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Report Suggests a Slash in Mobile App Usage By 2027 Due to AI Assistants

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By 2027 mobile app usage will decrease by 25 per cent due to AI assistants according to Gartner, Inc. Smartphone users will turn to AI assistants, such as Apple Intelligence, ChatGPT, Google Gemini, Meta AI, and others to replace apps for many functions.

In addition to the impact of AI assistants, apps will be consolidated across separate brands and companies, creating mobile app partnerships or consortiums to reach more users per app at scale and defray the cost of creation and maintenance.

“CMOs should begin scenario planning for the impacts of decreased mobile app usage,” said Emily Weiss, Senior Principal for the Gartner Marketing Practice.

“Brands with low app engagement and retention will likely be first impacted – this will be a positive development for brands that are not overly reliant on driving revenue via apps as app development costs will decrease.

Other brands may be severely impacted by the disintermediation of users turning to AI assistants for services. The loss of app users will also result in the loss of first-party data collection and the ability to reach fewer users via mobile push notifications,” Emily added.

By 2026, Over 1/3 of Web Content will be Created for the Purposes of Gen-AI Powered Search According to Gartner’s 2024 CMO Spend Survey of 395 respondents between February and March 2024, the average CMO allocated almost a quarter of their digital marketing budget to search.

Other than end users directly visiting a website, search currently drives more traffic to the average commercial enterprise website than any other referral source.

Given this, a loss of search driven traffic due to algorithmic shifts by major search engines would result in tangible, negative commercial impact to any organisation.

“CMOs will need to direct their teams to hire talent with a strong understanding of how GenAI, and broader AI influences, impacts the performance of their content in search algorithms,” said Weiss.

“It will be important to upskill the function by investing in search and content talent with AI skillsets. These associates will need to have familiarity with creating or optimising content to train and rank within evolving search algorithms,” she said.

By 2028 digital Mlmarketers will move 30 per cent of their paid social budget to support advertising and partnerships on subscription-based channels It is becoming more challenging for CMOs to maintain, let alone grow, their reach and engagement among consumers.

This is especially true as consumers shift their tech and media behaviors away from social media, to other platforms and subscription based channels.

Gartner’s 2024 CMO Spend survey found that since 2022, paid social has maintained the highest budget allocation for all digital media spend. In 2024, B2C Marketing leaders reported allocating 14.3 per cent for their digital channel budget to social media advertising (an increase from 12.3% in 2023).

“Closed group communities and subscription channels of – fer a potential alternative for social media weary consumers and content creators who want to do more than feed the algorithm,” said Weiss.

“Brands can leverage closedgroup subscription channels – such as Substack, Patreon, and Discord – and the professional creators on them to reach relevant target audiences who are already engaging with content they self-selected into consuming,” she added.

Current AI models, such as large language models (LLMs), lack the agency to autonomously execute tasks and adapt in complex environments.

However, as new levels of intelligence are added, new AI agents are poised to quickly become more capable and reliable as brands seek to address customer facing use cases.

“There will be more AI agents than people, so while current approaches require humans in the loop, this idea will quickly become antiquated.

Marketers will need to determine when and how they can trust AI agents to act on behalf of the brand and customers across key areas,” said Weiss.


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Nigeria Mulls National Cybersecurity Council

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Federal Government has unveiled plans to establish a National Cybersecurity Coordination Council, signaling a shift toward a more unified, intelligence-driven approach to defending the country’s rapidly expanding digital economy.

Conceived as a non-statutory, multi-stakeholder body, the proposed Council will enhance coordination, enable trusted information sharing, and guide government strategy on cybersecurity, risk management, and national response amid increasingly complex cyber threats.

The initiative, championed by Bosun Tijani, minister of communications, innovation and digital economy,  is designed to bring together government institutions, private sector players and technical experts into a single collaborative platform to strengthen the country’s cyber resilience.

Tijani noted that this initiative comes in response to a wave of recent cyber incidents that have disrupted operations across key private institutions and public sector.

In recent times, Nigeria’s financial system has faced mounting cyber pressure, reflecting global trends as cybercrime is projected to cost the world over $10.5 trillion annually, according to Cybersecurity Ventures.

Analysts say these attacks are increasingly coordinated and sophisticated, prompting the government to recognise that fragmented, institution-specific approaches can no longer manage systemic cyber risks effectively.

Under the new framework, the government aims to promote a “collective defence” model, an approach widely adopted in advanced digital economies where threat intelligence is shared in real time across institutions.

The Council is expected to include chief information security officers, cybersecurity associations, the Nigerian Computer Society, global technology providers, researchers, law enforcement agencies and civil society groups, ensuring a broad-based and technically grounded response architecture.

