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Social Media: How Millennials Are Impacting the Future of Communication

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Email was once at the forefront of convenience. Used as a way to quickly send messages and share files from anywhere in the world, it was — and, for many, still is — a primary tool to communicate with friends, family, and colleagues.

However, a Business Insider’s Intelligence report shows that, over the past several years, the proliferation of chat apps, SMS, and social messaging platforms has largely displaced this more traditional form of online messaging.

In 2016, instant messaging and texting (e.g. SMS and chat apps) made up 35% of communication, globally, according to Deloitte, up from 29% in 2014.

Meanwhile, email accounted for 22% of communication in 2016, down from 29% in 2014. And as these communication channels enhance their capabilities and add more functionality, the threat to email’s sustainability will increase.

But is email the next legacy technology to fall prey to obsolescence? The short answer is no. However, it’s worth looking more closely at shifting user behavior when it comes to online communication — whether it’s at home, on-the-go, or in the workplace.

Hand-Held Communication
The saturation of premium smartphones in many mature markets, and the existence of mobile-first economies such as China, means that mobile devices are everywhere.
This gives users immediate and consistent access to other people and businesses with the touch of a button through means like social media, chat apps, and email.

Global MAU
Among these three modes of communication, chat apps are making the biggest waves, largely because they over-index in terms of total number of users and engagement rates. For context, chat apps like WhatsApp and Facebook Messenger rival email hosts like Google in terms of users, with each reporting over 1 billion people using their services at least once each month.
Moreover, combined, the top four chat apps boast more than 3 billion monthly active users globally, surpassing the top four social networks.

This proliferation is beginning to impact the way people communicate, not only with each other, but with businesses, too.

Chat apps are altering consumer behavior. The wide adoption of chat apps and texting is remodeling the way people communicate online, including via email. A study by Adobe found that almost 70% of respondents believe text messaging is resulting in shorter, less formal emails.

Customer Service 2
Chat apps are replacing email as the preferred mode of business-to-consumer interaction. More and more millennials — those between 18 and 34 years old — are finding that chat apps are a more reliable and convenient way to reach brands and service providers, according to an Ovum survey of millennials in the US and Germany.

Around half of respondents noted they preferred to interact with a service provider via chat for several reasons, including the desire to achieve a swift resolution to a problem and the idea that they don’t have to use a separate service or app to achieve this resolution.

Communication in The Workplace
Several trends that have emerged over the past 18 months or so point to the decline of email as the primary mode of communication in the workplace.

These range from an overall shift in user behaviour to the widespread adoption of chat apps, which boast a growing list of functions and capabilities.

The emergence of less formal, more engaging modes of workplace communication is most obvious in the adoption apps like Slack and the growing trend in using social networking apps such as Facebook Workplace. Chat apps are proving successful in the workplace for several reasons:

Chat apps are convenient. Chat apps support quick and easy-to-access communication, and enable businesses and users to communicate with those who may not have an email address. For instance, many doctors in Brazil use WhatsApp to converse with patients, schedule appointments, and share test results.

They are used as a collaboration tool. Chat apps like Slack offer employees the ability to engage with multiple colleagues at one time as well as instantly upload and share documents and files without having to leave the app, potentially enhancing productivity.

They enable businesses to monitor workplace communication. Some chat apps enable businesses to retain and read employees’ correspondence, and gather statistics on the frequency, volume, and times of conversations.

Security
Internet security is increasingly becoming a priority for both businesses and consumers as threats from hackers become more prevalent.

A survey of 1,250 registered US voters showed that a decisive 84% of respondents consider personal data protection very important, according to Purple Insights.

Chat apps provide an appealing alternative to email by offering superior data security. For example, following Hillary Clinton’s notorious email scandal, her staff began utilizing Signal, a highly secure chat app that encrypts data automatically. And while not all chat apps provide the same level of security as Signal offers, a majority of the big-name apps provide varying degrees of data and communication security for consumers. Here are a few examples of such apps:

WhatsApp supports end-to-end encryption, which makes it extremely difficult for anyone other than the participants of an interaction to gain access to messages’ contents. In fact, the technology is “about one of the best safeguards you can have in place,” according to health data attorney Katie Kenney.

Snapchat, the popular image-sharing app, offers ephemeral messaging, meaning that messages, photos, and videos disappear after being viewed or after a certain amount of time.

Other chat apps offer users the ability to opt in to encryption. That’s because artificial intelligence (AI) powered virtual assistants and software require access to the information users are putting into their messages in order to work. However, these chat apps also recognize the importance of personal security. A compromise is to allow users to choose when they encrypt their messages.

Here are two examples:
Google Allo, Google’s new chat app with baked-in Google Assistant lets users choose to turn on end-to-end encryption for their correspondence. However, turning on this feature comes at the loss of Google Assistant.

Facebook Messenger recently added support for opt-in ephemeral messaging, called Secret Messages.

Like Snapchat, users can allot a set amount of time their messages can be viewed before they’re deleted permanently. As with Google Allo, Messenger requires access to user data to power the increasing number of functions users can access within the app, such as location information and data within messages.

