Telecom
QNET’s Ethical Pivot: Reshaping Direct Selling for Nigeria’s 2026 Surge

As Nigeria faces rising youth unemployment and increasing scrutiny of informal business models, trust has become the defining currency of entrepreneurship.

Against this backdrop, QNET, a global wellness and lifestyle company, says it is repositioning ethical direct selling as part of the solution – not as a quick-income promise, but as a regulated, transparent pathway into micro-entrepreneurship – as it outlines its Nigeria-focused strategy heading into 2026.
With nearly three decades of experience in the wellness and lifestyle segment, QNET has operated in Nigeria through independent distributors and digital sales channels since 2021.
In recent years, regulators have intensified oversight of informal and semi-formal business models amid growing concerns around consumer protection, transparency, and fraud, reshaping expectations for how direct-selling companies operate in the country.
For Nigeria, where millions of young people rely on informal income streams, the distinction between legitimate direct selling and fraudulent schemes has become a policy and consumer-protection priority.
“Against this backdrop, QNET’s 2026 strategy for Nigeria will place integrity, strict regulatory compliance, and responsible stakeholder engagement at the centre of its operations.
“As the company adapts to tighter oversight and evolving market conditions, we believe ethical entrepreneurship must be anchored in transparency and accountability if it is to remain a credible pathway for economic participation, particularly for young Nigerians facing limited formal employment opportunities,” says Ayokunmi Solesi, General Manager for QNET in Nigeria.
At the core of QNET’s direct-selling model are product value, transparent compensation structures, and strict adherence to consumer protection standards, principles aligned with the global direct selling industry’s performance as reported in the WFDSA 2024 STATS Report, which showed the channel generating around $164 billion in retail sales and supporting more than 104 million independent representatives worldwide.
QNET’s model ensures that Independent Distributors (IDs) earn solely from verified product sales rather than recruitment-based incentives, reinforcing the distinction between legitimate direct selling and illicit schemes.
This distinction—earning from products rather than recruitment—is widely recognized by regulators as the primary line separating ethical direct selling from pyramid-style schemes.
By prioritizing verifiable product demand and transparent earnings, QNET supports sustainable income opportunities and professional skill development that contribute positively to Nigeria’s formal economy.
Product innovation remains a key pillar of QNET’s 2026 outlook in Nigeria. Through its partner Transblue Limited since 2022, the company has hosted workshops and expos, such as the 2025 Lagos Product Expo, to promote innovation and youth opportunities.
These events showcased certified wellness products while addressing misconceptions, with over 8,000 attendees at the Abuja edition alone.
QNET’s product portfolio spans health, wellness, personal care, home living & living. At the heart of its wellness category are the Amezcua range of products – including the Amezcua Bio Disc and Chi Pendant – which remain among the company’s most recognised offerings and are widely used for personal well-being and lifestyle optimisation.
Complementing these are timepieces and accessories under the Bernhard H. Mayer brand, including the OMNI Watch, which earned a Silver Stevie Award in 2025 for its sustainability-forward design.
Together, these products reflect QNET’s continued emphasis on certified wellness, durability, and long-term consumer value within Nigeria’s growing lifestyle and wellness market.
Beyond product innovation, consumer protection is expected to be a central pillar of QNET’s strategy, amid rising financial fraud in Nigeria. Building on recent advocacy and enforcement efforts, the company says it is expanding both preventive and defensive measures to safeguard consumers.
In an environment where financial fraud continues to undermine public trust, QNET says consumer education and institutional accountability must go hand in hand. The company’s “Say NO!” public awareness campaign, launched in 2023, focused on helping citizens identify fraudulent schemes through mass outreach and community engagement across Nigeria and other West African markets.
This effort was reinforced through structured collaboration with Nigerian authorities, including the Economic and Financial Crimes Commission (EFCC) and the Federal Competition and Consumer Protection Commission (FCCPC), aimed at disrupting impersonation networks and protecting the integrity of legitimate entrepreneurship.
Such measures place QNET among a small group of direct-selling firms in Nigeria publicly aligning enforcement, education, and regulator engagement as part of their operating model.
In addition to external advocacy, the company believes ethical direct selling must be enforced from within. Between 2022 and 2023, QNET suspended more than 80 distributor accounts across Sub-Saharan Africa for ethics violations, underscoring its zero-tolerance approach to misrepresentation and misconduct. Continuous monitoring of digital platforms for brand misuse further reflects QNET’s view that compliance is not a one-time response, but an ongoing responsibility essential to sustaining trust in the direct-selling sector.
Complementing these legal efforts are educational programmes, such as QNET’s signature financial literacy programme, FinGreen Programme, launched in 2022 in partnership with Transblue Limited, which has trained over 1,500 young people and women across Nigeria in budgeting, saving, responsible spending, and digital financial literacy skills to avoid exploitation.
Moving forward, QNET aims to strengthen its role in Nigeria’s formal economy by positioning ethical direct selling as a viable pathway for micro-entrepreneurship, income diversification, and skills development, particularly among young people navigating an increasingly competitive labour market.
As Nigeria’s gig economy matures under tighter regulation, QNET argues that the future of direct selling will be decided less by scale and more by trust—measured in transparency, consumer protection, and the economic literacy of those it empowers.
Telecom
PwC Warns Nigeria Telcos of AI Fraud Risks

