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Six Things to Watch in Nigeria’s B2B e-Commerce Market in 2022

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By Victor George

A notable trend in the Nigerian e-commerce space for the year 2021 was the increasing activity of the B2B segment. The year saw the likes of Alerzo, TradeDepot and Omnibiz implementing innovative ideas to bring more retailers onboard e-commerce, in their quest to dominate the space and control a large chunk of the market.

As businesses set out for 2022, here are some trends to expect from players as they aim to take this important segment of e-commerce to the next level:

  1. Increased Adoption Of B2B marketplace: According to Adewale Opaleye, CEO Alerzo Limited, E-commerce in Nigeria is gaining momentum and the increasing rate of internet users in the country is expected to propel growth in the B2B marketplace. “The necessary pillars needed for the culture to thrive are gradually falling into place. For instance, 50% of Nigeria’s population, that is 104.4 million, is connected to the internet.

Today, the majority of Nigerians access the internet with their mobile phones. With the increasing internet penetration, mobile phone users in the country and the National Economy Digital Policy and Strategy for Digital Nigeria by the Federal Government, we expect that more Nigerians will imbibe the ecommerce culture and the B2B market will definitely benefit from this trend,” he said.

  1. Expansion to non-consumables: unlike the B2C e-tailing platforms, Nigeria’s online B2B marketplace is still dominated by platforms who service the FMCG segment of retailers. Beginning from 2022, it is expected that the market will begin to open up to retailers dealing in the non-consumables to accommodate more high-earned product retailers, especially men.
  2. Alerzopay: As more retailers embrace the online marketplaces, it is expected that the major players will roll out in-platform payment solutions to create a one stop shop for their customers. A major player, Alerzo has said retailers can look forward to the launch of its fintech products, which will also help drive financial inclusion and saving culture among retailers in the country.

“we are building systems towards financial inclusion for our retailers through our soon-to-be-launched, Alerzopay platform. Through the platform, we aim to encourage a healthy saving culture and access to loan facilities. We envision our platform hosting financial inclusion initiatives that national and international organizations wish to roll out,” said the CEO.

  1. Inroad to more cities: B2B shopping brands are also expected to expand their reach and services to more cities  across the country. “We’re focused right now on growing our business by onboarding more informal retailers across the country.

We want to expand into new markets as we believe our platform can empower more people across the country. Our strong presence in the South-West, and continued expansion to the North-West and Central consolidate our desire to grow in a sustainable manner and continue to serve those that are underserved,” said Alerzo CEO.

  1. Social Impact Programmes: One of the major ways brands endear themselves to customers is through social impact programmes in communities. For instance, Alerzo recently supported some burn survivors with funds through “Sebastine Foundation For Burn Survivors”.

While B2B marketplace deploy innovations to attract more retailers online, we can also expect them to creatively engage at the grassroot with social impact activities that will not only announce their presence, but also help them attract brand loyalty.

  1. More Investors: As at the end of year 2021, B2B startups in Africa attracted a cumulative $ 164.5 million in equity and debt financing. For a section of ecommerce that has lasted barely three years on the continent, this is remarkable. And from indications, 2022 might see more investors showing interest in this emerging trend

Victor George, a tech enthusiast writes from Lagos

 


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E-Business

Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

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Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.

GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.

In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.

Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).

GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.


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Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

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At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”

Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.

A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.

Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”

Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.

“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”


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E-Business

Galaxy Backbone Tops FG’s Website Performance Ranking

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Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

Galaxy Backbone Tops FG's Website Performance Ranking

This is a landmark achievement for Nigeria’s digital economy.

The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).

Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.

He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.

This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.

GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.

The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”

As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.

With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.

 


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