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Sheyi Shay Unveiled as Face of Gionee in Nigeria

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(R-l): Somoye Habeeb, marketing director, Gionee Nigeria; Deborah Oluwaseyi Joshua (a.k.a Sheyi Shay), new Gionee Ambassador; Chukwuka Austin, managing director, Gionee Nigeria and Chinese representative, during the unveiling of the Brand Ambassador in Lagos.
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Gionee in a strategy move to reach out to teeming consumers in Nigeria, has unveiled Deborah Oluwaseyi Joshua (a.k.a Sheyi Shay), the iconic Nigerian singer, writer, performer and R&B Artist with a superb blend of lyrics, as the new brand ambassador.

The choice of the iconic artist according to the Gionee, is to make products of Gionee appealing to Nigerians and create a stunning brand reputation locally.

The new brand ambassador is expected to lead the brand’s promotional activities, become a spokesperson for the brand, and help reach the targets many Nigerians, who are music lovers and fans of Sheyi Shey.

Speaking on the choice of the brand ambassador for Gionee in Nigeria, Somoye Habeeb, marketing director, Gionee Nigeria, expressed confidence that Sheyi Shey has all it takes to Gionee brand to the apex, where it belongs.

He said the choice of Sheyi is justified in all ramifications considering the criteria and yardstick provided by the company, adding that the iconic singer stood out amidst other contenders.

“We needed an ambassador to localize the brand. To tell it around the world that Gionee is in Nigeria to stay. Gionee is one of the top five mobile phone brands in the world. We had a list to pick from but we wanted somebody that will sell the value we stand for, he said.

“We needed a popular artist, beautiful, energetic, of good age and a socially responsible person. We looked at the demography of this artist and that of our target customers. We also considered the psychographic factors. And Sheyi Shay combines all these and that was why she won the chance to be the face of Gionee brand,” Chukwuka Austin, managing director, Gionee Nigeria added.

Speaking at the event, Deborah Oluwaseyi Joshua, the new face of Gionee said, the brand matches the uniqueness of her style of music and her personality; adding that she will do everything within her power to make the brand a household name in Nigeria.

“I got to where I am today by hard work and I’m very grateful for the position I’m in today. For me, Gionee represents freshness, strength, agility and the future. So when I was approached to take up this role, I had to oblige because this is everything I built my brand up to be.

“My brand of music is organic and I appeal to a wide segment of the market ranging from age 12-50. I intend on pushing with all my might to make Gionee the number one phone here in Nigeria. I look forward to a great and productive relationship with Gionee,” she said

Sheyi Shay
She has several musical hits in her kitty, her single ‘Irawo’ released in 2013 is still enjoying waves and it is no surprise the singer chose the name ‘Irawo’, meaning ‘Star’ in Nigerian native language Yoruba because she’s a star. Known for her stage energy and power, she has performed in some of the finest A-list events in Nigeria and across Africa, including The Big Brother Africa show and the MTV Mama 2015 Awards in Durban, where she performed with Grammy-award winning international artist, Neyo. She was also nominated for Best Female and Best Music Video at the MTV Mama 2015 Awards.

She has been selected because of her success over the years in the music industry and far being an inspiration to millions of Nigerians, she will work towards the attainment of the interest and attention of the customers.

Her duty is to make the products, services, and other offering of Gionee more appealing, so as to draw the customer’s preferences towards the brand, representing the organization at the time of celebration events, trade displays, exhibitions, and other promotional events. Her primary function is to be spokespersons for Gionee.

She will appear in regional and local media like magazines, periodicals, public shows, television shows, etc., and advertise the products of the Gionee.

Gionee
Gionee Communication Equipment Co. Ltd. was founded in September 2002 by Liu Rong. It is a high-tech enterprise that focuses on R&D, production and sale of cellular mobile devices. In 2005, Gionee obtained the GSM and CDMA mobile phone production license.

R&D Centres are set up in Shenzhen, Shanghai and Hangzhou among several other places. In 2006, the first phase of the project had a total investment of more than 1 billion RMB, covering an area of 500 acres at the Gionee Industrial Park. The production capacity currently stands at 40 million units per year.

Once the entire industrial park is completed and put into production, production capacity will reach 80 million units per year, making Gionee Industrial Park the largest mobile phone production site in China.

In addition, Gionee has 41 provincial general sales agents and 40 provincial service centres with over 500 franchised outlets. In 2007, we received the honorary title of “Guangdong Province Famous Trademark”. In 2011, Gionee achieved an overall market share of 7.2% and GSM market share of 11.2%. These accolades put Gionee in the third place in the overall cellular market, and in the first place in terms of the domestic market.

Since 2011, Gionee has grown rapidly, expanding its presence in countries including India, Nigeria, Vietnam, Taiwan, Myanmar, Thailand and Philippines. Gionee products are currently on sale in India, Bangladesh, Pakistan, Indonesia, Vietnam, Thailand, Philippines, Malaysia, Russia, Middle East and Africa, with exports reaching 1 million phones per month for the overseas markets.

Gionee believes that products should be as unique as the people who use them. We define ourselves as a global provider of mobile and internet technology that is user-friendly, stylish, and wallet-friendly. In other words, we strive to help consumers make their lives better.

 

 


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CAC Flags Three Companies, Warns Nigerians

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Corporate Affairs Commission (CAC) has warned Nigerians against transacting with three fake Nigerian firms, citing fraudulent incorporation documents and registration numbers not issued by the commission.

