarding national cybersecurity readiness. This contributes to limited institutional cybersecurity capacity, low awareness of digital threats, and little to no dedicated security budgets.

“As services become more digitized, this creates a dangerous gap that cybercriminals are actively exploiting through ransomware, phishing, data breaches, and DDoS disruptions, compromising public services, exposing sensitive data, and eroding public trust,” it said.

“In Kenya alone, over 114 CCI-targeted cyberattacks were recorded in the first eight months of 2024, followed by a 201% increase in cyber incidents by Q1 2025. In Nigeria, key government and healthcare systems still operate over unencrypted communication protocols. Institutions in Ghana and South Africa face similar threats but often lack the capacity to respond effectively. This widespread vulnerability exposes millions of citizens to both digital and physical harm.

Despite emerging national strategies, policy formulations and growing political will in the region, most CCIs are under-resourced and under-protected. Without immediate, scalable, and context-specific interventions, the region risks a surge in cyber incidents that could significantly disrupt essential community services.

Resilio Africa will strengthen cyber resilience of 200 CCIs through technical tools, assessments, customized playbooks and incident response frameworks; provide over 10,000 hours of pro bono cyber consulting to support CCI teams, build human capacity by delivering tiered training for executives, IT teams, and general staff with over 4500 employees and decision-makers trained; protect over two million people; and secure more than 15 million public records in Nigeria, Kenya, Ghana, and South Africa.

“Africa’s digital transformation cannot succeed if our communities remain vulnerable,” said Confidence Staveley, Founder and Executive Director of CyberSafe Foundation.

“With Google.org’s support, we are scaling a proven model of capacity-building that will help critical institutions become resilient, safeguard the people they serve, and preserve trust in digital public systems.”

Application to the initiative is open and CCIs eligible to participate are to complete an online interest form guided by instructions on the website, www.resilio.cybersafefoundation.org.


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