Telecom
Social Media Campaigns Influence Smartphone Purchasing Decisions

A new study by the Research and Intelligence Unit of the Omni-media group, RED | For Africa, indicates that about 43 percent of Nigerians with active social media accounts have been influenced to buy smartphones based on brand-focused online marketing campaigns.
The research was undertaken by RED | For Africa to analyze and give insight into the impact and effectiveness of social media marketing campaigns in influencing consumer choices and driving sales of phone devices in Nigeria.
Speaking on the study, Isime Esene, head of Research and Intelligence said, “People do not buy things by chance, and even for technology brands that provide both functional and social value, consumers need products that will not disappoint, fail, or crash when they are needed.
“As a rapidly growing sector in Nigeria, marketing technology devices and properties on social media is an important business activity for all major brands in the industry. But if it is to be done effectively, it is important to understand what exactly drives the choices and decisions for targeted consumers,” he added.
Mr. Esene explained that the research data is designed to help smartphone brands position themselves to understand their customers better, and also improve their bottom-line. More research reports are expected to be released, covering contemporary issues and topics in media and communication, church culture, politics, and governance.
The research report is built on an extensive survey conducted with 1,007 respondents between ages 18 – 60 years across Nigeria, and further supported by three focus group discussions to assess buying decisions and major interests of smartphone product consumers.
A sizeable number of the participants (83 percent) are resident in Lagos, with others covering Oyo, Kano, FCT Abuja, Enugu, and Osun state. Also, the age division between participants is 18-25 years (61.07 percent); 26-35 years (26.42 percent); 36–40 years (8.15 percent); 41-50 years (2.78 percent) and 51-60 years (2.68 percent).
Results from the research study indicate that:
1.While 78.57 percent of respondents between ages 26–35 years have been exposed to communication materials from social media mobile phone campaigns, more than half (60.38 percent) of respondents, say they have never been influenced to buy a phone by a social media campaign.
2.Likewise, only 42.3 percent of those aged 18–25 years have previously bought a mobile because they were convinced of its value by a social media campaign.
3.The top 3 priorities for those looking to buy a smartphone are Features & Specifications, Price, and Brand Reputation. Although the price consideration is high among those who earn less than N100,000 monthly.
4.About 52 percent of the respondents say they “probably would” be influenced to buy a phone due to a social media campaign, 13.7 percent say they “definitely would not”.
5.Social media campaigns appear to be effective for increasing awareness, but cannot be fully dependable in driving action for those who want to buy phones. This assertion was further supported by brand managers in surveyed phone wholesale stores.
6.To drive action, messaging for phone campaigns on social media should focus more on the phone features and price indication, depending on the target customers and selected platforms (Facebook, Instagram, Twitter, and others).
Telecom
NDPC Warns Content Creators Against Privacy Violations in Viral Videos

Nigeria Data Protection Commission (NDPC) has issued a stern warning to content creators filming and sharing videos of unsuspecting citizens on social media, describing such practices as direct violations of citizens’ rights to informational self-determination.

NDPC
The Commission drew attention to individuals capturing pictures and footage of the general public without consent, breaching Section 37 of the 1999 Constitution of the Federal Republic of Nigeria (as amended) and the Nigeria Data Protection Act, 2023 (NDP Act).
NDPC specifically flagged a content creator in Lagos State who films unsuspecting passersby at roadsides for a “reality show”. The Commission stressed that processing personal images in this manner demands explicit consent or a justifiable lawful basis under the NDP Act.
Preliminary investigations revealed no public or legitimate interest served by this “wilful invasion of privacy”. Data subjects, the Commission noted, have no reasonable expectation that their images would be captured and broadcast globally by an unknown individual.
National Commissioner/CEO Dr Vincent Olatunji has instructed social media platform owners—including TikTok, X (formerly Twitter), and Meta—to intensify enforcement of community guidelines to prevent harm from unlawful and unfair personal data processing.
Platforms failing to act promptly face sanctions under the NDP Act. Individual creators remain personally liable for violations, potentially facing criminal prosecution for infringing citizens’ and data subjects’ privacy rights.
The advisory was signed by Babatunde Bamigboye, Esq. CDPRP, Head of Legal, Enforcement and Regulations.
NDPC emphasised that abuse of rights under the guise of entertainment will not be tolerated, urging compliance to safeguard Nigerians’ data privacy in the digital age.
Telecom
Techeconomy Unveils IWD 2026 Power List Celebrating 100 Women Shaping the Future

In celebration of International Women’s Day (IWD) 2026, Techeconomy, a leading business news platform in Nigeria, has unveiled its “100 Women Shaping the Future: Techeconomy Power List 2026,” recognizing exceptional women driving innovation, leadership, and impact across technology and the broader digital economy.

