By Lovelyn Okafor
I was always attracted by the natural beauty that surrounded me as a little girl growing up in Lagos, Nigeria, the country’s major city at the time. Nigeria possessed a wealth of natural resources, ranging from lush green forests to crystal-clear rivers. However, as I got older, I became more aware of the influence of climate change on my city. The once-green woods were being destroyed at an alarming pace, and the waterways were filling up with rubbish from human activity, particularly plastic pollution. It was then that I saw the crucial role that Fast-Moving Consumer Goods (FMCG) firms may play in the battle against climate change.
According to the World Bank Groundswell reports, by 2050, Sub-Saharan Africa could see as many as 86 million internal climate migrants (move within their countries’ borders) without urgent global and national climate action to mitigate it. At the 2021 United Nations Climate Change Conference (COP 26) in Glasgow, President Buhari pledged that Nigeria will attain NetZero (zero carbon emissions) by 2050.
The challenges facing FMCG companies in Nigeria in tackling climate change are significant. The lack of infrastructure and resources for sustainable production and distribution is a major setback. Nigeria has a recycling rate of less than 10%, with most waste ending up in landfills or oceans. This lack of infrastructure also affects the availability of renewable energy sources, which makes it more difficult for companies to switch to clean energy. Also, the lack of awareness among consumers about the environmental impact of their choices is another significant challenge. Despite these challenges, there are significant opportunities for FMCG companies in Nigeria to address climate change. One opportunity is the growing interest in sustainability among consumers.
As awareness about climate change grows, more consumers are looking for sustainable options. Companies that can provide these options have the potential to gain a competitive advantage and build customer loyalty, especially among the younger generations. We see more millennials and Gen Zs taking responsibility for their purchases throughout the globe. Inputting the environment as a priority will attract and keep such customers who are persistent in looking into new brands that can provide green products.
Another opportunity is the potential for cost savings. Nigeria has a high cost of energy, which means that switching to renewable energy sources can provide long-term cost benefits. Switching from fossil fuels to renewable energy could save the world as much as $12tn (£10.2tn) by 2050, an Oxford University study says.
Additionally, investing in sustainable production and distribution can lead to reduced waste and lower operating costs. Presently, most parts of the world battle with various climate issues, particularly floods in Africa, earthquakes, typhoons, mudslides in Asia, bushfires, and hurricanes in the Americas. This has heightened discussions and adoption of sustainability measures such as the Sustainable Development Goals, SDG among United Nations member states and sundry initiatives by business/corporate organizations.
Apart from working on the SDGs at the governmental level, Fast-Moving Consumer Goods firms are moving quickly to reduce the environmental impact of their operations by manufacturing eco-friendly goods and establishing sustainable supply chains that decrease waste. Unilever Nigeria, for example, has set lofty sustainability goals, such as procuring 100% of its palm oil responsibly by 2023 and going carbon positive by 2030. They have also introduced environmentally friendly goods, such as Sunlight 2-in-1 washing powder, which uses less water and energy than standard washing powders. Nestle Nigeria is another FMCG firm in Nigeria with a sustainability programme that focuses on waste reduction and energy efficiency. They have also introduced environmentally friendly items, like their Milo refill pack, which eliminates packaging waste.
The measures these FMCG firms undertake in Nigeria serve as a model for others to emulate. It is now up to other FMCG firms to step up and take action to combat climate change. Companies may start by establishing sustainability goals and investing in renewable energy. They may also introduce environmentally aware shoppers to sustainable items.
FMCG firms may enhance infrastructure for sustainable manufacturing and distribution by collaborating with the government and other stakeholders. They may, for example, collaborate with waste management firms to build a recycling infrastructure in Nigeria. They may also collaborate with renewable energy firms to expand the availability of renewable energy in Nigeria.
The role of FMCG companies in tackling climate change is critical in Nigeria. While there are challenges to overcome, such as the lack of infrastructure and consumer demand for sustainable products, there are also significant opportunities, such as cost savings and building customer loyalty. FMCG companies in Nigeria can learn from examples set by other countries and companies and take steps to reduce their environmental impact and provide consumers with more sustainable choices. Working together can create a more sustainable future for Nigeria and the world.
Lovelyn Okafor is a lawyer and a public relations professional. She has over a decade of experience leading and advising businesses across multiple industries on strategy, corporate governance, and regulatory compliance.
She serves on several boards and works actively at the intersection of policy, media relations and business processes and is passionate about youth mentorship and development. Lovelyn has served as a lecturer at the Nigerian Institute of Journalism (NIJ) and is currently the Country Head of Newmark Group, Nigeria.
She is a member of the Nigerian Bar Association (NBA), Nigerian Institute of Public Relations (NIPR) and the Nigerian Institute of Management (NIM).
