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Rebound in Notebooks in W/Europe Boosts 2Q16 PC Shipments in EMEA

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PC shipments in Europe, the Middle East, and Africa (EMEA) performed above expectations, reaching 16.1 million units in the second quarter of 2016 — a 4.7% YoY decrease, according to International Data Corporation (IDC). Looking at regions, Western Europe stabilized at -0.8%, while Central and Eastern Europe and Middle East and Africa remained constrained respectively at -8.5% and -13.3%.

Notebooks in EMEA posted good performance, stabilizing at -1.7%. For the first time, the YoY comparison was not impacted by Bing shipments. In fact, notebook shipments in Western Europe went up by 4.1%, driven by the commercial segment that registered a 10.5% increase. This brought the growth of EMEA commercial notebooks into positive territory with a 3.7% YoY growth. In contrast, the consumer notebook market continued to decline. Desktop PCs posted a 10.0% decline overall, in line with forecasts, in EMEA.

The EMEA region remained hit by volatile exchange rates, oil price fluctuations, and macroeconomic and political developments, all of which created a difficult market, especially in Western Europe and the Middle East. Windows 10 is accelerating but is failing to drive large renewals, while new designs based on Skylake were generating strong interest and supported new form factor penetration.

“In EMEA, notebook continued to outperform desktop with improvements mainly in the commercial segment.” said Andrea Minonne, research analyst, IDC EMEA Personal Computing. “Multiple factors drove this growth. In the Nordics, back to school was one key contributors to shipments. Renewals and continued expansion over desktop in some sectors and countries also led to an increase. New product designs based on Skylake and Windows 10 generated large interest among business users seeking enhanced mobility features and supported new form factor penetration from a low base.”

In Western Europe, Brexit may bring some additional challenges to the PC market (see IDC Expects a “Challenging Transition” as a Result of Brexit). No evidence of market contraction can be attributed directly to the referendum outcome yet. But some PC manufacturers might review their plans for next year due to uncertainty. Many vendors also said they might revise their price strategy just after the quarter’s closing. This will affect consumer behavior as many users may opt to stretch the life span of their devices rather than sustaining a price increase to purchase new ones. In enterprises, IT budgets and plans could be reviewed as businesses will be more cautious. Compromises are likely to be made as all price increases cannot be absorbed. Currency fluctuations in the U.K. and beyond are under the spotlight, affecting channel stock intake. On one hand, some vendors have looked to optimize their channel position ahead of price increases, pushing more shipments in June. On the other hand, cleaning inventories remains a key focus in some countries: stocks are not at an ideal level but the overall situation is not as bad as last year. Trends are different not only at a global level, but also within regions. In particular, Western Europe appears very fragmented: the UKI and Mediterranean regions contracted in the second quarter, while the DACH and Nordic regions were positive. The back-to-school season helped limit the PC market decline, boosting shipments in 2016Q2.

“The Western European market fared better than expected,” said Malini Paul, senior research analyst, IDC EMEA Personal Computing. “As anticipated, the commercial segment continued to drive the overall market. After several quarters of decline and a stabilization last quarter, 2016Q2 marked the return of commercial notebooks to positive double-digit growth. In the absence of Bing comparisons, the consumer segment returned to almost normal market conditions. However, inventory levels in some channels remained high. This could have an adverse impact on shipments in the next couple of quarters if products are not moving as fast as expected.”

The PC market in CEMA remains constrained by a lack of public spending, weak currency, political uncertainty, and economic slowdown. The PC market in CEE declined 8.5% YoY, in line with forecasts. The PC market in MEA performed slightly lower than forecast at -13.3% YoY.

