E-Business
Report Shows iOS, Google Play Gained in 1Bn Mobile Game Market

International Data Corporation (IDC) and App Annie on Thursday released the Portable Gaming Spotlight, 2014 Review, a report that characterizes several key portable gaming trends and marketplace statistics for 2014.
Among other findings, the report found global portable game spending increased across all platforms between 4Q13 and 4Q14.
Spending was up more than 75 percent on Google Play, over 30 percent in the iOS App Store, and 5 percent on handheld game consoles (typified by Nintendo 3DS and Sony PlayStation Vita).
These growth rates include direct spending on digital and physical games but exclude all ad-related revenue.
Other Key Findings For 2014 Include:
The global installed base of smartphones and tablets that are regularly used for gaming topped one billion in late 2014 for the first time, while the installed base of handhelds declined marginally to approximately 175 million devices by the end of the year.
iOS continued to generate more direct spending on games than Google Play in 2014, although Google Play closed the gap significantly compared to 2013; in 4Q14 Google Play game spend exceeded that of handheld game spend by a healthy margin (while handheld games generated more direct revenue than Google Play games in 4Q13).
Gaming revenue continued to dominate mobile app stores, representing nearly three-quarters of total app spend in the iOS App Store in 4Q14 (and representing only about 30 percent of all app downloads) and was more than 90 percent of app spend on Google Play (and roughly 40 percent of app downloads) in the fourth quarter —both higher spending shares than in 4Q13.
“2014 saw a convergence of spending shares when viewed on a regional basis,” said Lewis Ward, director of Gaming at IDC. “iOS game spending grew relatively quickly in Asia/Pacific in 2014, for example, and Google Play performed better in North America last year than in 2013.
Ward added, “These shifts brought the app stores closer together from the standpoint of game spending by major region – and closer to the established regional distribution of spending on handheld games for devices like the Nintendo 3DS and Sony PlayStation Vita. This convergence trend implies that competition among portable game developers and publishers will remain fierce in 2015.”
“Games continued to make their presence felt in 2014 as more than 80 percent of combined iOS and Google Play consumer app spending in 4Q14 came from games,” said Bertrand Schmitt, CEO of App Annie. “This is an increase over the already impressive share that games captured in 4Q13 and exemplifies their ability to increasingly engage and monetize across a broad spectrum of mobile device owners. With games accounting for over 90 percent of consumer spending on Google Play in the latter half of 2014, along with Android’s increasing popularity worldwide, we expect to see steady revenue growth for mobile gaming this year given the ample opportunity to leverage this expanding user base.”
Ironically, there wasn’t great turnover at the apex of portable gaming last year: four of the top five grossing games on iOS in 2013 remained in the top 5 in 2014.
Of the top 5 grossing games on iOS in 2014, two of them were from the mobile gaming giant Supercell: Clash of Clans (Supercell); Candy Crush Saga (King); Puzzle & Dragons (GungHo Online); Game of War – Fire Age (Machine Zone) and Hay Day (Supercell).
Aside from slight shifts in order, the key difference between this list and the same top five list for all of 2013 is that Game of War – Fire Age replaced Electronic Arts’ The Simpsons: Tapped Out.
The top grossing game on Google Play in 2014 was Puzzle & Dragons and in the handheld market it was Pokémon Omega Ruby / Alpha Sapphire (by Game Freak/Nintendo).
Three of the top five grossing titles in 2014 on both Google Play and handheld game console platforms were new top five grossing titles when compared to the same lists for 2013.
Most of 2014’s top grossing titles supported fairly robust online multiplayer features and rather deep leveling up and/or personalization capabilities and implying that more portable gaming sophistication is on tap for 2015.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.
With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.
IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world’s leading technology media, research, and Events Company.
And App Annie is the number one decision-making platform for the mobile app economy.
App Annie combines the analytics of one’s own apps with a granular understanding of the competition and market to provide a unique 360 degree view of one’s mobile business.
The App Annie platform is relied upon by over 90 percent of the top 100 publishers and more than 675,000 apps.
Customers of our Intelligence product include the likes of Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco and Universal Studios.
The company has tracked over 79 billion downloads and more than US $24 billion in gross revenues to date, the industry leader by far. App Annie is a privately held global company of more than 300 employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo.
The company is backed by leading venture investors including e.Ventures, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital with $94 million raised to date.
E-Business
NITDA Ignites a Revolution for Gender Inclusion in Nigeria’s AI and Digital Economy

