Telecom
SHAREit Ranks Among Top 5 Global Media Sources Driving Non-Gaming Global in-App Purchases in AppsFlyer’s Performance Index 14
SHAREit Group, a global technology company, has announced that its digital content sharing and streaming app SHAREit, has been ranked No.4 media source globally in volume and power rankings in non-gaming categories and No.7 in all categories on the In-App purchases (IAP) index, marking another growth milestone.
It has also ranked at No.8 on the global retention index across all categories for driving huge volumes.
Besides these, SHAREit Group also jumped to higher rankings in gaming categories on the Retention and In-App purchases index globally.
The rankings are provided by AppsFlyer, a marketing measurement and experience platform, which released the 14th edition of their performance index, featuring the top media sources in mobile advertising.
The company has also developed a lighter version, SHAREit Lite , a peer to peer file transfer mobile app, allowing users to share files, pictures, music, and more, with other devices without using an active internet or Bluetooth connection.
Being one of the first app channel partners of Google Play, it also ensures secure application transfers with Peer-to-Peer Offline App Sharing.
In the African market, SHAREit Lite has become the preferred peer-to-peer digital transfer app for the young demographic. In Nigeria for instance, Guardian reports that SHAREit Lite has notably enhanced the productivity of many young people in both the formal and informal sectors through easy file-sharing.
Additionally, SHAREit Lite has taken its engagement with the young energetic population a notch higher through several offline initiatives, one of which is the SHAREit Lite campus storm, in partnership with Boomplay where students displayed their singing talents to win rewards.
Besides the high-speed file sharing feature, SHAREit Lite also helps its users to save memory space on their devices by eliminating the need to download other tool apps. The additional features of the app include Phone Cleaner, Phone Booster, Battery Saver, File Manager and Game Resource Files Transfer – all targeted to provide an optimized smartphone experience to the users.
It is therefore not surprising that SHAREit, has become a marketing platform of choice for mobile marketers as they look to drive quality users, and these rankings underscore the app’s role in growing the ecosystem.
SHAREit is supporting the growth of leading companies – big enterprises to startups – from gaming ,fintech, e-commerce and other industries across the globe.
The leading media publisher seeks to drive digital and financial inclusion in the emerging markets like Africa and Southeast Asia by breaking down the barriers and providing access to the underserved.
As the foundational plumbing of the digital infrastructure in these markets, the online and offline platform has enhanced reach and affordability of digital services, and over a period of time gained massive trust as users continue sharing files and apps at high speed – for example, those catering to their banking and finance needs and mobile games recommended within their community.
“Mobile gaming and digital payments are two key trends to watch in the emerging markets around the globe and we are excited to propel these even further. Consumer spend in gaming apps surged 16% in 2021 to reach a staggering $116 billion worldwide.
“Smartphones are driving a global fintech boom with geographies like Latin America, Africa and Southeast Asia seeing the rise of neobanks, consumer lending firms, and payments companies.
“Given the massive potential, we are working extensively with gaming apps and financial institutions to help them tap into the digital natives in the emerging markets,” says Karam Malhotra, Partner and Global Vice-President at SHAREit Group.
“As a leading media publisher driving in app purchases for gaming and fintech brands in the world, we are focused on growing the ecosystem and fueling the transformation of digital habits and lifestyle.”
SHAREit is also looking to integrate the advertising platform and global payment solutions to deliver a commercial advertising closed loop through its efficient and open systemic solutions.
MTN Nigeria recently celebrated the graduation of the third cohort of its Media Innovation Programme (MIP), awarding a total of NGN 2.5 million in cash prizes to three outstanding fellows. The graduation ceremony took place at the Pan-Atlantic University in Ibeju-Lekki, highlighting MTN’s commitment to fostering innovation in the media sector.
Launched in partnership with the School of Media and Communication at Pan-Atlantic University, the MIP is designed to equip media professionals with essential skills in traditional journalism while emphasizing the importance of technology in storytelling. Over six-months, fellows engaged in a comprehensive curriculum that included topics such as media entrepreneurship, ICT in media, and ethical journalism.
During the graduation ceremony, three fellows were recognized for their exceptional contributions including the MTN Nigeria Chairman Award for Innovation awarded to Augustus Aigbe of Cool FM; the MTN Foundation Chairman Award for Innovative Reportage to Moninkanola Ogidan of Adaba 88.9FM, Akure and the MTN Award for Best Reporting awarded to Chiemelie Ezeobi from ThisDay Newspapers.
