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Social Media Marketing Strategy

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Chukwuemeka Fred Agbata, presenter of Tech Trends on Channels Television
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Social media platforms, these days, are veritable marketing tools available for the use of entrepreneurs to reach out to numerous prospective patrons of their products, services and brands.

These social media platforms include Facebook, Twitter, LinkedIn, Youtube, Pinterest, Instagram, etc. To, however, ultimately enjoy the fruits of ones investment in engaging social media marketing tools, one needs to understand what each social media platform can do and achieve and what it cannot and, then, go on to fashion out a long-term effective social media marketing mix that will be suitable for the kind of business under consideration.

Take Twitter, for instance. Many entrepreneurs allude to the saying that, “the shorter the better online”, as instructive and decide to apply Twitter as their sole social media marketing option.

This is because, with Twitter, one can easily promote a business, product, service or brand in just 140 characters.

Many of them, however, get disappointed when this strategy does not yield the desired positive results and they wonder why.

The reason they do not get the desired positive result is quite simple.

Good as it is to adopt social media tools as marketing strategies, there is the need for entrepreneurs to be aware of the limitations of each of the social media platforms they intend to adopt for marketing their business.

Twitter, obviously, is a good social media marketing tool, but it has its strong points as well as limitations when it comes to application as a marketing tool.

Some of the strong points of adopting Twitter are as follows:

1. Simple to use. It is very simple to carry out. All you need to do is to send out Tweets on updates in your business to your customers, hence, you do not need to be an expert in technology to Tweet.

2. It is also important for you to note that you can receive feedback, sometimes, instantaneously, from your customers. This is because your posted Tweets are published instantly for your customers to view, read and respond to immediately.

3. With Twitter, it is easy for you to make more friends and prospective customers outside your circle of friends and established customers because, as you Tweet, your Tweets gets re- Tweeted.

4. What you need for Twitter social media marketing is to know your target customer base and concentrate your promotion efforts on them. You do not really need to know their email addresses.

There are, however, some limitations of using Twitter as a social media marketing tool. These include the following:

1. Twitter, by its nature, generates millions if Tweets a day and allows a user to follow a large number of people, hence, there is always the possibility of your Tweets getting lost or buried beneath other incoming Tweets to your customers or followers, and this will defeat the essence of you Tweeting in the first place.

2. Another limitation of using Twitter as a social media marketing tool is that videos cannot be uploaded to Twitter, hence, if you are into products that require videos to be viewed to attract a prospective customer, you cannot upload it to your Twitter handle. You can, however, add the link to such videos on your Tweet and hope it gets clicked on.

3. Tweet content on Twitter is limited to 140 characters and sometimes it is impossible to express the attributes of s product, service or brand in just 140 characters. This is also a limitation of using Twitter as s social media marketing tool.

As using Twitter has its own advantages and limitations as shown above, so does using other social media marketing platforms such as Facebook, Instagram, Pinterest, Youtube, etc. In order to have an effective and sustainable social media marketing strategy online, each entrepreneur should find out what works with the use of each and what doesn’t as well as device a social media marketing mix that works from the array of Facebook, Twitter, Instagram, Pinterest, YouTube, etc.

CFA is the Founder, www.techsmart.ng and Co-producer/Presenter,Tech Trends on Channels Television


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Study Reveals Majority of IT Professionals Show Openness to Cyber Immunity

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The cybersecurity landscape is evolving rapidly, with organisations seeking more robust ways to protect their digital assets. A recent global study conducted by Kaspersky reveals a growing shift toward proactive security strategies, particularly the adoption of Secure by Design development and Cyber Immunity – an innovative approach that embeds resilience directly into system architecture.

The study highlights that 90% of cybersecurity professionals surveyed in the Middle East, Turkiye and Africa (META) region are familiar with Secure by Design development. This methodology integrates security into the very fabric of a system from its inception, rather than treating it as an afterthought.

Such an approach is already employed in high-stakes industries like aerospace, where security cannot be bolted on later – it must be intrinsic. Despite its advantages, however, adoption has been slow due to challenges related to standardisation and cost.

