News
Sheyi Shay Unveiled as Face of Gionee in Nigeria

Gionee in a strategy move to reach out to teeming consumers in Nigeria, has unveiled Deborah Oluwaseyi Joshua (a.k.a Sheyi Shay), the iconic Nigerian singer, writer, performer and R&B Artist with a superb blend of lyrics, as the new brand ambassador.
The choice of the iconic artist according to the Gionee, is to make products of Gionee appealing to Nigerians and create a stunning brand reputation locally.
The new brand ambassador is expected to lead the brand’s promotional activities, become a spokesperson for the brand, and help reach the targets many Nigerians, who are music lovers and fans of Sheyi Shey.
Speaking on the choice of the brand ambassador for Gionee in Nigeria, Somoye Habeeb, marketing director, Gionee Nigeria, expressed confidence that Sheyi Shey has all it takes to Gionee brand to the apex, where it belongs.
He said the choice of Sheyi is justified in all ramifications considering the criteria and yardstick provided by the company, adding that the iconic singer stood out amidst other contenders.
“We needed an ambassador to localize the brand. To tell it around the world that Gionee is in Nigeria to stay. Gionee is one of the top five mobile phone brands in the world. We had a list to pick from but we wanted somebody that will sell the value we stand for, he said.
“We needed a popular artist, beautiful, energetic, of good age and a socially responsible person. We looked at the demography of this artist and that of our target customers. We also considered the psychographic factors. And Sheyi Shay combines all these and that was why she won the chance to be the face of Gionee brand,” Chukwuka Austin, managing director, Gionee Nigeria added.
Speaking at the event, Deborah Oluwaseyi Joshua, the new face of Gionee said, the brand matches the uniqueness of her style of music and her personality; adding that she will do everything within her power to make the brand a household name in Nigeria.
“I got to where I am today by hard work and I’m very grateful for the position I’m in today. For me, Gionee represents freshness, strength, agility and the future. So when I was approached to take up this role, I had to oblige because this is everything I built my brand up to be.
“My brand of music is organic and I appeal to a wide segment of the market ranging from age 12-50. I intend on pushing with all my might to make Gionee the number one phone here in Nigeria. I look forward to a great and productive relationship with Gionee,” she said
Sheyi Shay
She has several musical hits in her kitty, her single ‘Irawo’ released in 2013 is still enjoying waves and it is no surprise the singer chose the name ‘Irawo’, meaning ‘Star’ in Nigerian native language Yoruba because she’s a star. Known for her stage energy and power, she has performed in some of the finest A-list events in Nigeria and across Africa, including The Big Brother Africa show and the MTV Mama 2015 Awards in Durban, where she performed with Grammy-award winning international artist, Neyo. She was also nominated for Best Female and Best Music Video at the MTV Mama 2015 Awards.
She has been selected because of her success over the years in the music industry and far being an inspiration to millions of Nigerians, she will work towards the attainment of the interest and attention of the customers.
Her duty is to make the products, services, and other offering of Gionee more appealing, so as to draw the customer’s preferences towards the brand, representing the organization at the time of celebration events, trade displays, exhibitions, and other promotional events. Her primary function is to be spokespersons for Gionee.
She will appear in regional and local media like magazines, periodicals, public shows, television shows, etc., and advertise the products of the Gionee.
Gionee
Gionee Communication Equipment Co. Ltd. was founded in September 2002 by Liu Rong. It is a high-tech enterprise that focuses on R&D, production and sale of cellular mobile devices. In 2005, Gionee obtained the GSM and CDMA mobile phone production license.
R&D Centres are set up in Shenzhen, Shanghai and Hangzhou among several other places. In 2006, the first phase of the project had a total investment of more than 1 billion RMB, covering an area of 500 acres at the Gionee Industrial Park. The production capacity currently stands at 40 million units per year.
Once the entire industrial park is completed and put into production, production capacity will reach 80 million units per year, making Gionee Industrial Park the largest mobile phone production site in China.
In addition, Gionee has 41 provincial general sales agents and 40 provincial service centres with over 500 franchised outlets. In 2007, we received the honorary title of “Guangdong Province Famous Trademark”. In 2011, Gionee achieved an overall market share of 7.2% and GSM market share of 11.2%. These accolades put Gionee in the third place in the overall cellular market, and in the first place in terms of the domestic market.
Since 2011, Gionee has grown rapidly, expanding its presence in countries including India, Nigeria, Vietnam, Taiwan, Myanmar, Thailand and Philippines. Gionee products are currently on sale in India, Bangladesh, Pakistan, Indonesia, Vietnam, Thailand, Philippines, Malaysia, Russia, Middle East and Africa, with exports reaching 1 million phones per month for the overseas markets.
Gionee believes that products should be as unique as the people who use them. We define ourselves as a global provider of mobile and internet technology that is user-friendly, stylish, and wallet-friendly. In other words, we strive to help consumers make their lives better.
News
NRC, Ponzi Scheme Collapses Resulting Loss of Billions of Naira

National Reading Culture (NRC), an online investment platform targeting Nigerians has collapsed, resulting in the loss of billions of Naira for investors.

