Samsung Electronics, a global giant in digital media and convergence technologies, has unveiled assorted series of new smart wireless printers in Nigeria.

Prof Pat Utomi, foremost professor of political economy and technology enthusiast; and Mukoro Emomine, managing director, Cosharis Technologies, witnessed the media launch which was held at Samsung corporate office in Lagos.

The Samsung wireless  printers which are designed to make smart phones work smarter has differentiating features which includes WI-FI direct printing and NFC printing capabilities  making printing hassle free.

The NFC technology enables user to tap and print directly to and from mobile devices (smart phones and tablets)

WI-FI direct allows user to print directly from any smart device such as smart  phones and tablets straight from their smart phones  to the printer without a need to connect to an access  point.

The mobile options allows printing in various printing formats and different types of documents such as gallery images, office, PDF, web pages, mail, Google docs , Twitter and Facebook content.

With the Samsung MobilePrint app users can scan documents directly from the multifunction models straight to their mobile phones, this free app also enable users to send pc fax from their smart devices.

The Google print option adds to the exciting features of this “smart Printer” series.

User is enabled to printer directly from Google account with Google print, print emails, photos, PDF files and social media contents wirelessly from anywhere and anytime.

User experienced is enhanced right from installation which happens in three quick and easy processes easy to use features.

With the wireless printers, users can both access and print files/documents from any mobile device installed with Samsung’s MobilePrint application.

While conventional PIN methods require a 10-step set up procedure on a wireless network, Samsung’s one-touch wireless feature (WPS button on the device) enables users to be connected with the printer through an access point/router in just 2 minutes for users desiring wireless protected setup print.

The entry level wireless mono laser printer ML- 2165W is suitable for cost conscious users to lower the Total Cost of Ownership (TCO) of printers.

These devices   allow cost-effective printing via Samsung’s Easy Eco Driver and Easy Print Manager, allowing users to closely monitor their printer usage.

Speaking at the launch, Brovo Kim, managing director, Samsung Electronics West Africa, , said “As costs in almost every sector continuously increases and managing maintenance expenses becomes more vital in emerging markets, we – as one of the leading A4 laser printer manufacturers and an integrated solution provider – listened closely to the growing needs of users. With an overall TCO efficient solution that offers worry-free experiences from set-up to actual printing, the ML-2165W series best represents our goal of enriching the lives of our customers”.

By effectively using the Easy Eco Driver, user can save up to 75% on paper usage and 50% on energy*.

While holding a standard 150-A4 sheet capacity with 20ppm printing speed, the ML-2165W laser printer series is 22% smaller than conventional 150-sheet A4 laser printers.

This compact design provides an efficient and elegant space saving solution for any environment.

Additionally, the dust-free top cover significantly reduces cleaning and maintenance requirements, while protecting the quality of print results.

The wireless printer series features Samsung’s Easy Printer Manager, which allows easy real-time monitoring of printer usage as well as easy-to-view statistics on printer maintenance, ensuring quick and accurate reporting.

The need of SOHO, SMB for professional printing, sharp text and life like images and high colour quality is well addressed by the color laser NFC series.

The NFC series include SL-C410W the entry level colour laser printer, SL-C460W a multifunction printer which enables print, scan and copy, the SL-C460FW a multifunction printer that enable print, scan, copy and PC fax.

Products reliability is assured with Samsung 24 months’ warranty. Samsung wireless printers and genuine toners are available in Samsung Brand Stores and leading retail outlets nationwide.