Telecom
QNET Launches Social Awareness Campaign to Empower Nigerians Against Scams

To foster brand recognition and enhance consumer protection in Nigeria, QNET, a leading global lifestyle and wellness-focused direct selling company, has announced the commencement of a comprehensive social awareness campaign.

This initiative, spanning three months, will utilize a strategic mix of Above The Line (ATL) and Below The Line (BTL) Advertising techniques to effectively educate and engage the Nigerian audience and consumers.
With a focus on outdoor advertising, traditional media channels, and the Nairaland forum, QNET aims to provide invaluable knowledge and resources to Nigerians, safeguarding them from potential scams.
This multifaceted campaign is designed not only to create trust and a sense of camaraderie within the community but also to equip consumers with the essential knowledge required to make well- informed purchasing choices, thanks to informative content and expert insights.
In alignment with its unwavering commitment to ethical business practices, QNET’s social awareness initiative reflects the company’s core values of transparency, integrity, and consumer empowerment.
By cultivating an atmosphere characterized by trust and accountability, QNET aspires to contribute to the economic prosperity of Nigerians and foster a culture of responsible entrepreneurship in the nation. This campaign comes at a crucial time when awareness about authentic direct-selling businesses is paramount.
Biram Fall, Regional General Manager of QNET Sub-Saharan Africa, underscores the company’s commitment to offering quality products and empowering consumers through knowledge and awareness.
“QNET’s social awareness campaign in Nigeria is a crucial step in equipping Nigerians with the tools to differentiate between legitimate offerings from QNET and fraudulent schemes, ultimately creating a safer and more informed consumer landscape.
“Beyond safeguarding consumers, this campaign also serves as an introduction to the diverse range of lifestyle and wellness products that QNET provides, aimed at enhancing the quality of life for individuals and families across the country,” Biram explains.
For more detailed information about QNET and its ongoing social awareness campaign, individuals are encouraged to reach out via WhatsApp to the QNET Compliance Whatsapp Hotline for Sub-Saharan Africa at +233 25 663 0005. Alternatively, inquiries can be directed via email to [email protected]
Telecom
TikTok, Instagram Blamed in US Youth Suicide Lawsuit

Major social media giants Meta Platforms, TikTok and Alphabet’s YouTube will face a landmark jury trial this week in Los Angeles County Superior Court over allegations that their addictive designs have fuelled a youth mental health crisis, marking the first such case to reach this stage.

Social Media
The pivotal personal injury lawsuit centres on a 19-year-old Californian woman identified as K.G.M., who claims her childhood immersion in Instagram, Facebook, YouTube and TikTok—engineered with endless scrolls, autoplay videos, notifications and algorithms—sparked severe anxiety, depression and suicidal thoughts.
Dozens of similar suits have surged since 2022 from families, schools and states, accusing the firms of burying internal research on teen harms while prioritising ad revenue through youth-targeted engagement hooks, despite Section 230 protections for user content.
Plaintiffs seek damages and design overhauls, arguing platforms bypassed parents and preyed on vulnerable kids; defendants counter there’s no clinical “social media addiction” diagnosis, no proven causation—kids with issues often use less—and they’ve added safeguards like parental controls and time limits.
Echoing Australia’s under-16 bans, the trial will scrutinise thousands of internal documents, expert testimonies and K.G.M.’s story, potentially expanding tech liability amid debates where studies show complex links, not direct causation, between screen time and disorders like eating issues or self-harm.
A win could mandate warning labels, age gates or algorithm tweaks, reshaping global platforms as U.S. Surgeon General advisories and global scrutiny intensify pressure on Big Tech to prioritise child safety over profits.
Telecom
Meta Tests Paid Subscriptions Across Instagram, Facebook, WhatsApp

Meta is gearing up to trial paid subscription services on Instagram, Facebook, and WhatsApp, aiming to diversify revenue streams beyond advertising while maintaining free core access for all users.

Meta
The subscriptions will offer enhanced tools tailored for everyday users, creators, and businesses, including advanced content creation, sharing, and workflow features distinct from the existing Meta Verified verification program. Unlike a uniform rollout, Meta plans varied testing formats per app to match diverse audiences, experimenting with feature bundles based on user feedback to refine the model.
A key element involves integrating Manus, the autonomous agent firm Meta acquired for $2 billion in December, into these apps alongside its enterprise sales. Manus enables complex task automation with minimal input, with early signs like Instagram shortcuts already spotted by reverse engineer Alessandro Paluzzi.
Video tools feature prominently: Meta’s Vibes short-form video generator in the Meta AI app shifts to freemium, where paid tiers unlock higher monthly creation limits beyond the free baseline. On Instagram, subscriptions could enable unlimited audience lists, non-follower tracking, and anonymous Story views, though specifics for Facebook and WhatsApp remain under wraps.
Drawing from Meta Verified’s 2023 launch—which provides badges, support, and protection mainly for creators—these broader plans target wider appeal amid industry shifts. Ad growth slows against TikTok competition, while Snapchat+ boasts 16 million subscribers at $3.99 monthly, proving demand for value-driven paid perks despite subscription fatigue risks from streaming and storage fees.
Meta will phase tests gradually, prioritizing feedback to shape long-term viability without alienating free users.
Telecom
New Investment Fund Targets Acceleration of Emerging Technology in Nigeria

The International Rescue Committee (IRC) has announced the formation of Airbel Ventures, a new humanitarian impact investing fund aimed at accelerating the introduction and scaling of breakthrough technologies in crisis-affected communities.

The fund will invest in companies whose ideas have the potential to change humanitarian response, including digital infrastructure for frontline health systems and climate-resilient agriculture.
The launch of Airbel Ventures follows a period of rapid innovation at the IRC, despite the humanitarian sector facing record funding cuts.
In the past year, the IRC’s Airbel Impact Lab has advanced more than twenty Artificial Intelligence (AI) and technology initiatives—from anticipatory action tools powered by climate and vulnerability data, to frontline service delivery using safe, orchestrated AI systems, to breakthrough diagnostic tools for emerging diseases.
Airbel Ventures’ first impact investment is in Signalytic, a company delivering solar-powered computing devices that ensure reliable electricity and connectivity for remote health facilities.
Following the investment, the IRC will pilot Signalytic’s technology with its Nigeria Health team, demonstrating the viability of next-generation digital infrastructure in humanitarian settings.
“We know breakthrough solutions already exist—what’s missing is the path to scale in humanitarian contexts,” said Dr. Jeannie Annan, Senior Vice President for Research & Innovation at the IRC and head of the Airbel Impact Lab.
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