General News
Reputation Driving Domestic Airfares In Nigeria
Check out the scene. It is the 01 floor of the Transcorp Hilton, Abuja. Airlines have their ticketing stands and offices herein. Office or stand may be an index of how prosperous the airline is.
Abuja-Lagos for that evening is almost fully booked on this Thursday. Getting out of Abuja on Fridays is a stretch but this has now extended to Thursdays.
The story of airfares on the domestic routes gets more interesting on such days. Arik Air has a slot for a princely N44, 000.
What about the next morning? It is N36, 000 economy on Arik Air. However, comparatively, it is N19 000 by Medview Airline and N18 000 by Dana Air.
Welcome to the new price regime in domestic airfares driven by reputation. It bears out the thesis that reputation creates wealth, first put in quantifiable terms in the work by Dr. Charles Fombrun hitherto of Harvard Business School, Reputation: Realising Value from the Corporate Image.
Price equivalence was the norm for many years on the domestic air routes. Then smart corporate executives at cash-stressed Aero Contractors cooked up the idea of lower upfront fares to lock in income.
Passengers booked two weeks ahead or more. The closer to proposed departure date the more expensive the fare.
Aero could thus turnaround the income from pre-booking several times before the passenger actually flies.
It generated cash flow for the airline, made air travel affordable to many –thus expanding the market- while temporarily positioning the airline as friendly.
It also kicked in the era of market driven prices that often seem capricious. You could be on the queue and pay N5000 more than one or two persons right ahead of you as the airlines switch prices at will.
Their counter staff are almost always incapable of providing lucid rationale for the changes, which are seemingly driven by competition, supply and demand and the operational exigencies of the business.
The variable pricing regime in domestic airfares is significant in marketing and reputation management.
Marketing experts understand that price is the most significant of the Ps in the marketing relationship.
Price signifies value, and all business is about the exchange of value. Price is at the intersection between the Ps of the seller and of the buyer.
Price represents income to the seller and expense to the buyer all of which speak of value.
Marketing traditionally speaks of the 4Ps to mean product, place, price and promotion.
However, for the consumer, the 4Ps represent purpose, performance, price and presentation. Price is common and constant in both the Ps of the marketer and of the consumer.
Purpose and performance of that purpose determines the price a consumer is willing to pay while all of the foregoing is enhanced by its presentation. Welcome to the reputation economy.
Reputation is clearly the driver of the variable pricing regime in domestic air fares with Arik Air commanding premium pricing.
Arik’s dominance is a function primarily of perception, a key component of reputation. Since the incidents of air crashes and the link to aged aircraft, airlines with newer planes on their fleet are perceived as safer. Aero has assiduously presented the fact of its younger fleet.
The point will bear emphasis that the dominance of a particular airline on the domestic routes – resulting in commanding premium fares- owes to perception more than any other factor. Yes, it has more planes. It covers more routes.
But its service delivery is not better than that of those with only two aircraft.
In the reputation economy, perception matters.
Reputation is a driver of business value. Sixty percent of respondents to a survey by The Reputation Institute believe that reputation has a high financial impact on their companies.
According to the 2013 RepTrack 100 Report, respondents also acknowledge that reputation helps
• Increase customer retention
• Increase in sales/revenue
• Increase in market share
• Reduce cost of hiring/retention
• Increase in share price
• Increase in profitability
• Lower cost of doing business.
The reputation economy, the Reputation Institute states, “is a new market place reality in which people buy products, take jobs, and make investments based primarily on their trust, admiration and appreciation for the companies and institutions that stand behind them.”
As with airfares, companies in all sectors of the economy would hereafter extract value based on their reputations and consumer perception of the value they offer.
At the macro level, the Nigerian aviation sector needs a lot of work to burnish its reputation against the backdrop of statistics that cast doubts about the sector’s viability such as this: 139 private jets, 7 Airlines, 57 planes, 33 failed airlines in Nigeria.
Chido Nwakanma is a communication strategist and marketer with extensive media and industry experience consulting in Nigeria and Africa. He wrote from Lagos.
General News
Nestlé Commits to Boosting West Africa Solar Rollout Through Partnership

Renewable energy firm Daystar Power Group has expanded its installed solar capacity across West Africa through a partnership with Nestlé, bringing total deployments to 6,884 kilowatt-peak (kWp), or nearly 7 megawatts (MW), in what the company describes as one of the largest commercial and industrial solar partnerships in the region.