In the workplace, though, businesses still face serious risk to enterprise security by implementing chat apps. Viruses, spam, malware and phishing attacks, data leakage, and inappropriate use are among some of risks associated with employing chat apps in the workplace.

Why Email Won’t Die
Despite current trends, email maintains an entrenched position as a trusted form of communication among consumers. Because of this, email will persist as a legacy mode of communication, both within the workplace and between private correspondence, much as using pen and paper has since the proliferation of the internet. In fact, we project that it’ll be at least five years before most of the younger generation of users join the workforce and further diminish email’s relevance in the workplace.


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AU Sees AI Adoption Evolving to Boost Economic Growth in Africa

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Africa’s financial services sector is entering a new era of artificial general intelligence (AGI), as the adoption of artificial intelligence (AI) on the continent evolves to boost economic growth.

This was the word from Lavina Ramkissoon, ambassador representing the African Union for the East, North and South of the continent, speaking last week during the Financial Sector Conduct Authority Conference 2026.

As AI rapidly evolves beyond current frameworks, Africa faces a narrowing window to define its role in what could become a radically different global economic order, she said.

Ramkissoon co-chairs the African Union’s Science, Research, Technology and Innovation Council and leads its “sixth region” diaspora portfolio.

AGI refers to AI that matches human intelligence, capable of learning, reasoning and applying knowledge across diverse domains, while ASI is a theoretical, future AI that surpasses human intelligence across all fields.

Ramkissoon cautioned the global AI trajectory is already shifting beyond human and machine collaboration toward far more advanced forms of intelligence.

“In my opinion, we’ve quickly moved away from human agency, we’ve moved away from AI agency, and we’re getting into a space where we’re going to see AGI unfold − but not really know that it’s unfolding.”

She noted that this transition could be subtle at first, with only limited signals before a more dramatic leap.

“There’s going to be one or two key signs… and then all of a sudden, we’re going to wake up and see ASI around in terms of superintelligence.”

This progression, she suggested, raises fundamental questions about control and governance.

Rather than focusing purely on technological capability, Ramkissoon argued that societies must confront how much decision-making power they are willing to relinquish.

“From a human perspective, we’re going to have to dig deep in terms of understanding where to next and what sort of control we are willing to give away or negotiate going forward.”

Beyond the technological shift, she emphasised that Africa’s response must be grounded in structural readiness. Responsible AI at scale, she said, depends on three core pillars: infrastructure, computational capacity and a broader understanding of intelligence itself.

On infrastructure, Ramkissoon highlighted the need for interoperability rather than isolated systems, noting that Africa’s financial and digital ecosystems remain fragmented.

“For some reason, we haven’t been able to orchestrate it in a unified manner. This is probably our last opportunity to utilise AI to gauge that.”

She also challenged assumptions around compute capacity, arguing that the continent does not yet require widespread investment in large-scale data centres.

“Our utilisation of AI isn’t at that capacity yet. Running things like language models or robo-advisors are still relatively menial when we talk about the larger capacity required.”

More fundamentally, Ramkissoon pointed to a shift in how intelligence itself is defined and used in the digital economy.

“Intelligence is intelligence. Distinctions between human and artificial intelligence are becoming less relevant as the two increasingly converge.”

This shift is already reshaping economic thinking. Ramkissoon described the emergence of what she called a “new age economy”, where traditional drivers are being replaced.

“It no longer functions on the cost of capital, but is moving towards the cost of energy, the cost of data and the cost of intelligence.”

She also pointed to growing divergence in how global technology players are approaching AI, with some pushing for rapid expansion of capabilities, while others advocate for constraint.

Within the African continent, more than 60% of countries had adopted some form of AI policy or regulatory framework as of 18 months ago, with different regions beginning to take distinct approaches.

However, the continent risks falling behind if it fails to articulate a unified vision and take advantage of the full potential of AI, she stated.

“As much as we understand the opportunity, what are we actually tangibly doing on the ground to unlock that?” she asked, pointing to persistent challenges such as unemployment and low economic growth.

While AI is already reshaping labour markets globally, Ramkissoon cautioned against framing the issue purely in terms of job losses.

“We focus on fear more than optimism. AI is creating jobs and removing jobs at the same time.”

Instead, she called for a broader, long-term perspective that moves beyond short-term disruption toward strategic positioning.

“We really need to zone out and have a macro view. Without that, Africa risks missing a critical moment in shaping its digital and economic future as AI capabilities accelerate toward increasingly autonomous and potentially uncontrollable systems.”


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Qualified Cybersecurity Staff Shortage Among Key Obstacles in Curbing Supply Chain Risks

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A new global Kaspersky study has identified the lack of qualified IT security workers and the need for global organisations to prioritise various security tasks to mitigate the risk of supply chain and trusted relationship attacks. Both factors are cited by nearly half (42%) of the respondents.

Kaspersky’s recent study* on supply chain and trusted relationship risks showed that supply chain attacks have emerged as a top threat for businesses, with every third organisation hit by such an attack over the past year.

