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Samsung Unveils Galaxy 11 Campaign in Nigeria, Rewards Local Consumers

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Samsung Electronics West Africa has kicked off its Galaxy 11 campaign in Nigeria with a series of consumer engagement activities holding at the Ikeja City Mall in Lagos, in furtherance of its commitment to rewarding and inspiring consumers in communities in which it operates.

The engagement periods scheduled between Thursday, May 29 and Thursday, June 5, 2014 will ensure consumers participating in the activation stand the chance of winning fantastic gifts, freebies and prizes, including the new Galaxy S5.

Banky W and Kate Henshaw, Samsung’s brand ambassadors, as well as other celebrity star attractions will also visit the activation site on select days to engage attendees at the week-long event.

 Designed to deepen consumer engagement and help customers utilize the newest Samsung Galaxy devices in unlocking useful and entertaining experiences, Galaxy 11 is a multi-platform global marketing campaign that deploys elements of fantasy in telling the story of attempts by 13 international football players to save the planet from alien domination in a virtual “winner takes Earth” match.

Featured within the campaign is a “Galaxy 11 Team Training” video, which provides consumers and football fans alike with a peek into the exciting and rigorous training that the Franz Beckenbauer-led Galaxy 11 team players, including Iker Casillas, Lionel Messi, Cristiano Ronaldo and Nigeria’s Victor Moses, are undertaking in preparation for their match against the aliens, using the Galaxy S5, Gear 2 and the fitness band, Gear Fit as secret weapons.

The training video highlights how features of the latest Galaxy devices, including water resistance, enhanced auto-focus and heart-rate monitoring capability, help the team perform at their very best, and can be viewed on the Galaxy 11 campaign website, as well as across Samsung Mobile social channels.

Mr. Brovo Kim, managing director of Samsung Electronics West Africa, said the Galaxy 11 campaign represents the latest example of Samsung’s approach to developing innovative promotions that leverage its people-inspired technology while uniting fans’ passions and helping to enhance their everyday experiences in new ways.

“Football is one of the most popular sports in the world and at Samsung, we recognize its power as a unifying force to rally and connect Nigeria’s passionate fans. Through this unique campaign, we want to combine Nigerians’ universal love for the game and our Galaxy range of devices towards deepening our relationship with our consumers,” he said.

As part of the campaign, Samsung has released four new Galaxy 11-themed mobile games to provide fans with the opportunity of showcasing their virtual football skills.

“The Match: Striker Soccer Galaxy 11”, available to Galaxy S5 and all Android users from Google’s Playstore, provides fans with the chance to play as part of the Galaxy 11 team and also take on the alien team for prizes that will be awarded to individual players.

Other games in the Galaxy 11-themed games package include the Galaxy 11 “Cannon Shooter,” “Soccer Wars” and “Shooting Soccer,” all specially designed to provide Galaxy device users with the ultimate football experience.

On his part, Mr. Emmanouil Revmatas, director of Information Technology and Mobile, Samsung Electronics West Africa, said: “We are thrilled to provide our Nigerian consumers with new and exciting ways to participate in the Galaxy 11 campaign. This roadshow provides an avenue for our consumers to learn more about the key features of their new Galaxy devices.

“The promotion is also our way of showing our appreciation to our consumers. Through the Galaxy 11 platform, we hope to fuel Nigerians’ passion and enthusiasm for football while spurring them to delve deeper into the spirit of the upcoming football season.”

As a special promo, Samsung is offering consumers a free car charger or power bank with each Galaxy S5 smartphone purchase. In addition to this, the company is currently offering a special bundle discount to individuals who purchase the Gear Fit alongside the Galaxy S5.

Samsung Electronics Co. Limited is a global leader in technology, opening new possibilities for people everywhere.

Through relentless innovation and discovery, the company is transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, semiconductors and LED solutions.

The Group employs 236,000 people across 79 countries with annual sales of US$187.8 billion.

(L-r): Ms. Olajumoke Okikiolu, marketing manager, Information Technology and Mobile, Brovo Kim, managing director, both of Samsung Electronics West Africa, Ms. Kate Henshaw, Samsung Electronics Brand Ambassador and Emmanouil Revmatas, director, Information Technology and Mobile, Samsung Electronics West Africa, at Samsung Electronics’ Galaxy 11 World Tour in Lagos.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Airtel Africa Partners Starlink to Launch Direct-to-cell Service in 14 Markets

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Airtel Africa said on Tuesday it has partnered with SpaceX to introduce Starlink’s direct-to-cell satellite technology to all its 14 markets.

The satellite-to-mobile service will begin across Africa in 2026, with data for select applications and text messaging, Airtel Africa said in a statement.

Airtel Africa customers with compatible smartphones in regions without terrestrial coverage will have network connectivity through Starlink.

The deal also includes “support for Starlink’s first broadband Direct to Cell system, with next-generation satellites that will be capable of providing high-speed connectivity to smartphones with 20x improved data speed,” Airtel Africa said.

Last month, Kyivstar, Ukraine’s largest mobile operator, became the first in Europe to launch Starlink’s direct-to-cell satellite technology in a bid to keep millions connected amid wartime blackouts and disrupted infrastructure.


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NCC Blames NOGASA for Abuja Outage

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Nigerian Communications Commission (NCC) has blamed the actions of the National Oil and Gas Suppliers Association (NOGASA), for the recent telecom blackout experienced in the Abuja area.

NCC Blames NOGASA for Abuja Outage

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A statement issued on Friday by the Head, Public Relations, NCC, Mrs. Nnenna Ukoha, while acknowledging the challenges and impact of the degraded Quality of Service (QoS) in the area on subscriber experience, stated: “The challenges are a result of the activities of the National Oil and Gas Suppliers Association (NOGASA), which disrupted diesel supplies to sites with the attendant telecommunications services outages in Abuja.”

