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Public Relations Practitioners Set to Mark 2022 World PR Day
Public relations practitioners around the world are gearing up for the second edition of World Public Relations Day (WPRD). Scheduled to take place on July 16, 2022, WPRD is inspired by a need to present a unified global agenda for a better understanding and utilization of public relations practice.
WPRD presents a unique platform for public relations and marketing communications practitioners across the globe to unite and stake a claim for the practice. As an annual global celebration dedicated to the virtues of truth, honesty and reputation management, WPRD is a global response to reposition public relations as a defining profession of the 21st century.
Themed “Trust, Truth and Transparency”, the second edition presents another opportunity for professionals to put forward a unified global agenda and propel one another to answer a call of duty, help stakeholders to communicate more responsibly, and be more deliberate about using public relations to help organizations make positive contributions to the environment and society in which they operate.
Set aside as a day dedicated to truth, honesty, and reputation management in a way that is beneficial to all people across the globe, July 16 also honors Ivy Lee, one of the pioneers of Public Relations practice who was born on the same date 145 years ago.
Speaking on the need to constantly communicate the importance of the global public relations practice, Ayeni Adekunle, CEO and founder, BHM and Convener, World PR Day, said, “Public relations is an essential ingredient in building relationships, preventing crises, achieving business objectives; pushing national interest, and preventing the kind of confusion that could ruin a company or lead nations to war.
“All over the world, people are bombarded daily with volumes of information. There is an urgent need for professionals, furnished with the right skills and bound by a unifying global agenda to cut through the noise. That is the genesis of WPRD.’’
During the maiden edition of World PR Day in 2021 more than 3,500 people from 15 countries participated in the global commemoration. Notable public relations agencies and associations across the world engaged in numerous activities from awareness campaigns to roadshows, multimedia content publishing and other activities.
Speaking on the planned activities this year, Stephen Waddington, a WPRD Committee Adviser and the Managing Partner, Wadds Inc., a professional advisory firm, said,
“COVID-19 has highlighted a range of broader societal considerations related to environmental concerns, social inequality, technology, and health. Organizations are reconsidering their role within this new operating context providing an opportunity for the public relations function to assert its role within management.
“With World PR Day, we’re ensuring public relations professionals across the world spearhead the right conversations to better position the industry in which we work.”
The 2022 celebration will incorporate several activities, including ‘MyPRStory’, an inclusive online campaign encouraging every PR professional to share unforgettable memories from their journey in the PR industry. Another aspect of the global celebration is ‘The PR Bible’. This is a crowdsourced repository of resources from practitioners across the world.
Organizers say there will also be a Fireside Chat to feature notable public relations professionals across the world to drive conversations and answer questions on trust, truth, and transparency.
Alastair McCapra, Chief Executive, Chartered Institute of Public Relations (CIPR); Francis Ingham, Director General of the Public Relations and Communications Association (PRCA); Nitin Mantri, President, International Communications Consultancy Organisation (ICCO); Rachel Roberts President, Chartered Institute of Public Relations (CIPR); Sylvester Chauke, Chief Architect – DNA Brand Architects; Steve Barrett, Editorial Director, PRWeek and Emma Wenani Chief Director, GMA Worldwide, have been confirmed to speak at the event.
Going by the success of the maiden edition last year, it is expected that the 2022 edition of WPRD will feature even more participation from practitioners across the world as trade associations like The Public Relations and Communications Association (PRCA), Chartered Institute of Public Relations (CIPR) and Public Relations Council of India (PRCI) have announced planned activities for the day.
Big Larry, a popular Nollywood actor has been pronounced dead on Friday by Stanley Ontop, film producer
Big Larry
Details’ surrounding his sudden demise is yet to be known.
Big Larry’s death comes just a few weeks after the passing of another Nollywood actress, Sharon Okpamen, who died following childbirth.
Stanley Ontop his on Instagram wrote: “Breaking News: Nollywood actor Big Lary just passed away. Je nke Oma big. What caused his demise is yet to be ascertained. May your soul rest in peace Big Lary. Nollywood Asaba Mourns. Shalom!!!”
Fans and admirers of the late actor have flocked to the post’s comment section to pay tribute to him.
Consumer Advocacy & Empowerment Foundation (CADEF) hosted a one-day workshop on “Improving Access and Inclusion for Persons with Disabilities (PWDs) in Digital Financing” in Lagos.
L-R: Bunmi Adebiyi, Senior Manger, Development Finance Office, CBN; Chinonso Umeh, Head, Retail Services ,Zenith Bank; Lukeman Salami, representative of Association for the Blind; Chiso Ndukwe-Okafor, Executive Director, CADEF; Adeola Aina, Vice-chairman, Association for the Blind and Lovelyn Okafor, Director of Programmes and Communications, CADEF at workshop on Improving Access and Inclusion for PWDs in Digital Financing in Lagos, recently.