The severity and frequency of supply chain attacks necessitate uncovering the key reasons preventing them from addressing the risks successfully.

According to the survey, one of the key barriers to reducing supply chain and trusted relationship risks is the lack of a qualified workforce. This shortage leaves organisations without the capacity to consistently access and monitor possible third-party vulnerabilities across their ecosystems.

Among other primary obstacles, respondents noted the need to juggle multiple cybersecurity priorities. This reflects the fact that security teams are stretched across too many tasks at once, which might leave supply chain threats unaddressed.

Beyond resource constraints, respondents also point to structural issues: 39% say their contracts lack clear IT security obligations for contractors. Further 32% note that non‑IT security staff often do not fully understand these risks.

Globally, according to the survey, an overwhelming 85% of businesses admit their organisations need to upgrade protection against supply chain and trusted relationship risks, with only 15% of enterprises considering their current security measures effective.

At the same time, the results of the survey showed that current mitigation practices for third-party risks remain fragmented, with no way of protection getting more than 40% of current adopters. Even the most common protective measure, two-factor authentication, is used by only 38% of respondents.

In addition, only 35% of organisations conduct regular reviews of contractors’ cybersecurity postures. As a result, nearly two thirds of businesses lack ongoing visibility into the security of their partners, leaving them exposed to evolving vulnerabilities across their ecosystems.

It’s noteworthy that companies that have already experienced supply chain and trusted relationship attacks tend to adopt stronger security habits. Those hit by supply chain incidents are more likely to request penetration test results (56%), while victims of trusted relationship breaches prioritise checks on compliance with industry standards (56%) and their contractors’ own supply chain policies (53%).

“When security teams are overstretched, understaffed and have to prioritise urgent tasks over long term resilience priorities, organisations are left exposed to threats that can move silently through their provider ecosystem.

“To break this cycle, the industry needs to adopt more unified and consistent mitigation strategies, from standardised contractor assessments to stronger cross‑team awareness. Supply chain security should become a shared, enforceable responsibility across the entire business network,” comments Sergey Soldatov, Head of Security Operations Center at Kaspersky.

Only by implementing preventive measures across the organisation and approaching partnerships with suppliers and contractors strategically can companies reduce supply chain risks and ensure the resilience of their business.

 


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Study Reveals 83% of Employees Stay Connected to Work During Time Off, Fuelling Digital Anxiety

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A new Kaspersky survey undertaken in the Middle East, Turkiye and Africa (META) region reveals that digital anxiety is becoming a defining feature of modern work culture, as employees don’t disconnect even during their free time and vacations.

According to the findings, 83% of respondents keep an eye on work tasks outside working hours. An overwhelming 85% reply to all work-related messages in instant messaging apps, while the same share (85%) check work emails during their time off – and 81% admit they are responding to work emails while on vacation or in their personal time.

The pressure to remain constantly available is contributing to heightened stress levels in the workplace. Other sources of stress include work issues, for example, 43% experience anxiety after accidentally sending a random message to a work chat.

Interestingly, not all digital mishaps are perceived equally: 40% report that they take it calmly when they send an unfinished email, proving that some mistakes are considered less damaging than others.

Blurred boundaries between professional and personal life, combined with instant communication tools, are intensifying feelings of constant monitoring and fear of making digital errors.

More than a third (36%) of respondents say they feel extremely uncomfortable or even scared if their boss notices them scrolling through social media at work instead of working. The “always-on” culture may undermine employee well-being, increase burnout risks, and reduce overall productivity in the long term.

“Digital anxiety doesn’t just affect employee well-being – it can also increase cybersecurity risks for organisations. When people feel constant pressure to respond immediately to messages and emails, they are more likely to act impulsively, without carefully verifying links, attachments, or sender identities.

This urgency can make employees more vulnerable to phishing, and other scams using social engineering techniques,” comments Brandon Muller, Technical Expert at Kaspersky.

Kaspersky recommends employees to follow the below tips to avoid digital anxiety and associated cyber risks:

  • Slow down before clicking or replying. Digital anxiety can trigger automatic reactions. A short pause to check sender details, URLs, or attachments can prevent security breaches.
  • Treat urgency as a red flag. Cybercriminals often exploit pressure and fear. Always verify unexpected or urgent requests before responding.
  • Avoid handling sensitive information on unsecured networks. Public Wi-Fi, often used when working outside regular hours, increases exposure to cyber threats. Mobile network and VPN should be applied in such cases.
  • Use technologies that will help reduce risks. For example, Kaspersky Premium offers AI-powered anti-phishing features designed to help warn of potential threats.

Businesses can reduce cybersecurity risks related to employees’ digital anxiety by providing regular cybersecurity training that helps staff recognise threats and respond correctly even under stress.

At the same time, organisations should use robust cybersecurity solutions to minimise the impact of human error. Kaspersky Next’s adaptable and robust cloud-native protection, underpinned by an unequalled cybersecurity track record, is one of such products.

Protection solutions for mail servers, such as Kaspersky Security for Mail Server, with anti-phishing capabilities, help to additionally decrease the chance of infection through a phishing email.


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