“The CEE PC market continues to struggle, with the commercial space suffering the strongest decline at -10.5% YoY, with the lack of public sector spending in some countries as well as weak corporate deals all affecting the overall commercial space,” said Nikolina Jurisic, product manager, IDC CEMA. “The consumer space was supported by gaming computers even if volumes are still limited, and the desktop consumer space was flat compared with notebooks, dropping in the high single digits. The MEA PC market continues to suffer, however, and some of the key markets, namely Turkey and Egypt, experienced some relief. The continuation of a large-scale PC project contributed toward the growth in Egypt. At the same time, some other key markets continued to decline sharply, with Nigeria and Saudi Arabia halving shipments YoY due to currency issues as well as low oil prices.”

 


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Study Reveals 83% of Employees Stay Connected to Work During Time Off, Fuelling Digital Anxiety

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A new Kaspersky survey undertaken in the Middle East, Turkiye and Africa (META) region reveals that digital anxiety is becoming a defining feature of modern work culture, as employees don’t disconnect even during their free time and vacations.

According to the findings, 83% of respondents keep an eye on work tasks outside working hours. An overwhelming 85% reply to all work-related messages in instant messaging apps, while the same share (85%) check work emails during their time off – and 81% admit they are responding to work emails while on vacation or in their personal time.

The pressure to remain constantly available is contributing to heightened stress levels in the workplace. Other sources of stress include work issues, for example, 43% experience anxiety after accidentally sending a random message to a work chat.

Interestingly, not all digital mishaps are perceived equally: 40% report that they take it calmly when they send an unfinished email, proving that some mistakes are considered less damaging than others.

Blurred boundaries between professional and personal life, combined with instant communication tools, are intensifying feelings of constant monitoring and fear of making digital errors.

More than a third (36%) of respondents say they feel extremely uncomfortable or even scared if their boss notices them scrolling through social media at work instead of working. The “always-on” culture may undermine employee well-being, increase burnout risks, and reduce overall productivity in the long term.

“Digital anxiety doesn’t just affect employee well-being – it can also increase cybersecurity risks for organisations. When people feel constant pressure to respond immediately to messages and emails, they are more likely to act impulsively, without carefully verifying links, attachments, or sender identities.

This urgency can make employees more vulnerable to phishing, and other scams using social engineering techniques,” comments Brandon Muller, Technical Expert at Kaspersky.

Kaspersky recommends employees to follow the below tips to avoid digital anxiety and associated cyber risks:

  • Slow down before clicking or replying. Digital anxiety can trigger automatic reactions. A short pause to check sender details, URLs, or attachments can prevent security breaches.
  • Treat urgency as a red flag. Cybercriminals often exploit pressure and fear. Always verify unexpected or urgent requests before responding.
  • Avoid handling sensitive information on unsecured networks. Public Wi-Fi, often used when working outside regular hours, increases exposure to cyber threats. Mobile network and VPN should be applied in such cases.
  • Use technologies that will help reduce risks. For example, Kaspersky Premium offers AI-powered anti-phishing features designed to help warn of potential threats.

Businesses can reduce cybersecurity risks related to employees’ digital anxiety by providing regular cybersecurity training that helps staff recognise threats and respond correctly even under stress.

At the same time, organisations should use robust cybersecurity solutions to minimise the impact of human error. Kaspersky Next’s adaptable and robust cloud-native protection, underpinned by an unequalled cybersecurity track record, is one of such products.

Protection solutions for mail servers, such as Kaspersky Security for Mail Server, with anti-phishing capabilities, help to additionally decrease the chance of infection through a phishing email.


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FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

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Federal Government of Nigeria has approved the acquisition of electric buses for civil servants as part of efforts to promote cleaner transportation and boost local vehicle manufacturing.

FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

The development was disclosed in Abuja by Joseph Osanipin, Director-General of the National Automotive Design and Development Council (NADDC). Osanipin said the buses would be sourced from local assemblers to strengthen domestic production and stimulate growth in Nigeria’s automotive sector.

He stated: “The initiative is aimed at encouraging the transition to cleaner mobility while creating opportunities for local manufacturers.” According to him, the government has also procured charging infrastructure that will be deployed across parts of the country to support the adoption of electric vehicles.