Four manufacturing facilities across Nestlé sites in Côte d’Ivoire, Ghana and Senegal are now operational, with installations located in Abidjan, Tema and Dakar.
Daystar Power has installed 3,447 kWp across two sites in Abidjan, Côte d’Ivoire. In Ghana, a 2,547 kWp system powers Nestlé’s Tema factory, while in Senegal an 890 kWp installation operates at the Dakar facility.
The company said each system is designed to deliver measurable environmental impact, including reduced greenhouse gas emissions and improved energy resilience.
The installations are tailored to local operational and grid conditions to ensure reliable renewable energy supply while supporting Nestlé’s net-zero ambitions and its commitment to reducing greenhouse gas emissions.
“Nearly 7MW across four Nestlé facilities is a number we are proud of, but what it represents matters more than the figure itself. It means that one of the world’s most demanding manufacturers has tested our model, trusted it, and come back. Our job now is to keep earning that across every market where industry needs energy it can count on,” said Yischai Beinisch, CEO of Daystar Power Group.
Samer Chedid, CEO of Nestlé Central and West Africa Region, said: “This investment reflects our commitment to building a business that not only grows but does so responsibly.
“By advancing solar energy projects in Ghana, Côte d’Ivoire and Senegal, we are embedding sustainability into our growth, reinforcing our role as a force for good, creating long-term value for communities and ensuring that our footprint actively contributes to a cleaner, more resilient future.”
General News
NCGC, SMEDAN Partner on MSME Financing Support

The National Credit Guarantee Company Limited (NCGC) and the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) have signed a Memorandum of Understanding (MoU) aimed at supporting access to finance for Micro, Small and Medium Enterprises (MSMEs) in Nigeria.

The agreement was signed at the NCGC headquarters in Abuja and outlines areas of cooperation between the two agencies, including financial literacy programmes, credit guarantee support, capacity building, and other initiatives targeted at small businesses.
Speaking at the signing ceremony, NCGC Managing Director and Chief Executive Officer, Dr. Bonaventure Okhaimo, said the partnership is intended to provide a framework for expanding financing opportunities available to MSMEs.
According to him, small and medium-sized enterprises play a significant role in economic activity and employment generation across the country.
Okhaimo said NCGC has facilitated ₦32.78 billion in credit and provided over ₦13.09 billion in guarantees through its partnerships with financial institutions. He added that 1,478 businesses and entrepreneurs have benefited from the financing interventions, with 1,682 jobs reportedly created or sustained.
Also speaking, SMEDAN Director-General, Charles Odii, said the collaboration would enable the agency to connect more small businesses with available financing opportunities, particularly Nano and Micro enterprises that often face challenges accessing credit.
The two organisations said the partnership would also involve stakeholder engagement and awareness campaigns to provide information on financing options and the use of credit guarantees in lending arrangements.
The agreement forms part of ongoing efforts by both agencies to support enterprise development and improve access to financial services for small businesses across the country.
Observers say access to finance remains one of the major constraints facing Nigerian MSMEs, making collaborations between public institutions an important aspect of broader economic development initiatives.
General News
Elon Musk Loses Trillionaire Status as $500Bn Vanishes in Days

Elon Musk is no longer a trillionaire after a sharp global sell-off in technology stocks wiped an estimated $500bn (£379bn) from his personal fortune.

Elon Musk
The billionaire entrepreneur Elon Musk had recently become the first individual to reach the trillion-dollar milestone following a record-breaking listing surge for his rocket company SpaceX earlier this month.
However, shares in SpaceX have since fallen by around 30% from their peak, while Tesla was also caught in a broader technology market downturn on Tuesday, June 23.
His net worth now stands at $957.1bn, according to analysis by Bloomberg, while calculations by Forbes suggest his fortune previously peaked at $1.45tn last week.
The drop in Musk’s wealth over the past week exceeds the total fortune of Larry Page, whose estimated net worth stands at just under $297bn.
The decline comes amid two consecutive days of losses on Wall Street, with more than $89bn wiped from Tesla’s market value after its shares fell 5.8% on Tuesday. Chipmaker Nvidia also dropped 4.1% during the same session.
Traders have warned that further volatility may follow after memory-chip producer Micron Technology prepares to release its third-quarter results, amid concerns that artificial intelligence valuations may be overheating.
Investment bank Goldman Sachs cautioned that AI-linked stocks could be vulnerable if there are signs of slowing investment from major tech firms.
Ben McKeown, an investment manager at Dowgate Wealth, said Musk’s fortune remains highly exposed due to its concentration in two major holdings.
He said: “The old adage is, you concentrate to build wealth and diversify to keep it. Musk is the most extreme example of this.
Almost his entire net worth sits in Tesla and SpaceX, which have been extremely volatile, especially SpaceX as the shareholder base starts to be unlocked and becomes free to sell.”
Musk had briefly become the world’s first trillionaire on June 12 following the listing surge of SpaceX, which saw its shares jump as much as 67% in its first three days of trading after an IPO that valued the company at more than $1.8tn.
However, the stock later fell for three consecutive sessions, erasing around $928bn in market value from a peak of $2.9tn to just over $2tn, before a slight recovery.
The scale of his recent wealth decline is now considered the largest on record, surpassing his previous loss in 2022 when his fortune fell by an estimated $165bn amid a slump in Tesla shares.
Another billionaire affected by recent market turbulence is Larry Ellison, whose net worth peaked at around $400bn last September before falling to approximately $210bn following a major sell-off in Oracle shares.
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