Unveil Your Audio Odyssey With Spotify’s Wrapped Personalized User Experience
It’s that time of the year again when music enthusiasts get to lean on Spotify to dive in and get a revelation of their top listening moments of the year. Spotify Wrapped 2023 is upon us and individuals are ready to embark on their sonic adventure.
This year, Spotify Wrapped introduces listeners to an overview of their music preferences through an access to their personalized 2023 Wrapped experience. Spotify users will be able to exclusively unveil their listening journey on the Spotify mobile app on iOS and Android and also via web view on mobile or Desktop on Spotify.com/Wrapped.
Please make sure your Spotify app is updated to the latest version to access. The experience started rolling out to users globally on November 29 at 2PM WAT/ 3PM SAST/ 4PM EAT.
As you check the receipts on your year in review, only your Wrapped results can reveal what you were really feeling in 2023. Here’s what to look out for:
New data stories bringing you to the heart of their listening: In addition to your top artists, genres, songs, podcasts and minutes listened, we’re adding a few new features to look out for.
Me in 2023 celebrates a streaming habit that defined your listening this year. The experience will reveal one of 12 listening characters that best describes the way you listened on Spotify this year – examples include the Shapeshifter (you’re quick to move from one artist to the next), the Luminary (you play light, upbeat music more than others), or the Alchemist (you create your own playlists more than others do).
Sound Town matches you to a city based on your listening and shared artist affinity. Listening habits are shared in surprising ways across communities around the world, and 2023 Wrapped celebrates that.
Wrapped fan-favorites appear in a refreshed way users haven’t seen before:
Top 5 Genres story shows you how your top five music genres stacked up with a new sandwich-inspired design.
Top 5 Artists lets you see the month your listening peaked for each artist – painting a fuller picture of your entire year and all the moments that made it.
You will also get to hear from one of your top artists directly within your personalized Wrapped via Your Artist Messages. You can then visit the Wrapped feed for video messages from more than 40,000 artists including Taylor Swift, Burna Boy, Bad Bunny, SZA, Dolly Parton and more. See HERE for a video compilation of the artist’s messages.
Wrapped Feed: Right on your Spotify Home screen, the Wrapped feed is the one-stop shop for all things Wrapped, including the best of editorial playlists, merch from your top artists, concerts near you, and more.
Spotify’s AI DJ will guide listeners through their personalized Wrapped – serving up the music you loved this year and sharing commentary about some of your favorite artists, genres, songs and more. The experience will be available for the first week after Wrapped launches.
This year, you can invite your friends to create a Blend and tap the ‘2023 Wrapped Top Songs’ filter to combine all of your top songs from this year into one shared playlist. 2023 Wrapped Integrations
Wrapped on the Pitch with FC Barcelona: As a part of the continued partnership between Spotify and FC Barcelona, fans can find videos from some of their favorite players, including Robert Lewandowski, Alexia Putella and Pedri, guessing each other’s Wrapped. Additionally, 2023 Wrapped will be featured on the LED screens at upcoming matches for the men’s team December 3rd and the women’s team on December 10.
Wrapped themed integrations: Easily access Your Top Songs 2023 by asking Alexa, Google Assistant and Siri. You can also find Wrapped stickers on social platforms like WhatsApp and anywhere GIPHY Stickers are integrated.
Additionally, Spotify has also launched its Wrapped creator experience for podcasters and artists. With access to their own individualized Wrapped microsite experience, creators can dive into all the ways in which their fans listened this year.
NCC Affirms Commitment to Strengthen Visual Arts Sector
The Nigerin Copyright Commission (NCC) has reiterated its commitment to strengthening the visual arts sector and guarantee adequate protection and reward system for creators and other stakeholders in the industry.
Dr. John O. Asein, Director-General NCC, stated this while receiving the Society of Nigerian Arts (SNA) Honourary Fellowship in Abuja on November 9, 2023.
Dr. Asein acknowledged the significant contribution of the sector to Nigerian history, culture and economic development.
Recounting some of the recent initiatives of the Commission, including the Women Empowering Women in Intellectual Property (We Win IP) programme, he called on visual art practitioners to familairise themselves with their rights under the new Copyrigh Act.
He also announced the Commission’s intention to visit tertiary institutions across the country to propagate copyright knowledge and sensitise them on safeguarding their rights.
The Director-General thanked the Executive Committee of SNA for the honour bestowed on him and other awardees, saying that it was a wake up call for him to devote more time to art as a hobby.
Speaking earlier, the SNA President, Mr. Mohammed Sulaiman noted that as the umbrella body for all Nigerian professional visual artists, art groups and business associations in the country, SNA will continue to uphold the highest standards of professionalism to promote the sector and its contributions to national development.
Mr. Sulaiman commended the laudable efforts of the NCC, particulalry under the leadership of Dr. Asein, stating that “SNA has never had it so good.” He thanked the Federal Government for the new Copyright Act and reassured the Commission that the Society will collaborate with it to ensure that the objectives, as far as the visual art sector is concerned, are met.