She however disclosed that the telecommunications sector regulator is committed to ensuring restoration of seamless communication services to the affected area, and all Nigerians at large, and recognizes the importance of reliable power supply for the provision of optimal telecommunication services.

“The Commission is collaborating with major stakeholders and licensees to address these challenges, largely caused by disruption to diesel supply affecting IHS Nigeria Limited, the colocation provider responsible for powering Airtel and MTN base stations in the affected areas.

“The NCC is actively engaging with relevant stakeholders to address the diesel supply issues and explore sustainable solutions.

“The Commission urges all parties to work together to collaboratively resolve these challenges swiftly by removing the diesel supply bottlenecks affecting critical telecommunications infrastructure, arising from NOGASA’s actions.

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“In the face of these challenges, we reiterate our commitment to fostering a conducive environment for the growth and sustainability of telecommunications services in Nigeria.

“We are taking proactive steps to facilitate dialogues between the impacted service providers and other stakeholders to promptly resolve the diesel supply concerns that have negatively impacted service quality.”

While assuring that the Commission remains dedicated to effectively managing the situation and will keep the public updated on progress towards restoring full telecommunication services in Abuja, Mrs. Ukoha appreciated subscribers for their patience.

“We thank telecommunications subscribers for their understanding and patience during this period and reaffirm our commitment to delivering high-quality telecommunications services nationwide,” she said.


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NITDA Charts Path for Kano as Innovation Hub

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Mallam Kashifu Inuwa Abdullahi, Director-General of the National Information Technology Development Agency (NITDA), has called for a fundamental shift in Kano State’s economic strategy, urging stakeholders to embrace innovation, technology and collaboration as the drivers of growth in the 21st century.

NITDA Charts Path for Kano as Innovation Hub

Mallam Kashifu Inuwa Abdullahi, Director-General of the National Information Technology Development Agency (NITDA)

This is contained in a press statement e-authored by the Director of Corporate Communications & External Relations at NITDA, Hajia Hadiza Umar.

Speaking at the Kano Startup Weekend, Mallam Abdullahi acknowledged Kano’s long-standing reputation as the commercial nerve centre of Northern Nigeria and the wider Sahelian region, noting that its history of trade, enterprise and human capital provided a solid foundation for future growth.

Abdullahi emphasised that while these strengths powered Kano’s success for centuries, the modern economy now offered even greater opportunities through innovation and technology.

He described innovation as the process of transforming ideas into impactful solutions through commercialization, stressing that when ideas were effectively deployed, they created value, solved societal challenges and generated sustainable economic growth.

He noted that Kano’s large market, strategic location and vibrant entrepreneurial culture placed it in a strong position to take advantage of innovation-driven opportunities.

According to him, “Innovation is the process of taking an idea from inception to impact. Invention on its own is a cost centre, but when you commercialise an idea, when you turn it into a product or service that solves a real problem and creates value, that is when you begin to drive economic growth and inclusion.”

He noted that the state hosted numerous degree-awarding institutions across federal, state and private ownership, providing a strong base for human capital development.

However, the NITDA DG expressed concern that these institutions often operated in isolation from industry, with research outputs rarely translating into commercial or industrial applications.

He explained that innovation did not happen in silos and stressed the need for a strong, interconnected ecosystem that brought together academia, industry, startups, entrepreneurs and government.

According to him, universities should conduct research informed by industry needs, industries should leverage research to improve productivity and competitiveness, and startups should serve as the bridge that converted ideas into market-ready solutions.

The NITDA boss further encouraged entrepreneurs to leverage technology to build businesses that could grow beyond local markets, explaining that innovation-driven enterprises had the power to scale rapidly, create jobs and position Kano competitively at both national and global levels.

According to him, digital platforms and emerging technologies now made it easier for startups to reach wider markets and develop solutions that were previously unimaginable.

“You can start your business here in Kano, but your thinking must be global from day one. Technology has removed barriers. With the right skills and platforms, a startup in Kano can build solutions that serve not just Nigeria, but the world,” he noted.

Highlighting NITDA’s ongoing interventions, its Director-General outlined the Agency’s commitment to building national innovation capacity through targeted human capital development programmes.

He cited the Digital Literacy for All (DL4ALL) initiative, which aimed to equip Nigerians across all segments of society with essential digital skills, and the 3 Million Technical Talents (3MTT) programme, designed to produce a pipeline of globally competitive technical professionals in areas such as software development, data analysis and emerging technologies.

He said, “Through DL4ALL, we are ensuring that Nigerians at all levels have the basic digital skills needed to participate in the digital economy, while 3MTT is deliberately building a pipeline of globally competitive technical talents who can drive innovation, create jobs and attract investment.”

Abdullahi explained that these programmes were key pillars of President Bola Ahmed Tinubu’s Renewed Hope Agenda, which prioritised skills development, innovation, job creation and inclusive economic growth as pathways to national prosperity.

According to him, empowering Nigerians with digital and technical skills was essential for building a resilient economy capable of competing in the global digital landscape.

“President Tinubu’s Renewed Hope Agenda is about investing in people, empowering them with relevant skills and creating opportunities for inclusive growth.

“At NITDA, we are using digital skills and innovation as tools to translate that vision into real economic impact for Nigerians,” he said.

The NITDA boss urged all stakeholders in Kano to work together to build a functional innovation ecosystem that could unlock the state’s vast potential and expressed confidence that with the right mindset, strong collaboration and sustained investment in digital skills and innovation, Kano could reclaim its historic leadership role and emerge as a major innovation and entrepreneurship hub in Nigeria and beyond.


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