As part of broader efforts to develop the sector, the council is establishing the Nnewi Automotive Development Park in Anambra State. Osanipin explained: “We are developing the Nnewi Automotive Development Park where we will provide the necessary infrastructure so that users of the park can share facilities.”

He added that the shared infrastructure model would enable investors and manufacturers to operate without bearing the full cost of setting up independent facilities. The council is also seeking additional investment to accelerate the development of the park and attract more industry participants.

Osanipin urged Nigerians to support locally assembled vehicles, noting that increased patronage would help create jobs and drive economic growth. He said the council is providing training to manufacturers and stakeholders to enhance local production of vehicle components such as batteries and tyres.

“The move will reduce import dependence, create employment opportunities, and contribute to the country’s Gross Domestic Product,” he said. The NADDC is also working with the Bank of Industry Nigeria to facilitate the disbursement of the National Automotive Development Fund to qualified stakeholders.


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Jumia Reaffirms Commitment to Consumer Trust on World Consumer Rights Day

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As the global community commemorates World Consumer Rights Day, Jumia Nigeria joined industry leaders, regulators, and consumer advocates at the Lagos Marriott Hotel, Ikeja, for a high-level panel session hosted by the Lagos State Consumer Protection Agency (LASCOPA) on Tuesday, March 17, 2026.

Speaking during the session, Peters Afebuame, Group Head of Content and Production at Jumia, highlighted Jumia’s comprehensive approach to protecting consumers from counterfeit or adulterated products on its marketplace, noting that the company has implemented structured checks and technology-driven systems across the entire product lifecycle, from seller onboarding to post-listing monitoring, to safeguard product authenticity.

“Ensuring product authenticity on our platform requires a combination of technology, policy enforcement, and continuous seller engagement,” he stated.

“At Jumia Nigeria, we have implemented a multi-layered process that begins with rigorous seller onboarding and policy agreements, followed by catalogue configuration controls, AI-driven product attribute verification, and the use of global product identification standards. These systems are reinforced by ongoing quality moderation, brand protection mechanisms, and strict enforcement actions, including product and seller delisting, ensuring that customers can shop on our platform with confidence.”

Central to Jumia’s consumer protection framework is a rigorous seller verification process designed to ensure marketplace integrity. Vendors are required to provide proof of legal and regulatory compliance before gaining access to the platform. This vetting process is reinforced by a strict quality control system that monitors products listed on the platform, backed by a zero-tolerance policy toward counterfeit or substandard goods. Non-compliant sellers face penalties and permanent delisting from the marketplace.

Transparency also remains a core priority in helping customers make informed purchasing decisions. Product listings across the platform feature clear specifications, verified descriptions, and detailed images, enabling shoppers to understand exactly what they are purchasing before completing a transaction.

Recognising that digital literacy plays a critical role in online safety, Jumia continues to invest in consumer education initiatives through instructional “how-to” videos, platform guides, and social media campaigns that equip Nigerian shoppers with practical knowledge to navigate online shopping securely and confidently.

To further strengthen transaction security, Jumia leverages its proprietary payment solution, JumiaPay, which provides a secure and encrypted payment infrastructure designed to protect customer financial data. The company also adheres to internationally recognised data protection standards such as the General Data Protection Regulation (GDPR) and local regulatory frameworks established by the Nigeria Data Protection Commission (NDPC), ensuring responsible handling and protection of user information.

Beyond the point of purchase, Jumia reinforces consumer protection through a customer-centric return and refund policy designed to ensure seamless resolution when issues arise. A dedicated customer service team also provides support through multiple channels, including phone and social media, enabling swift response to consumer inquiries and complaints.

As e-commerce continues to expand across Nigeria, Jumia reaffirmed its commitment to building a marketplace that prioritises fairness, transparency, and consumer safety. Through continuous investment in technology, strong policy enforcement, and ongoing consumer engagement, the company aims to strengthen trust and confidence in Nigeria’s growing digital commerce ecosystem.


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