Awards were also presented to distinguished individuals and institutions, including: Prof. Bruce Onabrakpeya, MFR who was conferred with the Lord of the Arts Award; His HRH Alh. Aminu Ado Bayero, the Emir of Kano (Grand Patronship Award); Prof. Abba I. Tijani, Prof. Sunday Enesi Ododo and Dr. Simon Ikpakronyi (Distinguished Service Awards).
The youngest fellow, Master Kanyeyachukwu Tagbo-Okeke, received a special Award for his outstanding performance in the field of visual arts while the United States Embassy, the Embassies of the Republic of China and Spain also received Awards of Outstanding Cultural Diplomacy.
Nollywood Targets to Generate $14.82B by 2025
A report recently released by the Nigerian Entertainment Conference (NECLive) has revealed that the Nigerian entertainment industry is projected to reach an estimated $14.82 billion revenue in 2025, up from $4 billion revenue recorded in 2013.
The report, titled “Growth, Trends and Opportunity in Nigerian Creative and Entertainment Industry”, was written by NECLive, an entertainment research organisation.
According to NECLive founder, Ayeni Adekunle, the projections are based on the Africa Entertainment and Media Outlook 2023-2027, by PriceWaterhouseCoopers (PwC), a global expert in accounting and business reengineering.
“In 2012, the industry encountered formidable challenges, causing frustration and disillusionment.
“However, that very frustration became the catalyst for a transformative spark, giving birth to the visionary concept of NECLive. This audacious initiative aimed to unite the nation’s finest creative and industry minds, facilitating dynamic brainstorming sessions, fostering invaluable networking opportunities, and showcasing exceptional talent.
“In 2013, the realisation of this dream became a remarkable reality,” Mr Adekunle said.
He said that for the many aspiring actors and actresses who have come into Nollywood and made it big, the growing numbers in revenue stand as a testament to the sweat and work of the last 10 years.
Mr Adekunle also said that the industry has undergone a remarkable shift from struggling to sell music tapes and gain airplay on radio stations to a phase where artists, managers, producers, directors, and labels are thriving on established structures, leading to increased international recognition and acceptance.
According to him, this paradigm shift highlights that music is not merely an art but a substantial source of revenue and that the film and comedy sectors have become intricately linked, transitioning to online platforms to adapt to modern technologies, and fostering sectoral growth.
The report provided an in-depth analysis of the financial performance across various industry sectors over the past decade, spanning from the music industry to film, fashion, and comedy.
Projections indicate an impressive 16.5 per cent Compound Annual Growth Rate (CAGR) in revenue over the next five years. This growth is attributed to various factors, including the rising internet accessibility among mobile users, with an expected increase from 54 million to 78 million subscribers within the timeframe.
Additionally, the surge in streaming platforms and the integration of innovative technology like Generative AI are poised to drive double-digit revenue growth.
The report also delves into the growth, trends, and opportunities in the Nigerian creative and entertainment industry over the last decade and outlines its future expansion plans.
The film sector’s evolution from producing and distributing 1,800 films worth $5.1 billion in 2013 to 2,500 films valued at $6.4 billion currently has positioned Nigeria as the world’s second-largest film producer.
The entertainment industry has undergone a remarkable shift from struggling to sell music tapes and gain airplay on radio stations to a phase where artists, managers, producers, directors, and labels are thriving on established structures, leading to increased international recognition and acceptance.
The era of cassette tapes and DVDs, the group further said, “had given way to a thriving scene marked by sold-out global concerts and tours, international and local awards such as the Grammys, Billboard, BET, MTV Europe Music Awards, and AMVCA, exclusive movie premieres and cinema viewings, topping charts and grossing billions through extensive streaming on digital platforms like IrokoTV, ShowMax, Netflix, and Amazon Prime Video.
“The entertainment industry boasts an impressive track record of milestones, projecting its superstars, projects, and creative works onto the global stage”.
The report stated that “For the many aspiring actors and actresses who have come into Nollywood and made it big, the growing numbers in revenue stands as a testament to the sweat and work put in place within the last ten years and beyond.
“The sector has moved from the production and distribution of 1,800 films worth $5.1 billion in 2013 to 2,500 films worth $6.4 billion and counting. This makes Nigeria the 2nd largest film producer in the world.”
“Amid progress, it’s essential to acknowledge the challenges that once plagued the entertainment industry, such as high cases of piracy, which crippled profitability, and limited funding that hampered creativity as well as lack of international exposure.
“However, today’s landscape, shaped by the internet, streaming platforms like IrokoTV, Billboard, Netflix, and social media giants like Instagram, Twitter, TikTok, Youtube, Facebook, and Snapchat, along with forums like the Nigerian Entertainment Conference (NECLive), which has for the past decade served as gathering for the industry giants, facilitated dialogues, provided solutions, and steered transformative changes within the industry,” the report stated.
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