Cyber Immunity is the next frontier in cybersecurity

Building on Secure by Design principles, Cyber Immunity takes cybersecurity a step further by creating systems that inherently resist attacks without the need for constant patching or additional security layers. The study reveals that most experts are familiar with Cyber Immunity but interpret it differently.

When asked what they associate with the term, 64% of respondents in the META region linked it to Secure by Design systems that remain resilient under attack, while 56% viewed it as a combination of technology and policy measures that block cybercriminal access. Another 48% connected it to highly skilled cybersecurity teams, indicating that while awareness is high, a unified understanding is still developing.

The growing demand for proactive security

One of the most striking findings is the optimism surrounding inherently secure systems. Over half of respondents in the META region (63%) believe it is already possible or definitely achievable to design systems capable of withstanding cyberattacks without relying on additional security solutions.

Another 32% think it might be possible, reflecting openness to this idea despite some uncertainty. This shift in mindset aligns with a broader industry trend: traditional reactive security measures are no longer sufficient.

With AI-powered threats and increasingly sophisticated attacks, organisations need solutions that do more than just detect breaches—they must prevent them by design.

Integrating Cyber Immunity into security strategies

The study emphasises that resilience, expertise, and flexibility will define the next generation of cybersecurity. While Secure by Design provides the methodology, Cyber Immunity represents the ultimate goal—systems so robust that they minimise reliance on external defences.

“For companies looking ahead, Cyber Immunity offers more than just protection — it brings clear business benefits. When systems are built to be secure from the ground up, there’s less need for constant updates, patches, and extra security tools. That means fewer costs, less strain on IT teams, and stronger, more reliable protection over time,” said Dmitry Lukiyan, Head of KasperskyOS Business Unit.

Most importantly in today’s threat landscape, Cyber Immunity offers robust protection against next-generation challenges — including AI-driven attacks capable of outmaneuvering traditional security measures.

When security becomes an intrinsic property of system architecture rather than an external addition, businesses gain more than just protection—they secure a competitive market advantage.

This proactive approach future-proofs critical infrastructure, enabling organisations to operate confidently even as threats evolve. It transforms cybersecurity from a defensive necessity into a strategic differentiator that accelerates digital transformation while mitigating risk.

As the cybersecurity environment becomes more complex, Cyber Immunity is emerging as a vital strategy. Organisations that adopt it now will not only enhance their protection but also position themselves ahead of the curve in an increasingly volatile digital world.

 


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Konga launches Jara sales with 25% discount on Starlink kits, free delivery

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Konga, Nigeria’s leading composite e-commerce platform, has launched its inaugural 2026 shopping campaign, Konga Jara, offering 25 per cent discount on Starlink internet kits alongside free nationwide delivery.

Konga launches Jara sales with 25% discount on Starlink kits, free delivery

Konga

The campaign, drawing from the Nigerian concept of “jara” — the extra value traders add to purchases — aims to deliver exceptional deals across categories, helping shoppers turn new year aspirations into reality through affordable technology and value-driven shopping.

To qualify for the Starlink discount, customers must purchase kits on Konga.com, activate them at starlink.com/activate, and email activation details to [email protected] for verification against Starlink’s records. Discounts are subject to terms and conditions.

Konga said spotlighting Starlink underscores reliable internet’s role in Nigeria’s digital economy, supporting work, learning, entrepreneurship and communication for households and businesses.

Mr Onochie Melvin, Head of Commercial Planning at Konga, said: “We listened carefully to what Nigerians said they needed to truly kickstart 2026 on the right footing. Reliable internet connectivity emerged as the foundation upon which other aspirations depend.”

He added: “Students need it for online learning, entrepreneurs need it to scale digital businesses, and professionals rely on it for remote work. This Starlink offer is not just about selling products; it is about removing barriers that prevent Nigerians from fully participating in the digital economy.”

Beyond connectivity, Konga Jara provides genuine products from original equipment manufacturers (OEMs) with transparent pricing, warranties and authenticity guarantees.

As a composite e-commerce ecosystem, Konga integrates shopping, payments and logistics for seamless nationwide access, with exclusive deals shared via its social media channels throughout the campaign.

Shoppers can explore offers at www.konga.com and follow Konga’s official pages for updates across the Konga Group.


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Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

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The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.

When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.

At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.

“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.

 


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