Techeconomy
The annual recognition spotlights women who are transforming industries through entrepreneurship, policy leadership, digital innovation, financial inclusion, media, education, and emerging technologies.
The initiative is part of Techeconomy’s commitment to promoting gender inclusion and highlighting female leadership shaping Africa’s technology ecosystem.
The Techeconomy IWD Power List features a diverse group of women, from corporate executives and startup founders to policymakers, ecosystem builders, and social innovators, whose work continues to influence the future of technology, business, and digital transformation in Nigeria and across Africa.
Speaking on the initiative, Joan Aimuengheuwa, the Managing Editor at Techeconomy, noted that the recognition goes beyond celebrating titles, focusing instead on impact, resilience, and the ability to shape the future through innovation and leadership.
According to her, “the women on the list represent different sectors including fintech, banking, healthcare, agriculture, education, communications, and the creative economy, demonstrating the growing role of women in advancing technology-driven development.
The unveiling aligns with the global celebration of International Women’s Day, which highlights the achievements of women and calls for accelerated progress toward gender equality. Across the world, the technology sector continues to push for greater female representation and leadership as part of efforts to build more inclusive digital economies.
Also speaking, Oluwatosin Aloba, the Brand Manager at Techeconomy, said: “Techeconomy IWD 2026 Power List is specially designed to inspire the next generation of female innovators and leaders by showcasing role models who are breaking barriers and redefining possibilities in the technology landscape.
“Techeconomy encouraged industry stakeholders, institutions, and the broader public to celebrate the achievements of these women while continuing to support policies, programs, and investments that expand opportunities for women in technology”, she added.
The full list of the “100 Women Shaping the Future: Techeconomy Power List 2026” is available on the Techeconomy website or visit: https://techeconomy.ng/techeconomy-iwd-2026-power-list-celebrates-100-women-shaping-the-future-of-tech/.
Telecom
NITDA, JICA Open iHatch Cohort 5 to Boost State-Level Startup Hubs Nationwide

National Information Technology Development Agency (NITDA), via its Office for Nigerian Digital Innovation (ONDI), has partnered with the Japan International Cooperation Agency (JICA) to launch applications for the fifth cohort of the iHatch Startup Incubation Programme, targeting 37 innovation hubs—one per state and the Federal Capital Territory (FCT).

NITDA
The initiative selects hubs as state-level managers to run incubation programmes, addressing uneven support outside Lagos and Abuja. “Nigeria’s startup ecosystem has grown rapidly, but access remains uneven,” said ONDI National Coordinator Victoria Fabunmi. “iHatch builds stronger hubs, standardises quality, and boosts investment readiness across all regions.”
Amid Africa’s $3.42 billion startup funding in 2025, Nigeria’s innovation clusters in major cities, sidelining rural founders. Selected hubs will incubate five startups each for at least one year, providing structured guidance for growth and funding. Hubs gain operational support, resources, and performance rewards—prioritizing ecosystem leadership over cash grants.
Eligibility and Timeline
Eligible hubs must:
Operate for at least one year with local engagement.
Possess infrastructure for incubation activities.
Applications close March 16 at ondi.nitda.gov.ng/#/ihatch.
Fabunmi emphasized: “By equipping hubs with tools, curriculum, and oversight, iHatch ensures consistent outcomes for founders everywhere,” tackling geographic gaps to scale local innovation.
E-Business2 days agoFG Moves to Strengthen Children’s Online Safety
General News1 day agoCourt Freezes Bank Accounts of Petrocam, Founder over Alleged N9Bn Zenith Bank Debt
E-Financial2 days agoCBN Directs Banks to Activate Anti-Money Laundering Systems
General News1 day agoFCCPC Says Telcos, Energy Firms Lead Consumer Complaints in Nigeria
Telecom2 days agoCanal+ Unveils €100m Rescue Plan to Revive MultiChoice after Subscriber Slump
Telecom1 day agoTecheconomy Unveils IWD 2026 Power List Celebrating 100 Women Shaping the Future
E-Business2 days agoHow Africa Can Turn the AI Wave into Inclusive Growth
E-Business2 days agoNigeria’s Non-Oil Exports Hit N12.36trn in 2025 – NBS