Telecom companies should invest in sophisticated anti-fraud tools that employ machine learning and Artificial Intelligence (AI) to enhance detection and response times while conducting regular audits to ensure that systems remain up-to date and effective.

That’s according to Pricewaterhouse Coopers (PwC’s) latest paper on AI fraud in the Telecom sector.
The paper notes the dual role of Artificial Intelligence as both a threat and a shield highlights the need for Nigerian telecom operators to adopt AI deliberately and strategically.
It calls for a deeper understanding of how technological disruption is transforming fraud risks today and how those risks may evolve in the.
The professional services firm noted that the rapid adoption of AI is reshaping the fraud landscape in the telecommunications sector, enabling criminals to automate scams, impersonate victims through deepfake technologies, and scale fraudulent schemes with unprecedented speed.
The 16-page report, titled ‘AI’s Dual Role in Telecom Fraud’, noted that while AI is helping fraudsters launch more sophisticated attacks, the same technology can also serve as a powerful defensive tool for telecom operators and financial institutions.
“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” PwC said, warning that the expanding digital ecosystem linking telecom networks and financial services is creating new vulnerabilities.
Fraud has long posed a significant challenge for telecom operators worldwide, resulting in financial losses, reputational damage, and regulatory scrutiny.
Globally, telecom fraud was estimated at approximately $38.95 bn in 2023, highlighting the scale of the problem. In Nigeria, the sector has also faced rising risks.
According to the Nigerian Communications Commission (NCC), citizens lost approximately N12.5 bn to telecom-related financial crimes between 2019 and January 2023.
PwC said the growing integration between telecom networks and financial services, such as mobile money platforms and digital banking, is further complicating the fraud landscape.
“When fraud occurs across interconnected platforms, both telecommunications and financial services providers face regulatory scrutiny and erosion of customer trust,” the report said.
The firm added that telecom operators are increasingly becoming critical infrastructure for digital financial services, exposing them to greater risk as criminals target the ecosystem.
Despite these risks, PwC said telecom companies have a unique advantage in the fight against fraud due to the vast amount of network and customer data they possess.
By deploying advanced AI systems, telcos can detect suspicious activity patterns, flag unusual call behaviour, and identify fraudulent transactions in real time.
For example, AI-driven pattern recognition can analyse large datasets to detect irregular call durations, unusual call frequencies, or activity occurring at odd hours, indicators that may signal fraudulent activity.
Machine learning models trained on historical fraud cases can also help identify subtle warning signs that traditional detection systems might miss.
PwC noted that some telecom operators are already deploying AI-powered spam detection tools capable of analysing hundreds of behavioural parameters to determine whether a message is fraudulent.
Real-time data analysis, the firm added, can allow companies to block fraudulent activities before they cause major financial damage.
Beyond fraud detection, AI can also help organisations respond more effectively to incidents.
Using natural language processing, generative AI systems can convert technical security data into simplified reports tailored for regulators, executives, and compliance officers.
However, PwC said technology alone will not be enough to curb the growing threat.
The firm stressed that stronger collaboration between telecom operators, financial institutions, and regulators is essential to prevent fraud from spreading across digital platforms.
Telecom companies, it said, possess sophisticated tools capable of monitoring call patterns and network behaviour, which could help banks detect suspicious activities such as SIM swap attempts.
At the same time, banks have developed advanced fraud detection algorithms that could enhance telecom operators’ ability to identify suspicious activity across their networks.
“By sharing insights and real-time threat intelligence, both sectors can strengthen their individual and collective defences,” PwC said.
The firm cited international examples where such collaboration has improved fraud detection and response times, including initiatives in the United Kingdom, Singapore, Australia, and the Philippines. PwC also emphasised the importance of closer engagement with regulators such as the Central Bank of Nigeria and the Nigerian Communications Commission to ensure clear and responsive regulatory frameworks that support innovation while protecting consumers.
Telecom
MTN Nigeria Races Ahead in Fibre Broadband Market

MTN Nigeria expanded its lead in Nigeria’s fixed broadband market after adding 13,433 subscribers to its fibre-to-the-home service in December 2025. The gains come as smaller providers struggle to retain users amid rising demand for high-speed internet.