CAC Flags Three Companies, Warns Nigerians

According to the CAC, these companies are using fake certificates of incorporation with two different RC numbers each, none of which exist in the commission’s official records.

The affected companies are SPEF Cooperative Society Ltd with RC Numbers 1265884 and 512862, UPIL Staff Cooperative Society Ltd with RC Numbers 1265837 and 553220, and PREM Staff Cooperative Society Ltd with RC Numbers 1265844 and 545901.

The CAC warns that any Nigerian conducting business with these entities does so at their own risk.

“Anyone that transacts any business with the above-mentioned companies does so at their own risk,” the commission warned.

The commission further advised potential partners and investors to verify registration details directly through its official portal before signing contracts or making payments.

Similarly, the CAC, in a bid to enhance its services, introduced an AI-powered business registration platform on July 3, designed to streamline incorporations.

This new system offers instant name reservations, automated business-name suggestions, and same-day registration using a National Identification Number (NIN).

Additionally, the commission plans to review its service fees starting August 1, aiming to make its services more efficient and cost-effective.

 

 

 

 

 

 


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AfDB to Introduce Systems Reforms to Prioritize Investing in Africa’s Youth

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The African Development Bank, in partnership with the International Labour Organization, has launched a transformative system to mainstream youth employment, skills development, and entrepreneurship across its investments.

The approach, called the Youth, Jobs and Skills Marker System, is aligned with the Bank’s latest Ten-Year Strategy, which places Africa’s young people at the center of development efforts to maximize the impact of every dollar invested, turning demographics into a dividend.

The Marker System ensures that Bank projects spanning diverse sectors, such as agriculture, transport, energy, water, and education, systematically incorporate components that enhance youth employability, foster entrepreneurship, and build market-relevant skills.

“The Youth, Jobs and Skills Marker System is about ensuring Africa’s young people have a real say and active role in building sustainable economies and creating jobs – not as passive recipients of youth programs,” said Dr. Beth Dunford, the Bank’s Vice President for Agriculture, Human and Social Development. “This transformation of Bank practices and systems is a step toward making sure our investments have a positive impact on Africa’s young women and men.”

The integrated system has three focus areas:

Youth: Supporting youth-led micro, small, and medium-sized enterprises through targeted investments and operational integration.

Skills: Expanding access to practical, market-driven training and apprenticeships to enhance career prospects.

 Jobs: Ensuring Bank-funded projects create sustainable job opportunities, particularly by developing youth skills for employability and the promotion of youth-led businesses in priority value chains.

Each year, around 10 to 12 million young Africans enter the labor market, which offers only three million formal jobs annually. The Bank will prioritize youth entrepreneurship and mobilize private sector partnerships to strengthen industry-oriented skills training as well as job creation over the coming decade.

“[This initiative] is very important because it allows us to significantly contribute to the United Nations Sustainable Development Goal #8 that includes decent work for all,” said Peter van Rooij, Director of Multilateral Partnerships and Development Cooperation at the International Labour Organization. “It also allows the International Labour Organization to influence the Bank’s work, to support their lending that is more geared toward more job creation and better jobs in a sustainable way.”

The Youth, Jobs and Skills Marker System is modeled on the success of the Bank’s Gender Marker System and its online dashboard, which categorize Bank projects based on their contribution to gender equality and women’s empowerment.

Similarly, the new system will feature an online platform enabling Bank staff and consultants to access real-time data for preparing country strategy papers, mid-term reviews, annual reports, project supervision, and reporting on youth-related skills, businesses and jobs outcomes.

The Bank has just launched a pilot version of the Youth, Jobs and Skills Marker System in readiness for the full implementation in 2026. This system will enhance data tracking, improve estimates of youth skills attainment and employment, strengthen labor market information systems, and support policymakers in making evidence-based decisions that drive meaningful change.

The International Labour Organization provided technical support for the system’s development with financial support from the Bank’s Youth Entrepreneurship and Innovation Multi-Donor Trust Fund. The Youth, Jobs and Skills Marker System is the first deliberate action of its kind developed by a development finance institution worldwide.


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SEC Probes Ponzi Scheme Linked to FF Tiffany

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The Securities and Exchange Commission has revealed plans to commence investigation into the activities of an entity operating under FF Tiffany, allegedly running a fraudulent investment scheme that has defrauded citizens.

A statement by the SEC on Tuesday in Abuja said preliminary information revealed that the scheme, which promised investors unusually high and unrealistic returns, had resulted in the loss of several billions of naira.

The SEC said it viewed the activity as a threat to investor confidence and the overall integrity of the financial system.

The commission assured the public that it was working closely with law enforcement agencies and other relevant bodies to bring everyone involved in the unlawful operation to justice.

According to SEC, those found culpable will be prosecuted in accordance with the Investment and Securities Act and regulatory provisions.

SEC reiterated its earlier warnings to the general public to desist from engaging in Ponzi or unregistered investment schemes that promised guaranteed or exaggerated returns.

“These schemes are not registered with the SEC and do not offer investor protection under the law.

“The commission is currently investigating 79 schemes and will make a statement on its findings at the conclusion of the investigation,” the SEC said.

The commission encouraged investors to conduct due diligence and verify the registration status of any investment firm or product by visiting the SEC website or contacting the commission directly through official channels.

SEC said it remained committed to its mandate of protecting investors, ensuring fair practices, and maintaining confidence in Nigeria’s capital market.

 


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