In a powerful stride towards an inclusive digital future, the National Information Technology Development Agency (NITDA) is spearheading a transformative drive to empower Nigerian women in the Artificial Intelligence (AI) and digital economy.
This commitment was resoundingly reiterated by NITDA’s Director General, Kashifu Inuwa CCIE, at the “Innovate Her 25” conference, the 10th National Conference and 11th Annual Meeting of Nigerian Women in Information Technology.
Speaking at the event themed “Women in AI: Unlocking Resilience, Fostering Innovation and Leadership,” Inuwa, represented by Dr. Aristotle Onumo, Director of Stakeholder Management and Partnerships, emphasised that true innovation blossoms not in isolation, but through synergistic partnerships and collective endeavor – principles deeply embedded in NITDA’s operational ethos.
Highlighting Nigeria’s Artificial Intelligence (AI) Strategy, Inuwa added that inclusivity is embedded as a core objective: “Our strategic roadmap mandates that at least 40% of our programmes directly benefit women and underserved groups. We have also developed a Gender Inclusion Strategy to guide interventions in areas such as training and infrastructure,” he explained.
Further underscoring Nigeria’s leadership in the digital space, Inuwa excitingly announced that in September 2025, NITDA will proudly host a Leadership Summit on AI. This landmark event will convene stakeholders from across the African continent, fostering a collaborative environment to forge a unified AI vision for Africa.
In alignment with the conference’s focus on empowering women in technology, the DG detailed NITDA’s diverse capacity-building initiatives spanning AI, cloud computing, and cybersecurity. “We work with partners such as the Renew Hope Initiative to train thousands of women across Nigeria’s six geopolitical zones,” he revealed, highlighting the agency’s broad reach.
NITDA stands ready to collaborate with organisations like the Nigerian Women in Information Technology (NIWIT), actively encouraging proposals for bespoke programmes that cater to specific community needs. “We focus on targeted training with measurable outcomes, rather than generic approaches,” Inuwa affirmed, emphasising a results-oriented methodology.
He further spotlighted NITDA’s “Digital Literacy for All Initiative,” which seeks to equip 70% of Nigerians with digital literacy by 2027. Through strategic partnerships with the NYSC and the integration of digital literacy into national school curricula, the agency plans to train over 30 million Nigerians — with a dedicated focus on underserved communities and public servants.
Addressing critical concerns surrounding ethical AI, Inuwa emphasised the importance of developing indigenous datasets and large language models reflective of Nigeria’s unique realities: “We are working closely with stakeholders to build local datasets that safeguard Nigerians’ digital rights and ensure ethical AI use,” he assured.
NITDA is also championing mentorship for women in technology through impactful initiatives such as Women Innovate. The agency warmly welcomes collaboration with NIWIT to design structured mentorship programmes and is open to formalising such partnerships through Memoranda of Understanding (MoUs).
“NITDA is committed to fostering inclusive economic growth through innovation. Partnership and collaboration remain the way forward,” Inuwa declared.
The session concluded with a resounding call to action, urging women-focused organisations to leverage NITDA’s open-door policy and unite in advancing digital inclusion across Nigeria. The future of Nigeria’s digital economy is inclusive, and women are at its forefront.
E-Business
Amazon CEO Says AI will Reduce Number of Workers Needed

Amazon’s management on Wednesday said that it expects that artificial intelligence software will reduce the number of office workers at the world’s largest online retailer.

Andy Jassy, chief executive, Amazon
“We will need fewer people doing some of the jobs that are being done today and more people doing other types of jobs,” Andy Jassy, chief executive, Amazon wrote in an email to employees.
He said it was difficult to predict how the overall workforce will evolve, but in the next few years, it is expected that AI efficiency gains will lead to a reduction in the number of office workers.
According to earlier reports, Amazon employed around 1.5 million people worldwide, with approximately 350,000 office employees in various roles.
The Wall Street Journal reported that the company does not anticipate further large-scale layoffs, as seen in 2022 and 2023, in the near future.
Instead, it expects that vacant positions will not be refilled.
However, layoffs are not ruled out, according to sources familiar with the matter.
“Amazon is focusing on so-called AI agents, software capable of independently performing tasks. These agents could, for example, summarise information from the web and data sources, write software, translate languages and automate many time-consuming tasks,” Mr Jassy explained.
“Agents will be teammates that we can call on at various stages of our work,” he added, urging employees to experiment with AI whenever possible.
The impact of AI on the job market has been a concern for many years.
Recently, Spotify, the leader in music streaming, announced that teams requesting additional staff would first need to prove that AI could not perform the tasks.
The creators of the language-learning app Duolingo plan to gradually replace external workers with AI.
E-Business
BPP Partners NDPC to Strengthen Data Protection

Dr Adebowale Adedokun, director-general, Bureau of Public Procurement (BPP), has reaffirmed the bureau’s commitment to data protection in Nigeria.
He disclosed this in a statement at the weekend by Zira Nagga, head of Public Relations, BPP, following a courtesy visit by a delegation from the National Data Protection Commission (NDPC).
Adedokun stressed that data protection is vital to Nigeria’s economy and development, particularly in areas such as demography, health, education, and other key sectors.
He emphasised that no country should leave its data unprotected, as it plays a crucial role in future planning and national development.
“Data governs the world. It is essential to technological progress and must be protected for a country or business to be taken seriously,” he said.
Adedokun described the visit, aimed at fostering partnership on data policy implementation and protection, as timely and aligned with national goals.
He said the BPP would collaborate closely with the NDPC to boost data development, capacity building, and enhance the procurement system.
“The BPP will support compliance as part of the ‘Nigeria First’ Policy, although it is not a core procurement eligibility requirement,” he explained.
He suggested a hybrid training model to help build strong capacity in data protection, privacy awareness, and policy understanding.
According to him, a dynamic training approach will reduce logistics costs and improve public confidence in data safety and privacy.
Dr Vincent Olatunji, CEO, and national commissioner, NDPC, praised Adedokun and the BPP for supporting data protection initiatives.
He said the partnership supports President Bola Tinubu’s vision and will strengthen data privacy across Ministries, Departments, and Agencies (MDAs).
“The collaboration will create awareness and train BPP staff to ensure a firm grasp of data protection principles and policies,” he stated.
Olatunji said the NDPC would establish a working group to finalise a Memorandum of Understanding beneficial to both institutions.
He added that President Tinubu signed the NDPC into law on 12 June 2023 to uphold citizens’ rights and protect national and business data.
Olatunji also noted that strict legal measures were in place to enforce data protection and ensure full compliance nationwide.
Both agencies agreed to form a team to sign the MoU and focus on capacity building and data management in procurement and beyond.
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