Industry data from the Nigerian Communications Commission (NCC) showed sharp subscriber losses among smaller operators.
21st Century Technologies saw its subscriber base fall from 175 in December to 82 in January, a drop of more than 50 percent.
SWIFT Nigeria recorded an even larger decline.
The company lost 11,285 users, with total subscribers falling from 25,484 to 14,199, a 44.3 percent decrease.
The gap between large infrastructure providers and smaller operators is widening as broadband demand grows across Nigeria.
Companies with extensive fibre networks can offer faster speeds and wider coverage, while smaller competitors face higher costs and limited scale.
MTN has accelerated its investment in network infrastructure to maintain its lead.
The company spent ₦1 trillion, or about $715 million, in capital expenditure in 2025, more than double the ₦443.5 billion invested in 2024.
The investment followed a return to profitability, with profit after tax reaching ₦1.1 trillion after losses in 2024 linked to foreign-exchange pressures.
Spending focused on network modernization, 4G expansion, 5G rollout and deeper fibre deployment.
The operator expanded its fibre-to-the-home footprint to about 4 million households, concentrating deployments in Lagos, Abuja, Port Harcourt, Kano and Ibadan as data traffic rose 34 percent.
Network vandalism remains a challenge. MTN recorded 9,218 fibre cuts in 2025, an average of 25 incidents per day, affecting 211 base stations.
Key Takeaways
Nigeria’s broadband market is entering a scale phase where infrastructure investment is becoming the main competitive advantage.
Telecom operators with strong balance sheets are deploying billions of naira into fibre networks to capture demand for high-speed connectivity driven by streaming, remote work, digital payments and cloud services.
Fibre infrastructure also strengthens mobile networks by connecting base stations and improving 4G and 5G performance.
However, the economics of building and maintaining fibre networks remain challenging in emerging markets. Infrastructure vandalism, power supply instability and high deployment costs increase operational risk.
These factors make it difficult for smaller internet service providers to compete with large telecom operators that can spread costs across millions of customers.
As demand for broadband continues to grow in Africa’s largest economy, the sector may see further consolidation, with dominant operators strengthening their market position while regulators face increasing pressure to maintain competition and affordable access to high-speed internet.
credit…. dabafinance.com
Telecom
VDT Communications Achieves Two Prestigious Certifications ISO /IEC 27001:2022, ISO/IEC 27032:2023 Reinforcing its Leadership in Broadband Service Provision

VDT Communications Limited, a provider of Enterprise communication solutions, is proud to announce that it has been awarded the ISO/IEC 27001:2022 Information Security Management System (ISMS) and ISO/IEC 27032:2023 Cybersecurity Management System certifications.

These prestigious certifications demonstrate VDT’s commitment to maintaining the highest standards of information security and cybersecurity, ensuring the protection of sensitive customer data and maintaining the trust of its clients.
These certifications are a testament to VDT’s dedication to implementing robust information security and cybersecurity measures, aligning with international best practices.
The ISO/IEC 27001:2022 certification recognizes VDT’s ability to establish, implement, maintain, and continually improve its ISMS, ensuring the confidentiality, integrity, and availability of customer information. The ISO/IEC 27032:2023 certification highlights its commitment to protecting its customers’ information assets and preventing Cyber threats.
VDT Communications Limited has consistently demonstrated its commitment to excellence, previously earning and maintaining ISO 9001:2015 Quality Management System and ISO 20000-1:2018 IT Service Management certifications. These certifications have enabled the company to deliver high-quality services, ensuring customer satisfaction and loyalty.
“We are thrilled to receive these two prestigious certifications, which reinforce our commitment to information security and cybersecurity. These certifications demonstrate our dedication to implementing robust security measures that ensure confidentiality, integrity and availability of customer data” said Engr. Abiodun Omoniyi, GMD of VDT Communications Limited.
The ISO/IEC 27001:2022 and ISO/IEC 27032:2023 certifications bring numerous benefits to VDT’s customers, including:
- Enhanced information security and cybersecurity posture
- Protection of sensitive customer data
- Compliance with international standards and regulations
- Improved risk management and incident response
- Increased trust and confidence in VDT’s services
“We are proud to serve our customers with the highest level of security and quality,” Bimbo Ikumariegbe, Chief Operating Officer (COO) of VDT. “These certifications demonstrate our commitment to excellence and our dedication to delivering innovative communication solutions that meet the evolving needs of our customers” – Olufemi Akinola, Head, Information Technology.
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