Key priorities will include developing national threat intelligence-sharing systems, harmonised cyber defence protocols, and coordinated incident response, while strengthening capacity to close Nigeria’s cybersecurity talent gap.

 


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Oracle Sacks 12,000 in India, Begins Shift to AI

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Oracle, US-based technology giant, has initiated a sweeping round of layoffs affecting thousands of employees globally, with India among the worst-hit regions, according to multiple reports.

Oracle Sacks 12,000 in India, Begins Shift to AI

The job cuts, which began on March 31, are part of a broader restructuring exercise that could impact between 20,000 and 30,000 employees worldwide, making it one of the largest workforce reductions in the company’s history.

While the exact number remains unconfirmed, multiple reports  suggest that around 12,000 employees in India have been affected,

Employees across several geographies, including India, the United States, Canada, and Mexico, reported receiving termination emails early in the morning, informing them that their roles had been eliminated with immediate effect.

“Today is your last working day,” the email stated, citing “organisational change” as the reason for the decision. Access to company systems, including email and internal platforms, was revoked shortly thereafter.

The communication, according to Business Insider, described the move as part of a broader “reduction in force and other terminations,” and said affected employees would be eligible for severance benefits subject to company policy.

The email also instructed employees to share personal contact details to receive separation documents.

In India, impacted employees have reportedly been offered severance packages that include 15 days’ salary for each completed year of service, notice period pay, leave encashment, gratuity where applicable, and an additional two-month salary top-up in cases of voluntary separation.

The layoffs are linked to Oracle’s strategic shift towards artificial intelligence (AI) and cloud infrastructure.

The company has announced plans to invest approximately USD 50 billion in AI infrastructure and has reportedly raised an equivalent amount in debt to fund its expansion.

In a recent regulatory filing, Oracle said it expects restructuring costs for fiscal 2026 to reach up to USD 2.1 billion, largely driven by severance payouts and related expenses.

The move comes as Oracle looks to strengthen its position against global cloud competitors such as Amazon and Alphabet.

Uncertainty continues to loom over employees, with reports indicating that another round of layoffs could follow in the coming weeks. Employees who were affected described the layoffs as abrupt, with little prior indication.

Some former staff members have taken to social media to share their experiences.

Tricia S Marsh, a former Senior Principal at Oracle, said the layoffs marked the end of an important chapter in her career while urging affected colleagues to remain hopeful.

As of May 2025, Oracle had around 162,000 full-time employees globally.


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Cybersecurity Firm Uncovers CrystalX RAT which Steals Data, Mocks its Victims

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Kaspersky Global Research & Analysis Team (GReAT) has uncovered an active malicious campaign distributing a previously undocumented RAT with a very broad feature set. Beyond the standard remote access trojan functionality, it combines stealer, keylogger, clipper, and spyware capabilities.

Cybercriminals are selling it to third parties as MaaS (malware-as-a-service) promoting it on YouTube and Telegram, increasing the likelihood of its use across a wider range of actors, including less-skilled operators.

Due to its stealer functionality, the malware can collect a wide range of data about its victim: it gathers system information, extracts credentials for Steam, Discord and Telegram, and also harvests data from web browsers. It also poses a threat to cryptocurrency users, as it includes a browser-based clipper that replaces crypto wallet addresses.

Beyond data theft, CrystalX RAT is capable of full-scale surveillance, with the ability to take screenshots, record audio from the microphone, and capture video from both the webcam and the victim’s screen.

Particularly notable is the CrystalX RAT “playful” Prankware feature set, which is actively promoted by the developers. These capabilities allow operators to visibly interfere with the victim’s system by shaking the mouse cursor, setting wallpapers on the victim’s screen, changing screen orientation, hiding desktop icons, forcing system shut downs, and even delivering real-time pop-up notifications and messages to the victim.

While seemingly trivial, these features introduce a disruptive and psychological dimension to the attack, making the attack both visible and distressing for the victim.

Kaspersky reports attacks targeting users in Russia, but the trojan has the potential to spread to other countries due to its sales and distribution model.

“Such a diverse feature set effectively enables a 360-degree compromise of the victim and a complete loss of privacy. Beyond gaining access to account credentials, the stolen data could potentially be used for blackmail.

“At the moment, the initial infection vector is not precisely known, but it is already affecting dozens of victims. Our telemetry is already detecting new versions of the implants, indicating that this malware is still actively developed and maintained.

“We expect the number of victims to grow significantly and its geographic spread to expand in the near future,” says Leonid Bezvershenko, senior security researcher at Kaspersky GReAT.


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