The event brought together government officials, financial institutions, disability organizations, and experts to discuss strategies for enhancing financial inclusion for people with disabilities.
Speaking at the workshop, Safiu Babatunde, Head of Legal Services at the Lagos State Office for Disability Affairs, emphasized the importance of financial inclusion for people with disabilities.
He highlighted the challenges faced by individuals with disabilities in accessing traditional and digital financial services and called for innovative solutions to address these barriers.
“Disability related obstacles affect the participation of individuals at every stage of developmental interventions intended to boost livelihoods of people,” Babatunde said.
“Key among the resources essential for enhancing the livelihood of individuals is having access to financial resources for undertaking economic activities.”
He continued, “Unfortunately over the years, traditional banks do not seem to have served people with disability related obstacles.
“Persons with disability have limited access to financial services, including traditional and alternative banking, online payment services, and financial transactions as well as mobile banking applications.”
Babatunde emphasized the need for public-private partnerships to promote financial inclusion for people with disabilities.
“This partnership can bring together government agencies, financial institutions, and disability organizations to collaborate on developing and implementing initiatives that promote financial inclusion for these concerned populations,” he said.
Professor Chiso Ndukwe-Okafor, Executive Director of CADEF, underscored the organization’s commitment to advocating for the rights of marginalized groups.
She emphasized the need for inclusive financial products and services that cater to the specific needs of people with disabilities.
“CADEF has been empowering individuals with financial literacy, including those with disabilities.
“Our goal is to create inclusive financial systems that meet the needs of all Nigerians”, she said.
The Lagos State Office for Disability Affairs, LASODA, also called for increased public-private collaboration to address the financial barriers faced by PWDs.
General Manager of LASODA, Adenike Oyetunde-Lawal, emphasized the need for tailored financial products and accessible services.
Oyetunde-Lawal, who was represented by Mr. Safiu Babatunde, Head of the Legal Department, urged the banking sector to be more responsive to the needs of PWDs.
Participants discussed the challenges faced by people with disabilities in accessing financial services, such as limited awareness of available products, inaccessible ATMs and branches, and discriminatory practices.
They also explored potential solutions, including the development of accessible mobile banking applications, financial education programs in sign language and Braille, and partnerships with disability organizations.
At the conclusion of the workshop, participants agreed on the need for concerted efforts to improve financial inclusion for people with disabilities.
They pledged to work together to develop and implement practical solutions that will empower individuals with disabilities to participate fully in the financial sector.
Nigerian Institute of Public Relation’s (NIPR) governing council has announced the appointment of Rasheed Bolarinwa as the Chairman of its newly established FinanceHub Committee.
Rasheed Bolarinwa
Bolarinwa, who serves as the President of the Association of Communication and Marketing Professionals in Banks (ACAMB), will lead the committee aimed at enhancing sustainable Public Relations practices within the banking, insurance, and pensions sectors.
Bolarinwa, currently the Head of Brand Management and Corporate Communication at Polaris Bank, brings extensive experience from journalism, public relations, and the financial sector.
Read Also: NIPR Lagos Chapter Announces Date for 11th conference, sets to discuss climate change, environment
His leadership is expected to drive significant improvements in PR practices across these financial sectors.
The FinanceHub Committee, which includes experts from banking, insurance, and pensions, is part of NIPR’s broader initiative to strengthen public relations across various sectors.
The committee’s formation aligns with NIPR’s strategy to foster sustainable and impactful PR practices in these critical areas of the economy.
In addition to Bolarinwa, NIPR has appointed other chairpersons for newly created sectoral hubs.
Mrs. Thelma Okoh will lead the Maritime Hub, Dr. Jossy Nkwocha will head the Energy Hub, and Mr. Basil Agboarumi will oversee the Aviation Hub. Dr. Ahmad Sajoh has been appointed to lead the Anti-Corruption and Consumer Protection Hub, while Miss Chimdi Neliaku will head the Young Practitioners Hub.
The appointment letters, signed by Uzoma Onyegbadue, Registrar/Secretary to the NIPR Governing Council, reflect NIPR’s commitment to enhancing public relations practices across these sectors.
NIPR Appoints Rasheed Bolarinwa as Chairman of FinanceHub Committee
At the inauguration of the new chairpersons and committee members, NIPR National President Dr. Ike Neliaku praised the appointees, highlighting their expertise and dedication.
“Your appointments are well-considered and reflect the confidence the NIPR council has in your abilities to advance the objectives of the Hub,” Neliaku stated.
He expressed enthusiasm for collaborating with the new appointees and emphasized the council’s support in driving positive change in public relations practices within their respective sectors.
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