Broadcasting
Showmax Set to Broadcast All 64 FIFA World Cup Matches Live in 4K

November is set to be an exciting season for football lovers as Showmax Pro streams all 64 FIFA World Cup Qatar games in ultra-high-definition screen resolution across Nigeria and other sub-Saharan African countries.

A countdown installation for the upcoming 2022 FIFA World Cup in Doha, Qatar, on Thursday, June 23, 2022. About 1.5 million fans, a little more than half the population of Qatar, are expected to descend upon the tiny Gulf state for this year’s FIFA World Cup football tournament. Photographer: Christopher Pike/Bloomberg via Getty Images
Reigning world champions France will be defending their title at the FIFA World Cup Qatar ™, taking place from 20 November 2022 until the final on 18 December 2022. This is the first time the FIFA World Cup will be hosted in the Arab world. Cameroon, Ghana, Morocco, Senegal and Tunisia will be representing Africa.
“We built Showmax Pro with our football-loving continent in mind,” says Yolisa Phahle, CEO of Connected Video at MultiChoice. “We became the first streaming service in Africa to make mobile downloads possible for offline viewing and created the lowest data streaming option on the continent.
“Now we are gearing up for the world’s greatest sports spectacle, which deserves to be seen in the best quality possible, so we’re delighted to introduce 4K for the first time during the FIFA World Cup Qatar TM. The 4K stream will have up to 50 frames per second (fps), double the standard 25fps we currently offer.”
The ultra-high-definition screen resolution that comes with 4K is 3840 by 2160 pixels. Most 4K devices have around 8 million pixels, meaning every moment of every match will be displayed in brilliant detail.
African viewers can, of course, choose the data streaming option that best suits them: in
addition to the new 4K and High Definition (HD) options, there are Low, Data Saving and Max Data Saving modes that use just 300MB, 100MB and 50MB per hour respectively.
There are 39 days to go until the FIFA World Cup Qatar TM. The Showmax Pro plan allows subscribers to register up to five devices – including smart TVs, media boxes and mobile devices – and stream simultaneously on two devices at the same time. Showmax Pro also offers a mobile-only plan that allows viewers to stream on a single mobile device.
One of the key differences when live-streaming sports versus watching a dedicated television channel is how you consume matches. Rather than tuning into a specific channel, on Showmax Pro you can select specific matches and set reminders to watch. Highlights will be available to stream on-demand if you miss a game.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
Broadcasting
INEC Warns Broadcasters against Misinformation ahead of 2027 Polls

Prof. Joash Amupitan, chairman, Independent National Electoral Commission (INEC), has urged broadcast organisations in Nigeria to exercise greater responsibility in the dissemination of information as the country prepares for the 2027 general elections.

Amupitan made the call on Wednesday, while addressing participants at the 81st General Assembly of the Broadcasting Organisations of Nigeria (BON), where he highlighted the growing influence of the media in shaping electoral processes.
He noted that the information environment has become increasingly significant in modern elections, warning that the spread of false or misleading information through broadcast channels could undermine public confidence in the electoral system.
According to the INEC chairman, media organisations must ensure strict compliance with the provisions of the Electoral Act 2026, particularly those relating to political broadcasting. Politics
He explained that the law requires equitable access to broadcast platforms for all registered political parties, stressing that fairness in media coverage is essential to maintaining a level playing field during elections.
“With 22 registered political parties, fairness in airtime allocation and coverage is a legal obligation,” Amupitan said.
The INEC chairman also cautioned broadcasters against airing content that contains abusive, inflammatory, or divisive language capable of inciting ethnic, religious, or sectional tensions.
Such broadcasts, he said, could threaten national unity and disrupt the electoral process if not properly managed.
Amupitan further reminded media organisations about the 24-hour cooling-off period mandated by law before election day, during which all political campaigns and advertisements must cease.
He explained that the measure is intended to provide voters with time to reflect on their choices without being influenced by last-minute campaign messaging.
While acknowledging the constitutional guarantee of freedom of expression, Amupitan emphasised that the right must be exercised within the limits of the law.
He noted that the airwaves are a public resource and must therefore be used responsibly to ensure fairness, balance, and equal access for all political actors.
The INEC chairman also pointed to the collaborative roles of INEC and the National Broadcasting Commission (NBC) in regulating political broadcasting, although he acknowledged that certain challenges persist.
These challenges, he said, include regulatory overlaps, gaps in enforcement, and the increasing convergence of traditional broadcast media with digital platforms, which has made monitoring political communication more complex.
Amupitan also expressed concern over perceived incumbency advantages in state-owned broadcast stations and the growing commercialisation of political airtime, warning that these practices could disadvantage smaller political parties. Politics
To address these concerns, he called for stronger collaboration between regulatory agencies, clearer guidelines on equal access to media platforms, and improved systems for fact-checking and verification.
He also advocated increased transparency in political advertising, including the disclosure of sponsorship and pricing structures.
Amupitan urged broadcasters to prioritise accuracy and professionalism in their operations, encouraging them to verify information before dissemination and play an active role in combating fake news.
He also called on the media to contribute to voter education and civic mobilisation, noting that public participation is vital to strengthening Nigeria’s democratic process.
Reaffirming the commission’s commitment to transparency, the INEC chairman advised media organisations to rely on official INEC communication channels for verified electoral information.
He added that the credibility of the 2027 general elections would depend not only on electoral logistics and technology but also on the integrity of the country’s information environment.
Broadcasting
Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

Rising cost of living, currency depreciation, and competition from streaming services have all conspired to see MultiChoice lose 589,000 South African subscribers in its latest financial year.

The decline is across premium, mid-market and mass segments of its operation.
After completing its acquisition of MultiChoice, Canal+ has moved to stabilise the business.
MultiChoice’s new leadership under David Mignot, CEO, hopes to “stop the bleeding and get back to growth”.
The new leadership has scrapped DStv’s annual price increase and decided to shut down Showmax, the in-house streaming platform that struggled to compete with Netflix and Amazon Prime Video.
Canal+execs have described Showmax as unsuccessful, noting that the difficult transition to online streaming, combined with currency devaluation in Nigeria and power cuts, had hurt MultiChoice’s profitability.
MultiChoice ended 2025 with 14.4 million subscribers across Africa, down from 14.9 million a year earlier, while revenue declined 6 percent to 2.4 billion euros.
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