The Executive Director of MTN Foundation, Odunayo Sanya, emphasized the importance of the media innovation and adaptability in media, stating that these awards represent an investment in the future leaders of journalism. “At MTN, we believe a lot in excellence, which is why the partnership with Pan-Atlantic University is still ongoing. We recognise that the future of media lies in innovation and adaptability.
“These awards do not just celebrate the Fellows’ achievement; we are investing in the next generation of media leaders. In an era where digital platforms redefine how stories are told, media practitioners must be equipped with the skills and resources to thrive.”
Dr. Ikechukwu Obiaya, Dean of the School of Media and Communication, highlighted the significance of investing in future media professionals to drive positive societal change while maintaining ethical standards. “In recent times, technological innovation, social media, Artificial Intelligence and the likes have been viewed as dangerous, due to their misuse, although they are not in themselves bad.
“And this is one thing that drives our programs for media practitioners. Our vision is to train and equip competent and professional persons who will use these technological advancements and platforms as a means to contribute to the good of the society.”
The ceremony ended with the Class President, Nifemi Oguntoye expressing his gratitude towards MTN and Pan-Atlantic University for providing a transformative experience that fostered cultural diplomacy between Nigeria and South Africa. “We’ve had the privilege of learning from some of the best minds in the industry. The lessons learnt during our study trip, discussions and engagements have been invaluable. We are eternally grateful to Pan-Atlantic University and MTN for the commitment to empowering Nigerian journalists. A number of our colleagues look forward to having this experience in the next cohort and we know they will not be disappointed”, he said.
To date, MTN Nigeria has invested over NGN 300 million in the media. MIP not only aims to enhance the skills of individual practitioners but also seeks to contribute to a more robust media landscape capable of navigating the complexities of a digital economy projected to reach $18.3 billion by 2026. The event reflects MTN’s ongoing dedication to bridging the digital divide and enhancing media capabilities within Nigeria’s rapidly evolving landscape.
MTN Group and MTN Nigeria have expressed delight at participating in the 11th South Africa-Nigeria Bi-National Commission held in Cape Town on Tuesday, during which the strong bonds between the two countries were reinforced and plans were made to accelerate cooperation.
MTN Group CEO/President, Ralph Mupita and MTN Nigeria Chairman, Dr. Ernest Ndukwe with President Tinubu
The MTN delegation – led by Group President & CEO, Ralph Mupita, MTN Nigeria Chairman, Dr. Ernest Ndukwe and MTN Nigeria CEO, Karl Olutokun Toriola – was honoured to engage with President Bola Ahmed Tinubu on the sidelines of the meeting, which was hosted by South Africa’s Minister of Trade, Industry and Competition Hon Parks Tau.
MTN Nigeria is an important MTN subsidiary, accounting for some 27% of all MTN subscribers and some 23% of Group service revenue.
MTN has long established itself as a company that is a proud supporter of the Nigerian economy, remaining committed to contributing to the nation’s progress across several fronts.
“We believe in the Bi-National Commission’s objectives and the pivotal role of the digital economy in driving inclusive growth in Nigeria. We look forward to continuing our support for economic development initiatives,” says a MTN LinkedIn post.
Digital Realty Nigeria’s CEO, Engr. Ikechukwu Nnamani, has received a prestigious Presidential recognition from the Nigeria Internet Registration Association (NiRA) at the 7th .ng Awards.
Engr. Ikechukwu Nnamani
This accolade recognizes his significant contributions to the growth and evolution of Nigeria’s digital ecosystem over the past three decades.
“Nnamani was honored for his innovative spirit and leadership in shaping the future of the digital landscape,” said NiRA President, Adesola Akinsanya, while commending him and other awardees for their exceptional work in driving digital transformation in Nigeria.
A visibly humbled Nnamani dedicated the award to his dedicated team at Digital Realty Nigeria, acknowledging their pivotal role in the company’s success. He expressed gratitude to NiRA and the broader industry for recognizing his contributions.
This latest recognition adds to Nnamani’s impressive list of accolades, including the Lifetime Achievement Award at Africa’s Beacon of ICT Merit and Leadership Awards and the prestigious Titans of Tech Hall of Fame.
The 7th .ng Awards, a biennial event, celebrated the achievements of individuals and organizations that have made significant strides in Nigeria’s digital landscape.
The two-day event featured insightful discussions on emerging technologies, digital trends, and the role of the .ng domain in shaping Nigeria’s digital future.
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