The website unexpectedly shut down, blocking users from withdrawing their funds and locking in their investments.
Just like all other investment scams, victims were lured with promises of doubling their money in few weeks.
When National Reading Culture eventually crashed, the operators vanished with users’ funds, leaving investors devastated.
How the Platform WorkedTask-Based Earning:
According findings, National Reading Culture lured users with promises of making money by completing simple daily tasks like reading articles, clicking links, or inviting friends.
They also offered investment tiers to earn higher daily profits, where users had to deposit their own money into the platform.
Evidence showed the website previously operated as a Chinese job search platform before rebranding into an “earning” scheme.
News
NSITF Partners South African Insurer on Digital Transformation

The Nigeria Social Insurance Trust Fund (NSITF) has signed a memorandum of understanding (MoU) with Rand Mutual Assurance (RMA) to collaborate on digital transformation aimed at strengthening worker protection systems and support economic growth.

According to RMA, the agreement was concluded during a visit by its delegation to Abuja.
The partnership will focus on institutional capability development, modernising operating models, improving service delivery and sharing knowledge between the two organisations.
Through the partnership, RMA and NSITF will collaborate to strengthen institutional capability, modernise operating models, accelerate digital transformation and improve services for workers and employers.
The organisations will also explore opportunities for knowledge exchange and the adoption of best practices in social security administration.
RMA said the agreement forms part of its broader engagement with governments, regulators and social security institutions across Africa to support improvements in governance, operational resilience and service delivery.
“Our partnership with NSITF reflects much more than the signing of an agreement,” said Mandla Shezi, group chief executive officer of RMA. “This partnership is not simply about sharing knowledge. It is about co-creating the next generation of African social security systems.”
He added: “By combining our respective strengths, we can help build institutions that are more resilient, more responsive and better equipped to protect workers while supporting national development.”
Shezi said the future of social security depends on integrated systems where prevention, insurance, healthcare, rehabilitation, technology, investment management and institutional capability work together.
News
Senate Rejects Nationalisation of MTN, DStv Over Xenophobic Attacks on Nigerians in South Africa

Senate on Tuesday rejected calls for the nationalisation of South African-owned companies operating in Nigeria, including MTN and DStv, as a retaliatory measure against renewed xenophobic attacks on Nigerians in South Africa.

The upper chamber, however, condemned the attacks and intimidation of Nigerians and other African nationals in South Africa, urging the Federal Government to intensify diplomatic efforts to secure the safety of Nigerians living in the country.
The resolutions followed a motion titled: “Motion on the Need to Halt the Recurring Xenophobic Attacks and Intimidation Against Nigerians and Other African Nationals in the Republic of South Africa,” sponsored by Senator Asuquo Ekpenyong (APC-Cross River South).
The motion was triggered by renewed concerns over attacks against foreign nationals in South Africa following the expiration of a June 30, 2026 deadline reportedly issued by some vigilante groups asking foreigners to leave the country.
During the debate, Senator Wasiu Eshilokun proposed that South African companies operating in Nigeria should be nationalised, while Senator Adams Oshiomhole suggested that profits generated by South African firms could be appropriated to compensate Nigerians who suffered losses if the South African government failed to provide compensation.
Oshiomhole argued that Nigerians should not continue to bear the consequences of attacks against their businesses and lives while South African companies operating in Nigeria continued to make profits.
He said the government should consider using profits from affected companies to compensate victims if South Africa refused to address the losses suffered by Nigerians.
However, the Senate declined the proposal, opting instead for diplomatic engagement and further investigation into the attacks.
Presiding over plenary, Deputy Senate President Barau Jibrin cautioned lawmakers against relying on unverified social media reports and urged a careful approach to the matter.
Jibrin said Nigeria must condemn attacks against its citizens but should allow relevant committees to complete their investigations before taking further actions.
He directed the Senate Committees on Foreign Affairs and Diaspora and Non-Governmental Organisations to review previous resolutions on the matter and submit a report within two weeks.
The Senate also urged the Federal Government, through the Ministry of Foreign Affairs and the Nigerian High Commission in South Africa, to obtain written assurances from South African authorities on the protection of Nigerians and demand the arrest and prosecution of persons responsible for violence, intimidation and looting.
The lawmakers further called for collaboration with other African countries and relevant continental institutions to establish effective mechanisms for monitoring and preventing xenophobic attacks.
Senator Ekpenyong had earlier raised concerns that the attacks were no longer limited to undocumented migrants but had extended to Nigerians with valid work and residence permits.
He described the situation as a threat to the dignity and safety of Nigerians abroad, urging the government to take stronger measures to protect citizens.
The Senate’s latest action comes amid renewed public anger over attacks targeting Nigerians and other foreigners in South Africa, with lawmakers insisting that diplomatic solutions should be prioritised over economic retaliation.
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